Over the course of 2024, in the United States, the retailer market share of home improvement sales on Amazon varied. The retailer market share started at just over 14 percent at the beginning of the year. Throughout the year, the market share fell, before rising to around 18 percent in the last month of the year.

Accounting for more than a 80 percent of desktop visits to the Amazon.com website, the United States was the country with the highest traffic to the American online marketplace as of April 2024. Following the United States, with a large difference, was India with only just over one percent.

From January to May 2025, the Amazon Shopping app was the most popular app published by the e-shopping and cloud computing giant, generating around 60 million downloads from iOS and Google Play Store users during the period. Second-ranked Amazon Prime Video was downloaded 6.88 million times from global users. The Amazon Photo app, which allows users to store and share photos, was downloaded 5.36 million times by users worldwide.

Amazon is one of the most recognisable brands in the world, and the third largest by revenue. It was the fourth tech company to reach a $1 trillion market cap, and a market leader in e-commerce,...

Amazon's shopping app has seen a significant increase in monthly downloads worldwide since January 2015, reaching a peak of approximately 25 million downloads in August 2022. However, the company faces stiff competition from emerging players in the global market. Rising competition in mobile shopping While Amazon remains a major player, Chinese retailers are making significant inroads in the mobile shopping space. In 2024, Temu became the most downloaded shopping app worldwide with nearly 550 million downloads, followed by Shein with about 235 million. Despite this competition, Amazon continues to maintain a strong presence, particularly in the United States, where it ranks as the second-most used shopping app among millennials. Generational differences Amazon's influence on consumer spending varies significantly across generations, with Generation X leading the pack in overall expenditure. In 2023, a study of iOS users in the United States revealed that Gen X shoppers spend an average of 124.2 U.S. dollars across all departments on Amazon, outpacing both Millennials and Gen Z. This generational divide in spending habits reflects broader trends in online shopping preferences and brand loyalty.

Amazon is known as an e-commerce company, but in recent years, the retailer has invested in opening physical stores across the United States with more international expansion in mind. Amazon’s physical retail stores come in different formats, including Amazon Fresh grocery stores, Amazon Go, Amazon Books, Amazon 4 Star, and Amazon Pop-up. Typically, Amazon’s branded devices, books and other merchandise are available in these stores. In the fourth quarter of 2024, net sales from Amazon’s physical retailing amounted to nearly 5.8 billion U.S. dollars. Whole Foods acquisition and Amazon Fresh Amazon’s venture into brick-and-mortar grocery store retailing started with the acquisition of the Whole Foods Market in 2018. By 2017, just before it was bought out by Amazon, the supermarket Whole Foods had registered a net sales revenue of over 16 billion U.S. dollars. In addition to some 500 Whole Foods locations, Amazon’s grocery retail business is supported by Amazon Fresh with stores predominantly in the United States. Outside of the United States, Amazon opened its first Amazon Fresh stores in the United Kingdom in March 2021. Amazon’s retail portfolio Amazon has a diverse retail portfolio, both in terms of merchandise and the business models it offers across its platforms. While it started its e-commerce business as an online retailer acting as the first-party owner of the products on offer, third-party selling on the Amazon marketplace increasingly became the norm among online sellers, who often employ both models when working with Amazon. Since 2017, more than half of paid units of Amazon is attributed to third-party sellers using the Amazon marketplace to sell their products.

Amazon Market Outlook

The global Amazon market is poised for significant growth over the forecast period, with the market size expected to increase from $260 billion in 2023 to nearly $700 billion by 2032, growing at a compound annual growth rate (CAGR) of 11.5%. This robust expansion is driven by the increasing penetration of e-commerce, diversified product offerings, and innovative service models that Amazon continues to adopt and expand upon.

One of the primary growth factors for the Amazon market is the rapid shift of consumers towards online shopping. The convenience of shopping from home, coupled with a vast array of products and competitive pricing, has made e-commerce platforms like Amazon highly attractive. The COVID-19 pandemic further accelerated this trend, as lockdowns and social distancing measures pushed more consumers to shop online. This behavioral shift is expected to persist post-pandemic, solidifying Amazon's market position.

Another significant driver is Amazon's extensive investment in logistics and supply chain infrastructure. The company has heavily invested in technologies and facilities that enhance delivery speed and efficiency, such as automated warehouses, drone delivery systems, and an expanding network of fulfillment centers worldwide. These advancements have enabled Amazon to offer expedited delivery options, such as same-day or next-day delivery, which are critical factors in maintaining customer satisfaction and loyalty.

Furthermore, Amazon's diversification into various service offerings has substantially contributed to its growth. Services like Amazon Prime, Amazon Web Services (AWS), and Amazon Fresh have not only increased its revenue streams but also deepened customer engagement and loyalty. Amazon Prime, for instance, provides subscribers with benefits such as free shipping, access to exclusive content on Prime Video, and other perks, fostering a more engaged and loyal customer base. AWS, on the other hand, has established itself as a leader in the cloud computing industry, driving significant revenue and supporting the growth of other Amazon services.

Regionally, North America remains Amazon's largest market, accounting for a substantial share of its revenue. However, notable growth is expected in emerging markets within the Asia Pacific and Latin America regions. These regions are experiencing rapid internet penetration and a burgeoning middle class with increasing disposable incomes, making them ripe for e-commerce expansion. Amazon has been focusing on localizing its strategies to cater to the unique preferences and needs of these markets to capitalize on this potential.

Product Category Analysis

The electronics segment constitutes a significant portion of Amazon's product category, driven by a high demand for gadgets, home appliances, and other electronic items. Amazon's competitive pricing, extensive product range, and user-friendly return policies make it a preferred platform for purchasing electronics. Additionally, the seamless integration of customer reviews and ratings helps consumers make informed decisions, further boosting sales within this category. With continuous technological advancements and a steady stream of new product launches, the electronics segment is expected to maintain its growth trajectory.

Books were Amazon's original product category, and despite expanding into numerous other areas, books remain a core component of its offerings. The introduction of Kindle and e-books revolutionized the way consumers read, providing a boost to this segment. Amazon's extensive library of books, ranging from bestsellers to niche genres, caters to a wide audience. The convenience of purchasing and downloading books instantly, coupled with competitive pricing, continues to attract readers globally. The book segment is expected to see steady growth, supported by an increasing number of readers opting for e-books and audiobooks.

The clothing segment has seen substantial growth, driven by a diverse range of apparel and accessories for all ages and genders. Amazon's fashion segment includes both well-known brands and independent labels, providing a wide array of choices for consumers. The introduction of features like "Try Before You Buy" and personalized recommendations based on browsing history have enhanced the shopping experience, leading to higher conversion rates. As consumers become more comfortable with purchasing clothing online, this segment is expected to grow significantly.

In 2024, Amazon was expected to generate roughly 53 billion U.S. dollars in retail media ad revenue, which would be an increase of 16 percent on its 2023 result. Alibaba, on the other hand, expected a growth rate of 1.4 percent year on year, which would put the Chinese platform at 42 billion dollars in retail media ad revenue in the same year.

Global Amazon market size 2021 was recorded $210.484 Billion whereas by the end of 2025 it will reach $323.3 Billion. According to the author, by 2033 Amazon market size will become $762.744. Amazon market will be growing at a CAGR of 11.326% during 2025 to 2033.

The size of the E-commerce Global market was valued at USD XXX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 15.80% during the forecast period.Electronic commerce can be termed as the abbreviated form of electronic commerce that involves the sale of both goods and services to buyers through the internet. These activities fall under a larger scale of activities, comprising the following: e-shopping, e-marketplaces, online auctions, and EDI. About this, e-commerce has remarkably transformed the character of commercial transactions and shopping for individuals as well as companies in several ways through ease of accessibility, large varieties of available products, and competitive pricing.The global e-commerce market has been growing rapidly over the last two years because of reasons like rising internet penetration, the growing use of smartphones, and changed consumer preference.The e-commerce platforms provide the advantage of easy online shopping to the customers while giving them the opportunity to search for products and compare their prices from the comfort of their homes. E-commerce benefits a business as it allows it to reach out to a larger customer base, reduce its operational cost, and increase its customers' engagement. As technology continues to advance, one would expect that e-commerce is bound to play a much larger role in the world economy and shape the future of retailing and business. Recent developments include: February 2023: In order to democratize online buying in the South Asian market, Amazon recently announced that the company is joining an Indian e-commerce initiative. The goals of Open Network for Digital Commerce (ONDC) by Amazon include allowing small companies to become digital and giving customers throughout the nation ease and choice, which are strongly linked with Amazon's vision and commitment to India., January 2023: Walmart launched a new e-commerce site targeting small and midsized enterprises and not-for-profit organizations with more than 100,000 products ranging from office supplies to automobiles and heating and air conditioning components. Moreover, Walmart's Business+ membership program offers free shipping and other perks.. Key drivers for this market are: Advancements in Technology, Initiatives by Government; Increasing Consumer Interest towards Convenient Shopping solutions. Potential restraints include: High Cost of Content Creation. Notable trends are: Growing Use of Smartphones is Driving the E-commerce Sales.

In January 2025, around 3.8 million users visited pharmacy.amazon.com. The site is Amazon's homepage for its online pharmacy services. Visitors stayed on the site for an average duration of three minutes and 15 seconds.

YouTube has emerged as the dominant social media platform for driving traffic to Amazon.com, accounting for nearly 60 percent of referrals to the e-commerce platform in December 2023. Facebook.com and Twitter.com followed, contributing about ten and nine percent of social media referrals respectively, while Reddit and WhatsApp rounded out the top five sources. Amazon's dominance Amazon's position as the leading online retailer in the United States is evident in its traffic and sales figures. In December 2023, Amazon still recorded an impressive 2.7 billion combined visits. The company's financial performance remains strong, with a net income of approximately 13.5 billion U.S. dollars in the second quarter of 2024, up from the previous quarters. Mobile presence Amazon's mobile presence continues to grow, with its shopping app downloads reaching a nine-year peak in August 2022 at approximately 25 million. As of July 2024, the Amazon Shopping app reached over 18 million downloads across iOS and Android platforms. That month, Amazon’s shopping app was the most popular app published by the e-commerce and tech giant.

Malawi Internet Usage: Device Vendor Market Share: Mobile: Amazon data was reported at 0.000 % in 01 May 2024. This stayed constant from the previous number of 0.000 % for 30 Apr 2024. Malawi Internet Usage: Device Vendor Market Share: Mobile: Amazon data is updated daily, averaging 0.000 % from Apr 2024 (Median) to 01 May 2024, with 9 observations. The data reached an all-time high of 0.080 % in 27 Apr 2024 and a record low of 0.000 % in 01 May 2024. Malawi Internet Usage: Device Vendor Market Share: Mobile: Amazon data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Malawi – Table MW.SC.IU: Internet Usage: Device Vendor Market Share.

Norway Internet Usage: Device Vendor Market Share: Mobile: Amazon data was reported at 0.000 % in 22 Aug 2024. This stayed constant from the previous number of 0.000 % for 21 Aug 2024. Norway Internet Usage: Device Vendor Market Share: Mobile: Amazon data is updated daily, averaging 0.000 % from Aug 2024 (Median) to 22 Aug 2024, with 9 observations. The data reached an all-time high of 0.050 % in 18 Aug 2024 and a record low of 0.000 % in 22 Aug 2024. Norway Internet Usage: Device Vendor Market Share: Mobile: Amazon data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Norway – Table NO.SC.IU: Internet Usage: Device Vendor Market Share.

Market Research Intellect presents the Amazon RDS Consulting Service Market Report-estimated at USD 2.1 billion in 2024 and predicted to grow to USD 4.3 billion by 2033, with a CAGR of 8.8% over the forecast period. Gain clarity on regional performance, future innovations, and major players worldwide.

Amazon S3 led the global enterprise data storage software industry in 2024 with a market share of 22.98 percent, followed by Pure and NetApp, which accounted for 13.03 and 6.61 percent shares, respectively. Amazon S3, also known as Amazon Simple Storage Service, was launched in 2006 by Amazon Web Services (AWS).

The net cash of Amazon.Com with headquarters in the United States amounted to 107.95 billion U.S. dollars in 2024. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2020 this is a total increase by approximately 41.89 billion U.S. dollars. The trend from 2020 to 2024 shows, however, that this increase did not happen continuously.

Packaging Design for E-Commerce ISTA 6-Amazon Market Outlook

According to our latest research, the Global Packaging Design for E-Commerce ISTA 6-Amazon market size was valued at $6.8 billion in 2024 and is projected to reach $17.2 billion by 2033, expanding at a robust CAGR of 11.2% during 2024–2033. The primary factor propelling this remarkable growth is the exponential rise in global e-commerce transactions, which has intensified the demand for durable, efficient, and compliant packaging solutions tailored to meet stringent ISTA 6-Amazon standards. As online retail giants like Amazon continue to prioritize customer satisfaction and operational efficiency, the emphasis on packaging that ensures product safety, minimizes returns, and supports sustainability goals has become a pivotal growth lever for the market worldwide.

Regional Outlook

North America currently commands the largest share in the Packaging Design for E-Commerce ISTA 6-Amazon market, accounting for approximately 38% of the global revenue in 2024. This dominance can be attributed to the region’s mature e-commerce ecosystem, led by Amazon’s headquarters and extensive fulfillment network. The presence of advanced packaging technology providers, coupled with rigorous regulatory enforcement and widespread consumer adoption of online shopping, has fostered a highly competitive and innovative environment. Additionally, North America benefits from a well-established logistics infrastructure and a high level of awareness regarding sustainable packaging practices. These factors, combined with the early adoption of ISTA 6-Amazon testing standards by major brands, have cemented the region’s leadership position in the market.

The Asia Pacific region is poised to register the fastest growth in the Packaging Design for E-Commerce ISTA 6-Amazon market, with a projected CAGR of 13.7% through 2033. This rapid expansion is fueled by surging e-commerce penetration in countries such as China, India, and Southeast Asian nations, where digital retail is experiencing double-digit growth rates. Significant investments in packaging automation technologies, rising disposable incomes, and evolving regulatory frameworks are encouraging local manufacturers to adopt ISTA 6-Amazon compliant solutions. Furthermore, the region’s vast consumer base and increasing cross-border trade volumes are prompting packaging providers to innovate and scale their operations to meet diverse requirements, thereby accelerating market growth.

In emerging economies across Latin America, the Middle East, and Africa, the adoption of ISTA 6-Amazon packaging standards is gradually gaining momentum, albeit at a slower pace compared to developed regions. Key challenges include limited access to advanced packaging materials, fragmented supply chains, and varying regulatory environments. However, localized demand for robust packaging solutions is rising, particularly in urban centers where e-commerce platforms are expanding their reach. Policy support for domestic manufacturing and growing awareness of sustainable packaging practices are expected to drive incremental growth, although infrastructural and cost-related barriers may temper the pace of market penetration in these regions.

Report Scope

The B2C E-commerce Market size was valued at USD 6.23 trillion in 2023 and is projected to reach USD 21.18 trillion by 2032, exhibiting a CAGR of 19.1 % during the forecasts period. The B2C e-commerce can be defined as the sale of commercial products or services through the internet between buyers and sellers. This market pertains to several industries that fall under its fold that includes the area of retail, travelling, electronics and digital products. Some of the most common implementations are in the ecommerce sites, mobile applications, and membership services. Some aspects of the B2C e-commerce market include increased popularity of omnichannel retailing that combines online and offline environments and the shift to the concept of individualization due to the digitalization and data processing using artificial intelligence and machine learning. Also, growth is noted in mobile commerce (m-commerce) as a result of the increase in the number of mobile devices and more effective mobile payments. To this list one should also include the concepts of social commerce and sustainability which also became significant in today’s society due to increasing importance of ethical and convenient shopping. Recent developments include: In March 2024, Blink, an Amazon company, launched the Blink Mini 2 camera. The new compact plug-in camera offers enhanced features such as person detection, a broader field of view, a built-in LED spotlight for night view in color, and improved image quality. The Blink Mini 2 is designed to work indoors and outdoors, with the option to purchase the Blink Weather Resistant Power Adapter for outdoor use. , In October 2023, Flipkart.com introduced the 'Flipkart Commerce Cloud,' a customized suite of AI-driven retail technology solutions for global retailers and e-commerce businesses. This extensive offering includes marketplace technology, retail media solutions, pricing, and inventory management features rigorously assessed by Flipkart.com. The company aims to equip international sellers with reliable and secure tools to enhance business expansion and efficiency within the competitive global market. , In August 2023, Shopify and Amazon.com, Inc. announced a strategic partnership that will allow Shopify merchants to seamlessly implement Amazon's "Buy with Prime" option on their sites. As a result of the agreement, Amazon.com, Inc. Prime customers will enjoy a more efficient checkout process on various platforms. This collaboration allows Amazon Prime members to utilize their existing Amazon payment options, while Shopify will handle the transaction processing through its system, showcasing a partnership between the two leading companies. , In February 2023, eBay acquired 3PM Shield, a developer of AI-powered online retail solutions. 3PM Shield uses machine learning and artificial intelligence to analyze extensive data sets, enhancing marketplace compliance and user experience. This acquisition aligns with eBay's goal to offer a "safe and reliable" platform by boosting its ability to block the sale of counterfeit and prohibited items. By incorporating 3PM Shield's sophisticated monitoring technologies, eBay seeks to enhance its capability to address problematic seller behavior and spot problematic listings, fostering a safer e-commerce space for its worldwide community of sellers and buyers. .

Global Amazon Web Services Channel Partner market size 2025 was XX Million. Amazon Web Services Channel Partner Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.