According to estimates, Amazon claimed the top spot among online retailers in the United States in 2023, capturing 37.6 percent of the market. Second place was occupied by the e-commerce site of the retail chain Walmart, with a 6.4 percent market share, followed in third place by Apple, with 3.6 percent.

Amazon’s continued success

Amazon has long dominated the e-commerce market as the world’s favorite online marketplace. In 2022, company hit over half a trillion U.S. dollars in net sales. The United States is by far Amazon’s most profitable market, as the U.S. branch generated over 356 billion U.S. dollars in sales in 2022. Germany ranked second, with 33 billion dollars, followed closely by the United Kingdom with 30 billion dollars.

Online shopping on the rise

Online shopping has grown significantly over the past decade, with more people turning to the internet for their shopping needs. The proof is in the numbers: the U.S. e-commerce industry was worth almost a trillion dollars in 2023. By 2027, forecasts show that the online market will grow to more than 50 percent. U.S. online shoppers purchase fashion and food and beverages the most via the internet.

Comprehensive dataset tracking Amazon's market share and competitor performance in US e-commerce from 2020-2024, including revenue figures, market trends, and category breakdowns.

Alibaba was the top company worldwide in terms of gross merchandise volume (GMV) share across the web. The Chinese e-retail giant which provides consumers business-to-business (B2B), consumer-to-consumer (C2C), and business-to-consumer (B2C) e-commerce accounted for ** percent of the overall online GMV in 2023. Amazon ranked second, accounting for ** percent of overall online GMV.

Between 2023 and 2024, it is forecast that Amazon's share of total e-commerce sales in the United States will increase across all five featured product categories. Health and personal care will see the greatest growth, rising from **** percent to **** percent. The other categories include electronics, office items, clothing and home furnishings. With a market share projected to hit almost ** percent in 2024, Amazon dominates the electronics online retail space in the United States.

In 2020, Amazon Business' sales accounted for *** percent of B2B product sales on e-commerce sites in the United States. In the upcoming years, U.S. enterprises will use the Amazon platform even more. By 2025, Amazon Business' market share is forecast to grow to *** percent.

Over the course of 2024, in the United States, the retailer market share of home improvement sales on Amazon varied. The retailer market share started at just over 14 percent at the beginning of the year. Throughout the year, the market share fell, before rising to around 18 percent in the last month of the year.

The B2C E-commerce Market size was valued at USD 6.23 trillion in 2023 and is projected to reach USD 21.18 trillion by 2032, exhibiting a CAGR of 19.1 % during the forecasts period. The B2C e-commerce can be defined as the sale of commercial products or services through the internet between buyers and sellers. This market pertains to several industries that fall under its fold that includes the area of retail, travelling, electronics and digital products. Some of the most common implementations are in the ecommerce sites, mobile applications, and membership services. Some aspects of the B2C e-commerce market include increased popularity of omnichannel retailing that combines online and offline environments and the shift to the concept of individualization due to the digitalization and data processing using artificial intelligence and machine learning. Also, growth is noted in mobile commerce (m-commerce) as a result of the increase in the number of mobile devices and more effective mobile payments. To this list one should also include the concepts of social commerce and sustainability which also became significant in today’s society due to increasing importance of ethical and convenient shopping. Recent developments include: In March 2024, Blink, an Amazon company, launched the Blink Mini 2 camera. The new compact plug-in camera offers enhanced features such as person detection, a broader field of view, a built-in LED spotlight for night view in color, and improved image quality. The Blink Mini 2 is designed to work indoors and outdoors, with the option to purchase the Blink Weather Resistant Power Adapter for outdoor use. , In October 2023, Flipkart.com introduced the 'Flipkart Commerce Cloud,' a customized suite of AI-driven retail technology solutions for global retailers and e-commerce businesses. This extensive offering includes marketplace technology, retail media solutions, pricing, and inventory management features rigorously assessed by Flipkart.com. The company aims to equip international sellers with reliable and secure tools to enhance business expansion and efficiency within the competitive global market. , In August 2023, Shopify and Amazon.com, Inc. announced a strategic partnership that will allow Shopify merchants to seamlessly implement Amazon's "Buy with Prime" option on their sites. As a result of the agreement, Amazon.com, Inc. Prime customers will enjoy a more efficient checkout process on various platforms. This collaboration allows Amazon Prime members to utilize their existing Amazon payment options, while Shopify will handle the transaction processing through its system, showcasing a partnership between the two leading companies. , In February 2023, eBay acquired 3PM Shield, a developer of AI-powered online retail solutions. 3PM Shield uses machine learning and artificial intelligence to analyze extensive data sets, enhancing marketplace compliance and user experience. This acquisition aligns with eBay's goal to offer a "safe and reliable" platform by boosting its ability to block the sale of counterfeit and prohibited items. By incorporating 3PM Shield's sophisticated monitoring technologies, eBay seeks to enhance its capability to address problematic seller behavior and spot problematic listings, fostering a safer e-commerce space for its worldwide community of sellers and buyers. .

The size of the E-commerce Global market was valued at USD XXX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 15.80% during the forecast period.Electronic commerce can be termed as the abbreviated form of electronic commerce that involves the sale of both goods and services to buyers through the internet. These activities fall under a larger scale of activities, comprising the following: e-shopping, e-marketplaces, online auctions, and EDI. About this, e-commerce has remarkably transformed the character of commercial transactions and shopping for individuals as well as companies in several ways through ease of accessibility, large varieties of available products, and competitive pricing.The global e-commerce market has been growing rapidly over the last two years because of reasons like rising internet penetration, the growing use of smartphones, and changed consumer preference.The e-commerce platforms provide the advantage of easy online shopping to the customers while giving them the opportunity to search for products and compare their prices from the comfort of their homes. E-commerce benefits a business as it allows it to reach out to a larger customer base, reduce its operational cost, and increase its customers' engagement. As technology continues to advance, one would expect that e-commerce is bound to play a much larger role in the world economy and shape the future of retailing and business. Recent developments include: February 2023: In order to democratize online buying in the South Asian market, Amazon recently announced that the company is joining an Indian e-commerce initiative. The goals of Open Network for Digital Commerce (ONDC) by Amazon include allowing small companies to become digital and giving customers throughout the nation ease and choice, which are strongly linked with Amazon's vision and commitment to India., January 2023: Walmart launched a new e-commerce site targeting small and midsized enterprises and not-for-profit organizations with more than 100,000 products ranging from office supplies to automobiles and heating and air conditioning components. Moreover, Walmart's Business+ membership program offers free shipping and other perks.. Key drivers for this market are: Advancements in Technology, Initiatives by Government; Increasing Consumer Interest towards Convenient Shopping solutions. Potential restraints include: High Cost of Content Creation. Notable trends are: Growing Use of Smartphones is Driving the E-commerce Sales.

Amazon is one of the most recognisable brands in the world, and the third largest by revenue. It was the fourth tech company to reach a $1 trillion market cap, and a market leader in e-commerce,...

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Poland E-Commerce Market Size 2024-2028

The Poland e-commerce market size is forecast to increase by USD 46.9 billion at a CAGR of 20.5% between 2023 and 2028.

The market is significantly driven by the availability of multiple payment options. Offering diverse methods such as credit cards, debit cards, bank transfers, online wallets, and cash on delivery provides Polish consumers with flexibility and convenience in their online purchases. This accessibility to varied payment choices not only enhances the shopping experience but also encourages more people to engage in e-commerce payment, thereby fueling market growth. 
The market showcases dynamic growth, driven by various sectors and factors. With a strong presence in the fashion industry and an expanding showroom culture, Poland contributes significantly to the worldwide growth rate of e-commerce sales. From electronics to furniture and homeware, the market caters to diverse consumer needs, encompassing hobby, leisure, and care product segments. As eCommerce continues to thrive, Poland emerges as a pivotal player in the global digital marketplace, offering a wide array of products and services to online shoppers. This market research and growth report includes in-depth information about key market drivers, trends, and challenges. 

What will be the Size of the Market During the Forecast Period?

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The market has been experiencing significant growth in recent years. According to the latest reports, the E-Commerce sector in Poland is expected to show a CAGR of 12.5% between 2021 and 2026. This growth can be attributed to several factors, including the increasing popularity of online shopping, the growing number of internet users, and the entry of global players into the Polish market. The Retail sector in Poland is one of the largest contributors to the E-Commerce market, with sales expected to reach €22.5 billion by 2026. E-Commerce platforms like Allegro, Amazon, and eBay have a strong presence in the Polish market, offering a wide range of products and services.
Additionally, the use of technologies like Artificial Intelligence and Machine Learning is also on the rise, helping to improve the customer experience and drive sales. The ECDB (European Commission Database) reports that the number of E-Commerce users in Poland is expected to reach 18.5 million by 2026, making it an attractive market for businesses looking to expand their online presence. The use of mobile devices for shopping is also increasing, with over 50% of E-Commerce transactions in Poland being made on mobile devices. In conclusion, the market is growing rapidly, driven by increasing internet penetration, the popularity of online shopping, and the entry of global players. The Retail sector, particularly Fashion and Footwear, is expected to see significant growth in the coming years. The use of advanced technologies and the increasing number of E-Commerce users make Poland an attractive market for businesses looking to expand their online presence.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  B2B
  B2C


Application

  Home appliances
  Fashion products
  Groceries
  Books
  Others


Geography

  Poland

By Type Insights

The B2B segment is estimated to witness significant growth during the forecast period.

The eCommerce market in Poland is experiencing robust growth, driven by the expansion of business reach for B2B companies in a cost-effective manner. This trend is particularly notable in sectors such as Hobby & Leisure, Electronics, Furniture & Homeware, DIY, Care Products, Fashion, and Grocery. The competitive rivalry among companies is intensifying, with logistics companies playing a crucial role in ensuring efficient delivery. The worldwide growth rate of global eCommerce sales is anticipated to continue, making Poland an attractive market for companies seeking to expand their reach. The ECDB (Electronic Data Interchange for Administration, Commerce and Transport in Europe) is facilitating cross-border sales, further fueling growth in the B2B segment.

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The B2B segment was valued at USD 9.22 billion in 2018 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in adoption of Poland E-Commerce Market?

The advantages of e-commerce platforms are the key

Mexico E-Commerce Market is Segmented by B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, and More), B2B E-Commerce (Industrial Supplies Marketplaces, Office and IT Equipment, and Wholesale Consumer Goods), Device Type (Mobile Phones and Tablets, and Desktop/Laptop), and Payment Method (Credit and Debit Cards, Digital Wallets, Cash Vouchers, Bank Transfer, and More).

The global online shopping market, valued at $4,295.55 million in 2025, is projected to experience robust growth, driven by the increasing adoption of e-commerce platforms, expanding internet and smartphone penetration, and the convenience offered by online shopping. Key players like Alibaba, Amazon, and Walmart dominate the market, leveraging their extensive logistics networks and diverse product offerings. The market's Compound Annual Growth Rate (CAGR) of 12.2% from 2019 to 2025 indicates a significant upward trajectory. This growth is fueled by several factors, including the rising popularity of mobile commerce, the increasing preference for personalized shopping experiences, and the integration of advanced technologies like artificial intelligence and big data analytics to enhance customer engagement and optimize logistics. While challenges such as cybersecurity concerns and the need for robust customer service remain, the overall market outlook remains positive. The forecast period of 2025-2033 anticipates continued expansion, driven by emerging markets' increasing digitalization and the growth of cross-border e-commerce. The market segmentation, while not explicitly provided, can be reasonably inferred to include categories like apparel, electronics, groceries, and healthcare products. Each segment is likely to exhibit unique growth patterns influenced by consumer preferences and technological advancements. Furthermore, strategic mergers and acquisitions, expansion into new geographic territories, and the development of innovative business models are expected to shape the competitive landscape in the coming years. The continued focus on enhancing customer experience through personalized recommendations, seamless payment options, and reliable delivery services will be crucial for success in this dynamic market.

The grocery e-commerce platform market is experiencing robust growth, driven by increasing consumer preference for online convenience, technological advancements enabling seamless online shopping experiences, and the expansion of delivery and pickup options. The market's compound annual growth rate (CAGR) is estimated at 15%, indicating significant potential for expansion. This growth is fueled by several key factors, including the rising adoption of smartphones and internet penetration, particularly among younger demographics accustomed to online shopping. Furthermore, the ongoing pandemic accelerated the shift towards online grocery shopping, establishing a new consumer habit that continues to drive market expansion. Competitive pressures from established players like Amazon Fresh, Walmart, and Kroger, alongside innovative startups, are fostering innovation in areas such as delivery logistics, personalized recommendations, and subscription models, further enhancing the overall market appeal. However, challenges remain. Maintaining profitability in a highly competitive market with slim margins continues to be a hurdle for many players. Concerns about food freshness, efficient last-mile delivery, and the integration of online and offline shopping experiences require ongoing investment and strategic solutions. Furthermore, regulatory hurdles and varying consumer preferences across different regions present unique challenges for market penetration. Despite these obstacles, the long-term outlook remains positive, driven by continuing technological advancements and the increasing integration of online grocery services into broader retail ecosystems. This suggests that strategic partnerships, improved logistics, and a focus on customer experience will be crucial factors determining success in this dynamic and ever-evolving market.

Global Amazon market size 2021 was recorded $210.484 Billion whereas by the end of 2025 it will reach $323.3 Billion. According to the author, by 2033 Amazon market size will become $762.744. Amazon market will be growing at a CAGR of 11.326% during 2025 to 2033.

The B2C E-commerce market offers a wide range of products from different categories, including electronics, apparel, cosmetics, appliances, and home décor. Consumers can choose from a vast selection of products at competitive prices, with the convenience of home delivery. Recent developments include: January 2023: Bold Commerce, an e-commerce technology company, collaborated with PayPal to integrate payments and commerce in the growing e-commerce market. This partnership enabled retailers and brands to leverage Bold Commerce's headless checkout suite alongside the PayPal Commerce Platform. Through this integration, businesses expanded their sales channels beyond traditional websites, accommodating diverse payment options such as Venmo, PayPal, Pay Later solutions, debit cards, and credit cards. The collaboration successfully facilitated a more comprehensive and flexible approach to online transactions for both businesses and consumers., January 2023: To assist budding e-commerce entrepreneurs in India, Amazon announced a 50% waiver on referral fees for 60 days for new sellers registering on its platform between January 15 and April 14, 2023. Referral fees are the charges sellers pay to Amazon for aiding in sales on their online marketplace. This incentive, provided by Amazon, sought to motivate new sellers to capitalize on the potential offered by e-commerce during the specified period, encouraging their participation in the online marketplace..

The subscription e-commerce market, valued at $157.54 billion in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 14.56% from 2025 to 2033. This surge is driven by several key factors. Firstly, the increasing preference for convenience and personalized experiences fuels demand for recurring deliveries of goods and services. Secondly, the rise of digital natives and their comfort with online transactions significantly contributes to market expansion. The market's segmentation reflects diverse consumer needs, with beauty and personal care, food and beverages, and entertainment leading the subscription service categories. The end-user segmentation shows a balanced distribution across men, women, and children, indicating broad appeal across demographics. Major players like Amazon, Unilever (Dollar Shave Club), and Netflix leverage their established brand presence and technological capabilities to capture substantial market share. However, challenges remain, including managing customer churn, ensuring consistent product quality, and navigating logistical complexities related to recurring deliveries. Competition is fierce, particularly within specific segments like meal kit delivery and beauty boxes, demanding continuous innovation and customer engagement strategies. The geographical distribution showcases strong growth potential across diverse regions. While North America and Europe currently hold significant market shares, the Asia-Pacific region, particularly India and China, is poised for rapid expansion due to rising disposable incomes and increasing internet penetration. The South American market also presents opportunities, although infrastructure and logistical challenges may need addressing. Strategic partnerships and localized marketing approaches will be crucial for companies aiming to capitalize on this regional diversification. The market's sustained growth trajectory is expected to attract further investments and innovation, leading to new subscription models, improved customer experiences, and an overall expansion of the e-commerce landscape. Ongoing competition and evolving consumer preferences will continue to shape the market's evolution throughout the forecast period. This report provides a comprehensive analysis of the Subscription E-commerce Market, encompassing the period from 2019 to 2033. With a base year of 2025 and an estimated year of 2025, this in-depth study offers valuable insights into the market's current state and future trajectory. The forecast period spans from 2025 to 2033, building upon historical data from 2019 to 2024. This report is crucial for businesses seeking to understand the dynamics of this rapidly evolving market, valued in the billions. Recent developments include: September 2023: Blue Apron, the original pioneer of the meal kit industry in the United States, disclosed its agreement to be acquired by Wonder Group (“Wonder”), an enterprise established by entrepreneur Marc Lore that is reshaping at-home dining and food delivery., December 2022: Netflix Inc. revealed its collaboration with boAt to introduce an innovative 'Stream Edition' audio lineup in India. This range includes True Wireless Earbuds (TWS), On-Ear Headphones, and a Wireless Neckband.. Key drivers for this market are: Increasing Internet Penetration, Subscription Services Offer Convenience by Delivering Products. Potential restraints include: Increasing Internet Penetration, Subscription Services Offer Convenience by Delivering Products. Notable trends are: Food and Beverages Drive the Demand for the Market.

The Indian e-commerce market is experiencing explosive growth, exhibiting a remarkable Compound Annual Growth Rate (CAGR) of 21.50% between 2019 and 2033. With a market size of $112.93 billion in 2025, the sector is driven by factors such as increasing internet and smartphone penetration, a burgeoning young population comfortable with online shopping, and the expansion of logistics infrastructure across the country. The rise of mobile commerce, particularly among tier-2 and tier-3 cities, fuels this expansion, creating a vast addressable market. While challenges such as digital literacy gaps and concerns about online security persist, the overall trend points to continued significant expansion. Key players like Amazon, Flipkart, Nykaa, and Ajio are vying for market share, driving innovation and competition. The segment breakdown (while not explicitly provided) is likely diverse, encompassing categories like fashion, electronics, groceries, and beauty products, each contributing to the overall growth. The forecast period (2025-2033) anticipates continued strong performance, driven by increased consumer spending and evolving shopping habits. This robust growth is expected to continue due to the government's initiatives promoting digitalization, increasing investments in technology and logistics, and the emergence of new business models like social commerce. However, potential restraints such as regulatory changes, competition from established players, and the need for robust cybersecurity measures need to be addressed for sustained growth. The market's resilience and adaptability indicate a future where e-commerce will play an increasingly crucial role in the Indian economy, transforming retail and consumer behavior significantly. Key drivers for this market are: Increased Internet Penetration Across the Country, Supportive Government Policies and Regulatory Framework. Potential restraints include: Privacy and security concerns. Notable trends are: Internet Plays a Significant Role in Market Growth.

In the United States, over the course of 2024, Amazon's retail market share of consumer electronics has varied, however growing for the most part. In January 2024, the market share started at around 23 percent, which then spiked in July 2024 at almost 40 percent. The retail market share then dropped in August, before starting to rise again.

The Canada E-Commerce Market Report is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More). The Market Forecasts are Provided in Terms of Value (USD).

The global digital commerce market is experiencing robust growth, driven by the increasing adoption of e-commerce platforms, the proliferation of smartphones and internet access, and a shift in consumer behavior towards online shopping. The market, estimated at $5 trillion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $12 trillion by 2033. This expansion is fueled by several key factors, including the rising popularity of mobile commerce (m-commerce), the integration of advanced technologies like artificial intelligence (AI) and machine learning (ML) for personalized shopping experiences, and the expansion of digital payment options. Furthermore, the growth of social commerce and the increasing penetration of e-commerce in emerging markets are significant contributors to this upward trajectory. Major players like Amazon, Alibaba, and JD.com are consolidating their market share through aggressive expansion strategies, technological innovation, and strategic acquisitions. However, the market's growth is not without challenges. Concerns regarding data security and privacy, the complexities of cross-border e-commerce regulations, and the potential for increased competition from new entrants and innovative business models pose significant restraints. Nevertheless, the long-term outlook for digital commerce remains highly positive, given the ongoing digitalization of economies worldwide and the enduring shift towards online consumption patterns. The segmentation of the market across various product categories, demographics, and geographic regions provides ample opportunities for both established players and new entrants. Continuous innovation in logistics, delivery networks, and customer service will be crucial for sustaining this impressive growth trajectory.