For the first time since 2016, the number of Amazon Prime members has declined in the United States. In the first quarter of 2023, *** million users had a Prime account on Amazon, down by roughly ***** compared to the same quarter in 2022. In 2024, it picked up again, reaching *** million subscribers.

The number of internet users in the United States who are Amazon Prime members is expected to grow in the upcoming years. By 2024, the number of Amazon Prime members in the United States is projected to reach more than *** million users, up from ***** million in 2022. Free shipping drives membership The primary draw for Amazon Prime members remains the free shipping advantage, with nearly ** percent of surveyed shoppers citing this as their main reason for using the service in 2024. The second most popular benefit is access to Amazon Prime Video, attracting about ** percent of users. These perks help explain the steady increase in membership numbers, as consumers find value in both the shopping and entertainment aspects of the service. Prime Day or desillusion day Amazon Prime Day, the company's annual shopping event, has become a significant driver of sales and member engagement. However, the latest edition met the expectations of roughly one-third of U.S. shoppers, with ** percent of them being disappointed with the available offerings.

According to the latest Amazon Prime statistics, about 81% of US internet users aged 18 to 34 have a paid Amazon Prime membership.

Amazon Prime’s global subscriber growth rate has accelerated over the last 5 years. Today Amazon currently has 200 million Amazon Prime members around the world.

By the end of 2019, the number of Amazon Video subscribers in the United States stood at **** million, up from **** million a year earlier. Further considerable growth in Amazon Video's subscriber base is anticipated, with projections showing that Amazon Video could have over *** million U.S. subscribers by the year 2027.

Overall the US accounts for about 74% of all paying Amazon Prime accounts globally.

As of September 2020, the total number of Netflix subscribers amounted to about *** million, making it by far the most popular subscription video-on-demand service worldwide. Amazon Prime Video ranked second in the market, with *** million users. Estimates from September 2023 predict that both competitors might be up for a close race for the top spot by 2029, while Disney+ has lost considerable ground to them, compared to estimates from October 2021. Why is Disney+ growing so fast? In 2018, The Walt Disney Company acquired 21st Century Fox, which also included the TV broadcaster Star India – the owner of India’s most popular streaming platform Hotstar. Two years later, the media conglomerate launched the rebranded Disney Plus Hotstar in India and Indonesia. By 2026, the conversion of the preexisting platform will be rolled out to numerous other Asian countries. However, the number of Disney Plus subscribers decreased in the company's first two fiscal quarters of 2023 as Disney+ Hotstar, in particular, lost subscribers. Leading VOD markets According to estimates, over-the-top TV revenue reached over *** billion U.S. dollars in 2022, with subscription video-on-demand revenue accounting for the majority of that figure. However, ad-supported video-on-demand is forecast to grow the most, with revenue more than doubling between 2022 and 2028.

Amazon Prime’s growth is what has been most impressive. They have managed to convert millions of customers into loyal subscribers at a very fast rate.

Amazon Prime is constantly growing in the United States: as of December 2019, there were an estimated 112 million U.S. Amazon Prime subscribers, up from 95 million in June 2018. On average, Amazon Prime members spent 1,400 U.S. dollars on the e-retail platform per year. March 2019 data also states that non-Prime members only spent 600 U.S. dollars annually. Amazon Prime Amazon Prime is a paid subscription service offered by online retail platform Amazon. The subscription includes services such as music and video streaming, free two-day (or faster) shipping, as well as many other benefits. The program was launched in 2005 and is available internationally. In 2019, Amazon generated 19.21 billion U.S. dollars in revenues through its subscription services segment. Subscription services do not only include Amazon Prime revenues, but also audiobook, e-book, digital video, digital music and other non-AWS subscription services. Prime shoppers The most popular product categories purchased by Amazon Prime shoppers in the United States were electronics, apparel, and home and kitchen goods. Amazon Prime shoppers are more engaged that non-members: during a February 2019 survey, 20 percent of Amazon Prime members stated that they shopped on Amazon a few times per week, with seven percent saying that they did so on an (almost) daily basis.

I roundup the latest Amazon Prime statistics which show just how big Amazon Prime has become and will continue to be.

The number of households in the United Kingdom with an Amazon Prime Video subscription increased to **** million in the first quarter of 2025. However, the service faces tough competition from the subscription video-on-demand (SVOD) giant Netflix, who reported **** million subscribers in the UK. Who has more movies and TV shows, Netflix or Amazon? Although Netflix is outperforming Amazon Prime Video in terms of household subscriptions, the latter does have a greater number of titles available. Amazon Prime Video had a total of ****** titles available in the UK as of late-2024, whereas Netflix had *****. The majority of Amazon Prime Video titles are movies in the UK. Amazon’s content spend Amazon Prime Video is an SVOD service owned and run by the online retailer Amazon. In 2023, Amazon’s video and music content budget amounted to an estimated **** billion U.S. dollars, an increase of over ** billion U.S. dollars compared with five years earlier.

Amazon made $40.2 billion from memberships and subscriptions in 2023.

In 2024, Amazon Prime Day sales reached a massive $14.2 billion in comparison to $12.9 billion in 2023. This was a huge $1.3 billion increase.

The graph presents the number of Amazon Prime Video subscribers worldwide from 2016 to 2020, by region. In 2016, there were an approximate 23.6 million Amazon Prime Video subscribers in North America. This figure is projected to increase to 46.3 million in 2020.

This statistic shows the development of the estimated number of subscribers to the Amazon Prime subscription video-on-demand service in the United Kingdom (UK) from 2014 to 2018. As of the fourth quarter of 2014, there were roughly 1.03 million subscribers to Amazon's SVoD service. The number of subscribers increased over the following three years and reached close to 7.8 million subscribers as of December 2018.

The number of Amazon Video subscribers in Eastern European countries is forecast to significantly increase in the years to come. Compared with *** million users in 2021, the subscriber count was expected to reach over **** million by 2027.

The U.S. is the largest market for Netflix and Amazon Prime Video, based on viewer numbers forecast for 2024. The country is estimated to have over *** million Netflix and around *** million Prime viewers. While Netflix is more popular than Amazon in the U.S., the UK, France, Canada, and Australia, Prime Video is more common in India, Germany, and Japan.

This statistic presents the total number of households in the United States with an Amazon Prime subscription from 2018 to 2022. According to the findings, in 2019 there were a total of 66.4 million households that had a subscription to Amazon Prime. This number is expected to increase upward to 76.6 million households by 2022.

HBO originally launched Max at a time when almost every cable TV conglomerate was releasing their own streaming service, to compete with Netflix and Amazon Prime Video. In Warner Bros case, it had...

As of 2020, Amazon reported *** million paying Prime members worldwide, up from *** million paid Prime members around the world at the end of 2019. Up until recently, official information on the number of Amazon Prime members has been scarce. It is estimated that there are *** million Amazon Prime members in the United States as of December 2019.