In 2025, Amazon Prime Day sales were estimated to have reached nearly ** billion U.S. dollars in the United States, as the latest edition of the sale event lasted **** days instead of ***. Originally launched in July 2015 as an anniversary celebration of Amazon's founding, the annual event has become one of the biggest online shopping days worldwide. While in 2020 Prime Day was moved to October due to the coronavirus pandemic, in 2021 the celebration was held in the month of June. On both occasions the event lasted ** consecutive hours.

Amazon Prime Day sales have been rising gradually year after year. In 2023, sales during the event reached a new record high, amounting to **** billion U.S. dollars, most of which came from the United States. Amazon Prime Day Amazon Prime Day launched in 2015 as a celebration of the 20th anniversary of Amazon's founding. The event quickly became the online retailer's biggest shopping day of the year, making it the summer counterpart to Black Friday. Since July 2019, the shopping event runs for 48 hours, continuing an upward trend from the ** hours when first introduced. Shoppers must be Amazon Prime members to take advantage of the sales. In 2020, there were approximately *** million Amazon Prime members worldwide. What is mainly purchased? According to a survey conducted in the United States, the most popular purchases on Amazon Prime Day in 2021 were items included in exclusive Prime Day offers, followed by products that users are accustomed to buying on this platform. In addition, some took advantage of the celebration to buy in advance their holiday gifts. Among the top-selling categories at that year's event were health and beauty products, as well as electronics, each purchased by more than ********* of Prime buyers.

This latest edition of the Prime Day, offered by Amazon to it's Prime customers have not brought the improvement hoped for by the major pure player in French e-commerce. With a smaller ** percent increase of sales in 2020, compared to the performance of the ** days preceding the sales event, the Prime days have decreased their performance compared to the same time in 2019. The 2019 version was more profitable with a ** percent increase in sales.

Amazon is one of the most recognisable brands in the world, and the third largest by revenue. It was the fourth tech company to reach a $1 trillion market cap, and a market leader in e-commerce,...

With 438 billion U.S. dollars in net sales, the United States were Amazon’s biggest market in 2024. Germany was ranked second with 41 billion U.S. dollars, ahead of the UK with 37.9 billion U.S. dollars. Biggest internet company Founded in 1994, Amazon has grown into one of the biggest e-commerce marketplaces and cloud computing platforms worldwide. In 2020, Amazon was ranked first in terms of company revenue among global publicly traded internet companies. With an annual revenue of approximately 386 billion U.S. dollars, the e-retailer ranked far ahead of closest competitors Google (181.7 billion U.S. dollars) and Alibaba (109.5 billion U.S. dollars). Amazon shopping Amazon is the leading e-retailer in the United States. In September 2021, 65 percent of Amazon customers in the United States held a membership with the company’s subscription service Amazon Prime, benefitting from free 2-day shipping, music and video streaming and exclusive offers and deals. Amazon Prime members are very engaged shoppers: a June 2021 survey found that over four in ten of them were likely to shop not just during Prime days, but also during other retail events, with 56 percent of them showing interest for Cyber Monday.

Amazon Sales Dataset Description This dataset contains 250 records of Amazon sales transactions, including details about the products sold, customers, payment methods, and order statuses.

Columns Description: Order ID - Unique identifier for each order (e.g., ORD0001).

Date - Date of the order.

Product - Name of the product purchased.

Category - Product category (Electronics, Clothing, Home Appliances, etc.).

Price - Price of a single unit of the product.

Quantity - Number of units purchased in the order.

Total Sales - Total revenue from the order (Price × Quantity).

Customer Name - Name of the customer.

Customer Location - City where the customer is based.

Payment Method - Mode of payment (Credit Card, Debit Card, PayPal, etc.).

Status - Order status (Completed, Pending, or Cancelled).

This dataset can be used for sales analysis, customer behavior insights, and revenue trends visualization. 🚀

Amazon made $40.2 billion from memberships and subscriptions in 2023.

Amazon Prime’s growth is what has been most impressive. They have managed to convert millions of customers into loyal subscribers at a very fast rate.

Amazon Prime’s global subscriber growth rate has accelerated over the last 5 years. Today Amazon currently has 200 million Amazon Prime members around the world.

Overall the US accounts for about 74% of all paying Amazon Prime accounts globally.

Context

Amazon.com, Inc. is an American online retailer with a wide range of products. According to its own information, Amazon, as the market leader in Internet trade, has the world's largest selection of books, CDs and videos. Via the integrated sales platform Marketplace, private individuals or other companies can also offer new and used products as part of online trading. The Amazon Kindle is sold under its own brand as a reader for electronic books, the Amazon Fire HD tablet computer, the Fire TV set-top box, the Fire TV Stick HDMI stick and the Echo speech recognition system.

With sales of $280 billion in 2019, a profit of $11.6 billion, and a market value of $1.32 trillion (June 2020), it was the third most valuable after Apple and Microsoft, and even before Google United States company.

Market cap

Market capitalization of Amazon (AMZN)

Market cap: $2.362 Trillion USD

As of February 2025 Amazon has a market cap of $2.362 Trillion USD. This makes Amazon the world's 4th most valuable company by market cap according to our data. The market capitalization, commonly called market cap, is the total market value of a publicly traded company's outstanding shares and is commonly used to measure how much a company is worth.

Revenue

Revenue for Amazon (AMZN)

Revenue in 2024 (TTM): $637.95 Billion USD

According to Amazon's latest financial reports the company's current revenue (TTM ) is $637.95 Billion USD. an increase over the revenue in the year 2023 that were of $574.78 Billion USD. The revenue is the total amount of income that a company generates by the sale of goods or services. Unlike with the earnings no expenses are subtracted.

Earnings

Earnings for Amazon (AMZN)

Earnings in 2024 (TTM): $71.02 Billion USD

According to Amazon's latest financial reports the company's current earnings are $637.95 Billion USD. , an increase over its 2023 earnings that were of $40.73 Billion USD. The earnings displayed on this page is the company's Pretax Income.

End of Day market cap according to different sources

On Feb 20th, 2025 the market cap of Amazon was reported to be:

$2.362 Trillion USD by Yahoo Finance

$2.362 Trillion USD by CompaniesMarketCap

$2.362 Trillion USD by Nasdaq

Content

Geography: USA

Time period: May 1997- February 2025

Unit of analysis: Amazon Stock Data 2025

Variables

Acknowledgements

This dataset belongs to me. I’m sharing it here for free. You may do with it as you wish.

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According to the latest Amazon Prime statistics, about 81% of US internet users aged 18 to 34 have a paid Amazon Prime membership.

Amazon not only boasts a hugely successful online retail platform but also a thriving digital marketplace, which is seamlessly integrated with the main retail shopping experience. That being said, in the third quarter of 2025, ** percent of paid units were sold by third-party sellers. 1P and 3P Amazon sellers There are many ways of selling on Amazon. Firstly there are first-party (1P) vendor sales, where vendors send their inventory to Amazon, who in turn control the pricing and include “ships from and sold by Amazon.com” on product listings. The benefits of 1P sales on Amazon are wholesale purchases from Amazon, priority selling and brand trust through Amazon’s credibility as a seller. Amazon also permits third-party (3P) sales on its marketplace. Both individuals and professional sellers can sell on Amazon Marketplace. When it comes to order fulfillment, possible options are Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). Items are displayed as “sold by MERCHANT and Fulfilled by Amazon / Fulfilled by MERCHANT”. 3P sales are a popular strategy for sellers to make up for certain 1P sales disadvantages, namely improved margins through better pricing control, more favorable payment terms and less reliance on the relationship with Amazon. Amazon seller revenues This magic formula has ultimately cashed in for Amazon, which has seen its net revenues multiply in recent years. In 2023, the e-commerce giant generated approximately *** billion dollars in third-party seller services, an increase of about ** billion dollars from the previous year. While these figures are the product of orders throughout the year, a significant chunk is attributable to special offer and discount days. According to a survey, Black Friday is the shopping event driving the largest sales increase for Amazon sellers, followed by two of the company's own events, Prime Day and Amazon Summer Sale. In the context of the coronavirus pandemic, Amazon Prime Day played a particularly decisive role for small and medium-sized businesses around the world, many of which had to turn to online sales overnight in order to survive.

Introduction

Amazon, Alibaba, and eBay: The Giants of E-commerce

Three companies have revolutionised how we shop online: Amazon, Alibaba, and eBay. Their origins, growth, and impact on global commerce are remarkable: - Amazon: Founded by Jeff Bezos in 1994, Amazon began as an online bookstore. It rapidly expanded its product range, invested heavily in technology and logistics, and introduced groundbreaking services like Amazon Prime and Amazon Web Services (AWS). Today, Amazon is a leader in e-commerce, cloud computing, and innovation. - Alibaba: Founded by Jack Ma in 1999, Alibaba aimed to connect Chinese manufacturers with international buyers. Through platforms like Alibaba.com, Taobao, and Tmall, it transformed e-commerce in China and became a global player in digital payments and financial services through Ant Group. - eBay: Started by Pierre Omidyar in 1995 as an online auction site, eBay quickly became a popular platform for buying and selling a wide variety of goods. It pioneered consumer-to-consumer (C2C) commerce, fostered a vibrant online community, and expanded globally.

These companies have distinct strengths and growth trajectories: - Amazon leads in technological innovation and customer-centric services. - Alibaba dominates the Chinese market and is influential in digital payments. - eBay pioneered C2C commerce and maintains a strong global presence.

Together, Amazon, Alibaba, and eBay have shaped the modern e-commerce landscape, democratised commerce, and continue to influence how we buy and sell goods around the world.

Amazon, Alibaba, and eBay, their origins, sales, growth, and impact:

Amazon

Founding and Early Days

• Founded: July 5, 1994
• Founder: Jeff Bezos
• Headquarters: Seattle, Washington, USA

Amazon began as an online bookstore. Jeff Bezos, who was then a Wall Street hedge fund executive, decided to capitalise on the growth of the internet in the 1990s. He left his job, moved to Seattle, and started Amazon in his garage.

Growth and Expansion

• Initial Growth: The company's initial business model allowed it to offer more books than traditional bookstores. The first book sold was "Fluid Concepts and Creative Analogies" by Douglas Hofstadter.
• Diversification: By the late 1990s, Amazon expanded its product line to include electronics, toys, and household goods. This diversification helped Amazon grow rapidly.
• Technology and Logistics: Amazon invested heavily in technology and logistics to improve its supply chain efficiency. It built extensive warehousing and delivery infrastructure, which became critical to its success.

Key Milestones

• Amazon Prime: Launched in 2005, this subscription service offers free two-day shipping, streaming services, and other benefits. It became a significant driver of customer loyalty.
• AWS (Amazon Web Services): Started in 2006, AWS provides cloud computing services and has become a major revenue source for Amazon, establishing it as a leader in the tech industry.
• Acquisitions: Amazon acquired several companies to bolster its offerings, including Zappos, Whole Foods Market, and Ring.

Impact

• E-commerce Leader: Amazon revolutionised online shopping with its vast selection, customer reviews, and recommendation algorithms.
• Economic Influence: The company's practices have influenced labour, retail, and technology sectors globally.
• Innovation: Amazon has pioneered in areas like AI with Alexa, cashier-less stores with Amazon Go, and drone delivery with Prime Air.

Visualisation

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A Markdown document with R code for the above chart, with a full chart explanation. link

Amazon Chart

• Significant Growth: Steady increase in quarterly sales revenue over the years.
• Seasonal Influence: Strong seasonal fluctuations, with Q4 consistently being the highest-performing quarter due to the holiday season.
• Revenue Variability: Expanding range of quarterly sales, reflecting business growth.
• Quarterly Performance: Consistent relative performance of each quarter, with Q4 standing out.

Alibaba

Founding and Early Days

• Founded: April 4, 1999
• Founder: Jack Ma and a team of 17 others
• Headquarters: Hangzhou, Zhejiang, China

Jack Ma, a former English teacher, founded Alibaba to connect Chinese manufacturers with international buyers. He aimed to support small and medium-sized enterprises (SMEs) in China by leveraging the internet.

Growth and Expansion

• Early Strategy: Alibaba started with Alibaba.com, a B2B marketplace that connected Chinese bu...

Amazon enjoyed staggering sales growth in United Kingdom over the past decade, taking net sales from roughly four billion to almost 33.6 billion U.S. dollars in 2023. That makes the UK the retail behemoth’s second biggest European market, sitting behind Germany where the company reported total net sales of about 37.6 billion U.S. dollars in 2023.

Amazon’s other UK presence Amazon runs 20 distribution services in the UK, where Amazon has its largest European logistics and fulfillment presence. Operating under the “Amazon UK Services” name, the retailer generated over two billion British pounds in 2018. This represented over 200 percent turnover growth since 2015.

Consumers have no problem shopping with Amazon

In proportion to the pace Amazon’s retail empire is expanding, worries are voiced within the industry about the monopoly held by the retailer, not to mention the privacy concerns revolving around Amazon’s own brand smart devices. Yet shoppers seem unfazed, as convenience and variety offered by the retailer convert more and more people into being Amazon shoppers. A recent survey conducted with UK shoppers found out that only a small share of consumers felt guilty about or actively chose not shopping with Amazon. In comparison, nearly one quarter of those surveyed said they “loved” shopping with Amazon.

In December 2023, Amazon.co.uk recorded ***** million visits, up from the previous months. The traffic peak was due to popular end of year sales events and holiday shopping. Browsers and buyers on Amazon during Black Week Amazon’s UK platform was the buzzing with users not just during Black Friday, but on Cyber Monday according to traffic figures from 2018. While there were more Amazon browsers on Cyber Monday, when it came to actual transactions , Black Friday bore better results with more transactions taking place this day. A lucrative market in the UK Amazon gets special attention from UK consumers on special shopping events such as Prime Day and Black Friday, but the UK has been a lucrative market since the online retailer started its operations there in 2002. In 2018, Amazon reported net sales of about ** billion US dollars in this market. This makes the UK Amazon’s second biggest European market after Germany.

A league table of the 120 cryptocurrencies with the highest market cap reveals how diverse each crypto is and potentially how much risk is involved when investing in one. Bitcoin (BTC), for instance, had a so-called "high cap" - a market cap worth more than 10 billion U.S. dollars - indicating this crypto project has a certain track record or, at the very least, is considered a major player in the cryptocurrency space. This is different in Decentralize Finance (DeFi), where Bitcoin is only a relatively new player. A concentrated market The number of existing cryptocurrencies is several thousands, even if most have a limited significance. Indeed, Bitcoin and Ethereum account for nearly 75 percent of the entire crypto market capitalization. As crypto is relatively easy to create, the range of projects varies significantly - from improving payments to solving real-world issues, but also meme coins and more speculative investments. Crypto is not considered a payment method While often talked about as an investment vehicle, cryptocurrencies have not yet established a clear use case in day-to-day life. Central bankers found that usefulness of crypto in domestic payments or remittances to be negligible. A forecast for the world's main online payment methods took a similar stance: It predicts that cryptocurrency would only take up 0.2 percent of total transaction value by 2027.

The number of internet users in the United States who are Amazon Prime members is expected to grow in the upcoming years. By 2024, the number of Amazon Prime members in the United States is projected to reach more than *** million users, up from ***** million in 2022. Free shipping drives membership The primary draw for Amazon Prime members remains the free shipping advantage, with nearly ** percent of surveyed shoppers citing this as their main reason for using the service in 2024. The second most popular benefit is access to Amazon Prime Video, attracting about ** percent of users. These perks help explain the steady increase in membership numbers, as consumers find value in both the shopping and entertainment aspects of the service. Prime Day or desillusion day Amazon Prime Day, the company's annual shopping event, has become a significant driver of sales and member engagement. However, the latest edition met the expectations of roughly one-third of U.S. shoppers, with ** percent of them being disappointed with the available offerings.

Black Friday spending was forecast to be the higher in the United Kingdom (UK) than any other European nation in 2020, although total figures are expected crash in 2020 due to the impact of coronavirus restrictions and lockdown measures in place in many European countries. Following the UK, the second biggest Black Friday spender was Germany, where Black Friday weekend and Cyber Monday sales value reached *** billion in 2018 and *** billion British pounds in 2019. In 2020, Germany is predicted to spend around * percent less during Black Friday weekend.

The most popular retail event of the holiday season

Black Friday might be an American shopping phenomenon by origin, but European consumers have adopted it with similar degrees of zealotry. Across the EMEA region, Black Friday stood out among other special retail events during the holiday season in 2018. The number of daily retail transactions that took place on this day put Black Friday ahead of more traditional holiday season discount opportunities such as Christmas and Boxing Day sales. Perhaps not surprisingly, the most purchased products on Black Friday were in the tech category.

Millions of Black Friday transactions on Amazon

Black Friday is simultaneously a challenge and an opportunity for retailers, be it brick-and-mortar or online. One retailer that springs to mind immediately on this day is Amazon. In the UK, the total number of transactions made during 2018 Black Friday on Amazon’s UK platform saw a ** percent increase from about two weeks before. On Black Friday’s twin event, Cyber Monday, the total number of transactions was just shy of **** million.

In March 2024, Amazon.com had approximately 2.2 billion combined web visits, up from 2.1 billion visits in February. In the fourth quarter of 2024, Amazon’s net income amounted to approximately 20 billion U.S. dollars. Online retail in the United States Online retail in the United States is constantly growing. In the third quarter of 2023, e-commerce sales accounted for 15.6 percent of retail sales in the United States. During that quarter, U.S. retail e-commerce sales amounted to over 284 billion U.S. dollars. Amazon is the leading online store in the country, in terms of e-commerce net sales. Amazon.com generated around 130 billion U.S. dollars in online sales in 2022. Walmart ranked as the second-biggest online store, with revenues of 52 billion U.S. dollars. The king of Black Friday In 2023, Amazon ranked as U.S. shoppers' favorite place to go shopping during Black Friday, even surpassing in-store purchasing. Nearly six out of ten consumers chose Amazon as the number one place to go find the best Black Friday deals. Similar findings can be observed in the United Kingdom (UK), where Amazon is also ranked as the preferred Black Friday destination.