As of 2023, California and Florida were the U.S. states with the highest number of Amazon third-party sellers, with 77,000 and 56,000 sellers, respectively. Texas followed in the ranking, with 39,000 independent sellers.

In 2011, Amazon launched its operations in Brazil and has since established ten fulfillment centers, with an estimated *** delivery stations as of 2025. Brazilian customers can subscribe to Amazon Prime for a monthly fee of **** reals (approximately four U.S. dollars). This membership offers exclusive benefits, including free shipping, unlimited movie and TV show streaming, and early access to selected special deals.

In 2015, Amazon officially launched in Mexico. As of October 2024, the online retailer delivered to all 32 states that make up the territory. To support its operations, Amazon has established a network of ** shipping centers, ** delivery stations, and more than * thousand delivery points across the North American nation.

Amazon Prime is constantly growing in the United States: as of December 2019, there were an estimated 112 million U.S. Amazon Prime subscribers, up from 95 million in June 2018. On average, Amazon Prime members spent 1,400 U.S. dollars on the e-retail platform per year. March 2019 data also states that non-Prime members only spent 600 U.S. dollars annually. Amazon Prime Amazon Prime is a paid subscription service offered by online retail platform Amazon. The subscription includes services such as music and video streaming, free two-day (or faster) shipping, as well as many other benefits. The program was launched in 2005 and is available internationally. In 2019, Amazon generated 19.21 billion U.S. dollars in revenues through its subscription services segment. Subscription services do not only include Amazon Prime revenues, but also audiobook, e-book, digital video, digital music and other non-AWS subscription services. Prime shoppers The most popular product categories purchased by Amazon Prime shoppers in the United States were electronics, apparel, and home and kitchen goods. Amazon Prime shoppers are more engaged that non-members: during a February 2019 survey, 20 percent of Amazon Prime members stated that they shopped on Amazon a few times per week, with seven percent saying that they did so on an (almost) daily basis.

For the first time since 2016, the number of Amazon Prime members has declined in the United States. In the first quarter of 2023, *** million users had a Prime account on Amazon, down by roughly ***** compared to the same quarter in 2022. In 2024, it picked up again, reaching *** million subscribers.

The combined number of full- and part-time employees of Amazon.com has increased significantly since 2017. Amazon’s headcount peaked in 2021 when the American multinational e-commerce company employed ********* full- and part-time employees, not counting external contractors. However, in 2024, the number dropped to *********. E-commerce crunch The workforce reduction of Amazon follows the mass layoffs hitting the entire e-commerce sector. With the full reopening of physical stores after the COVID-19 pandemic, online shopping demand decreased, leading online retailers to restructure their businesses, including personnel costs. Diversifying business With online retail sales growing slower due to recession and inflation, Amazon can still leverage other profitable revenue segments — from media subscriptions to server hosting and cloud services. On top of that, in 2023 Amazon monitored small enterprises operating in different fields and strategically invested in them, as disclosed startup acquisitions indicate.

From 2004 to 2024, the net revenue of Amazon e-commerce and service sales has increased tremendously. In the fiscal year ending December 31, the multinational e-commerce company's net revenue was almost *** billion U.S. dollars, up from *** billion U.S. dollars in 2023.Amazon.com, a U.S. e-commerce company originally founded in 1994, is the world’s largest online retailer of books, clothing, electronics, music, and many more goods. As of 2024, the company generates the majority of it's net revenues through online retail product sales, followed by third-party retail seller services, cloud computing services, and retail subscription services including Amazon Prime. From seller to digital environment Through Amazon, consumers are able to purchase goods at a rather discounted price from both small and large companies as well as from other users. Both new and used goods are sold on the website. Due to the wide variety of goods available at prices which often undercut local brick-and-mortar retail offerings, Amazon has dominated the retailer market. As of 2024, Amazon’s brand worth amounts to over *** billion U.S. dollars, topping the likes of companies such as Walmart, Ikea, as well as digital competitors Alibaba and eBay. One of Amazon's first forays into the world of hardware was its e-reader Kindle, one of the most popular e-book readers worldwide. More recently, Amazon has also released several series of own-branded products and a voice-controlled virtual assistant, Alexa. Headquartered in North America Due to its location, Amazon offers more services in North America than worldwide. As a result, the majority of the company’s net revenue in 2023 was actually earned in the United States, Canada, and Mexico. In 2023, approximately *** billion U.S. dollars was earned in North America compared to only roughly *** billion U.S. dollars internationally.

Between January and September 2021, Brazil and Mexico were by far the Latin American countries with the highest number of visits to Amazon portals. With nearly 700 million visits, Amazon was the second most popular e-commerce site in the North American country, surpassed only by Argentine online marketplace Mercado Libre.

Amazon vs. Mercado Libre: a battle between giants Founded at opposite poles of the American continent, U.S.-based e-commerce platform Amazon and Argentina's Mercado Libre have grown exponentially in several Latin American economies. In June 2020, amid the online sales boom triggered by the COVID-19 pandemic, Mercado Libre ranked as the most visited e-commerce website in Brazil, Argentina, and Mexico. However, in the latter country, Jeff Bezos's company has gone full steam in its bid for the top spot, investing heavily in its logistics arm. With over 50 million Mexican users at the end of 2019, Amazon inaugurated that year the MEX3 distribution center in Tepotzotlán, one of the largest in the country and the region, covering an area of 100,000 square meters.

Department stores strike back In 2020, department stores throughout Latin America had to close their facilities, temporarily or permanently, due to the health crisis. In response, many of these businesses turned to e-commerce as a lifeline to stay afloat, leading many to get up to speed on digital sales solutions and driving their customers to continue shopping online. Illustrating this shift are department stores of Grupo Falabella, which saw its Gross Merchandise Volume (GMV) – that is, the total value of merchandise sold online – more than double across the region between 2019 and 2020. Similarly, online sales by fellow Chilean company Ripley Corp, which also operates in Peru, reached almost half of the chain's total sales in 2020, compared to less than 18 percent the previous year.

Compared to pre-pandemic times, the number of items purchased by Amazon Prime members worldwide during Amazon Prime Day has almost doubled. In 2021, Amazon Prime users bought 250 million items, up from 175 million articles in 2019. In 2024, the figure grew further to approximately 300 million.

By the end of 2019, the number of Amazon Video subscribers in the United States stood at **** million, up from **** million a year earlier. Further considerable growth in Amazon Video's subscriber base is anticipated, with projections showing that Amazon Video could have over *** million U.S. subscribers by the year 2027.

The online marketplace Amazon.eg registered a total of 19.7 million visits in February 2025. The number of monthly visits dropped compared to the previous month. Amazon.eg is among Africa's leading e-commerce platforms and is only available in Egypt. The platform was previously known as souq.com. It changed to Amazon.eg in the second half of 2021 after being acquired by the e-commerce giant Amazon previously.

On average, most Prime subscribers placed *** to four orders per month on Amazon, according to a 2022 survey carried out in the United States. Another significant group of U.S. subscribers (** percent) made **** to *** monthly orders. Lastly, nearly *** percent of Prime users did not order more than **** a month through the popular marketplace.

A survey conducted in the United States in 2024 showed the number of consumers who subscribed to Amazon Prime. Almost 70 percent were already Prime members before Amazon Prime Day, while seven percent joined the membership program to enjoy the lower prices right before Prime Day started.

The number of internet users in the United States who are Amazon Prime members is expected to grow in the upcoming years. By 2024, the number of Amazon Prime members in the United States is projected to reach more than *** million users, up from ***** million in 2022. Free shipping drives membership The primary draw for Amazon Prime members remains the free shipping advantage, with nearly ** percent of surveyed shoppers citing this as their main reason for using the service in 2024. The second most popular benefit is access to Amazon Prime Video, attracting about ** percent of users. These perks help explain the steady increase in membership numbers, as consumers find value in both the shopping and entertainment aspects of the service. Prime Day or desillusion day Amazon Prime Day, the company's annual shopping event, has become a significant driver of sales and member engagement. However, the latest edition met the expectations of roughly one-third of U.S. shoppers, with ** percent of them being disappointed with the available offerings.

As of 2020, Amazon reported *** million paying Prime members worldwide, up from *** million paid Prime members around the world at the end of 2019. Up until recently, official information on the number of Amazon Prime members has been scarce. It is estimated that there are *** million Amazon Prime members in the United States as of December 2019.

With 438 billion U.S. dollars in net sales, the United States were Amazon’s biggest market in 2024. Germany was ranked second with 41 billion U.S. dollars, ahead of the UK with 37.9 billion U.S. dollars. Biggest internet company Founded in 1994, Amazon has grown into one of the biggest e-commerce marketplaces and cloud computing platforms worldwide. In 2020, Amazon was ranked first in terms of company revenue among global publicly traded internet companies. With an annual revenue of approximately 386 billion U.S. dollars, the e-retailer ranked far ahead of closest competitors Google (181.7 billion U.S. dollars) and Alibaba (109.5 billion U.S. dollars). Amazon shopping Amazon is the leading e-retailer in the United States. In September 2021, 65 percent of Amazon customers in the United States held a membership with the company’s subscription service Amazon Prime, benefitting from free 2-day shipping, music and video streaming and exclusive offers and deals. Amazon Prime members are very engaged shoppers: a June 2021 survey found that over four in ten of them were likely to shop not just during Prime days, but also during other retail events, with 56 percent of them showing interest for Cyber Monday.

A survey conducted in the United States in 2024 showed the level of interest consumers had towards Amazon Prime Day. Overall, over 80 percent showed some form of interest in the sale event, with 30 percent being highly interested. Less than four percent of consumers were not aware of the event.

In April 2025, approximately 4.3 thousand mobile apps were released through the Amazon Appstore. Amazon ranks behind the Apple App Store and Google Play in terms of monthly app releases and download volume.

Since its launch, Amazon Business has generated increasing sales numbers. The value of its total revenue amounted to *** billion U.S. dollars in 2019. By 2025, the online marketplace might reach a total revenue of **** billion U.S. dollars.

During the first quarter 2025, Amazon generated total net sales of nearly *** billion U.S. dollars, surpassing the *** billion U.S. dollars in the same quarter of 2024. From books to billions Launched in 1995 in the United States as an online bookshop, Amazon has since grown into an international e-commerce giant. In April 2023 worldwide visits to amazon.com amounted to over *** billion considering both desktop and mobile traffic. Prime time in the U.S. Although a global company, Amazon truly thrives in the United States where the company is the leading e-commerce platform by sales value. In the North American country, the number of subscribers using Amazon Prime services has been growing steadily over the last several years and is forecast to reach new heights in 2024.