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According to the latest Amazon Prime statistics, about 81% of US internet users aged 18 to 34 have a paid Amazon Prime membership.
In the United States, consumers from Generation X are more likely to use Amazon Prime services, a survey from 2024 revealed. Nearly ** percent of them were Amazon Prime subscribers, while boomers followed, as about ** percent reported to be Prime members.
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Amazon Prime’s growth is what has been most impressive. They have managed to convert millions of customers into loyal subscribers at a very fast rate.
In late 2020, Hispanic and African American consumers each accounted for nearly a tenth all Amazon retail spending in the United States. Meanwhile, white consumers led the list, representing over 70 percent of the e-commerce platform's consumer spending share.
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Amazon Prime’s global subscriber growth rate has accelerated over the last 5 years. Today Amazon currently has 200 million Amazon Prime members around the world.
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Amazon Prime Video Statistics: Amazon Prime Video is a subscription-based streaming service that offers a wide range of television shows, movies, documentaries, and original content. Launched in 2006 as part of the Amazon Prime membership, Prime Video has rapidly grown to become one of the leading streaming platforms globally. As of 2024, Amazon Prime Video has an estimated 275 million subscribers worldwide, making it one of the largest streaming services.
Amazon continues to invest heavily in Prime Video, focusing on expanding its content library, enhancing user experience, and entering new markets. The platform's commitment to innovation and quality content production ensures its ongoing relevance and appeal in the highly competitive streaming industry.
A survey from March 2024 found that 89 percent of Amazon Prime subscribers in the U.S. used their subscription to watch videos. The typical Amazon Prime Video subscriber was between 35 and 54 years old, with 96 percent of people of this age using their subscription to consume TV shows and movies.
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Amazon Music Statistics: Amazon Music is a popular music streaming platform, offering a variety of services, including Amazon Music Unlimited, Amazon Prime Music, and Amazon Music HD. As of 2023, Amazon Music boasts over 80 million songs in its catalog, providing a wide range of music options across genres. The service is available in more than 50 countries and is integrated with Amazon's smart devices, like Echo and Fire TV. Amazon Music Unlimited, the premium version of the service, offers access to an even larger selection of over 90 million songs. The platform also supports high-definition audio for subscribers of Amazon Music HD, with tracks available in lossless, CD-quality audio.
Amazon Music has seen steady growth, with recent reports suggesting that it has gained a significant share of the global streaming market, though it still trails behind competitors like Spotify and Apple Music. Additionally, Amazon Music offers personalized playlists and radio stations, enhancing the user experience through tailored recommendations. This article will discuss the important Amazon Music statistics and key trends.
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I roundup the latest Amazon Prime statistics which show just how big Amazon Prime has become and will continue to be.
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Amazon Statistics: Amazon began as an online bookstore but has grown into the biggest online retailer worldwide, changing how people shop and do business online. Amazon now serves about 310 million customers globally and has more than 2 million active sellers on its site. In the 25 years since it was launched, Amazon has become the biggest online retailer in the world and a well-known name. Amazon is now another word for online shopping. It keeps growing by making new products, buying other companies, and offering different services to attract more customers.
Amazon aims to reach as many people as possible, and it’s doing a great job because there's something for everyone on its site. As online shopping becomes more popular, people turn to Amazon for almost everything, from everyday groceries to seasonal gifts. We shall shed more light on Amazon statistics through this article.
In 2021, more than 28.4 million people were estimated to reside within the Legal Amazon area in Brazil. Since 1970, the resident population in the region has quadrupled. The Legal Amazon in Brazil extends across nine Brazilian states, with the the largest area located in the state of Amazonas.
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Overall the US accounts for about 74% of all paying Amazon Prime accounts globally.
In the United Kingdom (UK), data from November 2024 based on geolocalized users showed that more than half of Amazon's mobile audience comprises people aged between 25 and 34. Younger adults from 18 to 24 years old account for the second-biggest group of mobile users in the UK, with nearly 17 percent.
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Amazon vs eBay Statistics: Amazon and eBay are among the most influential e-commerce platforms worldwide. In 2024, both enjoyed a massive consumer base and billions in revenues. Amazon reigned supreme in raw sales and U.S. share of marketing, with eBay successfully holding the niche as well as the global active users' corner.
This article offers thorough Amazon vs eBay statistics —revenue, user activity, market presence, and profitability—and paints a clear picture of their comparison in 2025.
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Amazon made $40.2 billion from memberships and subscriptions in 2023.
Amazon Prime was rolled out in India in July 2016 and within a year, India became its largest and fastest-growing market. As of March 2022, there were over 31 million unique male visitors that accessed the platform via mobile devices. Out of this, a majority of visitors fell in the 25 to 34 year old age demographic, pointing out Amazon's popularity amongst young adults in the country.
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The Trajetorias dataset is a harmonized set of environmental, epidemiological, and poverty indicators for all municipalities of the Brazilian Legal Amazon (BLA). This dataset is the result of a scientific synthesis research initiative conducted by scientists from several natural and social sciences fields, consolidating multidisciplinary indicators into a coherent dataset for integrated and interdisciplinary studies of the Brazilian Amazon. The Trajetorias dataset is organized in dimensions describing: environmental degradation, land use and land cover, human mobility, climate anomalies, the burden of vector-borne diseases, and poverty indices for rural and urban populations for each of the BLA municipalities. Characterizing the environmental, epidemiological, and socioeconomic profile of the municipalities. These indicators were designed to unveil the specificities of the Amazon region, so that the relationships between these dimensions can be explored regarding past and current enacted policies. The Trajetorias dataset relies on four surveys - the two demographic censuses conducted in 2000 and 2010, and the two agrarian censuses conducted in 2006 and 2017, from which were defined fixed timestamps for analysis. The demographic censuses are the source of data for the multidimensional poverty indices. Environmental data come from satellite images collected by several national and international programs, such as the Amazon Deforestation Monitoring Program (PRODES), DEGRAD, and DETER, accounting for changes in landscape that took place between each demographic census and the subsequent agrarian census. Lastly, disease control data was obtained from the National Disease Notification System and summarized for the 5-year period centered in the agrarian censuses.
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The Amazon Food Products Dataset is a large-scale collection of product listings, reviews, and metadata sourced from Amazon. This dataset is valuable for understanding consumer behaviour, analyzing product trends, and training machine learning models for recommendation systems and sentiment analysis. It includes various categories, providing insights into customer preferences, product ratings, and review sentiments.
Each record in the dataset contains the following key fields:
This dataset is ideal for a variety of applications:
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In 2024, Amazon Prime Day sales reached a massive $14.2 billion in comparison to $12.9 billion in 2023. This was a huge $1.3 billion increase.
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Ecuador Mortality Rate: Amazon Region data was reported at 2.743 % in 2016. This records a decrease from the previous number of 2.870 % for 2015. Ecuador Mortality Rate: Amazon Region data is updated yearly, averaging 2.852 % from Dec 2012 (Median) to 2016, with 4 observations. The data reached an all-time high of 3.079 % in 2012 and a record low of 2.743 % in 2016. Ecuador Mortality Rate: Amazon Region data remains active status in CEIC and is reported by National Institute of Statistics and Census. The data is categorized under Global Database’s Ecuador – Table EC.G005: Vital Statistics.
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According to the latest Amazon Prime statistics, about 81% of US internet users aged 18 to 34 have a paid Amazon Prime membership.