According to estimates, Amazon claimed the top spot among online retailers in the United States in 2023, capturing 37.6 percent of the market. Second place was occupied by the e-commerce site of the retail chain Walmart, with a 6.4 percent market share, followed in third place by Apple, with 3.6 percent.

Amazon’s continued success

Amazon has long dominated the e-commerce market as the world’s favorite online marketplace. In 2022, company hit over half a trillion U.S. dollars in net sales. The United States is by far Amazon’s most profitable market, as the U.S. branch generated over 356 billion U.S. dollars in sales in 2022. Germany ranked second, with 33 billion dollars, followed closely by the United Kingdom with 30 billion dollars.

Online shopping on the rise

Online shopping has grown significantly over the past decade, with more people turning to the internet for their shopping needs. The proof is in the numbers: the U.S. e-commerce industry was worth almost a trillion dollars in 2023. By 2027, forecasts show that the online market will grow to more than 50 percent. U.S. online shoppers purchase fashion and food and beverages the most via the internet.

Amazon's global platform 'amazon.com' was the most popular e-commerce and shopping website worldwide, accounting for more than ** percent of desktop visits to sites in this category in May 2022. Second place went to ebay.com, with **** percent. Amazon leads the way There is no denying the dominance of Amazon in the e-commerce industry. By 2027, Amazon's worldwide net sales are estimated to exceed ************ U.S. dollars. In 2022, amazon.com garnered over * billion monthly visitors, maintaining its spot as the most popular retail website worldwide. As of May 2022, the leading social media traffic referrers to amazon.com came from YouTube (** percent), Facebook (** percent), and WhatsApp (** percent). Online shopping As of April 2022, more purchases were made through online marketplaces globally than through any other digital channel. Over a third of people shopped via the internet by using marketplaces. Online marketplaces were also ranked worldwide as the e-commerce channel delivering the best customer experience in 2022. According to shoppers worldwide, the three most important changes that could make their digital shopping experience better were faster delivery (** percent), free returns (***** percent), and more convenient delivery (*** percent).

Graph and download economic data for E-Commerce Retail Sales as a Percent of Total Sales (ECOMPCTSA) from Q4 1999 to Q2 2025 about e-commerce, retail trade, percent, sales, retail, and USA.

While having slowed down from an impressive 24.9 percent year-on-year growth in 2017, Amazon's retail e-commerce sales in the United States are still growing in the double digits. In 2019, U.S. e-retail sales of the online platform increased by 19.1 percent and amounted to over 222.6 billion U.S. dollars.

As of September 2020, Amazon accounted for **** percent of online retail sales in North America. The online retail platform's market share in Europe amounted to *** percent. Figures include own sales and third-party marketplace seller sales.

In 2022, the share of retail sales of Amazon.com Inc. stood at ** percent, making it the second-leading e-commerce company in Japan. The figures represented a slight decrease compared to the previous year, when the share amounted to **** percent. The American technology company operated mainly under the "Amazon" and "Amazon Marketplace" brands in the Japanese e-commerce market

Amazon’s market share performance will remain under pressure, with its market place business model and rules on selling wholly owned stock restricting its dominance over the market. Its services, fulfilment options and vendor coverage will be essential in protecting future growth and maintaining its lead over Flipkart and smaller domestic rivals. So it is now selling its services rather than its own products. It is a leading channel for other vendors’ sales so when including these third party sales it, along with Flipkart, delivers the largest share of retail sales online. However its own product retail sales will decrease rather than expand due to the new regulations. Read More

In 2022, Amazon is expected to record an estimated ***** billion U.S. dollars in e-commerce sales. Of this value, first-party sales would account for 247.2 billion dollars and third-party sales for *** billion. Sales in both business models were forecast to continue growing in the coming years, though the 3P business model will do so at a much faster pace.

Between 2023 and 2024, it is forecast that Amazon's share of total e-commerce sales in the United States will increase across all five featured product categories. Health and personal care will see the greatest growth, rising from **** percent to **** percent. The other categories include electronics, office items, clothing and home furnishings. With a market share projected to hit almost ** percent in 2024, Amazon dominates the electronics online retail space in the United States.

Online booksellers sell books online, including e-books and audiobooks. The industry is dominated by Amazon.com Inc. (Amazon), which popularized the sale of books online and was essential to the uptake of e-books. Amazon has grown to account for more than four-fifths of all revenue from books sold online; so many industry trends directly result from Amazon. The industry has continued to grow rapidly as e-commerce has grown in popularity. Growing e-book popularity is also tied to the proliferation of e-readers such as Amazon's Kindle and tablets like Apple's iPad. Revenue for online booksellers is expected to expand at a CAGR of 4.6% to $10.0 billion through the end of 2024. The industry has likewise benefited from a strong economy. While the COVID-19 pandemic proved to be a unique disruptive force, its effect on the industry was ultimately positive. Online commerce boomed as brick-and-mortar locations were shuttered and required to operate with restrictions throughout the pandemic. Despite Amazon's dominance, new upstarts have attempted to challenge its business model given the low barriers to entry. Shortly before the pandemic, Bookshop, an online book marketplace, launched to challenge Amazon's monopoly in the market by working with local booksellers. Still, entrants endure stiff challenges as they attempt to enter an industry with several well-established sellers. Without regulatory changes, Amazon will continue to reap most benefits from expanding online book sales through the end of 2029. The industry is expected to strengthen because of rising e-commerce sales, rising e-book and audiobook consumption and a strong economy. Profit will remain limited as Amazon is known to sell products, especially books, at retail prices below retail prices to expand its control of the overall market. Revenue for online booksellers is expected to swell at a CAGR of 2.9% to $11.5 billion through the end of 2029.

Key Ecommerce App StatisticsTop Ecommerce AppsEcommerce App RevenueEcommerce App Revenue USEcommerce App Sales vs Total Retail USEcommerce App Sales vs Total Retail UKEcommerce App Market Share...

Over the course of 2024, in the United States, the retailer market share of home improvement sales on Amazon varied. The retailer market share started at just over ** percent at the beginning of the year. Throughout the year, the market share fell, before rising to around ** percent in the last month of the year.

The B2C E-commerce Market size was valued at USD 6.23 trillion in 2023 and is projected to reach USD 21.18 trillion by 2032, exhibiting a CAGR of 19.1 % during the forecasts period. The B2C e-commerce can be defined as the sale of commercial products or services through the internet between buyers and sellers. This market pertains to several industries that fall under its fold that includes the area of retail, travelling, electronics and digital products. Some of the most common implementations are in the ecommerce sites, mobile applications, and membership services. Some aspects of the B2C e-commerce market include increased popularity of omnichannel retailing that combines online and offline environments and the shift to the concept of individualization due to the digitalization and data processing using artificial intelligence and machine learning. Also, growth is noted in mobile commerce (m-commerce) as a result of the increase in the number of mobile devices and more effective mobile payments. To this list one should also include the concepts of social commerce and sustainability which also became significant in today’s society due to increasing importance of ethical and convenient shopping. Recent developments include: In March 2024, Blink, an Amazon company, launched the Blink Mini 2 camera. The new compact plug-in camera offers enhanced features such as person detection, a broader field of view, a built-in LED spotlight for night view in color, and improved image quality. The Blink Mini 2 is designed to work indoors and outdoors, with the option to purchase the Blink Weather Resistant Power Adapter for outdoor use. , In October 2023, Flipkart.com introduced the 'Flipkart Commerce Cloud,' a customized suite of AI-driven retail technology solutions for global retailers and e-commerce businesses. This extensive offering includes marketplace technology, retail media solutions, pricing, and inventory management features rigorously assessed by Flipkart.com. The company aims to equip international sellers with reliable and secure tools to enhance business expansion and efficiency within the competitive global market. , In August 2023, Shopify and Amazon.com, Inc. announced a strategic partnership that will allow Shopify merchants to seamlessly implement Amazon's "Buy with Prime" option on their sites. As a result of the agreement, Amazon.com, Inc. Prime customers will enjoy a more efficient checkout process on various platforms. This collaboration allows Amazon Prime members to utilize their existing Amazon payment options, while Shopify will handle the transaction processing through its system, showcasing a partnership between the two leading companies. , In February 2023, eBay acquired 3PM Shield, a developer of AI-powered online retail solutions. 3PM Shield uses machine learning and artificial intelligence to analyze extensive data sets, enhancing marketplace compliance and user experience. This acquisition aligns with eBay's goal to offer a "safe and reliable" platform by boosting its ability to block the sale of counterfeit and prohibited items. By incorporating 3PM Shield's sophisticated monitoring technologies, eBay seeks to enhance its capability to address problematic seller behavior and spot problematic listings, fostering a safer e-commerce space for its worldwide community of sellers and buyers. .

The global food and non-food retail market is experiencing robust growth, driven by several key factors. Let's assume, for illustrative purposes, a 2025 market size of $5 trillion, reflecting the combined value of food and non-food retail sales globally. This substantial market is projected to exhibit a Compound Annual Growth Rate (CAGR) of 5% from 2025 to 2033. This growth is fueled by several factors, including rising disposable incomes, particularly in developing economies, increasing urbanization leading to greater reliance on retail channels, and the expansion of e-commerce platforms that offer greater convenience and accessibility. The shift towards online shopping continues to significantly impact the landscape, forcing traditional brick-and-mortar stores to adapt and integrate omnichannel strategies to stay competitive. Furthermore, the growing preference for healthier food options and sustainable products is reshaping the food retail segment, demanding innovative solutions from retailers. The market segmentation encompasses various retail formats, including supermarkets, hypermarkets, convenience stores, department stores, specialty stores, and online marketplaces. Key players like Walmart, Apple, CVS Health, Amazon, Express, Best Buy, TJX, Coop, Inditex, H&M, and Dollar General are actively shaping the competitive landscape through strategic expansions, technological advancements, and mergers and acquisitions. Geographic variations exist, with North America and Europe currently representing significant market shares. However, growth in emerging markets like Asia-Pacific and Latin America is expected to drive future expansion. Despite the optimistic outlook, challenges remain. These include fluctuating commodity prices, supply chain disruptions, intense competition, and evolving consumer preferences. Retailers must continuously innovate to stay ahead of the curve and meet the changing needs of consumers in a dynamic and globally interconnected market.

The paid membership supermarket sector is experiencing robust growth, driven by increasing consumer demand for value-added services and exclusive discounts. This model offers significant advantages to both consumers and retailers. For consumers, memberships provide access to lower prices on everyday essentials, exclusive deals, and often additional perks like free delivery or early access to sales. For retailers, the membership model fosters customer loyalty, generating predictable recurring revenue streams and enabling data-driven inventory management. The market is segmented by application (online and offline sales) and product type (own-brand and purchased products), with significant variation in growth potential across these segments. Online sales are expected to witness faster growth due to increasing e-commerce penetration and the convenience factor it offers. Furthermore, own-brand products usually carry higher profit margins for supermarkets, encouraging investment in private label development within this model. Key players like Walmart, Costco, and Carrefour are strategically investing in enhancing their membership programs and expanding their reach globally, leading to increased competition and innovation in the market. The geographic distribution of market share is heavily influenced by factors such as consumer purchasing power, existing retail infrastructure, and cultural preferences for subscription services. North America and Europe currently dominate the market, although Asia-Pacific regions show substantial potential for growth given their rapidly expanding middle class and increasing adoption of online shopping. The forecast period (2025-2033) anticipates continued expansion, though the rate of growth may fluctuate depending on macroeconomic conditions, consumer spending patterns, and the success of new entrants into the market. The success of individual players will depend on factors like their ability to offer competitive pricing and benefits, effectively leverage data analytics to personalize customer experiences, and adapt to evolving consumer expectations. Factors such as economic downturns or changing consumer preferences for budget-conscious alternatives could pose challenges to the sector's sustained growth. Ongoing innovation in technology, such as personalized shopping experiences and optimized delivery systems, will be crucial for retailers aiming to retain a competitive edge in this dynamic market landscape.

In 2024, global retail e-commerce sales reached an estimated ************ U.S. dollars. Projections indicate a ** percent growth in this figure over the coming years, with expectations to come close to ************** dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly *********** U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly ************ U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing ** percent.

Online small electrical appliance retailers have outperformed their bricks-and-mortar counterparts over the past few years. High internet penetration (92% in 2023, according to the Office for National Statistics) and the growth of internet-enabled devices in the UK have changed consumers' online spending habits , driving up online sales. The increased security of online payment systems has also helped reassure consumers that it’s safe to buy online, increasing online retailers' market share. At the same time, the ease and simplicity of online shopping has increased older consumers' willingness to purchase household appliances online. Over the five years through 2024-25, revenue is expected to edge up at a compound annual rate of 0.1% to reach £396.8 million, owing mostly to a dip in revenue in 2022-23 as the cost of living crisis squeezed Britons’ budgets and ability to spend on small electrical appliances. The pandemic expedited changes to consumer lifestyles, driving a sharp uptake in home coffee consumption and at-home cooking, as well as offering a significant boost to online retail as a share of retail sales. In 2024-25 industry revenue is set to hike by 2.9%, with profit forecast to inch up to 7.7% of revenue owing to easing inflation and mounting demand for kitchen gadgets and small electrical grooming tools, in line growing health consciousness and attention to personal style and appearance. Despite the overall positive trends, the industry continues to contend with numerous challenges, including high inflation and fierce competition, both within the industry and from other retailers like department stores and specialised stores. Increased online activity and the growing popularity of online shopping are expected to drive further growth in the Online Small Electrical Appliance Retailers industry in the coming years. Revenue is slated to swell at a compound annual rate of 3% over the five years through 2029-30 to reach £460.3 million. The continued shift towards online retailing and away from in-store shopping is expected to be the main driver of growth, as well as the introduction of new products. However, online retailers are expected to continue to face some challenges in the short term, including logistical issues, an increased focus on reducing waste and stiff competition.

Market Size and Growth: The global food and non-food retail market is estimated to reach a value of XXX million units by 2033, with a CAGR of XX% during the forecast period of 2025-2033. This growth is driven by factors such as increasing urbanization, rising disposable incomes, and the growing popularity of e-commerce. Key segments in the market include To Ending Consumers, Ad, and Others applications, as well as Internet Sales and Store Sales types. Competitive Landscape and Trends: Major players in the food and non-food retail industry include Walmart, Apple, CVS Health, Amazon, Express, Bestbuy, Tjx, Coop, Inditex, H&M, and Dollar General. The market is highly competitive, with companies focusing on innovation, digital transformation, and expanding their product offerings to meet evolving consumer demands. Key trends shaping the market include the rise of omnichannel retailing, personalization, and the adoption of sustainable practices. The Asia Pacific region is expected to be a major growth driver in the coming years due to its large population and growing middle class.

The Online Small Electrical Appliance Sales industry is proliferating as more time-strapped and price-sensitive consumers are attracted to the convenience of finding, comparing and purchasing products online. This shift in consumer behaviour has led to a significant rise in e-commerce sales, a trend that extends to small electronic appliance products. As online platforms offer competitive pricing and a wide range of options, they have attracted more customers seeking cost-effective shopping experiences. As a result, industry revenue is expected to grow at an annualized rate of 8.0% to $13.0 billion over the five years to 2025. This also includes a 5.7% growth in 2025 alone, when profit is expected to reach 5.7%. The internet's continuous rise has allowed sellers to reach hundreds of millions of customers without opening a single store. Surging smartphone use and faster internet speeds have contributed to the mainstream adoption of internet shopping. Though online sales of small appliances account for less than 2.0% of total e-commerce sales, this share continues to rise as online retailers of appliances have gained significant traction thanks to the convenience of comparing prices and accessing customer reviews. Sales have risen as traditional retail companies like Home Depot and Lowe's emphasize their online presence. Still, the online marketplace is led by general e-commerce shops, with Amazon maintaining the top spot in the online sale of small electric appliances.The sale of small electrical appliances online will continue rising as internet traffic volume increases and spending shifts further from traditional retailing in favour of e-commerce. With a projected CAGR of 3.9% over the next five years, industry revenue is expected to reach $5.6 billion in 2030. Conventional brick-and-mortar businesses are poised to increase their investment in expanding online operations, welcoming new entrants into the burgeoning digital marketplace. As online shopping accelerates, competition is expected to intensify, compelling retailers to broaden their range of offerings. In response, businesses are likely to lure customers with enticing incentives like free or subsidized shipping and installation services.

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Poland E-Commerce Market Size 2024-2028

The Poland e-commerce market size is forecast to increase by USD 46.9 billion at a CAGR of 20.5% between 2023 and 2028.

The market is significantly driven by the availability of multiple payment options. Offering diverse methods such as credit cards, debit cards, bank transfers, online wallets, and cash on delivery provides Polish consumers with flexibility and convenience in their online purchases. This accessibility to varied payment choices not only enhances the shopping experience but also encourages more people to engage in e-commerce payment, thereby fueling market growth. 
The market showcases dynamic growth, driven by various sectors and factors. With a strong presence in the fashion industry and an expanding showroom culture, Poland contributes significantly to the worldwide growth rate of e-commerce sales. From electronics to furniture and homeware, the market caters to diverse consumer needs, encompassing hobby, leisure, and care product segments. As eCommerce continues to thrive, Poland emerges as a pivotal player in the global digital marketplace, offering a wide array of products and services to online shoppers. This market research and growth report includes in-depth information about key market drivers, trends, and challenges. 

What will be the Size of the Market During the Forecast Period?

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The market has been experiencing significant growth in recent years. According to the latest reports, the E-Commerce sector in Poland is expected to show a CAGR of 12.5% between 2021 and 2026. This growth can be attributed to several factors, including the increasing popularity of online shopping, the growing number of internet users, and the entry of global players into the Polish market. The Retail sector in Poland is one of the largest contributors to the E-Commerce market, with sales expected to reach €22.5 billion by 2026. E-Commerce platforms like Allegro, Amazon, and eBay have a strong presence in the Polish market, offering a wide range of products and services.
Additionally, the use of technologies like Artificial Intelligence and Machine Learning is also on the rise, helping to improve the customer experience and drive sales. The ECDB (European Commission Database) reports that the number of E-Commerce users in Poland is expected to reach 18.5 million by 2026, making it an attractive market for businesses looking to expand their online presence. The use of mobile devices for shopping is also increasing, with over 50% of E-Commerce transactions in Poland being made on mobile devices. In conclusion, the market is growing rapidly, driven by increasing internet penetration, the popularity of online shopping, and the entry of global players. The Retail sector, particularly Fashion and Footwear, is expected to see significant growth in the coming years. The use of advanced technologies and the increasing number of E-Commerce users make Poland an attractive market for businesses looking to expand their online presence.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  B2B
  B2C


Application

  Home appliances
  Fashion products
  Groceries
  Books
  Others


Geography

  Poland

By Type Insights

The B2B segment is estimated to witness significant growth during the forecast period.

The eCommerce market in Poland is experiencing robust growth, driven by the expansion of business reach for B2B companies in a cost-effective manner. This trend is particularly notable in sectors such as Hobby & Leisure, Electronics, Furniture & Homeware, DIY, Care Products, Fashion, and Grocery. The competitive rivalry among companies is intensifying, with logistics companies playing a crucial role in ensuring efficient delivery. The worldwide growth rate of global eCommerce sales is anticipated to continue, making Poland an attractive market for companies seeking to expand their reach. The ECDB (Electronic Data Interchange for Administration, Commerce and Transport in Europe) is facilitating cross-border sales, further fueling growth in the B2B segment.

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The B2B segment was valued at USD 9.22 billion in 2018 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in adoption of Poland E-Commerce Market?

The advantages of e-commerce platforms are the key