According to the latest Amazon Prime statistics, about 81% of US internet users aged 18 to 34 have a paid Amazon Prime membership.

For the first time since 2016, the number of Amazon Prime members has declined in the United States. In the first quarter of 2023, *** million users had a Prime account on Amazon, down by roughly ***** compared to the same quarter in 2022. In 2024, it picked up again, reaching *** million subscribers. Evolving subscription landscape The broader subscription retail market continues to evolve, with merchants adapting to consumer preferences. A 2023 survey found that **** percent of top merchants offering subscription-based retail provided options for customers to change their subscribed products and pause their subscriptions. Additionally, ** percent of merchants offered detailed product information, while ** percent allowed subscribers to pause their services. Advantages of subscription models For businesses, the subscription model is attractive due to higher customer lifetime value and retention rates compared to one-time transactions. From their side, consumers expect specific features such as free shipping and easy sign-outs, while valuing tailored discounts and sale promotions.

Amazon Prime is constantly growing in the United States: as of December 2019, there were an estimated *** million U.S. Amazon Prime subscribers, up from ** million in June 2018. On average, Amazon Prime members spent ***** U.S. dollars on the e-retail platform per year. March 2019 data also states that non-Prime members only spent *** U.S. dollars annually. Amazon Prime Amazon Prime is a paid subscription service offered by online retail platform Amazon. The subscription includes services such as music and video streaming, free two-day (or faster) shipping, as well as many other benefits. The program was launched in 2005 and is available internationally. In 2019, Amazon generated ***** billion U.S. dollars in revenues through its subscription services segment. Subscription services do not only include Amazon Prime revenues, but also audiobook, e-book, digital video, digital music and other non-AWS subscription services. Prime shoppers The most popular product categories purchased by Amazon Prime shoppers in the United States were electronics, apparel, and home and kitchen goods. Amazon Prime shoppers are more engaged that non-members: during a February 2019 survey, 20 percent of Amazon Prime members stated that they shopped on Amazon a few times per week, with ***** percent saying that they did so on an (almost) daily basis.

Amazon Prime’s global subscriber growth rate has accelerated over the last 5 years. Today Amazon currently has 200 million Amazon Prime members around the world.

Overall the US accounts for about 74% of all paying Amazon Prime accounts globally.

In the United States, the Amazon Prime subscriber share varied depending on their income level in 2024. Amazon consumers that earned between ****** and ******* U.S. dollars a year were the most likely to have a subscription, with more than ** percent paying for the platform, a survey revealed.

Amazon Prime’s growth is what has been most impressive. They have managed to convert millions of customers into loyal subscribers at a very fast rate.

I roundup the latest Amazon Prime statistics which show just how big Amazon Prime has become and will continue to be.

The number of internet users in the United States who are Amazon Prime members is expected to grow in the upcoming years. By 2024, the number of Amazon Prime members in the United States is projected to reach more than *** million users, up from ***** million in 2022. Free shipping drives membership The primary draw for Amazon Prime members remains the free shipping advantage, with nearly ** percent of surveyed shoppers citing this as their main reason for using the service in 2024. The second most popular benefit is access to Amazon Prime Video, attracting about ** percent of users. These perks help explain the steady increase in membership numbers, as consumers find value in both the shopping and entertainment aspects of the service. Prime Day or desillusion day Amazon Prime Day, the company's annual shopping event, has become a significant driver of sales and member engagement. However, the latest edition met the expectations of roughly one-third of U.S. shoppers, with ** percent of them being disappointed with the available offerings.

Introduction

Amazon Prime Video Statistics: Amazon Prime Video is a subscription-based streaming service that offers a wide range of television shows, movies, documentaries, and original content. Launched in 2006 as part of the Amazon Prime membership, Prime Video has rapidly grown to become one of the leading streaming platforms globally. As of 2024, Amazon Prime Video has an estimated 275 million subscribers worldwide, making it one of the largest streaming services.

Amazon continues to invest heavily in Prime Video, focusing on expanding its content library, enhancing user experience, and entering new markets. The platform's commitment to innovation and quality content production ensures its ongoing relevance and appeal in the highly competitive streaming industry.

By the end of 2019, the number of Amazon Video subscribers in the United States stood at **** million, up from **** million a year earlier. Further considerable growth in Amazon Video's subscriber base is anticipated, with projections showing that Amazon Video could have over *** million U.S. subscribers by the year 2027.

In 2024, Amazon Prime Day sales reached a massive $14.2 billion in comparison to $12.9 billion in 2023. This was a huge $1.3 billion increase.

Amazon made $40.2 billion from memberships and subscriptions in 2023.

The majority of Japanese consumers tried out Amazon Prime subscriptions, as revealed in a survey conducted between August and September 2024. While ** percent of respondents were have tried the paid subscription service of the technology company, a similar share had canceled their subscriptions in the meantime.

In the United States, consumers aged over 65 represented the biggest demographic group (** percent) of Amazon Prime services, a survey from 2025 revealed. ** percent of Amazon Prime subscribers were 55 to 64 years old.

Amazon is one of the most recognisable brands in the world, and the third largest by revenue. It was the fourth tech company to reach a $1 trillion market cap, and a market leader in e-commerce,...

In March 2024, ** percent of Amazon online shopping users were also subscribers to the Amazon Prime service in the United States. Since 2018, when the share of U.S. Prime users did not go over ** percent, Amazon has successfully capitalized on the popularity of subscription-based businesses. What drives subscribers Looking at the most appreciated features of retail subscriptions, it seems that Amazon nailed it. In the United States, nearly four in ten consumers signed up for retail subscriptions to have free shipping on their orders. Another ** percent looked at cancellation policies and wanted to be able to unsubscribe at any time. Loyal to (too) many Amazon shoppers do not have to cancel their Prime subscriptions to benefit from other competitors’ services. Instead, they keep multiple retail memberships active - from grocery to beauty retailers. In 2023, half of U.S. Amazon Prime members were Target Circle members, too.

The number of households in the United Kingdom with an Amazon Prime Video subscription increased to **** million in the first quarter of 2025. However, the service faces tough competition from the subscription video-on-demand (SVOD) giant Netflix, who reported **** million subscribers in the UK. Who has more movies and TV shows, Netflix or Amazon? Although Netflix is outperforming Amazon Prime Video in terms of household subscriptions, the latter does have a greater number of titles available. Amazon Prime Video had a total of ****** titles available in the UK as of late-2024, whereas Netflix had *****. The majority of Amazon Prime Video titles are movies in the UK. Amazon’s content spend Amazon Prime Video is an SVOD service owned and run by the online retailer Amazon. In 2023, Amazon’s video and music content budget amounted to an estimated **** billion U.S. dollars, an increase of over ** billion U.S. dollars compared with five years earlier.

Introduction

Amazon Statistics: Amazon began as an online bookstore but has grown into the biggest online retailer worldwide, changing how people shop and do business online. Amazon now serves about 310 million customers globally and has more than 2 million active sellers on its site. In the 25 years since it was launched, Amazon has become the biggest online retailer in the world and a well-known name. Amazon is now another word for online shopping. It keeps growing by making new products, buying other companies, and offering different services to attract more customers.

Amazon aims to reach as many people as possible, and it’s doing a great job because there's something for everyone on its site. As online shopping becomes more popular, people turn to Amazon for almost everything, from everyday groceries to seasonal gifts. We shall shed more light on Amazon statistics through this article.

The global digital content subscription market is experiencing robust growth, driven by increasing internet penetration, the proliferation of smart devices, and a rising preference for on-demand entertainment and educational resources. The market, estimated at $500 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching a substantial market value. This significant expansion is fueled by several key factors. The rise of streaming services offering diverse content, including music, movies, TV shows, and e-books, has significantly broadened the market appeal. Furthermore, the increasing affordability and accessibility of high-speed internet, coupled with the convenience of subscription-based models, contribute to market expansion. The market segmentation reveals a strong preference for monthly subscriptions, suggesting a consumer preference for flexible and manageable financial commitments. Key players, including Netflix, Amazon Prime Video, Spotify, and others, are constantly innovating with new content and features to maintain a competitive edge. Geographic analysis indicates strong growth across North America and Europe, driven by high internet penetration and disposable incomes; however, Asia-Pacific shows significant potential for future growth due to its rapidly expanding digital consumer base. The market faces certain challenges. Price sensitivity, especially in emerging markets, and increasing competition among providers necessitate continuous innovation and strategic differentiation to maintain market share. Concerns about data privacy and security also play a role in consumer decisions. Despite these challenges, the long-term outlook remains positive, driven by technological advancements such as improved streaming quality, virtual reality applications, and the integration of artificial intelligence in content personalization. The ongoing expansion of digital content offerings, coupled with innovative pricing strategies and bundled services, will likely drive further market growth. The diverse range of subscription types (music, e-books, streaming, etc.) caters to varied consumer preferences, further solidifying the market's long-term prospects.