Fintechs, credit bureaus, and financial institutions are collecting alternative data to develop new scoring models that supplement traditional credit reports. Studies, providers, and pilot programs suggest that these alternative data can improve credit reporting and thereby expand access to fair credit. However, use of alternative data is still low due to both uncertainty about the benefits relative to the cost and consumer concerns about use and privacy.

The Alternative Data Market is Segmented by Data Type (Credit and Debit Card Transactions, Email Receipts, and More), End-User Industry (BFSI, Retail and E-Commerce, and More), Data Acquisition Method (Proprietary Sensor/IoT Feeds, Web Crawling and Scraping, and More), Application (Investment Signal Generation, Risk Management and Fraud Detection, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The global alternative data management market size was USD 9.54 billion in 2024 & is projected to grow from USD 15.07 billion in 2025 to USD 585.41 billion by 2033.
Report Scope:

Alternative Data Market size was valued at USD 16.13 Billion in 2024 and is projected to reach USD 408.72 Billion by 2031, growing at a CAGR of 54.92% from 2024 to 2031.

Global Alternative Data Market Drivers

Growing Need for Alpha Generation: Investors are continuously looking for fresh sources of alpha, or excess returns over a benchmark, in the fiercely competitive financial markets. Insights from alternative data are distinct from those from traditional sources, which helps investors spot opportunities and obtain a competitive advantage. Technological Developments: The mass gathering and examination of alternative data has been made easier by technological developments, especially in fields like artificial intelligence, machine learning, and big data analytics. These technologies improve the value proposition of alternative data for investors by enabling complex data processing, pattern detection, and predictive modeling. Proliferation of Data Sources: Beyond traditional financial and economic indicators, there is a proliferation of data sources due to the internet and digital technology. Web traffic, satellite imagery, social media feeds, consumer transactions, and sensor data are just a few examples of the many sources that make up alternative data, which offers deep and varied insights into a number of fields and industries. Regulatory Environment: The gathering, storing, and use of alternative data may be affected by changes in regulations, such as the General Data Protection Regulation (GDPR) of the European Union and other comparable data protection legislation across the globe. Adherence to regulatory mandates is crucial for alternative data providers and consumers, as it molds the market environment and impacts data procurement tactics.

Snapshot img

Alternative Data Market Size 2025-2029

The alternative data market size is valued to increase USD 60.32 billion, at a CAGR of 52.5% from 2024 to 2029. Increased availability and diversity of data sources will drive the alternative data market.

Major Market Trends & Insights

North America dominated the market and accounted for a 56% growth during the forecast period.
By Type - Credit and debit card transactions segment was valued at USD 228.40 billion in 2023
By End-user - BFSI segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 6.00 million
Market Future Opportunities: USD 60318.00 million
CAGR from 2024 to 2029 : 52.5%

Market Summary

The market represents a dynamic and rapidly expanding landscape, driven by the increasing availability and diversity of data sources. With the rise of alternative data-driven investment strategies, businesses and investors are increasingly relying on non-traditional data to gain a competitive edge. Core technologies, such as machine learning and natural language processing, are transforming the way alternative data is collected, analyzed, and utilized. Despite its potential, the market faces challenges related to data quality and standardization. According to a recent study, alternative data accounts for only 10% of the total data used in financial services, yet 45% of firms surveyed reported issues with data quality.
Service types, including data providers, data aggregators, and data analytics firms, are addressing these challenges by offering solutions to ensure data accuracy and reliability. Regional mentions, such as North America and Europe, are leading the adoption of alternative data, with Europe projected to grow at a significant rate due to increasing regulatory support for alternative data usage. The market's continuous evolution is influenced by various factors, including technological advancements, changing regulations, and emerging trends in data usage.

What will be the Size of the Alternative Data Market during the forecast period?

Get Key Insights on Market Forecast (PDF) Request Free Sample

How is the Alternative Data Market Segmented ?

The alternative data industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Credit and debit card transactions
  Social media
  Mobile application usage
  Web scrapped data
  Others


End-user

  BFSI
  IT and telecommunication
  Retail
  Others


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  Rest of World (ROW)

By Type Insights

The credit and debit card transactions segment is estimated to witness significant growth during the forecast period.

Alternative data derived from credit and debit card transactions plays a significant role in offering valuable insights for market analysts, financial institutions, and businesses. This data category is segmented into credit card and debit card transactions. Credit card transactions serve as a rich source of information on consumers' discretionary spending, revealing their luxury spending tendencies and credit management skills. Debit card transactions, on the other hand, shed light on essential spending habits, budgeting strategies, and daily expenses, providing insights into consumers' practical needs and lifestyle choices. Market analysts and financial institutions utilize this data to enhance their strategies and customer experiences.

Natural language processing (NLP) and sentiment analysis tools help extract valuable insights from this data. Anomaly detection systems enable the identification of unusual spending patterns, while data validation techniques ensure data accuracy. Risk management frameworks and hypothesis testing methods are employed to assess potential risks and opportunities. Data visualization dashboards and machine learning models facilitate data exploration and trend analysis. Data quality metrics and signal processing methods ensure data reliability and accuracy. Data governance policies and real-time data streams enable timely access to data. Time series forecasting, clustering techniques, and high-frequency data analysis provide insights into trends and patterns.

Model training datasets and model evaluation metrics are essential for model development and performance assessment. Data security protocols are crucial to protect sensitive financial information. Economic indicators and compliance regulations play a role in the context of this market. Unstructured data analysis, data cleansing pipelines, and statistical significance are essential for deriving meaningful insights from this data. New

It is estimated that **** billion U.S. dollars will be spent on alternative data globally by buy-side firms in 2020. Alternative data is data used by investors to evaluate a company or investment outside of their traditional data sources, which include press releases, SEC filings, and financial statements. Some forms of alternative data include app usage, financial transactions, and geolocation data.

Discover the booming Alternative Data Services market projected to reach $50B by 2033! This in-depth analysis reveals key market trends, growth drivers, restraints, and leading companies shaping the future of investment and business intelligence using credit card data, web traffic, and sentiment analysis. Explore regional market shares & segment breakdowns for informed decision-making.

The global alternative data market size attained a value of USD 6.31 Billion in 2024. The market is further expected to grow at a CAGR of 40.20% between 2025 and 2034, reaching a value of USD 185.14 Billion by 2034. The alternative data market is growing rapidly due to several key factors. Investment firms, particularly hedge funds, asset managers, and institutional investors, are increasingly leveraging alternative data to gain insights beyond traditional sources. This data includes geolocation data, social media, and foot traffic, providing a real-time view of market trends. By incorporating sentiment analysis, these players can enhance their credit decision-making processes and improve risk profiling.

The use of alternative data enables better forecasting and informed decision-making, especially in financial services, where precision is critical. Moreover, alternative data is driving innovation in investment strategies, helping firms stay ahead of market movements and offering a competitive edge in volatile environments. With its capacity to offer fresh perspectives on consumer behaviour and economic activity, alternative data is now an essential tool for shaping investment decisions and optimising portfolios, making it indispensable for firms focused on maximising returns and minimising risks.

Discover the booming Alternative Data Provider market! This comprehensive analysis reveals a market projected to surpass $15 billion by 2033, driven by AI, increasing demand for non-traditional data sources, and the rise of quant investing. Learn about key players, market segments, and future trends.

Unlock the power of alternative data! Explore the booming Alternative Data Services market, projected to reach $32 billion by 2033. Discover key trends, leading companies, and regional insights in this comprehensive market analysis. Learn how alternative data is transforming investment strategies and business decisions across BFSI, retail, and other industries.

Discover the booming Alternative Data Services market! Learn about its rapid growth, key drivers, major players (Preqin, S&P Global, etc.), and future trends in this insightful market analysis projecting a multi-billion dollar industry by 2033. Explore regional market shares and investment opportunities.

Alternative Data Platform Market Outlook

According to our latest research, the global alternative data platform market size reached USD 7.2 billion in 2024, driven by the surging demand for actionable insights across industries. The market is experiencing robust expansion, recording a CAGR of 20.7% from 2025 to 2033. By 2033, the market is projected to attain a value of USD 46.1 billion, reflecting the growing adoption of alternative data sources for advanced analytics and decision-making. The primary growth factor for this sector is the increasing reliance on non-traditional data streams to gain a competitive edge in financial services, retail, and other verticals.

The exponential growth of the alternative data platform market is primarily fueled by the rising appetite for data-driven decision-making across various sectors. Organizations are increasingly leveraging alternative data streams such as credit and debit card transactions, web scraping, and social sentiment analysis to supplement traditional data sources. This shift is particularly evident in the financial services industry, where hedge funds, asset managers, and investment banks seek to gain early insights into market trends and consumer behavior. The proliferation of big data technologies and advancements in artificial intelligence (AI) and machine learning (ML) further empower businesses to extract actionable intelligence from vast and unstructured data sets, accelerating market growth.

Another significant growth driver is the expanding digital footprint of consumers and enterprises. As individuals engage more with digital platforms—ranging from e-commerce websites to mobile applications—the volume and variety of alternative data continue to multiply. Companies are capitalizing on this data deluge to refine customer segmentation, enhance risk assessment, and personalize product offerings. Additionally, the integration of geospatial and satellite data is opening new avenues for industries such as agriculture, logistics, and real estate, enabling more precise forecasting and operational planning. The convergence of these diverse data sources on unified platforms is making alternative data increasingly accessible and valuable to a broader range of end-users.

The regulatory landscape is also evolving to accommodate the growing use of alternative data. Governments and regulatory bodies are introducing guidelines to ensure data privacy, security, and ethical usage, particularly in sensitive sectors like finance and healthcare. While these regulations present compliance challenges, they are also fostering trust and transparency, which in turn are encouraging more organizations to adopt alternative data platforms. Furthermore, the emergence of cloud-based deployment models is reducing the barriers to entry for small and medium-sized enterprises (SMEs), democratizing access to sophisticated analytics tools and fueling market expansion across regions.

Regionally, North America holds the largest share of the alternative data platform market, underpinned by the presence of leading technology providers and the early adoption of advanced analytics solutions. Europe is witnessing substantial growth, driven by stringent data regulations and a mature financial ecosystem. The Asia Pacific region is emerging as the fastest-growing market, propelled by rapid digitalization, expanding e-commerce sectors, and increasing investments in AI and big data analytics. Latin America and the Middle East & Africa are also showing promising potential, albeit at a relatively nascent stage, as organizations in these regions begin to recognize the strategic value of alternative data in shaping business outcomes.

Data Type Analysis

The data type segment forms the backbone of the alternative data platform market, encompassing a diverse array of sources such as credit and debit card transactions, web scraping, social and sentiment data, satellite and geospatial data, mobile application usage, and others. Among these, credit and debit card transactions have emerged as a pivotal data type, offering near real-time insights into consumer spending patterns and macroeconomic trends. Financial institutions, retail chains, and market analysts are increasingly relying on this data to forecast sales, detect anomalies, and optimize inventory management. The granularity and frequency of transaction data make it an indispensable tool for high-frequency trading and portfolio management,

The Alternative Data Market size is expected to reach a valuation of USD 109.54 billion in 2033 growing at a CAGR of 64.20%. The research report classifies market by share, trend, demand, forecast and based on segmentation.

The booming alternative data solutions market is projected to reach $20 billion by 2033, driven by fintech innovation and the need for richer investment insights. Learn about market trends, key players (Equifax, Sentieo, etc.), and the future of alternative data in this comprehensive analysis.

In 2020, more than ** percent of hedge fund managers classified as alternative data market leaders used ***** or more alternative data sets globally, while only ***** percent of the rest of the market used at least ***** alternative data sets. This highlights the difference between the level of alternative data experience between the two groups. Using *** or more alternative data sets was the most popular approach across both groups with ** percent of market leaders and ** percent of the rest of the market doing this.

The size of the Alternative Data Vendor market was valued at USD XXX million in 2024 and is projected to reach USD XXX million by 2033, with an expected CAGR of XX % during the forecast period.

Alternative Data for Investing Market Outlook

According to our latest research, the global Alternative Data for Investing market size reached USD 6.2 billion in 2024, exhibiting robust momentum with a CAGR of 18.7% from 2025 to 2033. This dynamic market is projected to achieve a value of USD 33.7 billion by 2033, fueled by rising demand for non-traditional data sources that offer actionable investment insights. The rapid expansion is driven by increasing adoption among institutional investors, technological advancements in data analytics, and a growing appetite for alpha generation in competitive financial markets.

The primary growth factor for the Alternative Data for Investing market is the escalating need for unique, real-time information that can provide a competitive edge in investment decision-making. Traditional data sources, such as financial statements and economic indicators, are now widely available and often lead to crowded trades. In contrast, alternative data—ranging from satellite imagery and web-scraped data to mobile app usage and credit card transactions—offers granular, timely insights that are not yet fully priced into the market. As asset managers and hedge funds seek to outperform benchmarks, they are increasingly turning to alternative data to identify emerging trends, assess corporate performance, and anticipate market movements ahead of their peers. This shift is further amplified by advancements in artificial intelligence and machine learning, which enable investors to process and extract value from vast, unstructured datasets with unprecedented speed and accuracy.

Another significant driver is the proliferation of data sources and the democratization of data access. The digital transformation across industries has generated an explosion of data, much of which can be harnessed for investment purposes. Social media platforms, e-commerce sites, geospatial technologies, and IoT devices are continuously generating valuable signals about consumer behavior, supply chain dynamics, and macroeconomic conditions. Financial institutions are increasingly collaborating with data vendors and fintech startups to integrate these alternative datasets into their investment models. Additionally, regulatory changes in data privacy and open banking are enabling greater access to transaction-level data, further broadening the scope of alternative data applications in investing.

The growing sophistication and adoption of data analytics tools are also propelling the Alternative Data for Investing market forward. Cloud-based analytics platforms, advanced visualization tools, and scalable data management solutions have made it easier for investment professionals to ingest, process, and interpret large volumes of alternative data. This has led to the emergence of new investment strategies, such as sentiment-driven trading, real-time supply chain monitoring, and ESG (Environmental, Social, and Governance) analysis using non-traditional metrics. Furthermore, as more retail investors gain access to alternative data through digital platforms, the market is witnessing broader participation and innovation in data-driven investing.

Regionally, North America dominates the Alternative Data for Investing market, accounting for the largest share in 2024 due to the presence of leading financial hubs, advanced technology infrastructure, and a high concentration of institutional investors. Europe is also experiencing robust growth, driven by regulatory support for data sharing and the rise of fintech innovation hubs. The Asia Pacific region is emerging as a high-growth market, fueled by rapid digitalization, expanding capital markets, and increasing adoption of alternative data by local asset managers and hedge funds. Meanwhile, Latin America and the Middle East & Africa are witnessing steady growth, supported by rising financial inclusion and the entry of global data providers into these regions.

Data Type Analysis

The data type segment of the Alternative Data for Investing market is highly diverse, encompassing a wide array of sources such as social and sentiment data, web-scraped data, satellite and geospatial data, credit and debit card transactions, mobile application usage, and other emerging categories. Social and sentiment data, derived from platforms like Twitter, Reddit, and financial forums, has become indispensable for gauging market sentiment and predicting short-term price movements. Investment prof

Global Alternative Data Market is segmented by Application (Investment research_Risk analytics_Market forecasting_Competitive analysis_Policy impact), Type (Web scraping data_Satellite imagery_Credit card transactions_Social sentiment_Geolocation data), and Geography (North America_ LATAM_ West Europe_Central & Eastern Europe_ Northern Europe_ Southern Europe_ East Asia_ Southeast Asia_ South Asia_ Central Asia_ Oceania_ MEA)

Alternative Data Platform Market Outlook

According to our latest research, the global Alternative Data Platform market size reached USD 6.2 billion in 2024, reflecting robust expansion as enterprises increasingly leverage unconventional data sources for strategic decision-making. The market is projected to grow at a CAGR of 21.8% from 2025 to 2033, reaching a forecasted value of USD 44.2 billion by 2033. This aggressive growth trajectory is primarily driven by the escalating adoption of data-driven investment strategies, the proliferation of digital transactions, and the rapid evolution of data analytics technologies across various sectors. As per the latest research, the convergence of big data analytics, artificial intelligence, and alternative data sources is fundamentally transforming how organizations extract actionable insights and gain competitive advantages in their respective industries.

One of the primary growth factors for the Alternative Data Platform market is the increasing demand for real-time, granular insights that traditional data sources often fail to provide. Financial institutions, investment funds, and corporates are increasingly turning to alternative data—such as credit card transactions, social sentiment, and geolocation data—to uncover hidden patterns, predict market trends, and enhance risk assessment. The growing sophistication of alternative data analytics platforms, which now offer advanced machine learning and natural language processing capabilities, allows organizations to process vast and diverse datasets seamlessly. This, in turn, leads to better-informed investment decisions, improved operational efficiency, and a heightened ability to respond to rapidly changing market dynamics.

Another significant driver fueling the growth of the Alternative Data Platform market is the expansion of digital infrastructure and the exponential increase in data generation from both structured and unstructured sources. The proliferation of smartphones, IoT devices, and digital payment systems has led to an unprecedented surge in data volume and variety. Organizations across sectors such as retail, healthcare, and logistics are increasingly harnessing alternative data to optimize supply chains, personalize customer experiences, and monitor real-time events. Additionally, the integration of satellite imagery and weather data into alternative data platforms is opening new avenues for predictive analytics in sectors like agriculture and insurance. The ability to aggregate, cleanse, and analyze these diverse data streams in near real-time is a key competitive differentiator, further propelling market growth.

Regulatory developments and the evolving data privacy landscape also play a pivotal role in shaping the Alternative Data Platform market. While regulatory scrutiny around data usage and privacy has intensified, especially in regions like Europe and North America, it has also led to the development of more secure, compliant, and transparent data platforms. Companies are investing heavily in data governance frameworks and privacy-enhancing technologies to ensure adherence to regulations such as GDPR and CCPA. This focus on compliance has fostered greater trust among stakeholders and encouraged broader adoption of alternative data solutions. As a result, the market is witnessing increased participation from traditional enterprises alongside fintechs and hedge funds, further broadening its scope and impact.

In the realm of financial services, Swap Data Reporting Solutions have become increasingly vital. These solutions enable financial institutions to comply with regulatory requirements by providing accurate and timely reporting of swap transactions. As the regulatory landscape continues to evolve, the demand for robust swap data reporting solutions is growing, ensuring transparency and reducing systemic risk in the derivatives market. By leveraging advanced technologies, these solutions facilitate the seamless aggregation and reporting of swap data, enabling firms to meet compliance obligations efficiently. The integration of swap data reporting solutions into alternative data platforms is enhancing the ability of financial institutions to manage risk, optimize trading strategies, and maintain regulatory compliance, thereby driving further growth in the market.

From a regional perspective, Nort

The alternative data market was valued at USD 6.27 billion in 2023 and is projected to reach USD 79.22 billion by 2029, growing at a CAGR of 52.61% during the forecast period.