In March 2024, Amazon.com had approximately 2.2 billion combined web visits, up from 2.1 billion visits in February. In the fourth quarter of 2024, Amazon’s net income amounted to approximately 20 billion U.S. dollars. Online retail in the United States Online retail in the United States is constantly growing. In the third quarter of 2023, e-commerce sales accounted for 15.6 percent of retail sales in the United States. During that quarter, U.S. retail e-commerce sales amounted to over 284 billion U.S. dollars. Amazon is the leading online store in the country, in terms of e-commerce net sales. Amazon.com generated around 130 billion U.S. dollars in online sales in 2022. Walmart ranked as the second-biggest online store, with revenues of 52 billion U.S. dollars. The king of Black Friday In 2023, Amazon ranked as U.S. shoppers' favorite place to go shopping during Black Friday, even surpassing in-store purchasing. Nearly six out of ten consumers chose Amazon as the number one place to go find the best Black Friday deals. Similar findings can be observed in the United Kingdom (UK), where Amazon is also ranked as the preferred Black Friday destination.

In the six months prior to March 2024, direct visits via desktop to amazon.com amounted to six billion. Organic search was also a relevant source of traffic as it generated nearly two billion visits over the same time period. Furthermore, social networks contributed with roughly 351.5 million visits.

In December 2023, Amazon.co.uk recorded 416.2 million visits, up from the previous months. The traffic peak was due to popular end of year sales events and holiday shopping. Browsers and buyers on Amazon during Black Week Amazon’s UK platform was the buzzing with users not just during Black Friday, but on Cyber Monday according to traffic figures from 2018. While there were more Amazon browsers on Cyber Monday, when it came to actual transactions , Black Friday bore better results with more transactions taking place this day. A lucrative market in the UK Amazon gets special attention from UK consumers on special shopping events such as Prime Day and Black Friday, but the UK has been a lucrative market since the online retailer started its operations there in 2002. In 2018, Amazon reported net sales of about 15 billion US dollars in this market. This makes the UK Amazon’s second biggest European market after Germany.

In December 2023, Amazon.de had approximately 482.8 million combined web visits, down from 498.3 million visits in November. In September of the same year, total visits did not go over 412.4 million.

I roundup the latest Amazon Prime statistics which show just how big Amazon Prime has become and will continue to be.

Amazon Prime’s global subscriber growth rate has accelerated over the last 5 years. Today Amazon currently has 200 million Amazon Prime members around the world.

As of June 2021, Amazon was the most visited e-commerce site in the United States, recording approximately 2.45 billion monthly visits to Amazon.com. eBay ranked second, with more than 885 million visits per month, while Walmart came in third, surpassing 410 million.

Online retail in a nutshell Online retail in the United States is a multi-billion dollar sector of business-to-consumer transactions where goods and services are sold via the internet. There are several business models at play here with the likes of Walmart, Home Depot, or Target based on brick-and-mortar stores whereas others such as Amazon, eBay, or Etsy are designated online marketplaces. It also includes eBay which allows third-party or private sellers to market their goods.

Online retail sites enable customers to browse through a range of products before placing them into an electronic shopping cart. Unlike their retail counterparts, online retail sites are not bound to a physical location or limited by store opening hours, and as such, have proven themselves immensely convenient for consumers. Apparel & accessories and computers & consumer electronics are some of the most popular e-commerce categories in the United States.

Fast-growing retailers In addition to being the most visited retail site in the United States, Amazon also accounts for the vast majority of e-commerce sales. Over the past few years, Amazon’s retail sales in the United States have grown steadily, however, competition in this space is growing strong. Etsy, followed closely by Walmart and Target, are among the companies that recorded the fastest online retail sales growth in 2021.

Amazon Prime’s growth is what has been most impressive. They have managed to convert millions of customers into loyal subscribers at a very fast rate.

Overall the US accounts for about 74% of all paying Amazon Prime accounts globally.

Prime Day sales on Amazon reached a massive $12.9 billion in 2023.

Traffic sensors at over 1,200 locations in Allegheny County collect vehicle counts for the Pennsylvania Department of Transportation. Data included in the Health Department's DASH project includes hourly averages and average daily counts. The data was collected from years 2012-2014 and compiled by Carnegie Mellon University’s Traffic21 Institute.

Support for Health Equity datasets and tools provided by Amazon Web Services (AWS) through their Health Equity Initiative.

In December 2023, the German platform of the B2B marketplace Amazon Business registered an online reach of 267,900 visits, down from the previous month. Visited mostly by German and Austrian users, the platform reported the lowest traffic in the indicated period in September 2023, with about 338,000 desktop and mobile visits combined.

Amazon made $35.22 billion from memberships and subscriptions in 2022.

The United States remains by far the most important market for Amazon. In February 2023, its amazon.com domain registered nearly 2.2 billion monthly visits. That is almost four times more than the visits recorded to amazon.co.jp, Amazon's web domain for Japan.

The long-standing e-commerce giant Amazon has recently faced competition from emerging Chinese rivals. While the fast-fashion online retailer SHEIN has steadily gained traction among U.S. consumers over the past years, Temu has experienced a meteoric rise in popularity in North America. In just a few months, Temu went from having slightly over five million registered users in September 2022 to approximately 70.5 million by March 2023.

Google.com was the website with the most page views per day in Bolivia in February 2022, according to ranking by Alexa. The website had more than 18.49 daily page views and was followed by Unitel.bo, with 11 page views per day that month. Within Latin America, Mexico was the country where Amazon Alexa contained the largest number of skills.

Data on the 2023 edition of the Amazon Prime Day shopping event showed that the first shopping day usually registered the most outstanding performance. Compared to the average sales of previous week, Prime sales increased by 569 percent on July 11st in Germany, while they grew by only 370 percent on the following day. Although with lower values, other countries showed the same trend.

Over the first quarter 2024, Amazon counted approximately 35.2 million unique users in Italy. The average number of unique users has increased since 2019, when the marketplace had been visited by 30.8 million users.

In December 2023, the French site for Amazon Business registered roughly 306.2 thousand visits, down from the previous month. Between July 2023 and December 2023, online traffic to the site totaled 1.8 million visits.

Between 2022 and 2024, the online traffic to Amazon has increased in France. In the first quarter of 2024, the marketplace reached nearly 36.8 million unique users on mobile and desktop devices.