In Mexico, the net sales of amazon.com.mx amounted to more than *** billion U.S. dollars in 2024. Amazon more than doubled its closest competitor coppel.com, which ranked second among B2C online retailers in the country, with sales totaling approximately *** billion dollars. Domestic competitors, namely Walmart and Liverpool, each surpassed the billion-dollar mark in e-commerce net sales in 2024. Amazon's market penetration and infrastructure Amazon's reach in Mexico is extensive, with delivery capabilities spanning all states. The company has invested heavily in its logistics network, boasting ** shipping centers, ** delivery stations, and over ***** delivery points across the country. This infrastructure has likely contributed to Amazon's popularity in the country, as more than ** percent of survey respondents reported making a purchase on the platform in the previous 12 months in 2024. Consumer preferences The growth of e-commerce in Mexico is partly driven by generational preferences. Millennials show the highest inclination towards online shopping, with over ** percent favoring this channel. Generation Z and Generation X follow closely, with ** percent each preferring online stores to physical retail. When Mexican consumers have to choose between one online platform or other, they value the most the variety and availability of products as well as the speed of delivery.

The online revenue of amazon.com.mx amounted to US$4,388m in 2024. Discover eCommerce insights, including sales development, shopping cart size, and many more.

From 2004 to 2024, the net revenue of Amazon e-commerce and service sales has increased tremendously. In the fiscal year ending December 31, the multinational e-commerce company's net revenue was almost *** billion U.S. dollars, up from *** billion U.S. dollars in 2023.Amazon.com, a U.S. e-commerce company originally founded in 1994, is the world’s largest online retailer of books, clothing, electronics, music, and many more goods. As of 2024, the company generates the majority of it's net revenues through online retail product sales, followed by third-party retail seller services, cloud computing services, and retail subscription services including Amazon Prime. From seller to digital environment Through Amazon, consumers are able to purchase goods at a rather discounted price from both small and large companies as well as from other users. Both new and used goods are sold on the website. Due to the wide variety of goods available at prices which often undercut local brick-and-mortar retail offerings, Amazon has dominated the retailer market. As of 2024, Amazon’s brand worth amounts to over *** billion U.S. dollars, topping the likes of companies such as Walmart, Ikea, as well as digital competitors Alibaba and eBay. One of Amazon's first forays into the world of hardware was its e-reader Kindle, one of the most popular e-book readers worldwide. More recently, Amazon has also released several series of own-branded products and a voice-controlled virtual assistant, Alexa. Headquartered in North America Due to its location, Amazon offers more services in North America than worldwide. As a result, the majority of the company’s net revenue in 2023 was actually earned in the United States, Canada, and Mexico. In 2023, approximately *** billion U.S. dollars was earned in North America compared to only roughly *** billion U.S. dollars internationally.

In 2023, Amazon.com.mx generated an estimated *** million U.S. dollars in digital retail media advertising revenue, up from ** million dollars a year earlier. That represents an annual increase of *** percent. Mercado Libre, Amazon.com.br, Magazine Luiza, and Amazon.com.mx were among Latin America's leading e-commerce platforms by digital retail media ad revenue in 2023.

In 2023, Mercado Libre was the largest e-retailer in Mexico, with a market share of **** percent. Amazon ranked second, generating approximately **** percent of the total e-commerce sales revenue in the North American country.

The Media eCommerce market in Mexico is predicted to reach US$2,875.3m revenue by 2025. The top online retailers in the market are amazon.com.mx, walmart.com.mx and liverpool.com.mx.

MercadoLibre, Inc. generated **** billion U.S. dollars in revenue in Brazil in 2024, while in Argentina, this figure stood at more than *** billion U.S. dollars. In Mexico, the company’s net revenues amounted to nearly **** million dollars that year. This Argentine e-commerce company is also present in Bolivia, Chile, Colombia, Costa Rica, the Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Peru, Uruguay, and Venezuela. Mercado Libre’s sources of revenue are more diverse In 2023, Brazil accounted for more than half of the company’s revenue. In the last years, the shares of Argentina and Mexico in MercadoLibre, Inc.’s net revenue distribution grew in importance. However, the presence in Brazil remains strategic – the Portuguese-speaking country was home to more than *** million e-commerce users in 2023, according to estimates. Mexico as a key market for Mercado Libre The North American country is a promising market for the Argentinian company. From 2020 to 2023, Mercado Libre’s net revenue in Mexico increased fivefold. As of May 2022, mercadolibre.com.mx was the e-commerce website with the highest number of monthly visits in Mexico, followed by Amazon Mexico (amazon.com.mx) and Global (amazon.com).

The Homeware eCommerce market in Mexico is predicted to reach US$2,163m revenue by 2025. The top online retailers in the market are amazon.com.mx, liverpool.com.mx and walmart.com.mx.

The Tools & Construction Supplies eCommerce market in Mexico is predicted to reach US$1,773.8m revenue by 2025. The top online retailers in the market are homedepot.com.mx, amazon.com.mx and walmart.com.mx.

The Flowers & Gifts eCommerce market in Mexico is predicted to reach US$337.8m revenue by 2025. The top online retailers in the market are amazon.com.mx, enviaflores.com and suburbia.com.mx.

The Erotic & Adult eCommerce market in Mexico is predicted to reach US$219.2m revenue by 2025. The top online retailers in the market are amazon.com.mx, platanomelon.mx and diversual.com.

The Vehicle Parts eCommerce market in Mexico is predicted to reach US$1,878.3m revenue by 2025. The top online retailers in the market are liverpool.com.mx, walmart.com.mx and amazon.com.mx.

The Mexican retailer El Puerto de Liverpool generated roughly *** billion Mexican pesos in revenue in 2021. This amounts to approximately *** billion U.S. dollars, considering the exchange rates of May 2022. Between 2019 and 2020, the company's annual revenue decreased in the COVID-19 year by nearly ** percent, reversing the steady upward trend recorded since at least 2014. Liverpool, which is headquartered in Mexico City, is present across the country with hundreds of stores in different formats, of which the Suburbia format constitutes the most important one.

Liverpool’s performance in the Mexican retail market

El Puerto de Liverpool ranked second among the most valuable Mexican retail brands in 2020, with a brand value calculated to be around *** billion U.S. dollars. Liverpool was only surpassed by Bodega Aurrerá, a discount-store owned by the American retailer Walmart. In the arena of e-commerce, the company ranked among the five most popular websites in Mexico in 2021, alongside global websites of key players in the industry, like Mercado Libre and Amazon.

Leading Latin American retailers

Mexico, Brazil, and Chile are home to the retail companies with the largest annual sales in Latin America. The Chilean retailer Cencosud topped the 2020 ranking, followed by the beverage and food retailer FEMSA Comercio from Mexico. In Brazil, Via Varejo exceeded the sales revenue of its fellow competitors on the list that year. According to that list, El Puerto de Liverpool is the ****** retail power in Mexico and the ******* in the whole region.

In 2023, Walmart.com.mx generated an estimated ***** million U.S. dollars in digital retail media advertising revenue, up from **** million dollars a year earlier. That represents an annual increase of about ** percent. Mercado Libre, Amazon.com.br, Magazine Luiza, and Amazon.com.mx were among Latin America's leading e-commerce platforms by digital retail media ad revenue in 2023.

In 2023, Amazon.com.br generated an estimated *** million U.S. dollars in digital retail media advertising revenue, up from almost *** million dollars a year earlier. That represents an annual growth of ** percent. Mercado Libre, Amazon.com.br, Magazine Luiza, and Amazon.com.mx were among Latin America's leading e-commerce platforms by digital retail media ad revenue in 2023.

The number of users in the e-commerce market in Japan was forecast to continuously increase between 2025 and 2029 by in total **** million users (+***** percent). After the tenth consecutive increasing year, the number of users is estimated to reach **** million users and therefore a new peak in 2029. Notably, the number of users of the e-commerce market was continuously increasing over the past years.Find further information concerning the revenue change in the e-commerce market in Mexico and the penetration rate in the e-commerce market in Morocco. The Statista Market Insights cover a broad range of additional markets.

Between January and September 2021, Brazil and Mexico were by far the Latin American countries with the highest number of visits to Amazon portals. With nearly *** million visits, Amazon was the second most popular e-commerce site in the North American country, surpassed only by Argentine online marketplace Mercado Libre.

Amazon vs. Mercado Libre: a battle between giants Founded at opposite poles of the American continent, U.S.-based e-commerce platform Amazon and Argentina's Mercado Libre have grown exponentially in several Latin American economies. In June 2020, amid the online sales boom triggered by the COVID-19 pandemic, Mercado Libre ranked as the most visited e-commerce website in Brazil, Argentina, and Mexico. However, in the latter country, Jeff Bezos's company has gone full steam in its bid for the top spot, investing heavily in its logistics arm. With over ** million Mexican users at the end of 2019, Amazon inaugurated that year the MEX3 distribution center in Tepotzotlán, one of the largest in the country and the region, covering an area of 100,000 square meters.

Department stores strike back In 2020, department stores throughout Latin America had to close their facilities, temporarily or permanently, due to the health crisis. In response, many of these businesses turned to e-commerce as a lifeline to stay afloat, leading many to get up to speed on digital sales solutions and driving their customers to continue shopping online. Illustrating this shift are department stores of Grupo Falabella, which saw its Gross Merchandise Volume (GMV) – that is, the total value of merchandise sold online – more than double across the region between 2019 and 2020. Similarly, online sales by fellow Chilean company Ripley Corp, which also operates in Peru, reached almost half of the chain's total sales in 2020, compared to less than ** percent the previous year.

In 2023, Linio – a Mexican online marketplace acquired by the Chilean holding S.A.C.I. Falabella in the late 2010s – generated an estimated *** million U.S. dollars in digital retail media advertising revenue, down from more than *** million dollars a year earlier. That represents an annual decrease of eight percent. Mercado Libre, Amazon.com.br, Magazine Luiza, and Amazon.com.mx were among Latin America's leading e-commerce platforms by digital retail media ad revenue in 2023.

In 2023, Americanas – a retail chain headquartered in Rio de Janeiro, Brazil – generated an estimated *** million U.S. dollars in digital retail media advertising revenue, up from ** million dollars a year earlier. That represents an annual growth of ** percent. Mercado Libre, Amazon.com.br, Magazine Luiza, and Amazon.com.mx were among Latin America's leading e-commerce platforms by digital retail media ad revenue in 2023.

In 2023, Éxito – a retail chain headquartered in Envigado, Colombia, and run by Salvadoran holding Super Selectos – generated an estimated 3.65 million U.S. dollars in digital retail media advertising revenue, up from 3.45 million dollars a year earlier. That represents an annual growth of almost six percent. Mercado Libre, Amazon.com.br, Magazine Luiza, and Amazon.com.mx were among Latin America's leading e-commerce platforms by digital retail media ad revenue in 2023.