According to a study of iOS users in the United States, spending on Amazon marketplace changes by generation and product category. The biggest gap was in consumer electronics. Users from Generation X would spend ***** U.S. dollars on this category of products, followed by Gen Z shoppers at ***** U.S. dollars. In turn, Millennials would not spend more than **** U.S. dollars, on average.

A survey conducted in the United States in 2024 showed that around ** percent of consumers did not make a purchase during Amazon Prime Days, while almost a quarter spent between *** and *** U.S. dollars. Those spending more than ************ dollars were less than ***** percent.

Comprehensive dataset tracking Amazon Prime member spending patterns from 2019-2024, including comparison with non-Prime customers and demographic breakdowns

In the United States, generations of Amazon consumers gave insight into how much they spend on average on Amazon per month in 2022. Millennials and Generation X spend the most monthly on their Amazon purchases, between *** and *** U.S. dollars. Generation Z, Baby Boomers, and Silent Generation all had a lower monthly spending average on the online marketplace.

Promotions and discounts offered to Amazon Prime users encourage shopping on the popular marketplace. According to a 2021 survey, ** percent of U.S. Prime members spent on average between ** and 100 U.S. dollars a month on Amazon. Another ** percent of respondents did not spend over ** U.S. dollars each month, while ** percent of U.S. Prime users reported average spending of *** to *** U.S. dollars.

In the United Kingdom (UK), users based in Northern Ireland were the ones spending the most time on Amazon in June 2025. Over the considered month, they spent *** minutes on the marketplace website.

In 2023, about three in ten online shoppers in the United Kingdom (UK) spent 50 to 100 British pounds on Amazon.co.uk on average every month. 26 percent of surveyed UK consumers spent over 200 British pounds, on average.

According to a study carried out in the main European markets of Amazon, in the 12 months ending October 2023, German consumers were the ones spending the most, at ***** euros. Italians followed in the ranking, having spent ***** on the marketplace. In Spain, shoppers spent the lowest amount (*** euros).

Amazon Prime’s growth is what has been most impressive. They have managed to convert millions of customers into loyal subscribers at a very fast rate.

Amazon made $40.2 billion from memberships and subscriptions in 2023.

According to a U.S. survey showing spending intentions for Amazon Prime Day 2025, Millennials will be the high spenders. ** percent of them planned to spend more than *** U.S. dollars, and ** percent of them intend to spend more than *** US. dollars.

Overall the US accounts for about 74% of all paying Amazon Prime accounts globally.

In the United States, ** percent of online orders made during Amazon Prime Day 2025 were worth up to ** U.S. dollars, on average. In that edition of the popular online sale event, ** percent of U.S. orders were worth up to *** euros.

Amazon Prime’s global subscriber growth rate has accelerated over the last 5 years. Today Amazon currently has 200 million Amazon Prime members around the world.

According to the latest Amazon Prime statistics, about 81% of US internet users aged 18 to 34 have a paid Amazon Prime membership.

An online marketplace is a platform designed to bring sellers and buyers together. That is the case, for example, with Amazon, eBay, and AliExpress. On this online shopping channel, the average spend of roughly ***** in *** consumers was less than 100 euros in 2023.

In 2020, online shoppers in France visiting Amazon spent an average of seven minutes and 26 seconds on the platform before bringing said visit to a close. In contrast, Dutch shoppers typically spent less than five minutes on the e-commerce platform at a time. Among the six countries, consumers in the Netherlands also visited the lowest number of pages on Amazon on average.

This statistic shows the average weekly time spent watching Amazon Prime Video content in the United Kingdom (UK) between ************* and ***********. As of **********, average weekly Amazon Video consumption was at **** hours and ** minutes. Compared to the general population, millennials aged between 18 and 34 years spent less time watching Amazon Video content that month, at a weekly consumption time of **** hours and ** minutes.

MediaMarkt had the highest average ticket value among the top online marketplaces in Spain, according to a 2023 study. There, shoppers spent an average of *** euros per ticket. In comparison, Spain's leading online marketplace, Amazon, had an average spend of about ** euros.

In 2021, consumers in the United States spent an average of just over 75 U.S. dollars per device on Amazon.com gift cards. In contrast, eBay gift voucher buyers spent an average of over 110 U.S. dollars that year.