Data on the 2023 edition of the Amazon Black Friday shopping event showed that the actual shopping day usually registered the most outstanding performance. Compared to the average sales of previous week, Black Friday sales increased by *** percent in Germany. However, the increase was the lowest in Italy, where online sales increased by ** percent on Black Friday.

In 2023, Samsung was TV brand growing the most on Amazon in occasion of Black Friday sales, compared to the week before black friday. Between November 20 and 26, 2023, Samsung-branded TVs sold on amazon.com grew by an outstanding ***** percent compared to the week before Black Friday discounts started. LG followed with a units sale growth of ***** percent, approximately.

Unlock the secrets of the booming Black Friday market! Discover key trends, CAGR projections, and regional insights from our comprehensive analysis. Learn how top retailers like Amazon and Walmart are capitalizing on this massive shopping event. Explore the future of Black Friday sales and plan your strategy for 2025 and beyond.

In 2022, sponsored ads shown on amazon.co.uk during Black Friday and Cyber Monday contributed to a sales growth of ** percent compared with the average sales value registered in the preceding ** days. Attributed ad sales grew the most in 2019 (*** percent up), before declining to ** percent growth in 2020.

According to brands selling on Amazon, the leading shopping event that drove highest increase in sales was Black Friday, with ********* of survey respondents choosing this event as the most influential. Following Black Friday was Prime Day, with ** percent of brands saying their sales increased during this event.

In 2022, sponsored ads on Amazon's U.S. platform produced a significant increase in online sales during Black Friday and Cyber Monday. Attributed sales grew by *** percent during the considered sale events, compared to the preceding ** days. In turn, attributed sales increased by ** percent in 2021.

In 2023, Shintenchi was the sofas and couches' brand growing the most on Amazon in occasion of Black Friday sales, compared to the week before the sale event. Between November 20 and **, 2023, Shintenchi-branded couches sold on amazon.com grew by an outstanding ***** percent compared to the week before Black Friday discounts started. Wnpethome followed with a units sale growth of ***** percent, approximately.

Amazon Prime Day sales have been rising gradually year after year. In 2023, sales during the event reached a new record high, amounting to **** billion U.S. dollars, most of which came from the United States. Amazon Prime Day Amazon Prime Day launched in 2015 as a celebration of the 20th anniversary of Amazon's founding. The event quickly became the online retailer's biggest shopping day of the year, making it the summer counterpart to Black Friday. Since July 2019, the shopping event runs for 48 hours, continuing an upward trend from the ** hours when first introduced. Shoppers must be Amazon Prime members to take advantage of the sales. In 2020, there were approximately *** million Amazon Prime members worldwide. What is mainly purchased? According to a survey conducted in the United States, the most popular purchases on Amazon Prime Day in 2021 were items included in exclusive Prime Day offers, followed by products that users are accustomed to buying on this platform. In addition, some took advantage of the celebration to buy in advance their holiday gifts. Among the top-selling categories at that year's event were health and beauty products, as well as electronics, each purchased by more than ********* of Prime buyers.

In 2022, sponsored ads shown on amazon.de during Black Friday and Cyber Monday contributed to a sales growth of ** percent, compared to the average sales value registered in the preceding ** days. Attributed ad sales increased the most in 2021, with a *** percent growth.

In 2023, the queen-size bed frame of the brand Cikunasi was the best selling bedroom furniture items during the Black Sales week on Amazon. Between November 20 and **, 2023, the article was purchased nearly *** thousand times. The metal bed by Novogratz followed with ***** thousand of units sold in the Black Friday week.

In 2023, Samsung dominated the ranking of best selling TVs on Amazon in occasion of Black Friday sales. Between *********** and **, 2023, the 65-Inch TV with Quantum Dot Light Emitting Diode (QLED) by Samsung was the best selling model, with over *********** units sold.

Black Friday spending was forecast to be the higher in the United Kingdom (UK) than any other European nation in 2020, although total figures are expected crash in 2020 due to the impact of coronavirus restrictions and lockdown measures in place in many European countries. Following the UK, the second biggest Black Friday spender was Germany, where Black Friday weekend and Cyber Monday sales value reached *** billion in 2018 and *** billion British pounds in 2019. In 2020, Germany is predicted to spend around * percent less during Black Friday weekend.

The most popular retail event of the holiday season

Black Friday might be an American shopping phenomenon by origin, but European consumers have adopted it with similar degrees of zealotry. Across the EMEA region, Black Friday stood out among other special retail events during the holiday season in 2018. The number of daily retail transactions that took place on this day put Black Friday ahead of more traditional holiday season discount opportunities such as Christmas and Boxing Day sales. Perhaps not surprisingly, the most purchased products on Black Friday were in the tech category.

Millions of Black Friday transactions on Amazon

Black Friday is simultaneously a challenge and an opportunity for retailers, be it brick-and-mortar or online. One retailer that springs to mind immediately on this day is Amazon. In the UK, the total number of transactions made during 2018 Black Friday on Amazon’s UK platform saw a ** percent increase from about two weeks before. On Black Friday’s twin event, Cyber Monday, the total number of transactions was just shy of **** million.

Amazon not only boasts a hugely successful online retail platform but also a thriving digital marketplace, which is seamlessly integrated with the main retail shopping experience. That being said, in the third quarter of 2025, ** percent of paid units were sold by third-party sellers. 1P and 3P Amazon sellers There are many ways of selling on Amazon. Firstly there are first-party (1P) vendor sales, where vendors send their inventory to Amazon, who in turn control the pricing and include “ships from and sold by Amazon.com” on product listings. The benefits of 1P sales on Amazon are wholesale purchases from Amazon, priority selling and brand trust through Amazon’s credibility as a seller. Amazon also permits third-party (3P) sales on its marketplace. Both individuals and professional sellers can sell on Amazon Marketplace. When it comes to order fulfillment, possible options are Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). Items are displayed as “sold by MERCHANT and Fulfilled by Amazon / Fulfilled by MERCHANT”. 3P sales are a popular strategy for sellers to make up for certain 1P sales disadvantages, namely improved margins through better pricing control, more favorable payment terms and less reliance on the relationship with Amazon. Amazon seller revenues This magic formula has ultimately cashed in for Amazon, which has seen its net revenues multiply in recent years. In 2023, the e-commerce giant generated approximately *** billion dollars in third-party seller services, an increase of about ** billion dollars from the previous year. While these figures are the product of orders throughout the year, a significant chunk is attributable to special offer and discount days. According to a survey, Black Friday is the shopping event driving the largest sales increase for Amazon sellers, followed by two of the company's own events, Prime Day and Amazon Summer Sale. In the context of the coronavirus pandemic, Amazon Prime Day played a particularly decisive role for small and medium-sized businesses around the world, many of which had to turn to online sales overnight in order to survive.

In 2022, sponsored ads shown on amazon.ca during Black Friday and Cyber Monday contributed to a sales growth of *** percent, compared to the average sales value registered in the preceding ** days. This represented a four-year peak. In turn, attributed sales grew the least in 2021, registering a percentage growth of just ** percent.

In 2022, sales of sponsored products on Amazon on Black Friday (November 25, 2022) were ** percent higher than on Black Friday in 2021. In 2023, the sales were ** percent higher than in 2022.

In 2023, Papajet was the brand of bedroom sets with highest growth in unit sales during Black Friday sales on Amazon. In occasion of the sale event, sales of the bed and bedroom sets brand increased by nearly ***** percent on amazon.com, outdoing other well-performing brands like Zinus (more ***** percent) and Novogratz (more ***** percent).

In 2023, Papajet was the best-selling brand of bedroom sets during Black Friday sales on Amazon. In occasion of the sale event, products of the bed and bedroom sets brand generated sales worth about *** million U.S. dollars. Zinus ranked second with nearly *** million U.S. dollars, while Allewie followed with ***** million U.S. dollars.

In 2025, holiday retail sales in the United States were forecast to reach over************* U.S. dollars. This figure was given as a conservative estimate; retail sales over the holiday season were projected to be between ****** billion U.S. dollars and *******billion U.S. dollars in 2025. Holiday retail sales have risen substantially since the turn of the century, reaching approximately 416 billion U.S. dollars in 2002. Holiday retail sales are a fraction of total retail sales in the United States, which were around ************** U.S. dollars in 2023. Holiday season e-commerce is also on the rise, with increasing numbers of retailers and consumers going digital. What makes up the winter holiday season in the United States? The winter holiday season includes shopping occasions such as Thanksgiving weekend - which is made up of Black Friday, Small Business Saturday, and Cyber Monday, Super Saturday – the last Saturday before Christmas, and Christmas itself. Thanksgiving weekend is a very popular time for consumers to partake in holiday shopping. In 2022, over *** million U.S. consumers shopped on Black Friday. Leading companies in U.S. retail The domestic retail market in the United States is very competitive, with many companies recording substantial retail sales. Walmart, a retail chain offering low prices and a wide selection of products, is the leading retailer in the United States. Amazon, The Kroger Co., Costco, and Target are a selection of other leading U.S. retailers.

In 2025, it was estimated about 95 percent of people in Germany had heard of Black Friday, while around 48 percent had purchased discounted products. This statistic shows the number of people in Germany who had heard of and used Black Friday.

In March 2024, Amazon.com had approximately 2.2 billion combined web visits, up from 2.1 billion visits in February. In the fourth quarter of 2024, Amazon’s net income amounted to approximately 20 billion U.S. dollars. Online retail in the United States Online retail in the United States is constantly growing. In the third quarter of 2023, e-commerce sales accounted for 15.6 percent of retail sales in the United States. During that quarter, U.S. retail e-commerce sales amounted to over 284 billion U.S. dollars. Amazon is the leading online store in the country, in terms of e-commerce net sales. Amazon.com generated around 130 billion U.S. dollars in online sales in 2022. Walmart ranked as the second-biggest online store, with revenues of 52 billion U.S. dollars. The king of Black Friday In 2023, Amazon ranked as U.S. shoppers' favorite place to go shopping during Black Friday, even surpassing in-store purchasing. Nearly six out of ten consumers chose Amazon as the number one place to go find the best Black Friday deals. Similar findings can be observed in the United Kingdom (UK), where Amazon is also ranked as the preferred Black Friday destination.