According to the latest Amazon Prime statistics, about 81% of US internet users aged 18 to 34 have a paid Amazon Prime membership.

Amazon Prime’s growth is what has been most impressive. They have managed to convert millions of customers into loyal subscribers at a very fast rate.

For the first time since 2016, the number of Amazon Prime members has declined in the United States. In the first quarter of 2023, *** million users had a Prime account on Amazon, down by roughly ***** compared to the same quarter in 2022. In 2024, it picked up again, reaching *** million subscribers. Evolving subscription landscape The broader subscription retail market continues to evolve, with merchants adapting to consumer preferences. A 2023 survey found that **** percent of top merchants offering subscription-based retail provided options for customers to change their subscribed products and pause their subscriptions. Additionally, ** percent of merchants offered detailed product information, while ** percent allowed subscribers to pause their services. Advantages of subscription models For businesses, the subscription model is attractive due to higher customer lifetime value and retention rates compared to one-time transactions. From their side, consumers expect specific features such as free shipping and easy sign-outs, while valuing tailored discounts and sale promotions.

The number of internet users in the United States who are Amazon Prime members is expected to grow in the upcoming years. By 2024, the number of Amazon Prime members in the United States is projected to reach more than *** million users, up from ***** million in 2022. Free shipping drives membership The primary draw for Amazon Prime members remains the free shipping advantage, with nearly ** percent of surveyed shoppers citing this as their main reason for using the service in 2024. The second most popular benefit is access to Amazon Prime Video, attracting about ** percent of users. These perks help explain the steady increase in membership numbers, as consumers find value in both the shopping and entertainment aspects of the service. Prime Day or desillusion day Amazon Prime Day, the company's annual shopping event, has become a significant driver of sales and member engagement. However, the latest edition met the expectations of roughly one-third of U.S. shoppers, with ** percent of them being disappointed with the available offerings.

I roundup the latest Amazon Prime statistics which show just how big Amazon Prime has become and will continue to be.

Amazon Prime is constantly growing in the United States: as of December 2019, there were an estimated *** million U.S. Amazon Prime subscribers, up from ** million in June 2018. On average, Amazon Prime members spent ***** U.S. dollars on the e-retail platform per year. March 2019 data also states that non-Prime members only spent *** U.S. dollars annually. Amazon Prime Amazon Prime is a paid subscription service offered by online retail platform Amazon. The subscription includes services such as music and video streaming, free two-day (or faster) shipping, as well as many other benefits. The program was launched in 2005 and is available internationally. In 2019, Amazon generated ***** billion U.S. dollars in revenues through its subscription services segment. Subscription services do not only include Amazon Prime revenues, but also audiobook, e-book, digital video, digital music and other non-AWS subscription services. Prime shoppers The most popular product categories purchased by Amazon Prime shoppers in the United States were electronics, apparel, and home and kitchen goods. Amazon Prime shoppers are more engaged that non-members: during a February 2019 survey, 20 percent of Amazon Prime members stated that they shopped on Amazon a few times per week, with ***** percent saying that they did so on an (almost) daily basis.

Amazon Prime’s global subscriber growth rate has accelerated over the last 5 years. Today Amazon currently has 200 million Amazon Prime members around the world.

In 2024, Amazon Prime Day sales reached a massive $14.2 billion in comparison to $12.9 billion in 2023. This was a huge $1.3 billion increase.

Overall the US accounts for about 74% of all paying Amazon Prime accounts globally.

Introduction

Amazon Prime Video Statistics: Amazon Prime Video is a subscription-based streaming service that offers a wide range of television shows, movies, documentaries, and original content. Launched in 2006 as part of the Amazon Prime membership, Prime Video has rapidly grown to become one of the leading streaming platforms globally. As of 2024, Amazon Prime Video has an estimated 275 million subscribers worldwide, making it one of the largest streaming services.

Amazon continues to invest heavily in Prime Video, focusing on expanding its content library, enhancing user experience, and entering new markets. The platform's commitment to innovation and quality content production ensures its ongoing relevance and appeal in the highly competitive streaming industry.

As of 2020, Amazon reported *** million paying Prime members worldwide, up from *** million paid Prime members around the world at the end of 2019. Up until recently, official information on the number of Amazon Prime members has been scarce. It is estimated that there are *** million Amazon Prime members in the United States as of December 2019.

Amazon made $40.2 billion from memberships and subscriptions in 2023.

In March 2024, ** percent of Amazon online shopping users were also subscribers to the Amazon Prime service in the United States. Since 2018, when the share of U.S. Prime users did not go over ** percent, Amazon has successfully capitalized on the popularity of subscription-based businesses. What drives subscribers Looking at the most appreciated features of retail subscriptions, it seems that Amazon nailed it. In the United States, nearly four in ten consumers signed up for retail subscriptions to have free shipping on their orders. Another ** percent looked at cancellation policies and wanted to be able to unsubscribe at any time. Loyal to (too) many Amazon shoppers do not have to cancel their Prime subscriptions to benefit from other competitors’ services. Instead, they keep multiple retail memberships active - from grocery to beauty retailers. In 2023, half of U.S. Amazon Prime members were Target Circle members, too.

Comprehensive dataset tracking Amazon Prime member spending patterns from 2019-2024, including comparison with non-Prime customers and demographic breakdowns

On October 12, 2021, Amazon launched the Amazon Prime service in Poland which includes Amazon Prime Video. The service was available to its users for 10,99 zloty per month as of February 2025.

A survey conducted in the United States in 2024 showed that almost ** percent of adults in the country already have a membership of Amazon Prime in 2024, with a small nonetheless growth when compared to 2022.

Unlock powerful insights with the Amazon Prime dataset, offering access to millions of records from any Amazon domain. This dataset provides comprehensive data points such as product titles, descriptions, exclusive Prime discounts, brand details, pricing (initial and discounted), availability, customer ratings, reviews, and product categories. Additionally, it includes unique identifiers like ASINs, images, and seller information, allowing you to analyze Prime offerings, trends, and customer preferences with precision. Use this dataset to optimize your eCommerce strategies by analyzing Prime-exclusive pricing strategies, identifying top-performing brands and products, and tracking customer sentiment through reviews and ratings. Gain valuable insights into consumer demand, seasonal trends, and the impact of Prime discounts to make data-driven decisions that enhance your inventory management, marketing campaigns, and pricing strategies. Whether you’re a retailer, marketer, data analyst, or researcher, the Amazon Prime dataset empowers you with the data needed to stay competitive in the dynamic eCommerce landscape. Available in various formats such as JSON, CSV, and Parquet, and delivered via flexible options like API, S3, or email, this dataset ensures seamless integration into your workflows.

The number of households in the United Kingdom with an Amazon Prime Video subscription increased to **** million in the first quarter of 2025. However, the service faces tough competition from the subscription video-on-demand (SVOD) giant Netflix, who reported **** million subscribers in the UK. Who has more movies and TV shows, Netflix or Amazon? Although Netflix is outperforming Amazon Prime Video in terms of household subscriptions, the latter does have a greater number of titles available. Amazon Prime Video had a total of ****** titles available in the UK as of late-2024, whereas Netflix had *****. The majority of Amazon Prime Video titles are movies in the UK. Amazon’s content spend Amazon Prime Video is an SVOD service owned and run by the online retailer Amazon. In 2023, Amazon’s video and music content budget amounted to an estimated **** billion U.S. dollars, an increase of over ** billion U.S. dollars compared with five years earlier.

Comprehensive dataset covering Amazon Prime availability across 27 countries, including launch dates, pricing, and regional benefit differences

Amazon Prime TV Shows and Movies Dataset offered by Crawl Feeds is an extensive resource containing over 92,000 records in JSON format. This dataset encompasses a wide array of data points, including links, titles, descriptions, release dates, genres, posters, streaming platforms, countries, number of seasons, content ratings, IMDb ratings, cast and crew details, unique identifiers, and scraping timestamps. Such comprehensive information is invaluable for researchers, data analysts, and developers aiming to conduct in-depth analyses, develop recommendation systems, or explore trends within Amazon Prime's content library.

For those interested in broader media datasets, Crawl Feeds also offers the Movies and TV Shows Dataset, which includes 118,000 records, and the IMDb Movie Details Dataset, comprising 250,000 records. These datasets provide extensive information across various platforms, facilitating comparative studies and cross-platform analyses.

Integrating these datasets into your projects can significantly enhance the depth and quality of your analyses, providing a robust foundation for exploring various facets of the entertainment industry. Whether you're developing a new application, conducting market research, or performing academic studies, these datasets serve as a valuable resource for gaining insights into the dynamic world of streaming media.

Explore the Amazon Prime TV Shows and Movies Dataset and other related datasets on Crawl Feeds to elevate your data-driven projects.