In the United States, consumers aged over 65 represented the biggest demographic group (** percent) of Amazon Prime services, a survey from 2025 revealed. ** percent of Amazon Prime subscribers were 55 to 64 years old.

Amazon is one of the most recognisable brands in the world, and the third largest by revenue. It was the fourth tech company to reach a $1 trillion market cap, and a market leader in e-commerce,...

According to the latest Amazon Prime statistics, about 81% of US internet users aged 18 to 34 have a paid Amazon Prime membership.

In late 2020, Hispanic and African American consumers each accounted for nearly a tenth all Amazon retail spending in the United States. Meanwhile, white consumers led the list, representing over ** percent of the e-commerce platform's consumer spending share.

Amazon Prime’s growth is what has been most impressive. They have managed to convert millions of customers into loyal subscribers at a very fast rate.

Amazon Prime was rolled out in India in July 2016 and within a year, India became its largest and fastest-growing market. As of **********, there were over ** million unique male visitors that accessed the platform via mobile devices. Out of this, a majority of visitors fell in the 25 to 34 year old age demographic, pointing out Amazon's popularity amongst young adults in the country.

Amazon Prime’s global subscriber growth rate has accelerated over the last 5 years. Today Amazon currently has 200 million Amazon Prime members around the world.

In the United Kingdom (UK), data from November 2024 based on geolocalized users showed that more than half of Amazon's mobile audience comprises people aged between 25 and 34. Younger adults from 18 to 24 years old account for the second-biggest group of mobile users in the UK, with nearly ** percent.

Amazon made $40.2 billion from memberships and subscriptions in 2023.

Overall the US accounts for about 74% of all paying Amazon Prime accounts globally.

Key Amazon statistics for 2025 tailored to ecommerce and print-on-demand founders, covering users, revenue growth, Prime reach, seller mix, and mobile demand.

This dataset contains longitudinal purchases data from 5027 Amazon.com users in the US, spanning 2018 through 2022: amazon-purchases.csv It also includes demographic data and other consumer level variables for each user with data in the dataset. These consumer level variables were collected through an online survey and are included in survey.csv fields.csv describes the columns in the survey.csv file, where fields/survey columns correspond to survey questions. The dataset also contains the survey instrument used to collect the data. More details about the survey questions and possible responses, and the format in which they were presented can be found by viewing the survey instrument. A 'Survey ResponseID' column is present in both the amazon-purchases.csv and survey.csv files. It links a user's survey responses to their Amazon.com purchases. The 'Survey ResponseID' was randomly generated at the time of data collection. amazon-purchases.csv Each row in this file corresponds to an Amazon order. Each such row has the following columns: Survey ResponseID Order date Shipping address state Purchase price per unit Quantity ASIN/ISBN (Product Code) Title Category The data were exported by the Amazon users from Amazon.com and shared by users with their informed consent. PII and other information not listed above were stripped from the data. This processing occurred on users' machines before sharing with researchers.

This statistic gives information on the global number of active Amazon customer accounts as of the first quarter of 2016. As of the last reported period, Amazon had *** million active customers. Amazon is one of the leading online retail platforms worldwide, offered users not only a global shopping experience but many value-added services.

In fact, the many benefits of the Amazon Prime membership are among the main reasons for users in the United States to join in the annual subscription service. For the majority of users, the free 2-day shipping is the main attraction, but many users also appreciate digital services such as the unlimited instant streaming of video and audio content across many platforms, as well as exclusive promotions and discounts. In July 2015, Amazon celebrated its 20th anniversary by offering flash sales for Amazon Prime customers worldwide – a solid marketing tactic, as ** percent of internet users in the United States were living in a household with an Amazon Prime subscription as of December 2015. Prime users are also especially active Amazon customers, with a higher spending average than non-Prime users. U.S. affluents are also particularly likely to have an Amazon Prime subscription – as of January 2016, almost half of affluents in the United States were Amazon Prime members.

In 2015, Amazon's annual net revenues amounted to over *** billion U.S. dollars, marking its most successful financial year yet. The majority of revenue was generated via the sales of electronics and other products, with media and Amazon Web Services slowly increasing in business volume in recent years.

Amazon Prime Video has become a central pillar of Amazon’s streaming ambitions, with strong traction in both mature and emerging markets. Its integration with Amazon Prime gives it a unique edge: many users access Prime Video simply because they already subscribe to shopping perks. From video commerce integrations to live...

Comprehensive dataset tracking Amazon Prime member spending patterns from 2019-2024, including comparison with non-Prime customers and demographic breakdowns

Comprehensive demographic dataset for Crocker Amazon, San Francisco, CA, US including population statistics, household income, housing units, education levels, employment data, and transportation with year-over-year changes.

Comprehensive demographic dataset for Amazon, Eugene, OR, US including population statistics, household income, housing units, education levels, employment data, and transportation with year-over-year changes.

In the United Kingdom (UK), data from November 2024 based on geolocaled users showed that the majority of Amazon's mobile audience were men, with over ** percent. Women accounted for the remaining mobile users in the UK, with nearly ** percent.

About the Dataset:

Amazon is one of the biggest online retailers in the UK. With this dataset, you can get an in-depth idea of what products sell best, which SEO titles generate the most sales, the best price range for a product in a given category, and much more.

It took a lot of time and energy to prepare this original dataset, so don't forget to hit the upvote button! 😊💝

Similar Datasets:

Amazon Canada Products

Amazon India Products

Amazon USA Products

Interesting Task Ideas:

1. Uncover trending product categories and their sales performance.
2. Analyze customer ratings to find top-rated products.
3. Train a product title generator that can generate sales-worthy product titles based on products with the most sales.
4. Gain insight into the best price for any given product based on sales data and competition.
5. Identify which niches are the easiest to make sales in.
6. Gain insights into the general spending habits of online shoppers.
7. Use as a seed dataset for practicing database management and performance optimization.
8. Train (or learn to train) an AI-based search model to recommend Amazon products.

Checkout my other datasets

USA Unemployment Rates by Demographics & Race

USA Hispanic-White Wage Gap Dataset

Median and Avg Hourly Wages in the USA

Health Insurance Coverage in the USA

Black-White Wage Gap in the USA Dataset

Photo by Canonicalized

Comprehensive dataset analyzing Amazon's daily website visits, traffic patterns, seasonal trends, and comparative analysis with other ecommerce platforms based on May 2025 data.