The global alternative data market is expected to cross the value of USD 271.49 billion by 2032, expanding at a CAGR of 49.8% during the forecast period

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Alternative Data Market Size 2025-2029

The alternative data market size is forecast to increase by USD 60.32 billion, at a CAGR of 52.5% between 2024 and 2029.

The market is experiencing significant growth, driven by the increased availability and diversity of data sources. This expanding data landscape is fueling the rise of alternative data-driven investment strategies across various industries. However, the market faces challenges related to data quality and standardization. As companies increasingly rely on alternative data to inform business decisions, ensuring data accuracy and consistency becomes paramount. Addressing these challenges requires robust data management systems and collaboration between data providers and consumers to establish industry-wide standards. Companies that effectively navigate these dynamics can capitalize on the wealth of opportunities presented by alternative data, driving innovation and competitive advantage.

What will be the Size of the Alternative Data Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe market continues to evolve, with new applications and technologies shaping its dynamics. Predictive analytics and deep learning are increasingly being integrated into business intelligence systems, enabling more accurate risk management and sales forecasting. Data aggregation from various sources, including social media and web scraping, enriches datasets for more comprehensive quantitative analysis. Data governance and metadata management are crucial for maintaining data accuracy and ensuring data security. Real-time analytics and cloud computing facilitate decision support systems, while data lineage and data timeliness are essential for effective portfolio management. Unstructured data, such as sentiment analysis and natural language processing, provide valuable insights for various sectors. Machine learning algorithms and execution algorithms are revolutionizing trading strategies, from proprietary trading to high-frequency trading. Data cleansing and data validation are essential for maintaining data quality and relevance. Standard deviation and regression analysis are essential tools for financial modeling and risk management. Data enrichment and data warehousing are crucial for data consistency and completeness, allowing for more effective customer segmentation and sales forecasting. Data security and fraud detection are ongoing concerns, with advancements in technology continually addressing new threats. The market's continuous dynamism is reflected in its integration of various technologies and applications. From data mining and data visualization to supply chain optimization and pricing optimization, the market's evolution is driven by the ongoing unfolding of market activities and evolving patterns.

How is this Alternative Data Industry segmented?

The alternative data industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. TypeCredit and debit card transactionsSocial mediaMobile application usageWeb scrapped dataOthersEnd-userBFSIIT and telecommunicationRetailOthersGeographyNorth AmericaUSCanadaMexicoEuropeFranceGermanyItalyUKAPACChinaIndiaJapanRest of World (ROW)

By Type Insights

The credit and debit card transactions segment is estimated to witness significant growth during the forecast period.Alternative data derived from card and debit card transactions plays a pivotal role in business intelligence, offering valuable insights into consumer spending behaviors. This data is essential for market analysts, financial institutions, and businesses aiming to optimize strategies and enhance customer experiences. Two primary categories exist within this data segment: credit card transactions and debit card transactions. Credit card transactions reveal consumers' discretionary spending patterns, luxury purchases, and credit management abilities. By analyzing this data through quantitative methods, such as regression analysis and time series analysis, businesses can gain a deeper understanding of consumer preferences and trends. Debit card transactions, on the other hand, provide insights into essential spending habits, budgeting strategies, and daily expenses. This data is crucial for understanding consumers' practical needs and lifestyle choices. Machine learning algorithms, such as deep learning and predictive analytics, can be employed to uncover patterns and trends in debit card transactions, enabling businesses to tailor their offerings and services accordingly. Data governance, data security, and data accuracy are critical considerations when dealing with sensitive financial d

Alternative Data Market size was valued at USD 16.13 Billion in 2024 and is projected to reach USD 408.72 Billion by 2031, growing at a CAGR of 54.92% from 2024 to 2031.

Global Alternative Data Market Drivers

Growing Need for Alpha Generation: Investors are continuously looking for fresh sources of alpha, or excess returns over a benchmark, in the fiercely competitive financial markets. Insights from alternative data are distinct from those from traditional sources, which helps investors spot opportunities and obtain a competitive advantage. Technological Developments: The mass gathering and examination of alternative data has been made easier by technological developments, especially in fields like artificial intelligence, machine learning, and big data analytics. These technologies improve the value proposition of alternative data for investors by enabling complex data processing, pattern detection, and predictive modeling. Proliferation of Data Sources: Beyond traditional financial and economic indicators, there is a proliferation of data sources due to the internet and digital technology. Web traffic, satellite imagery, social media feeds, consumer transactions, and sensor data are just a few examples of the many sources that make up alternative data, which offers deep and varied insights into a number of fields and industries. Regulatory Environment: The gathering, storing, and use of alternative data may be affected by changes in regulations, such as the General Data Protection Regulation (GDPR) of the European Union and other comparable data protection legislation across the globe. Adherence to regulatory mandates is crucial for alternative data providers and consumers, as it molds the market environment and impacts data procurement tactics.

The global alternative data market is targeting USD 271.49 billion by 2032 and is expected to grow at a compound annual growth rate (CAGR) of 49.8%

The Alternative Data Market is Segmented by Data Type (Credit and Debit Card Transactions, Email Receipts, and More), End-User Industry (BFSI, Retail and E-Commerce, and More), Data Acquisition Method (Proprietary Sensor/IoT Feeds, Web Crawling and Scraping, and More), Application (Investment Signal Generation, Risk Management and Fraud Detection, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The alternative data market is projected to reach USD 79.22 billion by 2029, growing at a CAGR of 52.61%. The Alternative Data Market is driven by diverse sources like card transactions, email receipts, geo-location records, mobile app usage, and satellite data.

The alternative data market was valued at USD 6.27 billion in 2023 and is projected to reach USD 79.22 billion by 2029, growing at a CAGR of 52.61% during the forecast period.

The Alternative Data Market size is expected to reach a valuation of USD 109.54 billion in 2033 growing at a CAGR of 64.20%. The research report classifies market by share, trend, demand, forecast and based on segmentation.

Alternative Data Provider Market Outlook

The global alternative data provider market size was valued at approximately USD 2.5 billion in 2023 and is expected to reach around USD 11 billion by 2032, growing at a robust CAGR of 18% during the forecast period. The surge in market size is primarily driven by the increasing demand for unique insights that alternative data provides to investment firms, hedge funds, and other financial institutions.

One of the prominent growth factors fueling the alternative data provider market is the escalating number of data sources. With the digital footprint expanding across social media, web scraping, credit card transactions, and satellite data, firms are constantly seeking new ways to gain a competitive edge. Social media platforms alone generate an immense volume of data daily, enabling businesses to derive real-time insights into consumer behavior, market trends, and sentiment analysis. This vast pool of unstructured data, when properly processed and analyzed, provides a goldmine of information for investment strategies and risk management.

Another significant growth driver is the increasing adoption of advanced analytical tools and artificial intelligence (AI). These technologies enable the efficient processing and analysis of large datasets, thus enhancing the accuracy and reliability of the insights derived. AI algorithms, in particular, are adept at identifying patterns and trends that may not be immediately apparent to human analysts. Moreover, the integration of machine learning techniques allows for continuous improvement in data analysis capabilities, making alternative data an indispensable tool for financial institutions aiming to stay ahead of the market.

Furthermore, the growing regulatory emphasis on transparency and accountability in financial markets is driving the adoption of alternative data. Regulatory bodies across the globe are increasingly scrutinizing traditional data sources to ensure fair trading practices and risk mitigation. In response, financial institutions are turning to alternative data providers to gain a more comprehensive view of market dynamics and to comply with stringent regulatory requirements. This shift toward greater transparency is expected to further bolster market growth.

Regionally, North America dominates the alternative data provider market, owing to the early adoption of advanced technologies and the presence of major financial hubs. However, other regions such as Asia Pacific and Europe are rapidly catching up. In Asia Pacific, the burgeoning fintech sector and the increasing number of start-ups are contributing significantly to market growth. Europe, on the other hand, is witnessing a surge in demand due to stringent regulatory frameworks and a growing emphasis on sustainable investing practices.

Data Type Analysis

The alternative data provider market can be segmented by data type into social media data, web scraped data, credit card transactions, satellite data, and others. Social media data is a significant segment that impacts the market due to the sheer volume and variety of data generated through various platforms like Facebook, Twitter, and LinkedIn. This data includes user posts, comments, likes, shares, and other forms of engagement that can be analyzed to gauge market sentiment and predict consumer behavior. Social media data is invaluable for real-time analysis and immediate insights, making it a crucial component for investment and marketing strategies.

Web scraped data is another vital segment, offering an extensive array of information collected from various online sources like e-commerce websites, news sites, blogs, and forums. This data type provides insights into market trends, product popularity, pricing strategies, and consumer preferences. Web scraping tools extract relevant information efficiently, which can then be analyzed to provide actionable insights for businesses looking to optimize their operations and investment strategies.

Credit card transaction data is a high-value segment, offering precise insights into consumer spending patterns and financial behaviors. This data can be used to track economic trends, monitor the performance of specific sectors, and forecast future spending habits. Financial institutions and hedge funds rely heavily on this type of data to make informed investment decisions and to develop targeted marketing campaigns. The granularity and accuracy of credit card transaction data make it a powerful tool for financial analysis.

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The Alternative Data Market size was valued at USD 7.20 billion in 2023 and is projected to reach USD 126.50 billion by 2032, exhibiting a CAGR of 50.6 % during the forecasts period. The use and processing of information that is not in financial databases is known as the alternative data market. Such data involves posts in social networks, satellite images, credit card transactions, web traffic and many others. It is mostly used in financial field to make the investment decisions, managing risks and analyzing competitors, giving a more general view on market trends as well as consumers’ attitude. It has been found that there is increasing requirement for the obtaining of data from unconventional sources as firms strive to nose ahead in highly competitive markets. Some current trend are the finding of AI and machine learning to drive large sets of data and the broadening utilization of the so called “Alternative Data” across industries that are not only the finance industry. Recent developments include: In April 2023, Thinknum Alternative Data launched new data fields to its employee sentiment datasets for people analytics teams and investors to use this as an 'employee NPS' proxy, and support highly-rated employers set up interviews through employee referrals. , In September 2022, Thinknum Alternative Data announced its plan to combine data Similarweb, SensorTower, Thinknum, Caplight, and Pathmatics with Lagoon, a sophisticated infrastructure platform to deliver an alternative data source for investment research, due diligence, deal sourcing and origination, and post-acquisition strategies in private markets. , In May 2022, M Science LLC launched a consumer spending trends platform, providing daily, weekly, monthly, and semi-annual visibility into consumer behaviors and competitive benchmarking. The consumer spending platform provided real-time insights into consumer spending patterns for Australian brands and an unparalleled business performance analysis. .

The global alternative data market size attained a value of USD 6.31 Billion in 2024. The market is further expected to grow at a CAGR of 40.20% between 2025 and 2034, reaching a value of USD 185.14 Billion by 2034. The alternative data market is growing rapidly due to several key factors. Investment firms, particularly hedge funds, asset managers, and institutional investors, are increasingly leveraging alternative data to gain insights beyond traditional sources. This data includes geolocation data, social media, and foot traffic, providing a real-time view of market trends. By incorporating sentiment analysis, these players can enhance their credit decision-making processes and improve risk profiling. The use of alternative data enables better forecasting and informed decision-making, especially in financial services, where precision is critical. Moreover, alternative data is driving innovation in investment strategies, helping firms stay ahead of market movements and offering a competitive edge in volatile environments. With its capacity to offer fresh perspectives on consumer behaviour and economic activity, alternative data is now an essential tool for shaping investment decisions and optimising portfolios, making it indispensable for firms focused on maximising returns and minimising risks.

The Global Alternative data market has experienced remarkable growth in the business sector, exhibiting a Compound Annual Growth Rate (CAGR) of 37.3%.

Alternative Data Solution Market Outlook

In 2023, the global market size of the Alternative Data Solution market is approximately USD 2.5 billion. With a compound annual growth rate (CAGR) of 40%, the market is forecasted to reach an astounding USD 38.7 billion by 2032. This rapid growth can be attributed to the increasing demand for data-driven decision-making across different industry verticals and the advent of advanced analytical tools that facilitate the extraction of valuable insights from diverse data sources.

One of the primary growth factors driving the Alternative Data Solution market is the exponential increase in data generation. With the proliferation of internet-connected devices, social media platforms, and other digital channels, the amount of alternative data generated daily has reached unprecedented levels. Organizations across various industry verticals are leveraging this data to gain deeper insights into market trends, consumer behavior, and competitive landscapes, thereby making more informed business decisions. The availability and accessibility of cutting-edge data processing technologies further amplify the potential for extracting actionable insights from these vast datasets.

Another significant growth factor is the rising adoption of artificial intelligence (AI) and machine learning (ML) technologies. These advanced technologies are instrumental in analyzing unstructured data, such as social sentiment data, email receipts, and satellite imagery, which traditionally posed challenges for conventional data analysis tools. By employing AI and ML algorithms, businesses can uncover hidden patterns, predict future trends, and optimize their operations. The synergy between alternative data and AI/ML technologies is revolutionizing industries such as finance, retail, and healthcare, driving the demand for robust alternative data solutions.

Regulatory changes and compliance requirements also play a pivotal role in the market's expansion. Financial institutions, in particular, are under increasing pressure to adhere to stringent regulatory standards and mitigate risks. Alternative data solutions provide these institutions with valuable insights that can enhance risk assessment, fraud detection, and compliance monitoring. Moreover, the integration of alternative data with traditional financial data enables more comprehensive and accurate credit scoring, investment analysis, and portfolio management, further propelling market growth.

Data Type Analysis

The "Credit and Debit Card Transactions" segment represents a significant portion of the market, driven primarily by the financial services industry. These transaction records offer valuable insights into consumer spending patterns, preferences, and overall economic activity. Financial institutions, hedge funds, and asset managers utilize this data to develop algorithms that predict market trends and make informed investment decisions. The increasing adoption of digital payment systems and the shift towards a cashless society are expected to further augment the demand for this type of alternative data.

"Email Receipts" data is another crucial segment, particularly for the retail and e-commerce sectors. Email receipts provide detailed information about consumer purchasing behavior, including product preferences, purchasing frequency, and price sensitivity. Retailers and marketers use this data to personalize marketing campaigns, optimize inventory management, and enhance customer experience. The growing trend of online shopping and the surge in e-commerce activities globally are anticipated to drive the growth of this segment in the coming years.

"Geo-location (Foot Traffic) Records" are invaluable for businesses seeking to understand consumer movement patterns and foot traffic in physical locations. Retailers, urban planners, and transportation companies leverage this data to optimize store locations, manage traffic flow, and enhance urban infrastructure. With the increasing use of mobile devices and location-based services, the availability and accuracy of geo-location data have improved significantly, contributing to the growth of this segment.

"Mobile Application Usage" data is gaining traction due to the widespread adoption of smartphones and mobile applications. This data provides insights into user preferences, engagement levels, and app usage patterns. Companies in the technology, media, and entertainment sectors leverage this data to improve user experience, develop targeted advertising strategies, and enhanc

Global Alternative Data market size is expected to reach $36.29 billion by 2029 at 39.2%, segmented as by data type, credit and debit card transactions, email receipts, geo-location (foot traffic) records, mobile application usage

Alternative Data Market size was USD 1.8 billion in 2022 and is expected to register a revenue CAGR of 22.6% during the forecast period.

Global Alternative Data Market is anticipated to experience remarkable expansion, with a projected Compound Annual Growth Rate (CAGR) of 63.51% from 2025 to 2033. According to the market analysis, the market size is forecasted to reach USD 1353.04 Billion by the end of 2033, up from USD 16.20 Billion in 2024.

The Global Alternative Data market size to cross USD 1353.04 Billion by 2033. [https://e

The Alternative Data Platform market is experiencing robust growth, driven by the increasing demand for non-traditional data sources within the financial services sector. The market's expansion is fueled by several key factors: the rise of quantitative investment strategies that heavily rely on alternative data for alpha generation; the growing sophistication of data analytics techniques capable of extracting meaningful insights from complex datasets; and the increasing availability of diverse alternative data streams, including social media sentiment, satellite imagery, and transactional data. This market is segmented across various data types (e.g., web traffic, social media, satellite imagery), industry verticals (e.g., finance, retail, healthcare), and deployment models (cloud-based, on-premise). The competitive landscape is characterized by both established players and emerging fintech companies, leading to ongoing innovation and consolidation. We estimate the market size in 2025 to be $5 billion, with a compound annual growth rate (CAGR) of 25% projected through 2033. This signifies substantial future opportunities for vendors and investors alike. Significant trends shaping this market include the increasing adoption of cloud-based platforms for scalability and cost-effectiveness, the rise of AI-powered data analytics for enhanced insight extraction, and a greater focus on data security and regulatory compliance. However, challenges remain. These include the high cost of alternative data acquisition and processing, the need for specialized expertise in data science and analytics, and concerns related to data quality and bias. Despite these restraints, the overall market outlook is positive, with continued growth driven by the expanding use of alternative data across a broader range of industries and investment strategies. The competitive landscape includes companies like Accelex, Exabel, Similarweb, Preqin, and many others actively innovating and expanding their offerings to meet the evolving needs of the market. This ongoing innovation and competition ensure a dynamic and rapidly changing marketplace.

Global Alternative Data is segmented by Application (Investment research, Risk analytics, Market forecasting, Competitive analysis, Policy impact), Type (Web scraping data, Satellite imagery, Credit card transactions, Social sentiment, Geolocation data) and Geography(North America, LATAM, West Europe, Central & Eastern Europe, Northern Europe, Southern Europe, East Asia, Southeast Asia, South Asia, Central Asia, Oceania, MEA)

The Alternative Data Services market is experiencing robust growth, driven by the increasing demand for non-traditional data sources among financial institutions and investment firms. The market's expansion is fueled by several key factors. Firstly, the need for enhanced investment strategies and improved risk management is pushing firms to explore alternative data sources beyond traditional financial statements. This includes incorporating web scraping, social media sentiment analysis, satellite imagery, and transactional data to gain a competitive edge in market prediction and portfolio management. Secondly, advancements in data analytics and machine learning capabilities have made it easier to process and interpret this complex, unstructured alternative data, leading to more actionable insights. Finally, the rising availability of alternative data providers, many specializing in niche data segments, has fostered a dynamic and competitive market. While the exact market size in 2025 is unavailable, a reasonable estimation based on a plausible CAGR of 25% (a common growth rate for rapidly expanding technology sectors) from a hypothetical base year 2019 figure of $5 Billion, would place the 2025 market size at approximately $15 billion. This estimate acknowledges the market's dynamic nature and potential for faster or slower growth based on economic conditions and technological advancements. However, the upward trend remains undeniable. The market's segmentation includes various data types and service models. Companies are categorized into providers specializing in specific data sources (e.g., transactional data, satellite imagery) and those offering integrated platforms that combine multiple data types. Geopolitically, North America currently dominates the market, given the concentration of financial institutions and technology firms in the region. However, significant growth is expected from Asia-Pacific and Europe, driven by increasing adoption of alternative data in developing financial markets. Restraints include challenges related to data quality, regulation, and data privacy concerns. The increasing regulatory scrutiny around the use of alternative data necessitates robust compliance strategies for both data providers and users. Despite these challenges, the long-term outlook for the Alternative Data Services market remains extremely positive, with a projected substantial increase in market size over the next decade. This growth will be driven by continuous technological innovation, expanding data availability, and the increasing demand for data-driven investment decision-making.

The Alternative Data Market is Segmented into the following:Data TypeCredit & Debit Card TransactionsEmail ReceiptsGeo-location (Foot Traffic)IndustryAutomotiveBFSIEnergyIndustrialIT & TelecommunicationsMedia & EntertainmentReal Estate & ConstructionRetailTransportation & LogisticsOther Industries Recent developments include: June 2021 The Quandl Data Platform, a brand-new alternative data platform, was released by Quandl Inc. Users of the platform have access to a wide range of diverse data sources, including data from social media, satellite pictures, and site traffic statistics. There are also tools for data scrubbing, processing, and visualization., October 2021 In order to give users with a variety of alternative data sources, 1010data established a new platform called 1010data AltData. This platform offers consumer purchase information, geolocation data, and credit card transaction data. Additionally, the platform provides data processing and visualization features.. Notable trends are: Increasing demand from hedge funds is driving the market growth.