On average, most Prime subscribers placed *** to four orders per month on Amazon, according to a 2022 survey carried out in the United States. Another significant group of U.S. subscribers (** percent) made **** to *** monthly orders. Lastly, nearly *** percent of Prime users did not order more than **** a month through the popular marketplace.

In the United States, ** percent of online orders made during Amazon Prime Day 2025 were worth up to ** U.S. dollars, on average. In that edition of the popular online sale event, ** percent of U.S. orders were worth up to *** euros.

In 2025, Amazon Prime Day sales were estimated to have reached nearly ** billion U.S. dollars in the United States, as the latest edition of the sale event lasted **** days instead of ***. Originally launched in July 2015 as an anniversary celebration of Amazon's founding, the annual event has become one of the biggest online shopping days worldwide. While in 2020 Prime Day was moved to October due to the coronavirus pandemic, in 2021 the celebration was held in the month of June. On both occasions the event lasted ** consecutive hours.

In 2024, Amazon Prime Day sales reached a massive $14.2 billion in comparison to $12.9 billion in 2023. This was a huge $1.3 billion increase.

Amazon is one of the most recognisable brands in the world, and the third largest by revenue. It was the fourth tech company to reach a $1 trillion market cap, and a market leader in e-commerce,...

Comprehensive analysis of Amazon marketplace average order values across categories, customer types, and promotional periods. Includes Prime vs non-Prime comparisons and category-specific AOV ranges.

Data on the 2023 edition of the Amazon Prime Day shopping event showed that the first shopping day usually registered the most outstanding performance. Compared to the average sales of previous week, Prime sales increased by *** percent on July 11st in Germany, while they grew by only *** percent on the following day. Although with lower values, other countries showed the same trend.

Amazon Prime Day sales have been rising gradually year after year. In 2023, sales during the event reached a new record high, amounting to **** billion U.S. dollars, most of which came from the United States. Amazon Prime Day Amazon Prime Day launched in 2015 as a celebration of the 20th anniversary of Amazon's founding. The event quickly became the online retailer's biggest shopping day of the year, making it the summer counterpart to Black Friday. Since July 2019, the shopping event runs for 48 hours, continuing an upward trend from the ** hours when first introduced. Shoppers must be Amazon Prime members to take advantage of the sales. In 2020, there were approximately *** million Amazon Prime members worldwide. What is mainly purchased? According to a survey conducted in the United States, the most popular purchases on Amazon Prime Day in 2021 were items included in exclusive Prime Day offers, followed by products that users are accustomed to buying on this platform. In addition, some took advantage of the celebration to buy in advance their holiday gifts. Among the top-selling categories at that year's event were health and beauty products, as well as electronics, each purchased by more than ********* of Prime buyers.

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US Same-Day Delivery Market Size 2025-2029

The US same-day delivery market size is forecast to increase by USD 28.28 billion, at a CAGR of 25.4% between 2024 and 2029.

The market is witnessing significant growth due to several key factors. The burgeoning B2C e-commerce sector is driving market expansion, as consumers increasingly demand faster delivery times. Automation is another major trend, with companies implementing advanced technologies such as drones and robots to streamline their delivery processes. Established players are also responding to this competitive landscape by establishing their own in-house delivery networks, further fueling market growth. These trends are shaping the future of the same-day delivery market In the US, offering significant opportunities for businesses that can adapt and innovate to meet evolving consumer demands.

What will be the Size of the market During the Forecast Period?

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The market has experienced significant growth due to increasing customer expectations for swift and efficient shipping. With the rise of e-commerce and the prevalence of smartphones and tablets, consumers can place orders from anywhere at any time, leading to a rise in same-day delivery demands. Customer satisfaction is paramount in this market, as shipping costs and reliability play a crucial role in customer confidence. Same-day delivery models require a composite infrastructure, combining advanced technological capabilities such as AI and machine learning with an extensive network of vehicles and efficient logistics.
The digitization of business inventory management and B2C transactions has enabled stationery retail stores and brick-and-mortar businesses to compete with online platforms. Lockdowns and social distancing measures have further accelerated the adoption of same-day delivery services, as consumers seek contactless shopping options. The same-day delivery market is continuously evolving, with technological advances and innovations in vehicle costs, shipping model efficiency, and customer loyalty programs shaping the competitive landscape.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  B2C
  B2B
  C2C


Service

  Regular service
  Priority service
  Rush service


Geography

  US

By End-user Insights

The B2C segment is estimated to witness significant growth during the forecast period.

The market is witnessing significant expansion, primarily due to the escalating e-commerce industry. Consumers' preference for swift order fulfillment is driving the demand for same-day delivery services, making it a competitive differentiator among major retailers such as Amazon, Walmart, and Target. Impulsive purchases and urgent deliveries, including medical supplies, further fuel this trend. Technological advancements, including AI and machine learning, are enhancing delivery efficiency and speed. The B2C segment is poised for continued growth, as e-commerce adoption increases, and online platforms cater to the need for instant gratification. The integration of digital streaming, cloud computing, and express postcode shipment tracking further strengthens the same-day delivery market.

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Market Dynamics

Our US Same-Day Delivery Market researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in the adoption of the US Same-Day Delivery Market?

The growing B2C e-commerce market is the key driver of the market.

The market has witnessed substantial growth due to the widespread use of smartphones, tablets, and internet access. Same-day delivery has emerged as a crucial aspect of the e-commerce experience, with customer satisfaction and confidence being key drivers. E-commerce businesses aim to provide quick turnaround times to stay competitive, with consumers often willing to pay higher shipping costs for same-day delivery. Technological advances, including AI and machine learning, have streamlined the shipping model, enabling real-time order processing and efficient vehicle routing. The need for temperature-controlled vehicles for medical supplies and specimens further underscores the importance of same-day delivery.
E-commerce platforms and stationery retail stores are expanding their reach through acquisitions and expansion plans, while domestic and international shipping options continue to broaden. The convenience of same-day delivery cont

Introduction

How Many People Shop On Amazon?: Amazon stands as one of the most widely used online shopping platforms globally, attracting millions of customers each year. People shop on Amazon for a wide range of products, including books, electronics, groceries, clothing, and more. The platform operates in over 20 countries, offering localized websites to meet the demands of regional shoppers. In the United States alone, Amazon had over 230 million unique monthly visitors in 2024. It is estimated that nearly 75% of American adults have made at least one purchase on Amazon.

Globally, Amazon processes more than 1.6 million packages per day. Its mobile shopping app has been downloaded over 300 million times, making it one of the most used e-commerce apps worldwide. In terms of revenue, Amazon generated over USD 570 billion in 2024, with online product sales accounting for more than USD 220 billion of that total. With thousands of sellers, fast delivery options, and a wide product selection, Amazon continues to dominate the online retail space and remains a key player in shaping global e-commerce habits.

The topic of the inquiry into the transformations in the number of yearly Amazon consumers, including how often they purchase, who they are, how much they spend, and more, is illustrated through numbers, percentages, and genuinely trustworthy sources.

Amazon Prime’s growth is what has been most impressive. They have managed to convert millions of customers into loyal subscribers at a very fast rate.

The online revenue of amazon.ae amounted to US$769.8m in 2024. Discover eCommerce insights, including sales development, shopping cart size, and many more.

The graph shows daily e-book unit sales on Amazon in the United States as of January 10, 2016, broken down by publisher category. The source found that in the measured period indie published e-books were the most popular on Amazon, with more than ****** thousand units sold daily in that time. All in all, e-book sales revenue exhibits growing tendencies on the U.S. market.

I roundup the latest Amazon Prime statistics which show just how big Amazon Prime has become and will continue to be.

Amazon made $40.2 billion from memberships and subscriptions in 2023.

Amazon Market Outlook

The global Amazon market is poised for significant growth over the forecast period, with the market size expected to increase from $260 billion in 2023 to nearly $700 billion by 2032, growing at a compound annual growth rate (CAGR) of 11.5%. This robust expansion is driven by the increasing penetration of e-commerce, diversified product offerings, and innovative service models that Amazon continues to adopt and expand upon.

One of the primary growth factors for the Amazon market is the rapid shift of consumers towards online shopping. The convenience of shopping from home, coupled with a vast array of products and competitive pricing, has made e-commerce platforms like Amazon highly attractive. The COVID-19 pandemic further accelerated this trend, as lockdowns and social distancing measures pushed more consumers to shop online. This behavioral shift is expected to persist post-pandemic, solidifying Amazon's market position.

Another significant driver is Amazon's extensive investment in logistics and supply chain infrastructure. The company has heavily invested in technologies and facilities that enhance delivery speed and efficiency, such as automated warehouses, drone delivery systems, and an expanding network of fulfillment centers worldwide. These advancements have enabled Amazon to offer expedited delivery options, such as same-day or next-day delivery, which are critical factors in maintaining customer satisfaction and loyalty.

Furthermore, Amazon's diversification into various service offerings has substantially contributed to its growth. Services like Amazon Prime, Amazon Web Services (AWS), and Amazon Fresh have not only increased its revenue streams but also deepened customer engagement and loyalty. Amazon Prime, for instance, provides subscribers with benefits such as free shipping, access to exclusive content on Prime Video, and other perks, fostering a more engaged and loyal customer base. AWS, on the other hand, has established itself as a leader in the cloud computing industry, driving significant revenue and supporting the growth of other Amazon services.

Regionally, North America remains Amazon's largest market, accounting for a substantial share of its revenue. However, notable growth is expected in emerging markets within the Asia Pacific and Latin America regions. These regions are experiencing rapid internet penetration and a burgeoning middle class with increasing disposable incomes, making them ripe for e-commerce expansion. Amazon has been focusing on localizing its strategies to cater to the unique preferences and needs of these markets to capitalize on this potential.

Product Category Analysis

The electronics segment constitutes a significant portion of Amazon's product category, driven by a high demand for gadgets, home appliances, and other electronic items. Amazon's competitive pricing, extensive product range, and user-friendly return policies make it a preferred platform for purchasing electronics. Additionally, the seamless integration of customer reviews and ratings helps consumers make informed decisions, further boosting sales within this category. With continuous technological advancements and a steady stream of new product launches, the electronics segment is expected to maintain its growth trajectory.

Books were Amazon's original product category, and despite expanding into numerous other areas, books remain a core component of its offerings. The introduction of Kindle and e-books revolutionized the way consumers read, providing a boost to this segment. Amazon's extensive library of books, ranging from bestsellers to niche genres, caters to a wide audience. The convenience of purchasing and downloading books instantly, coupled with competitive pricing, continues to attract readers globally. The book segment is expected to see steady growth, supported by an increasing number of readers opting for e-books and audiobooks.

The clothing segment has seen substantial growth, driven by a diverse range of apparel and accessories for all ages and genders. Amazon's fashion segment includes both well-known brands and independent labels, providing a wide array of choices for consumers. The introduction of features like "Try Before You Buy" and personalized recommendations based on browsing history have enhanced the shopping experience, leading to higher conversion rates. As consumers become more comfortable with purchasing clothing online, this segment is expected to grow significantly.

With 438 billion U.S. dollars in net sales, the United States were Amazon’s biggest market in 2024. Germany was ranked second with 41 billion U.S. dollars, ahead of the UK with 37.9 billion U.S. dollars. Biggest internet company Founded in 1994, Amazon has grown into one of the biggest e-commerce marketplaces and cloud computing platforms worldwide. In 2020, Amazon was ranked first in terms of company revenue among global publicly traded internet companies. With an annual revenue of approximately 386 billion U.S. dollars, the e-retailer ranked far ahead of closest competitors Google (181.7 billion U.S. dollars) and Alibaba (109.5 billion U.S. dollars). Amazon shopping Amazon is the leading e-retailer in the United States. In September 2021, 65 percent of Amazon customers in the United States held a membership with the company’s subscription service Amazon Prime, benefitting from free 2-day shipping, music and video streaming and exclusive offers and deals. Amazon Prime members are very engaged shoppers: a June 2021 survey found that over four in ten of them were likely to shop not just during Prime days, but also during other retail events, with 56 percent of them showing interest for Cyber Monday.

The North America same day delivery market is projected to reach a valuation of XX million by 2033, expanding at a CAGR of 5.00% during the forecast period (2025-2033). The growth of the market is attributed to the increasing demand for swift and reliable delivery services, primarily driven by the e-commerce sector. The surge in online shopping has necessitated the need for same-day delivery to enhance customer convenience and satisfaction. Additionally, the expansion of the healthcare and manufacturing industries, which rely on prompt delivery of critical supplies and components, is further contributing to market growth. The North America same day delivery market is segmented based on mode of transport, shipment weight, destination, end-user industry, and region. Air and road transportation dominate the market, while heavy-weight shipments account for a significant share due to the increasing need for same-day delivery of bulky items. Domestic destinations hold a larger market share compared to international destinations. Major end-user industries include e-commerce, healthcare, and manufacturing, with e-commerce leading the market due to its fast-paced nature. The United States holds the largest market share in North America, followed by Canada and Mexico, with the market expected to grow steadily across all regions during the forecast period. The North American same-day delivery market is highly concentrated, with a few major players dominating the market. These players include Amazon, UPS, FedEx, and DHL. These companies have a strong presence in the market, due to their extensive networks and infrastructure. They are also able to offer a wide range of services, including next-day, same-day, and even on-demand delivery. The market is also characterized by a high level of innovation. Companies are constantly developing new technologies and services to improve the efficiency and speed of their delivery services. For example, some companies are using drones to deliver packages to customers. Others are developing self-driving cars that can deliver packages autonomously. The market is also heavily regulated. Governments have imposed a number of regulations on the delivery industry, in order to protect consumers and ensure that packages are delivered safely and securely. These regulations include requirements for companies to have a license to operate, to provide insurance, and to meet certain safety standards. There are a number of product substitutes available to customers, including overnight delivery and ground shipping. However, same-day delivery is often the preferred option for customers who need their packages quickly. The market is also characterized by a high level of M&A activity. In recent years, there have been a number of mergers and acquisitions in the industry. This is due to the fact that companies are looking to expand their market share and to gain access to new technologies and services. Recent developments include: December 2023: Amazon has delivered 1 billion packages from Same-Day sites in the United States. The same-day delivery facilities are designed for quick deliveries, fulfillment, and sorting all from one site making delivering customer packages even faster.December 2023: Amazon has launched 2nd same-day delivery facility in Massachusetts for certain towns and cities in Central Massachusetts. It is a 200,000-square-foot, custom-built site launched in Westborough. It was a part of its plan to expand its same-day delivery services in Massachusetts.July 2023: XLT Pack and Ship Services opened a service center in James Town, Virginia, where there were no packing and shipping centers available. It offers packing and shipping services through Spee-Dee Delivery Service Inc. and other companies.. Key drivers for this market are: Rising E-commerce Sector to Boost the International CEP Market in China, Increasing Volume of Parcel Shipments in China. Potential restraints include: Poor infrastructure and higher logistics costs, Lack of control of manufacturers on logistics services. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

E-tailers (online retailers) continue encroaching on the competitive advantages once solely offered by high-street counterparts through virtual and augmented reality and chat assistants. E-tailers are making it easier for financially constrained consumers to shop online by partnering with buy now, pay later platforms like Klarna and Split Pay. Delivery options are increasingly customisable, with same-day, chosen-day or locker delivery options rising in popularity because of their convenience. Soaring numbers of sales start on social media applications like Instagram and TikTok, encouraging e-tailers to boost investment in their marketing departments to drive interactions and raise their online presence. Innovation in the industry is high, with retailers constantly finding new areas to add value to their customers, like subscription-style services for certain everyday products. In 2025, the CSO reported that the proportion of retail sales made online is only marginally above pre-pandemic levels, showing a reluctance of shoppers to turn purely to e-commerce. The cost-of-living crisis has dampened revenue growth, with shopper tightening their pursestrings and limiting discretionary purchases. Over the five years through 2025, e-commerce revenue is forecast to grow at a compound annual rate of 0.9% to €3 billion, including growth of 1.8% in 2025. The launch of Amazon.ie, Amazon’s dedicated Irish platform, is expected to drive industry revenue growth in 2025. The new site will provide Irish customers with faster delivery options, including more one-day shipping and eliminate customs charges on many products, likely resulting in lower overall prices.

The expansion of the 5G network will increase the level of retail sales made online. Shifting consumer attitudes towards sustainability and ethical consumption will require companies to change how they use plastic and deal with waste, increasing operating costs and constraining growth in the average profit margin. Demand for local businesses will rise; providing value-added services will help companies stand out in an increasingly competitive market. E-commerce revenue is projected to grow at a compound annual rate of 2.5% to €3.4 billion over the five years through 2030.

Overall the US accounts for about 74% of all paying Amazon Prime accounts globally.