On average, most Prime subscribers placed two to four orders per month on Amazon, according to a 2022 survey carried out in the United States. Another significant group of U.S.subscribers (36 percent) made five to ten monthly orders. Lastly, nearly ten percent of Prime users did not order more than once a month through the popular marketplace.

In the United States, 21 percent of online orders made during Amazon Prime Day 2024 were worth up to 20 U.S. dollars, on average. In that edition of the popular online sale event, 13 percent of U.S. orders were worth up to ten euros.

Prime Day sales on Amazon reached a massive $12.9 billion in 2023.

Data on the 2023 edition of the Amazon Prime Day shopping event showed that the first shopping day usually registered the most outstanding performance. Compared to the average sales of previous week, Prime sales increased by 569 percent on July 11st in Germany, while they grew by only 370 percent on the following day. Although with lower values, other countries showed the same trend.

The online revenue of amazon.ae amounted to US$750.7m in 2024. Discover eCommerce insights, including sales development, shopping cart size, and many more.

Amazon dataset was retrieved from data.world, an open-access repository. Created by @revanthkrishnaa.The DataSet contains historical sales data for 45 Amazon stores located in different regions.Dataset DescriptionThe DataSet contains historical sales data for 45 Amazon stores located in different regions. Each store contains a number of departments, and have to predict the department-wide sales for each store.In addition, Amazon runs several promotional markdown events throughout the year. These markdowns precede prominent holidays, the four largest of which are the Super Bowl, Labor Day, Thanksgiving, and Christmas. The weeks including these holidays are weighted five times higher in the evaluation than non-holiday weeks. Part of the Dataset is modeling the effects of markdowns on these holiday weeks in the absence of complete/ideal historical data.This file contains anonymized information about the 45 stores, indicating the type and size of store.This is the historical training data, which covers to 2019-02-05 to 2021-11-01. Within this file you following are the different fields:Store - the store numberDept - the department numberDate - the weekWeekly_Sales - sales for the given department in the given store IsHoliday - whether the week is a special holiday week Temperature - average temperature in the region Fuel_Price - cost of fuel in the regionMarkDown1-5 - anonymized data related to promotional markdowns that Amazon is running. MarkDown data is only available after Nov 2020 and is not available for all stores all the time. Any missing value is marked with an NA.CPI - the consumer price indexUnemployment - the unemployment rateFor convenience, the four holidays fall within the following weeks in the dataset (not all holidays are in the data):Super Bowl: 12-Feb-19, 11-Feb-20, 10-Feb-21, 8-Feb-18Labor Day: 10-Sep-19, 9-Sep-20, 7-Sep-21, 6-Sep-18Thanksgiving: 26-Nov-19, 25-Nov-20, 23-Nov-21, 29-Nov-18Christmas: 31-Dec-19, 30-Dec-20, 28-Dec-21, 27-Dec-18Show less

I roundup the latest Amazon Prime statistics which show just how big Amazon Prime has become and will continue to be.

The graph shows daily e-book unit sales on Amazon in the United States as of January 10, 2016, broken down by publisher category. The source found that in the measured period indie published e-books were the most popular on Amazon, with more than 159.72 thousand units sold daily in that time. All in all, e-book sales revenue exhibits growing tendencies on the U.S. market.

Amazon made $35.22 billion from memberships and subscriptions in 2022.

The North America same day delivery market is projected to reach a valuation of XX million by 2033, expanding at a CAGR of 5.00% during the forecast period (2025-2033). The growth of the market is attributed to the increasing demand for swift and reliable delivery services, primarily driven by the e-commerce sector. The surge in online shopping has necessitated the need for same-day delivery to enhance customer convenience and satisfaction. Additionally, the expansion of the healthcare and manufacturing industries, which rely on prompt delivery of critical supplies and components, is further contributing to market growth. The North America same day delivery market is segmented based on mode of transport, shipment weight, destination, end-user industry, and region. Air and road transportation dominate the market, while heavy-weight shipments account for a significant share due to the increasing need for same-day delivery of bulky items. Domestic destinations hold a larger market share compared to international destinations. Major end-user industries include e-commerce, healthcare, and manufacturing, with e-commerce leading the market due to its fast-paced nature. The United States holds the largest market share in North America, followed by Canada and Mexico, with the market expected to grow steadily across all regions during the forecast period. The North American same-day delivery market is highly concentrated, with a few major players dominating the market. These players include Amazon, UPS, FedEx, and DHL. These companies have a strong presence in the market, due to their extensive networks and infrastructure. They are also able to offer a wide range of services, including next-day, same-day, and even on-demand delivery. The market is also characterized by a high level of innovation. Companies are constantly developing new technologies and services to improve the efficiency and speed of their delivery services. For example, some companies are using drones to deliver packages to customers. Others are developing self-driving cars that can deliver packages autonomously. The market is also heavily regulated. Governments have imposed a number of regulations on the delivery industry, in order to protect consumers and ensure that packages are delivered safely and securely. These regulations include requirements for companies to have a license to operate, to provide insurance, and to meet certain safety standards. There are a number of product substitutes available to customers, including overnight delivery and ground shipping. However, same-day delivery is often the preferred option for customers who need their packages quickly. The market is also characterized by a high level of M&A activity. In recent years, there have been a number of mergers and acquisitions in the industry. This is due to the fact that companies are looking to expand their market share and to gain access to new technologies and services. Recent developments include: December 2023: Amazon has delivered 1 billion packages from Same-Day sites in the United States. The same-day delivery facilities are designed for quick deliveries, fulfillment, and sorting all from one site making delivering customer packages even faster.December 2023: Amazon has launched 2nd same-day delivery facility in Massachusetts for certain towns and cities in Central Massachusetts. It is a 200,000-square-foot, custom-built site launched in Westborough. It was a part of its plan to expand its same-day delivery services in Massachusetts.July 2023: XLT Pack and Ship Services opened a service center in James Town, Virginia, where there were no packing and shipping centers available. It offers packing and shipping services through Spee-Dee Delivery Service Inc. and other companies.. Key drivers for this market are: Rising E-commerce Sector to Boost the International CEP Market in China, Increasing Volume of Parcel Shipments in China. Potential restraints include: Poor infrastructure and higher logistics costs, Lack of control of manufacturers on logistics services. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

Overall the US accounts for about 74% of all paying Amazon Prime accounts globally.

Amazon Prime’s global subscriber growth rate has accelerated over the last 5 years. Today Amazon currently has 200 million Amazon Prime members around the world.

The online revenue of amazon.ca amounted to US$14,615.3m in 2024. Discover eCommerce insights, including sales development, shopping cart size, and many more.

According to the latest Amazon Prime statistics, about 81% of US internet users aged 18 to 34 have a paid Amazon Prime membership.

Apparel and accessories was the e-commerce category with the highest share in total retail sales in the United States as of February 2023. 18.3 percent of all retail sales in the fashion segment were generated online. The category with the second-highest percentage of retail sales in the U.S. was furniture, at 15.7 percent. At the other end of the spectrum, office equipment and supplies had the lowest share of retail sales, below two percent.

The continuous rise of e-commerce

Online shopping is on the rise in the United States. The share of all retail sales in the U.S. stemming from online shopping has increased from 4.2 percent in the first quarter of 2010 to a record-breaking 15.6 percent in the third quarter of 2023. Consequently, the sales of retail e-commerce have surged from 39 million U.S. dollars in the first quarter of 2010 to more than 280 billion U.S. dollars in the third quarter of 2023. This boom is forecast to continue over the next few years, with the estimated revenue from online sales, including digital services, reaching 1.72 trillion U.S. dollars by 2027.

The king of e-commerce

In the United States, the number of online shoppers continues to grow. In 2023, there were more than a quarter of a million online shoppers, and the number is forecast to reach over 300 million by 2028. The most popular online shopping destination in the U.S., Amazon, sees a surge of shoppers during certain shopping occasions, which feature appealing bargains that encourage extravagant spending. In 2023, the biggest increase in sales occurred on Black Friday, with an increase of nearly 35 percent. Amazon's deal event for Prime members, Prime Day, saw 17 percent more sales. As for Cyber Monday, sales went up by 13 percent.

In the fourth quarter of 2024, boots.com was the leading beauty website in the United Kingdom (UK). Its share of voice reached roughly 7.28 percent, followed by amazon.co.uk and superdrug.com, with a 2.64 and 3.0 percent share of voice, respectively. The world’s number-one beauty destination Amazon is the most popular beauty website both in the United Kingdom and internationally. In 2022, nearly a fifth of global shoppers purchased beauty products on the platform. Make-up and hair care products are the most purchased beauty and personal care products on the marketplace. Around a quarter of all best-selling articles are in these two product categories. On the marketplace, third-party (3P) beauty sales outdo those of first-party (1P) ones. However, in 2022, 1P sales grew by 23 percent, compared to 14 percent for 3P sales. Amazon Prime Day sees strong sales for beauty items In 2022, around half of shoppers from the United Kingdom (UK) considered purchasing skincare, make-up, and hair care products from Amazon. That year, make-up and skincare were the second-most popular product category on Amazon Prime Day. About a quarter of UK shoppers considered buying beauty products on Amazon Prime Day.

The instant shipping market, valued at $90.21 billion in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 8.13% from 2025 to 2033. This surge is driven by the escalating demand for faster deliveries fueled by e-commerce expansion, the rise of subscription services, and increasing consumer expectations for immediate gratification. The automotive, pharmaceuticals and healthcare, and consumer electronics sectors are key application areas, significantly contributing to market growth. Business-to-consumer (B2C) transactions currently dominate the market, although the business-to-business (B2B) segment is showing significant potential for expansion, driven by optimized supply chain management and just-in-time inventory strategies. Geographic expansion is also a significant factor; North America and Europe currently hold substantial market share, but the Asia-Pacific region, particularly China and Japan, is expected to experience rapid growth due to increasing e-commerce penetration and rising disposable incomes. While the market faces challenges like fluctuating fuel prices and potential regulatory hurdles, the overall outlook remains positive, with continued technological advancements in logistics and delivery optimization expected to further fuel market expansion. The competitive landscape is highly fragmented, with numerous major players vying for market share. Companies like Amazon, FedEx, UPS, and DHL are established leaders, leveraging their extensive networks and technological capabilities. However, smaller, specialized instant shipping providers are also emerging, focusing on niche markets or specific geographic regions. Successful players will need to adopt sophisticated strategies to optimize delivery routes, integrate advanced technologies like AI and automation, and build strong relationships with both clients and last-mile delivery partners. Addressing sustainability concerns within their operations and ensuring compliance with evolving regulations will also be vital for long-term success within this rapidly evolving market. Ultimately, the future of the instant shipping market will be defined by the ability of companies to balance speed, cost-effectiveness, sustainability, and reliability, in a competitive yet ever-growing market.

In 2023, Amazon Prime Day sales increased by approximately 6.7 percent compared to the previous year. Total Prime Day sales in 2023 amounted to 12.9 billion U.S. dollars in the most recent iteration of the shopping event. Prime Day was created in 2015 to celebrate Amazon's 20th birthday, and shoppers need to be members of Amazon Prime to take advantage of the sales.

Estimations revealed that in the United States, Pinduoduo's e-commerce company, Temu, has gained over 100 million active users as of April 2023. This is a massive increase compared to October in the previous year, where Temu was estimated to have just under six million active users in the country. Temu’s rapid rise: dominating U.S. downloads In 2023, the Chinese marketplace Temu caught the attention of consumers in the U.S., being downloaded over 120 million times in the country, a significant difference between the second-most downloaed and direct competitor, Shein. In addition to the number of downloads, Temu had a 7-day retention rate of nearly 20 percent. These factors tie into the company’s rpid and widespread success. In May 2023, Temu generated around 635 million U.S. dollars in gross merchandise volume. U.S. giants Walmart and Amazon lead fashion e-commerce Even though the foreign marketplaces are growing in the United States, the top online stores when it comes to fashion were still U.S. companies. In 2023, walmart.com reached net sales of approximately 11 billion U.S. dollars, followed by amazon.com and the Chinese fast fashion marketplace Shein. Amazon and Walmart are big competitors in the U.S., both providing similar services such as subscriptions with various benefits.

In 2023, Amazon Logistics delivered around 5.86 billion packages in the United States (U.S.). This is an increase of around one billion packages compared with the previous year.