According to estimates, Amazon claimed the top spot among online retailers in the United States in 2023, capturing 37.6 percent of the market. Second place was occupied by the e-commerce site of the retail chain Walmart, with a 6.4 percent market share, followed in third place by Apple, with 3.6 percent.

Amazon’s continued success

Amazon has long dominated the e-commerce market as the world’s favorite online marketplace. In 2022, company hit over half a trillion U.S. dollars in net sales. The United States is by far Amazon’s most profitable market, as the U.S. branch generated over 356 billion U.S. dollars in sales in 2022. Germany ranked second, with 33 billion dollars, followed closely by the United Kingdom with 30 billion dollars.

Online shopping on the rise

Online shopping has grown significantly over the past decade, with more people turning to the internet for their shopping needs. The proof is in the numbers: the U.S. e-commerce industry was worth almost a trillion dollars in 2023. By 2027, forecasts show that the online market will grow to more than 50 percent. U.S. online shoppers purchase fashion and food and beverages the most via the internet.

Between 2023 and 2024, it is forecast that Amazon's share of total e-commerce sales in the United States will increase across all five featured product categories. Health and personal care will see the greatest growth, rising from **** percent to **** percent. The other categories include electronics, office items, clothing and home furnishings. With a market share projected to hit almost ** percent in 2024, Amazon dominates the electronics online retail space in the United States.

While having slowed down from an impressive 24.9 percent year-on-year growth in 2017, Amazon's retail e-commerce sales in the United States are still growing in the double digits. In 2019, U.S. e-retail sales of the online platform increased by 19.1 percent and amounted to over 222.6 billion U.S. dollars.

Amazon and Walmart have both seen a steady increase in their share of e-commerce sales in the United States from 2019 to 2023. That being said, Amazon clearly dominates Walmart in this area as they were responsible for about **** percent of e-commerce sales in the United States in the second quarter of 2023 where Walmart was responsible for a mere *** percent. Where they thrive When comparing Amazon and Walmart e-commerce sales in the United States, it is important to note key differences in the categories of e-commerce that these companies thrive on. From 2019 to 2021, Amazon’s share of electronics and appliance e-commerce sales in the U.S. never dipped below ** percent, while Walmart’s share of e-commerce sales in this category never rose above * percent. However, Walmart’s share of food and beverage e-commerce sales in the United States was much greater than Amazon’s over the same time period. Walmart’s future in e-commerce According to forecasts, Walmart’s e-commerce sales are only going to increase, and not by a little. By 2023, the corporation’s e-commerce sales are forecast to reach a value of nearly ** billion U.S. dollars, a significant increase from the **** billion U.S. dollars recorded in 2020.

In 2022, Amazon is expected to record an estimated ***** billion U.S. dollars in e-commerce sales. Of this value, first-party sales would account for 247.2 billion dollars and third-party sales for *** billion. Sales in both business models were forecast to continue growing in the coming years, though the 3P business model will do so at a much faster pace.

The online channel makes up the majority of Amazon's sales worldwide. In 2022, e-commerce sales were expected to amount to **** percent of the company's sales, leaving only *** percent for store-based sales, such as through Whole Foods and Amazon Go.

In 2019, Amazon was estimated to have generated over 346 billion U.S. dollars in retail e-commerce sales annually. E-retail sales of the company are projected to reach 468.78 billion U.S. dollars in 2021.Amazon is the world's largest online marketplace as measured by revenue and market capitalization.

In 2024, global retail e-commerce sales reached an estimated ************ U.S. dollars. Projections indicate a ** percent growth in this figure over the coming years, with expectations to come close to ************** dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly *********** U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly ************ U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing ** percent.

This statistic displays Amazon Australia's estimated share of total online sales from 2021 to 2026. In 2026, online sales of Amazon Australia are estimated to account for around ** percent of all internet sales in Australia.

Amazon's global platform 'amazon.com' was the most popular e-commerce and shopping website worldwide, accounting for more than ** percent of desktop visits to sites in this category in May 2022. Second place went to ebay.com, with **** percent. Amazon leads the way There is no denying the dominance of Amazon in the e-commerce industry. By 2027, Amazon's worldwide net sales are estimated to exceed ************ U.S. dollars. In 2022, amazon.com garnered over * billion monthly visitors, maintaining its spot as the most popular retail website worldwide. As of May 2022, the leading social media traffic referrers to amazon.com came from YouTube (** percent), Facebook (** percent), and WhatsApp (** percent). Online shopping As of April 2022, more purchases were made through online marketplaces globally than through any other digital channel. Over a third of people shopped via the internet by using marketplaces. Online marketplaces were also ranked worldwide as the e-commerce channel delivering the best customer experience in 2022. According to shoppers worldwide, the three most important changes that could make their digital shopping experience better were faster delivery (** percent), free returns (***** percent), and more convenient delivery (*** percent).

Amazon is expected to see an over ** percent year-on-year growth in e-commerce sales in 2022, a forecast that is much lower than the company's e-commerce sales increase in 2020, which reached **** percent. The COVID-19 pandemic was likely responsible for Amazon's pronounced decrease in store-based sales in 2020, with **** percent. The physical sales channel is forecast to expand in the coming years, reaching *** percent growth in 2022, though at slightly lower rates until 2027.

In 2022, the share of retail sales of Amazon.com Inc. stood at ** percent, making it the second-leading e-commerce company in Japan. The figures represented a slight decrease compared to the previous year, when the share amounted to **** percent. The American technology company operated mainly under the "Amazon" and "Amazon Marketplace" brands in the Japanese e-commerce market

Amazon not only boasts a hugely successful online retail platform but also a thriving digital marketplace which is seamlessly integrated with the main retail shopping experience. That being said, in the first quarter 2025, ** percent of paid units were sold by third-party sellers. 1P and 3P Amazon sellers There are many ways of selling on Amazon. Firstly there are first-party (1P) vendor sales, where vendors send their inventory to Amazon, who in turn control the pricing and include “ships from and sold by Amazon.com” on product listings. The benefits of 1P sales on Amazon are wholesale purchases from Amazon, priority selling and brand trust through Amazon’s credibility as a seller. Amazon also permits third-party (3P) sales on its marketplace. Both individuals and professional sellers can sell on Amazon Marketplace. When it comes to order fulfillment, possible options are Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). Items are displayed as “sold by MERCHANT and Fulfilled by Amazon / Fulfilled by MERCHANT”. 3P sales are a popular strategy for sellers to make up for certain 1P sales disadvantages, namely improved margins through better pricing control, more favorable payment terms and less reliance on the relationship with Amazon. Amazon seller revenues This magic formula has ultimately cashed in for Amazon, which has seen its net revenues multiply in recent years. In 2023, the e-commerce giant generated approximately *** billion dollars in third-party seller services, an increase of about ** billion dollars from the previous year. While these figures are the product of orders throughout the year, a significant chunk is attributable to special offer and discount days. According to a survey, Black Friday is the shopping event driving the largest sales increase for Amazon sellers, followed by two of the company's own events, Prime Day and Amazon Summer Sale. In the context of the coronavirus pandemic, Amazon Prime Day played a particularly decisive role for small and medium-sized businesses around the world, many of which had to turn to online sales overnight in order to survive.

With 438 billion U.S. dollars in net sales, the United States were Amazon’s biggest market in 2024. Germany was ranked second with 41 billion U.S. dollars, ahead of the UK with 37.9 billion U.S. dollars. Biggest internet company Founded in 1994, Amazon has grown into one of the biggest e-commerce marketplaces and cloud computing platforms worldwide. In 2020, Amazon was ranked first in terms of company revenue among global publicly traded internet companies. With an annual revenue of approximately 386 billion U.S. dollars, the e-retailer ranked far ahead of closest competitors Google (181.7 billion U.S. dollars) and Alibaba (109.5 billion U.S. dollars). Amazon shopping Amazon is the leading e-retailer in the United States. In September 2021, 65 percent of Amazon customers in the United States held a membership with the company’s subscription service Amazon Prime, benefitting from free 2-day shipping, music and video streaming and exclusive offers and deals. Amazon Prime members are very engaged shoppers: a June 2021 survey found that over four in ten of them were likely to shop not just during Prime days, but also during other retail events, with 56 percent of them showing interest for Cyber Monday.

amazon.se is an online marketplace with nationally-focused sales. The online store generates almost all its e-commerce net sales in Sweden. In 2023, the site's most successful e-commerce category was hobby and leisure, with a net sales share of 36.7 percent. Gain more in-depth insights about the global e-commerce and leading online stores at ecommercedb.com!

As of September 2020, Amazon accounted for **** percent of online retail sales in North America. The online retail platform's market share in Europe amounted to *** percent. Figures include own sales and third-party marketplace seller sales.

Both Amazon and Walmart's share of food and beverage e-commerce sales in the United States from 2018 to 2021 have stayed very consistent. Only in 2022, Amazon's share of food and beverage e-commerce sales went from *** percent to *** percent. Walmart saw the slightest decline in their share from **** to **** percent, but the company still holds a significant advantage in this category.

According to a December 2019 survey of U.S. brands selling on Amazon, ** percent of brands that have an Amazon presence reported that the platform represents more than half of their e-commerce sales. Overall, ***** percent of brands had ************** or more of their e-commerce sales coming from the online retail platform.

amazon.com is one of the largest e-commerce retailers by online revenue in the world. In 2023, the marketplace' net revenue reached nearly ******* million U.S. dollars. The revenue on ecommerceDB does not include income from subscription services and provisions for third party sales and fulfillment.

amazon.se is an online store with nationally-focused sales. The online store generates almost all its e-commerce net sales in Sweden. In 2023, the site generated 151.9 million US dollars in net sales. Gain more in-depth insights about the global e-commerce and leading marketplaces at ecommercedb.com! *Forecast