As of September 2020, Amazon accounted for 37.9 percent of online retail sales in North America. The online retail platform's market share in Europe amounted to 9.8 percent. Figures include own sales and third-party marketplace seller sales.

With 438 billion U.S. dollars in net sales, the United States were Amazon’s biggest market in 2024. Germany was ranked second with 41 billion U.S. dollars, ahead of the UK with 37.9 billion U.S. dollars. Biggest internet company Founded in 1994, Amazon has grown into one of the biggest e-commerce marketplaces and cloud computing platforms worldwide. In 2020, Amazon was ranked first in terms of company revenue among global publicly traded internet companies. With an annual revenue of approximately 386 billion U.S. dollars, the e-retailer ranked far ahead of closest competitors Google (181.7 billion U.S. dollars) and Alibaba (109.5 billion U.S. dollars). Amazon shopping Amazon is the leading e-retailer in the United States. In September 2021, 65 percent of Amazon customers in the United States held a membership with the company’s subscription service Amazon Prime, benefitting from free 2-day shipping, music and video streaming and exclusive offers and deals. Amazon Prime members are very engaged shoppers: a June 2021 survey found that over four in ten of them were likely to shop not just during Prime days, but also during other retail events, with 56 percent of them showing interest for Cyber Monday.

From 2022 to 2027, the United States is expected to remain the largest market for Amazon, with retail sales forecast to reach 759 billion U.S. dollars in 2027. Germany, Amazon's second largest market, is set to reach 147 billion dollars by 2027, according to April 2022 estimates.

As of June 2022, Amazon accounted for 37.8 percent of the U.S. e-commerce market, making it the country’s leading online retailer by a considerable margin. Second place was occupied by the e-commerce site of the retail chain Walmart, with a 6.3 percent market share, followed in third place by Apple, with 3.9 percent.

Amazon’s continued success

Amazon has long dominated the e-commerce market as the world’s favorite online marketplace. In 2022, company hit over half a trillion U.S. dollars in net sales. The United States is by far Amazon’s most profitable market, as the U.S. branch generated over 356 billion U.S. dollars in sales in 2022. Germany ranked second, with 33 billion dollars, followed closely by the United Kingdom with 30 billion dollars.

Online shopping on the rise

Online shopping has grown significantly over the past decade, with more people turning to the internet for their shopping needs. The proof is in the numbers: the U.S. e-commerce industry was worth almost a trillion dollars in 2023. By 2027, forecasts show that the online market will grow to more than 50 percent. U.S. online shoppers purchase fashion and food and beverages the most via the internet.

Alibaba was the top company worldwide in terms of gross merchandise volume (GMV) share across the web. The Chinese e-retail giant which provides consumers business-to-business (B2B), consumer-to-consumer (C2C), and business-to-consmer (B2C) e-commerce accounted for a total 23 percent of the overall online GMV in 2022. Amazon ranked second, accounting for 12 percent of overall online GMV.

In fiscal year 2024, Amazon.com's revenue by geographical region are as follows: GERMANY: $40.86B, International Segment: $93.83B, JAPAN: $27.40B, North America Segment: $438.02B, UNITED KINGDOM: $37.86B.

Malawi Internet Usage: Device Vendor Market Share: Mobile: Amazon data was reported at 0.000 % in 01 May 2024. This stayed constant from the previous number of 0.000 % for 30 Apr 2024. Malawi Internet Usage: Device Vendor Market Share: Mobile: Amazon data is updated daily, averaging 0.000 % from Apr 2024 (Median) to 01 May 2024, with 9 observations. The data reached an all-time high of 0.080 % in 27 Apr 2024 and a record low of 0.000 % in 01 May 2024. Malawi Internet Usage: Device Vendor Market Share: Mobile: Amazon data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Malawi – Table MW.SC.IU: Internet Usage: Device Vendor Market Share.

Between 2023 and 2024, it is forecast that Amazon's share of total e-commerce sales in the United States will increase across all five featured product categories. Health and personal care will see the greatest growth, rising from 33.2 percent to 34.7 percent. The other categories include electronics, office items, clothing and home furnishings. With a market share projected to hit almost 50 percent in 2024, Amazon dominates the electronics online retail space in the United States.

In 2023, e-commerce comprised over 15.6 percent of total retail sales in the United States. Forecasts suggest that this proportion will continue to rise steadily in the coming years, reaching approximately 20.6 percent by 2027.

Fashion fever

The digital revolution has significantly changed how retail is done, impacting a wide range of product categories. Out of all e-commerce product categories, apparel and accessories are the most purchased online in the United States. As of February 2023, roughly 18 percent of all fashion retail sales took place online. Furniture and home furnishing, as well as computer and consumer electronics, ranked second, with over 15 percent of each product category purchased via the internet. The product categories that are least purchased online are office equipment and supplies (1.4 percent) and books, music, and video (5.1 percent).

Shopping hotspots

Amazon dominates the e-commerce industry in the United States, though other competitors still have significant market share. In December 2023, amazon.com was the most-visited e-commerce and shopping site in the United States. That month, around 45 percent of all visits to e-commerce sites were made to Amazon. Other popular shopping sites include ebay.com, walmart.com, etsy.com, and target.com. The staggering proportion of online retail sales in the country attributed to Amazon is quite remarkable. In 2023, Amazon's website accounted for almost half of all online computer and consumer electronics sales. Similarly, nearly one-third of online fashion purchases in the country were made on Amazon.

The cross-border e-commerce market exhibits robust growth, projected to reach $548.14 million in 2025, expanding at a Compound Annual Growth Rate (CAGR) of 14.8% from 2025 to 2033. This significant expansion is fueled by several key drivers. Increasing internet and smartphone penetration globally, particularly in emerging markets, is creating a vastly expanded consumer base with access to international goods. Furthermore, the rise of digitally native brands and the increasing sophistication of logistics and payment infrastructure are facilitating seamless cross-border transactions. Consumer demand for unique products unavailable domestically and competitive pricing offered by international sellers further contribute to this market's dynamism. The diverse product categories involved, including clothing, shoes & accessories, health & beauty products, personal electronics, computer hardware, and jewelry, cater to a wide range of consumer preferences, enhancing market breadth. B2C transactions dominate, but the B2B segment is also witnessing notable growth, indicating the expanding use of cross-border e-commerce for business procurement. Major players like AliExpress, Amazon, eBay, and Taobao are strategically positioning themselves to capitalize on this growth, investing heavily in technology, logistics, and marketing. Regional variations exist, with North America and Asia-Pacific currently leading in market share, however, significant growth potential is evident in emerging markets across Europe, the Middle East, and Africa, presenting opportunities for both established and emerging players. The projected CAGR of 14.8% suggests a considerable expansion of the cross-border e-commerce market over the forecast period. This strong growth trajectory is supported by continuous technological advancements, improving global logistics networks, and the increasing preference for online shopping among consumers worldwide. While challenges like cross-border regulations, payment complexities, and potential logistics hurdles persist, innovative solutions and strategic collaborations are mitigating these risks. The market segmentation by both product type and business model allows for targeted marketing strategies and provides valuable insights into evolving consumer preferences. The competitive landscape is marked by both established giants and agile newcomers, fostering innovation and ensuring a dynamic environment that further fuels the sector’s sustained expansion. This consistent growth across various regions and product segments signifies the enduring appeal and global reach of cross-border e-commerce.

The online revenue of amazon.com.be amounted to US$614m in 2024. Discover eCommerce insights, including sales development, shopping cart size, and many more.

Explore the Amazon Redshift Consulting Market trends! Covers key players, growth rate 10.6% CAGR, market size $21.61 Billion, and forecasts to 2033. Get insights now!

The online revenue of amazon.eg amounted to US$251.4m in 2024. Discover eCommerce insights, including sales development, shopping cart size, and many more.

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In 2022, global e-commerce sales grew by 6.5 percent compared to the previous year. In that period, e-commerce accounted for approximately 19 percent of all retail sales worldwide.

Asian countries lead the way

According to a forecast, China and South Korea ranked first and third respectively on the list of countries with the greatest share of retail sales projected to take place online in 2022. Following the same trend, estimates also revealed that the four fastest-growing retail e-commerce countries in the world are all in Asia.

Amazon on top

When looking at the leading e-commerce companies worldwide, as opposed to the leading e-commerce countries, Amazon is the clear market leader with a market cap of over one trillion U.S. dollars as of June 2022. Not only that, but the Seattle-based multinational company is also by far the most visited online marketplace in the world, with approximately 5.7 billion monthly visits.

The size and share of the market is categorized based on Type (Online Service, Oddline Service) and Application (Large Enterprises, SMEs) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

This statistic looks at the market share of Amazon in e-book sales in selected European countries in 2014. That year, Amazon had a market share of 79 percent in e-book sales in the United Kingdom (UK).

Amazon made $35.22 billion from memberships and subscriptions in 2022.

In 2024, Brazil held approximately 29 percent of the e-commerce market in Latin America and the Caribbean, closely followed by Mexico with over 26 percent. Throughout the year, various economies in the region were poised to increase their market share, with Brazil and Mexico exhibiting the most substantial growth in online sales. The largest market has a foreign leader In 2023, Latin America saw its largest e-commerce economy thrive. That year, online shopping in Brazil generated nearly 186 billion Brazilian reals in revenue. Competition among online retailers for Brazilian shoppers is fierce, but Mercado Libre (Mercado Livre in Brazil), founded in Argentina, remains at the forefront. In February 2024 alone, this marketplace attracted close to 321 million shoppers to its platform, surpassing its closest rival, Amazon Brasil, by 11 percent. Mobile commerce: a game-changer Mobile devices have played a pivotal role in democratizing internet access and online purchasing in Latin America. By the end of 2024, mobile retail e-commerce sales in the region reached approximately 97 billion U.S. dollars, tripling the 2019 figures before the COVID-19 pandemic. Brazil emerged as the regional leader in m-commerce revenue, with sales amounting to about 30 billion in 2022, and showed the highest mobile participation over total online retail sales.

In 2023, global retail e-commerce sales reached an estimated 5.8 trillion U.S. dollars. Projections indicate a 39 percent growth in this figure over the coming years, with expectations to surpass eight trillion dollars by 2027.

World players Among the key players on the world stage, the Chinese retail giant Alibaba holds the title of the largest e-commerce retailer globally, accounting for a 23 percent market share. Nevertheless, forecasts suggest that by 2027, Seattle-based e-commerce powerhouse Amazon will surpass Alibaba in estimated sales, reaching a staggering 1.2 trillion U.S. dollars in online sales.

Leading e-tailing countries The Chinese e-commerce market was the biggest worldwide in 2023, as internet sales constituted almost half of the country's retail transactions. Indonesia ranked second with the highest share of retail sales online (32 percent), closely trailed by the United Kingdom and South Korea, exceeding the 30 percent mark. That year, the up-and-coming e-commerce markets centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing 20 percent.