In the United States, consumers from Generation X are more likely to use Amazon Prime services, a survey from 2024 revealed. Nearly ** percent of them were Amazon Prime subscribers, while boomers followed, as about ** percent reported to be Prime members.
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According to the latest Amazon Prime statistics, about 81% of US internet users aged 18 to 34 have a paid Amazon Prime membership.
In late 2020, Hispanic and African American consumers each accounted for nearly a tenth all Amazon retail spending in the United States. Meanwhile, white consumers led the list, representing over ** percent of the e-commerce platform's consumer spending share.
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Amazon Prime’s growth is what has been most impressive. They have managed to convert millions of customers into loyal subscribers at a very fast rate.
In the United States, the Amazon Prime subscriber share varied depending on their income level in 2024. Amazon consumers that earned between ****** and ******* U.S. dollars a year were the most likely to have a subscription, with more than ** percent paying for the platform, a survey revealed.
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Amazon Prime’s global subscriber growth rate has accelerated over the last 5 years. Today Amazon currently has 200 million Amazon Prime members around the world.
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I roundup the latest Amazon Prime statistics which show just how big Amazon Prime has become and will continue to be.
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Overall the US accounts for about 74% of all paying Amazon Prime accounts globally.
This statistic illustrates the share of people who shopped at Amazon in the United States in the last 12 months as of 2022. The results were sorted by age. In 2022, ** percent of respondents aged 18 to 29 years stated they shopped at Amazon in the last 12 months. The Statista Global Consumer Survey offers a global perspective on consumption and media usage, covering the offline und online world of the consumer.
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Amazon Statistics: Amazon began as an online bookstore but has grown into the biggest online retailer worldwide, changing how people shop and do business online. Amazon now serves about 310 million customers globally and has more than 2 million active sellers on its site. In the 25 years since it was launched, Amazon has become the biggest online retailer in the world and a well-known name. Amazon is now another word for online shopping. It keeps growing by making new products, buying other companies, and offering different services to attract more customers.
Amazon aims to reach as many people as possible, and it’s doing a great job because there's something for everyone on its site. As online shopping becomes more popular, people turn to Amazon for almost everything, from everyday groceries to seasonal gifts. We shall shed more light on Amazon statistics through this article.
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Amazon Music Statistics: Amazon Music is a popular music streaming platform, offering a variety of services, including Amazon Music Unlimited, Amazon Prime Music, and Amazon Music HD. As of 2023, Amazon Music boasts over 80 million songs in its catalog, providing a wide range of music options across genres. The service is available in more than 50 countries and is integrated with Amazon's smart devices, like Echo and Fire TV. Amazon Music Unlimited, the premium version of the service, offers access to an even larger selection of over 90 million songs. The platform also supports high-definition audio for subscribers of Amazon Music HD, with tracks available in lossless, CD-quality audio.
Amazon Music has seen steady growth, with recent reports suggesting that it has gained a significant share of the global streaming market, though it still trails behind competitors like Spotify and Apple Music. Additionally, Amazon Music offers personalized playlists and radio stations, enhancing the user experience through tailored recommendations. This article will discuss the important Amazon Music statistics and key trends.
In the United Kingdom (UK), data from November 2024 based on geolocalized users showed that more than half of Amazon's mobile audience comprises people aged between 25 and 34. Younger adults from 18 to 24 years old account for the second-biggest group of mobile users in the UK, with nearly 17 percent.
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In 2024, Amazon Prime Day sales reached a massive $14.2 billion in comparison to $12.9 billion in 2023. This was a huge $1.3 billion increase.
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Amazon Prime Video Statistics: Amazon Prime Video is a subscription-based streaming service that offers a wide range of television shows, movies, documentaries, and original content. Launched in 2006 as part of the Amazon Prime membership, Prime Video has rapidly grown to become one of the leading streaming platforms globally. As of 2024, Amazon Prime Video has an estimated 275 million subscribers worldwide, making it one of the largest streaming services.
Amazon continues to invest heavily in Prime Video, focusing on expanding its content library, enhancing user experience, and entering new markets. The platform's commitment to innovation and quality content production ensures its ongoing relevance and appeal in the highly competitive streaming industry.
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Amazon vs eBay Statistics: Amazon and eBay are among the most influential e-commerce platforms worldwide. In 2024, both enjoyed a massive consumer base and billions in revenues. Amazon reigned supreme in raw sales and U.S. share of marketing, with eBay successfully holding the niche as well as the global active users' corner.
This article offers thorough Amazon vs eBay statistics —revenue, user activity, market presence, and profitability—and paints a clear picture of their comparison in 2025.
This dataset contains longitudinal purchases data from 5027 Amazon.com users in the US, spanning 2018 through 2022: amazon-purchases.csv It also includes demographic data and other consumer level variables for each user with data in the dataset. These consumer level variables were collected through an online survey and are included in survey.csv fields.csv describes the columns in the survey.csv file, where fields/survey columns correspond to survey questions. The dataset also contains the survey instrument used to collect the data. More details about the survey questions and possible responses, and the format in which they were presented can be found by viewing the survey instrument. A 'Survey ResponseID' column is present in both the amazon-purchases.csv and survey.csv files. It links a user's survey responses to their Amazon.com purchases. The 'Survey ResponseID' was randomly generated at the time of data collection. amazon-purchases.csv Each row in this file corresponds to an Amazon order. Each such row has the following columns: Survey ResponseID Order date Shipping address state Purchase price per unit Quantity ASIN/ISBN (Product Code) Title Category The data were exported by the Amazon users from Amazon.com and shared by users with their informed consent. PII and other information not listed above were stripped from the data. This processing occurred on users' machines before sharing with researchers.
The American Customer Satisfaction Index (ACSI) score of the e-commerce website of Amazon.com has fluctuated since 2000. In 2025, the customer satisfaction score of the online retailer was 83 out of 100 ASCI points. Popularity contest Amazon is one of the most popular marketplaces worldwide. In April 2024, the U.S. domain for Amazon ranked the most visited e-commerce and shopping website by share of online visits, with around 13 percent. Ebay came in second with roughly three percent of the visit share, and the Japanese site amazon.co.jp came in third with 2.66 percent. In the same month, global online shoppers visited amazon.com around 2.2 billion times. Why Amazon? Amazon.com is the most used e-commerce website in the world, and in the U.S., the website is far ahead of its competitors. With a significant difference in website visitors of almost 45 percent, ebay.com is second to amazon.com. Furthermore, the retail giant Walmart trails behind with an online visit share of roughly six percent. Amazon is used for various reasons by its customers. For example, the online marketplace is ranked as the leading platform for product research in the U.S., surpassing even search engines in popularity. Low shipping costs, fast deliveries, and affordable product prices are the main reasons for shopping on Amazon.
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Amazon made $40.2 billion from memberships and subscriptions in 2023.
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The Amazon Food Products Dataset is a large-scale collection of product listings, reviews, and metadata sourced from Amazon. This dataset is valuable for understanding consumer behaviour, analyzing product trends, and training machine learning models for recommendation systems and sentiment analysis. It includes various categories, providing insights into customer preferences, product ratings, and review sentiments.
Each record in the dataset contains the following key fields:
This dataset is ideal for a variety of applications:
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This dataset provides detailed sales data from Amazon, offering a comprehensive look at various product categories and their performance over time. It includes information on sales figures, order details, product categories, and customer demographics.
Description: A unique identifier for each order placed on Amazon. This field helps to track individual orders and link related records.
Description: The date when the order was placed. This field is crucial for analyzing sales trends over time and identifying seasonal patterns.
Description: The current status of the order (e.g., Shipped, Delivered, Pending). This field provides insight into the order fulfillment process and helps monitor order processing efficiency.
Description: Indicates the method used to fulfill the order (e.g., Fulfilled by Amazon, Fulfilled by Seller). This feature helps in analyzing the performance of different fulfillment methods and their impact on customer satisfaction.
Description: The channel through which the sale was made (e.g., Amazon Website, Mobile App). This field is useful for evaluating the effectiveness of different sales channels and understanding customer preferences.
Description: The product category to which the purchased item belongs (e.g., Electronics, Clothing, Home Goods). This feature aids in analyzing sales performance across various product categories.
Description: The shipping service level selected for the order (e.g., Standard Shipping, Two-Day Shipping). This field helps to assess the impact of shipping options on delivery times and customer satisfaction.
Description: The size of the product ordered (e.g., Small, Medium, Large). This feature is relevant for analyzing sales performance based on product size and understanding inventory requirements.
Description: The status of the shipment with the carrier (e.g., In Transit, Delivered, Returned). This field provides insights into the shipping process and helps in monitoring delivery performance and handling returns.
Examine trends in sales over time, identify peak periods, and analyze performance by product category.
Explore customer demographics to understand purchasing behavior and preferences.
Assess which products are performing well and which are not, aiding in inventory and supply chain management.
Develop targeted marketing campaigns based on sales trends and customer profiles.
This dataset is a simulated collection of Amazon sales data and is intended for educational and analytical purposes.
This dataset was created to facilitate data analysis and machine learning projects. It is ideal for practicing data manipulation, statistical analysis, and predictive modeling.
In the United States, consumers from Generation X are more likely to use Amazon Prime services, a survey from 2024 revealed. Nearly ** percent of them were Amazon Prime subscribers, while boomers followed, as about ** percent reported to be Prime members.