Amazon Prime Day sales have been rising gradually year after year. In 2023, sales during the event reached a new record high, amounting to **** billion U.S. dollars, most of which came from the United States. Amazon Prime Day Amazon Prime Day launched in 2015 as a celebration of the 20th anniversary of Amazon's founding. The event quickly became the online retailer's biggest shopping day of the year, making it the summer counterpart to Black Friday. Since July 2019, the shopping event runs for 48 hours, continuing an upward trend from the ** hours when first introduced. Shoppers must be Amazon Prime members to take advantage of the sales. In 2020, there were approximately *** million Amazon Prime members worldwide. What is mainly purchased? According to a survey conducted in the United States, the most popular purchases on Amazon Prime Day in 2021 were items included in exclusive Prime Day offers, followed by products that users are accustomed to buying on this platform. In addition, some took advantage of the celebration to buy in advance their holiday gifts. Among the top-selling categories at that year's event were health and beauty products, as well as electronics, each purchased by more than ********* of Prime buyers.

Among the top Amazon Prime Day categories in the United States, beauty and personal care witnessed the greatest sales growth of ** percent in July 2023 compared to the prior year. The health and household segment followed with a ** percent year-over-year increase in sales. The average for all categories stood at ***** percent.

In 2024, Amazon Prime Day sales reached a massive $14.2 billion in comparison to $12.9 billion in 2023. This was a huge $1.3 billion increase.

In 2025, Amazon Prime Day sales were estimated to have reached nearly ** billion U.S. dollars in the United States, as the latest edition of the sale event lasted **** days instead of ***. Originally launched in July 2015 as an anniversary celebration of Amazon's founding, the annual event has become one of the biggest online shopping days worldwide. While in 2020 Prime Day was moved to October due to the coronavirus pandemic, in 2021 the celebration was held in the month of June. On both occasions the event lasted ** consecutive hours.

Amazon revenue for the twelve months ending March 31, 2025 was $650.313B, a 10.08% increase year-over-year. Amazon annual revenue for 2024 was $637.959B, a 10.99% increase from 2023. Amazon annual revenue for 2023 was $574.785B, a 11.83% increase from 2022. Amazon annual revenue for 2022 was $513.983B, a 9.4% increase from 2021.

In 2023, Amazon Prime Day sales increased by approximately *** percent compared to the previous year. Total Prime Day sales in 2023 amounted to **** billion U.S. dollars in the most recent iteration of the shopping event. Prime Day was created in 2015 to celebrate Amazon's 20th birthday, and shoppers need to be members of Amazon Prime to take advantage of the sales.

Amazon made $40.2 billion from memberships and subscriptions in 2023.

Amazon Prime’s growth is what has been most impressive. They have managed to convert millions of customers into loyal subscribers at a very fast rate.

During 2024 edition of Amazon Prime Day, nearly 50 percent of online shoppers indicated their intention to purchase fashion items in the United States. Laptops, computers, and tablets followed with 34 percent of preferences.

In 2023, Amazon achieved 12 percent year-over-year net sales revenue growth whereas eBay's year-over-year revenue increased by three percent. The two e-commerce giants are direct competitors in the U.S. online shopping landscape. In 2015, online payment provider PayPal split from eBay to become an independent company, which had an effect on eBay’s overall revenue development.

Notable success stories Both eBay (launched 1995) and Amazon (launched 1994) are online shopping websites that are notable success stories of the dot-com bubble in the United States. Whereas eBay is primarily known as an online auction platform and Amazon as an online retailer, both platforms offer first- and third-party online sales. Third-party online sales usually refer to marketplace sales on a digital sales platform. Third-party online sales usually refer to marketplace sales on a digital sales platform. In the first quarter of 2022, Amazon’s net sales generated through its third-party seller services reached more than 25 billion U.S. dollars. For comparison, eBay’s total online sales for all of 2022 were estimated at around 78 billion U.S. dollars only.

Worldwide and domestic dominance Based on estimated sales for 2022, eBay and Amazon are both among the leading e-commerce retailers in the world. By 2027, Amazon looks to top the list and generate over 1.2 trillion U.S. dollars in estimated sales, surpassing Alibaba by a slim margin. However, in the United States, Amazon receives more than double the monthly visits of its closest competitor eBay, which is still the most popular e-commerce marketplace among online sellers.

I roundup the latest Amazon Prime statistics which show just how big Amazon Prime has become and will continue to be.

According to the latest Amazon Prime statistics, about 81% of US internet users aged 18 to 34 have a paid Amazon Prime membership.

Overall the US accounts for about 74% of all paying Amazon Prime accounts globally.

In 2024, Amazon's net revenue from subscription services segment amounted to 44.37 billion U.S. dollars. Subscription services include Amazon Prime, for which Amazon reported 200 million paying members worldwide at the end of 2020. The AWS category generated 107.56 billion U.S. dollars in annual sales. During the most recently reported fiscal year, the company’s net revenue amounted to 638 billion U.S. dollars. Amazon revenue segments Amazon is one of the biggest online companies worldwide. In 2019, the company’s revenue increased by 21 percent, compared to Google’s revenue growth during the same fiscal period, which was just 18 percent. The majority of Amazon’s net sales are generated through its North American business segment, which accounted for 236.3 billion U.S. dollars in 2020. The United States are the company’s leading market, followed by Germany and the United Kingdom. Business segment: Amazon Web Services Amazon Web Services, commonly referred to as AWS, is one of the strongest-growing business segments of Amazon. AWS is a cloud computing service that provides individuals, companies and governments with a wide range of computing, networking, storage, database, analytics and application services, among many others. As of the third quarter of 2020, AWS accounted for approximately 32 percent of the global cloud infrastructure services vendor market.

Amazon reported $155.7B in Sales Revenues for its fiscal quarter ending in March of 2025. Data for Amazon | AMZN - Sales Revenues including historical, tables and charts were last updated by Trading Economics this last July in 2025.

In fiscal year 2024, Amazon.com's revenue by geographical region are as follows: GERMANY: $40.86 B, International Segment: $93.83 B, JAPAN: $27.40 B, North America Segment: $438.02 B, UNITED KINGDOM: $37.86 B.

In the United States, 21 percent of online orders made during Amazon Prime Day 2024 were worth up to 20 U.S. dollars, on average. In that edition of the popular online sale event, 13 percent of U.S. orders were worth up to ten euros.

It’s Amazon’s world, and we’re just living in it. At least, that’s what it feels like most days. Just look at the stats: There are 2.3 million active sellers on Amazon this year Amazon Prime has 126 million members in the US alone Amazon’s sales revenue was $75.5 billion – just in the first quarter […]

The online revenue of amazon.com.br amounted to US$3,372.9m in 2024. Discover eCommerce insights, including sales development, shopping cart size, and many more.

The online revenue of amazon.com.mx amounted to US$4,388m in 2024. Discover eCommerce insights, including sales development, shopping cart size, and many more.