In 2021, more than 28.4 million people were estimated to reside within the Legal Amazon area in Brazil. Since 1970, the resident population in the region has quadrupled. The Legal Amazon in Brazil extends across nine Brazilian states, with the the largest area located in the state of Amazonas.

According to forecasts, net sales of electrical products on Amazon are forecast at over 164 billion U.S. dollars. With a compound annual growth rate of 11.6 percent, this figure is expected to exceed 284 billion dollars by 2026. Yet, the category expected to grow the strongest on the e-commerce platform is health and beauty.

In 2019, Amazon's retail e-commerce sales in the United States amounted to 222.6 billion U.S. dollars and are projected to surpass 302 billion U.S. dollars in 2021. The platform is the biggest e-retailer in the United States, ahead of brick-and-mortar-based competitors Walmart and Target.

A study conducted in the United States in August 2021 revealed that 56 percent of 18-to-34-year-olds currently subscribed to Amazon Prime Video. The streaming service was most popular among those between 35 and 44 years, with 67 percent saying that they had a current subscription as of the date of survey.

The combined number of full- and part-time employees of Amazon.com has increased significantly since 2017. Amazon’s headcount peaked in 2021 when the American multinational e-commerce company employed 1,608,000 full- and part-time employees, not counting external contractors. However, in 2024, the number dropped to 1,556,000. E-commerce crunch The workforce reduction of Amazon follows the mass layoffs hitting the entire e-commerce sector. With the full reopening of physical stores after the COVID-19 pandemic, online shopping demand decreased, leading online retailers to restructure their businesses, including personnel costs. Diversifying business With online retail sales growing slower due to recession and inflation, Amazon can still leverage other profitable revenue segments — from media subscriptions to server hosting and cloud services. On top of that, in 2023 Amazon monitored small enterprises operating in different fields and strategically invested in them, as disclosed startup acquisitions indicate.

Amazon users appreciated several aspects of the marketplace's customer service, a survey from 2021 revealed. In the United States, a third of Amazon shoppers stated they valued the rapid response to complaints or order issues. Meanwhile, 21 percent of respondents said they appreciated a streamlined checkout process. The advantages of the subscription to the Amazon platform were much less relevant, as only two percent of those surveyed considered them convenient.

As Amazon remains the market leader in France with more than 153 million visitors per month, the source wanted to determine the usefulness perceived by men and women regarding the marketplace. Thus, in February 2021, the majority of men as well as women found Amazon to be quite useful.

Data based on geolocated U.S. mobile users showed that consumers visited Amazon Fresh stores more often than Whole Foods Markets when the two stores were within 20 miles' distance. Between September 2020 and April 2021, Amazon fresh reported an average monthly loyalty score of 3.42 points, while Whole Foods did not go over 2.53 monthly visits per device.

With 438 billion U.S. dollars in net sales, the United States were Amazon’s biggest market in 2024. Germany was ranked second with 41 billion U.S. dollars, ahead of the UK with 37.9 billion U.S. dollars. Biggest internet company Founded in 1994, Amazon has grown into one of the biggest e-commerce marketplaces and cloud computing platforms worldwide. In 2020, Amazon was ranked first in terms of company revenue among global publicly traded internet companies. With an annual revenue of approximately 386 billion U.S. dollars, the e-retailer ranked far ahead of closest competitors Google (181.7 billion U.S. dollars) and Alibaba (109.5 billion U.S. dollars). Amazon shopping Amazon is the leading e-retailer in the United States. In September 2021, 65 percent of Amazon customers in the United States held a membership with the company’s subscription service Amazon Prime, benefitting from free 2-day shipping, music and video streaming and exclusive offers and deals. Amazon Prime members are very engaged shoppers: a June 2021 survey found that over four in ten of them were likely to shop not just during Prime days, but also during other retail events, with 56 percent of them showing interest for Cyber Monday.

The Amazon Prime Video app revenue fluctuated over the observed period of time in Poland. In 2024, the subscription video-on-demand service app generated over 226 thousand U.S. dollars in revenue.

In 2021, about a third of marketing executives at consumer product manufacturers in the United States felt more dependent on Amazon as a result of the coronavirus pandemic. Only about one in ten surveyed execs stated they had become less dependent on the e-commerce platform since the outbreak, while approximately half did not experience any notable changes.

As Amazon remains the market leader in France with more than 153 million visitors per month, the source wanted to determine the usefulness perceived by people regarding the marketplace, according to their age. Thus, in February 2021, the majority of people of all ages found Amazon to be quite useful.

By the end of 2021, Amazon Prime Video was estimated to reach 575 thousand subscriptions in Sub-Saharan Africa. In 2026, the number of subscribers to Amazon Prime Video would increase and reach 1.9 million.

The Amazon rainforest is known for being one of the most diverse ecosystems on Earth. According to the source, this biome located in South America was home to one in every ten known species on the planet. The Amazon basin spans across nine South American countries or territories: Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, and French Guiana. The region occupies an area of 2.6 million square miles, which represents around 40 percent of the total South American territory.

Since 2021, downloads of the Amazon Business app have boosted worldwide. In September 2022, the popular B2B marketplace application was downloaded about 200,000 times, reaching a nearly two-year peak. In May 2024, mobile downloads hit 152 thousands.

While having slowed down from an impressive 24.9 percent year-on-year growth in 2017, Amazon's retail e-commerce sales in the United States are still growing in the double digits. In 2019, U.S. e-retail sales of the online platform increased by 19.1 percent and amounted to over 222.6 billion U.S. dollars.

Between January and September 2021, Brazil and Mexico were by far the Latin American countries with the highest number of visits to Amazon portals. With nearly 700 million visits, Amazon was the second most popular e-commerce site in the North American country, surpassed only by Argentine online marketplace Mercado Libre.

Amazon vs. Mercado Libre: a battle between giants Founded at opposite poles of the American continent, U.S.-based e-commerce platform Amazon and Argentina's Mercado Libre have grown exponentially in several Latin American economies. In June 2020, amid the online sales boom triggered by the COVID-19 pandemic, Mercado Libre ranked as the most visited e-commerce website in Brazil, Argentina, and Mexico. However, in the latter country, Jeff Bezos's company has gone full steam in its bid for the top spot, investing heavily in its logistics arm. With over 50 million Mexican users at the end of 2019, Amazon inaugurated that year the MEX3 distribution center in Tepotzotlán, one of the largest in the country and the region, covering an area of 100,000 square meters.

Department stores strike back In 2020, department stores throughout Latin America had to close their facilities, temporarily or permanently, due to the health crisis. In response, many of these businesses turned to e-commerce as a lifeline to stay afloat, leading many to get up to speed on digital sales solutions and driving their customers to continue shopping online. Illustrating this shift are department stores of Grupo Falabella, which saw its Gross Merchandise Volume (GMV) – that is, the total value of merchandise sold online – more than double across the region between 2019 and 2020. Similarly, online sales by fellow Chilean company Ripley Corp, which also operates in Peru, reached almost half of the chain's total sales in 2020, compared to less than 18 percent the previous year.

A mix of first-party selling and third-party schemes is getting more and more popular among Amazon sellers based in Europe and Middle East. According to a 2022 survey, 34 percent of surveyed sellers opted for the hybrid model, up from 25 percent only one year earlier. First-party selling only declined from 50 percent to 43 percent over the considered years.

Electronics and computers was the most popular category in Amazon in Spain in 2021. The age group between 35 years and 54 years were the main group that bought this product, both with 61 share of respondents. The younger group only had higher share of purchases in digital entertainment and subscriptions, such as Amazon Prime Video or Amazon Prime Music.

As of August 2021, over half of respondents to a survey held in the United States were currently subscribing to Amazon Prime Video. Meanwhile, 14 percent said that they had a subscription in the past but no longer used the service.