During the first quarter 2025, Amazon generated total net sales of nearly *** billion U.S. dollars, surpassing the *** billion U.S. dollars in the same quarter of 2024. From books to billions Launched in 1995 in the United States as an online bookshop, Amazon has since grown into an international e-commerce giant. In April 2023 worldwide visits to amazon.com amounted to over *** billion considering both desktop and mobile traffic. Prime time in the U.S. Although a global company, Amazon truly thrives in the United States where the company is the leading e-commerce platform by sales value. In the North American country, the number of subscribers using Amazon Prime services has been growing steadily over the last several years and is forecast to reach new heights in 2024.

Amazon is expected to see an over ** percent year-on-year growth in e-commerce sales in 2022, a forecast that is much lower than the company's e-commerce sales increase in 2020, which reached **** percent. The COVID-19 pandemic was likely responsible for Amazon's pronounced decrease in store-based sales in 2020, with **** percent. The physical sales channel is forecast to expand in the coming years, reaching *** percent growth in 2022, though at slightly lower rates until 2027.

In the first quarter of 2025, revenues of Amazon Web Services (AWS) rose to 17 percent, a decrease from the previous three quarters. AWS is one of Amazon’s strongest revenue segments, generating over 115 billion U.S. dollars in 2024 net sales, up from 105 billion U.S. dollars in 2023. Amazon Web Services Amazon Web Services (AWS) provides on-demand cloud platforms and APIs through a pay-as-you-go-model to customers. AWS launched in 2002 providing general services and tools and produced its first cloud products in 2006. Today, more than 175 different cloud services for a variety of technologies and industries are released already. AWS ranks as one of the most popular public cloud infrastructure and platform services running applications worldwide in 2020, ahead of Microsoft Azure and Google cloud services. Cloud computing Cloud computing is essentially the delivery of online computing services to customers. As enterprises continually migrate their applications and data to the cloud instead of storing it on local machines, it becomes possible to access resources from different locations. Some of the key services of the AWS ecosystem for cloud applications include storage, database, security tools, and management tools. AWS is among the most popular cloud providers Some of the largest globally operating enterprises use AWS for their cloud services, including Netflix, BBC, and Baidu. Accordingly, AWS is one of the leading cloud providers in the global cloud market. Due to its continuously expanding portfolio of services and deepening of expertise, the company continues to be not only an important cloud service provider but also a business partner.

From 2004 to 2024, the net revenue of Amazon e-commerce and service sales has increased tremendously. In the fiscal year ending December 31, the multinational e-commerce company's net revenue was almost *** billion U.S. dollars, up from *** billion U.S. dollars in 2023.Amazon.com, a U.S. e-commerce company originally founded in 1994, is the world’s largest online retailer of books, clothing, electronics, music, and many more goods. As of 2024, the company generates the majority of it's net revenues through online retail product sales, followed by third-party retail seller services, cloud computing services, and retail subscription services including Amazon Prime. From seller to digital environment Through Amazon, consumers are able to purchase goods at a rather discounted price from both small and large companies as well as from other users. Both new and used goods are sold on the website. Due to the wide variety of goods available at prices which often undercut local brick-and-mortar retail offerings, Amazon has dominated the retailer market. As of 2024, Amazon’s brand worth amounts to over *** billion U.S. dollars, topping the likes of companies such as Walmart, Ikea, as well as digital competitors Alibaba and eBay. One of Amazon's first forays into the world of hardware was its e-reader Kindle, one of the most popular e-book readers worldwide. More recently, Amazon has also released several series of own-branded products and a voice-controlled virtual assistant, Alexa. Headquartered in North America Due to its location, Amazon offers more services in North America than worldwide. As a result, the majority of the company’s net revenue in 2023 was actually earned in the United States, Canada, and Mexico. In 2023, approximately *** billion U.S. dollars was earned in North America compared to only roughly *** billion U.S. dollars internationally.

In the first quarter of 2025, Amazon.com saw a nine percent increase in global net revenue across online stores when compared to the first quarter of the prior year. In terms of profitability, the online stores segment was followed by retail third-party seller services, with net revenues of 36.5 billion U.S. dollars. Incessant growth Amazon.com, world’s leading online retailing company based in the United States, enjoyed unprecedented growth in net revenues in 2020 and 2021, also because of the coronavirus pandemic lockdown. This growth was again repeated in the annual net sales across different global markets, with the United States being the most prominent one. Not just retail In addition to offering a plethora of goods such as books, clothing, electronics, household items, and many more, Amazon.com also provides subscription services to its customers which gives access to additional perks like free shipping, discounts, and Amazon Prime Video . The latter, the company’s video-on-demand service, has increasing popularity among internet users.

Amazon.com's annual revenue was $637.96 B in fiscal year 2024. The annual revenue increased $63.17 B from $574.79 B (in 2023) to $637.96 B (in 2024), representing a 10.99% year-over-year growth.

Amazon Prime’s growth is what has been most impressive. They have managed to convert millions of customers into loyal subscribers at a very fast rate.

Amazon made $40.2 billion from memberships and subscriptions in 2023.

In 2023, Amazon achieved ** percent year-over-year net sales revenue growth whereas eBay's year-over-year revenue increased by ***** percent. The two e-commerce giants are direct competitors in the U.S. online shopping landscape. In 2015, online payment provider PayPal split from eBay to become an independent company, which had an effect on eBay’s overall revenue development. Notable success stories Both eBay (launched 1995) and Amazon (launched 1994) are online shopping websites that are notable success stories of the dot-com bubble in the United States. Whereas eBay is primarily known as an online auction platform and Amazon as an online retailer, both platforms offer first- and third-party online sales. Third-party online sales usually refer to marketplace sales on a digital sales platform. Third-party online sales usually refer to marketplace sales on a digital sales platform. In the first quarter of 2022, Amazon’s net sales generated through its third-party seller services reached more than ** billion U.S. dollars. For comparison, eBay’s total online sales for all of 2022 were estimated at around ** billion U.S. dollars only. Worldwide and domestic dominance Based on estimated sales for 2022, eBay and Amazon are both among the leading e-commerce retailers in the world. By 2027, Amazon looks to top the list and generate over *** trillion U.S. dollars in estimated sales, surpassing Alibaba by a slim margin. However, in the United States, Amazon receives more than double the monthly visits of its closest competitor eBay, which is still the most popular e-commerce marketplace among online sellers.

In fiscal year 2024, Amazon.com's revenue by segment (products & services) are as follows: Advertising Services: $56.21 B, Amazon Web Services: $107.56 B, Online Stores: $247.03 B, Other Services: $5.43 B, Physical Stores: $21.22 B, Subscription Services: $44.37 B, Third-Party Seller Services: $156.15 B.

In 2024, Amazon's net revenue from subscription services segment amounted to 44.37 billion U.S. dollars. Subscription services include Amazon Prime, for which Amazon reported 200 million paying members worldwide at the end of 2020. The AWS category generated 107.56 billion U.S. dollars in annual sales. During the most recently reported fiscal year, the company’s net revenue amounted to 638 billion U.S. dollars. Amazon revenue segments Amazon is one of the biggest online companies worldwide. In 2019, the company’s revenue increased by 21 percent, compared to Google’s revenue growth during the same fiscal period, which was just 18 percent. The majority of Amazon’s net sales are generated through its North American business segment, which accounted for 236.3 billion U.S. dollars in 2020. The United States are the company’s leading market, followed by Germany and the United Kingdom. Business segment: Amazon Web Services Amazon Web Services, commonly referred to as AWS, is one of the strongest-growing business segments of Amazon. AWS is a cloud computing service that provides individuals, companies and governments with a wide range of computing, networking, storage, database, analytics and application services, among many others. As of the third quarter of 2020, AWS accounted for approximately 32 percent of the global cloud infrastructure services vendor market.

I roundup the latest Amazon Prime statistics which show just how big Amazon Prime has become and will continue to be.

Among the top Amazon Prime Day categories in the United States, beauty and personal care witnessed the greatest sales growth of ** percent in July 2023 compared to the prior year. The health and household segment followed with a ** percent year-over-year increase in sales. The average for all categories stood at ***** percent.

In 2024, Amazon Prime Day sales reached a massive $14.2 billion in comparison to $12.9 billion in 2023. This was a huge $1.3 billion increase.

The online revenue of amazon.ae amounted to US$769.8m in 2024. Discover eCommerce insights, including sales development, shopping cart size, and many more.

Amazon Market Outlook

The global Amazon market is poised for significant growth over the forecast period, with the market size expected to increase from $260 billion in 2023 to nearly $700 billion by 2032, growing at a compound annual growth rate (CAGR) of 11.5%. This robust expansion is driven by the increasing penetration of e-commerce, diversified product offerings, and innovative service models that Amazon continues to adopt and expand upon.

One of the primary growth factors for the Amazon market is the rapid shift of consumers towards online shopping. The convenience of shopping from home, coupled with a vast array of products and competitive pricing, has made e-commerce platforms like Amazon highly attractive. The COVID-19 pandemic further accelerated this trend, as lockdowns and social distancing measures pushed more consumers to shop online. This behavioral shift is expected to persist post-pandemic, solidifying Amazon's market position.

Another significant driver is Amazon's extensive investment in logistics and supply chain infrastructure. The company has heavily invested in technologies and facilities that enhance delivery speed and efficiency, such as automated warehouses, drone delivery systems, and an expanding network of fulfillment centers worldwide. These advancements have enabled Amazon to offer expedited delivery options, such as same-day or next-day delivery, which are critical factors in maintaining customer satisfaction and loyalty.

Furthermore, Amazon's diversification into various service offerings has substantially contributed to its growth. Services like Amazon Prime, Amazon Web Services (AWS), and Amazon Fresh have not only increased its revenue streams but also deepened customer engagement and loyalty. Amazon Prime, for instance, provides subscribers with benefits such as free shipping, access to exclusive content on Prime Video, and other perks, fostering a more engaged and loyal customer base. AWS, on the other hand, has established itself as a leader in the cloud computing industry, driving significant revenue and supporting the growth of other Amazon services.

Regionally, North America remains Amazon's largest market, accounting for a substantial share of its revenue. However, notable growth is expected in emerging markets within the Asia Pacific and Latin America regions. These regions are experiencing rapid internet penetration and a burgeoning middle class with increasing disposable incomes, making them ripe for e-commerce expansion. Amazon has been focusing on localizing its strategies to cater to the unique preferences and needs of these markets to capitalize on this potential.

Product Category Analysis

The electronics segment constitutes a significant portion of Amazon's product category, driven by a high demand for gadgets, home appliances, and other electronic items. Amazon's competitive pricing, extensive product range, and user-friendly return policies make it a preferred platform for purchasing electronics. Additionally, the seamless integration of customer reviews and ratings helps consumers make informed decisions, further boosting sales within this category. With continuous technological advancements and a steady stream of new product launches, the electronics segment is expected to maintain its growth trajectory.

Books were Amazon's original product category, and despite expanding into numerous other areas, books remain a core component of its offerings. The introduction of Kindle and e-books revolutionized the way consumers read, providing a boost to this segment. Amazon's extensive library of books, ranging from bestsellers to niche genres, caters to a wide audience. The convenience of purchasing and downloading books instantly, coupled with competitive pricing, continues to attract readers globally. The book segment is expected to see steady growth, supported by an increasing number of readers opting for e-books and audiobooks.

The clothing segment has seen substantial growth, driven by a diverse range of apparel and accessories for all ages and genders. Amazon's fashion segment includes both well-known brands and independent labels, providing a wide array of choices for consumers. The introduction of features like "Try Before You Buy" and personalized recommendations based on browsing history have enhanced the shopping experience, leading to higher conversion rates. As consumers become more comfortable with purchasing clothing online, this segment is expected to grow significantly.

Amazon reported $1.68 in EPS Earnings Per Share for its fiscal quarter ending in June of 2025. Data for Amazon | AMZN - EPS Earnings Per Share including historical, tables and charts were last updated by Trading Economics this last August in 2025.

According to the latest Amazon Prime statistics, about 81% of US internet users aged 18 to 34 have a paid Amazon Prime membership.

Between 2022 and 2027, fashion and apparel is forecast to be Amazon's fastest-growing product category, with sales expected to grow at a compound annual growth rate of **** percent. The health and beauty segment is close, expected to increase at a CAGR of **** percent, followed by office products and electricals, with **** percent.

Amazon.com's annual net income per employee was $38.08 K in fiscal year 2024. The net income per employeeincreased$18.13 Kfrom $19.95 K(in 2023) to $38.08 K (in 2024), representing a 90.85% year-over-year growth.