Overall the US accounts for about 74% of all paying Amazon Prime accounts globally.

For the first time since 2016, the number of Amazon Prime members has declined in the United States. In the first quarter of 2023, 167 million users had a Prime account on Amazon, down by roughly 3,000 compared to the same quarter in 2022. In 2024, it picked up again, reaching 180 million subscribers.

The number of internet users in the United States who are Amazon Prime members is expected to grow in the upcoming years. By 2024, the number of Amazon Prime members in the United States is projected to reach more than 180 million users, up from 168.5 million in 2022.

I roundup the latest Amazon Prime statistics which show just how big Amazon Prime has become and will continue to be.

Amazon made $35.22 billion from memberships and subscriptions in 2022.

Amazon Prime is constantly growing in the United States: as of December 2019, there were an estimated 112 million U.S. Amazon Prime subscribers, up from 95 million in June 2018. On average, Amazon Prime members spent 1,400 U.S. dollars on the e-retail platform per year. March 2019 data also states that non-Prime members only spent 600 U.S. dollars annually. Amazon Prime Amazon Prime is a paid subscription service offered by online retail platform Amazon. The subscription includes services such as music and video streaming, free two-day (or faster) shipping, as well as many other benefits. The program was launched in 2005 and is available internationally. In 2019, Amazon generated 19.21 billion U.S. dollars in revenues through its subscription services segment. Subscription services do not only include Amazon Prime revenues, but also audiobook, e-book, digital video, digital music and other non-AWS subscription services. Prime shoppers The most popular product categories purchased by Amazon Prime shoppers in the United States were electronics, apparel, and home and kitchen goods. Amazon Prime shoppers are more engaged that non-members: during a February 2019 survey, 20 percent of Amazon Prime members stated that they shopped on Amazon a few times per week, with seven percent saying that they did so on an (almost) daily basis.

By the end of 2019, the number of Amazon Video subscribers in the United States stood at 53.3 million, up from 50.2 million a year earlier. Further considerable growth in Amazon Video's subscriber base is anticipated, with projections showing that Amazon Video could have over 100 million U.S. subscribers by the year 2027.

Introduction

Amazon Prime Video Statistics: Global entertainment preferences have now shifted toward legacies that allow more immediate access to the movie or TV show of choice. Professionals, such as theatrical constructors, marketers, and consultants, are speeding up their service and energising their work, two trends that had languished during the years of insistent restriction.

Amazon Prime ranks next to Netflix in the ranking of the world's most widely used streaming sites. With the two services featuring similar characteristics, Prime Video shines above the rest due to reasonable pricing. This analysis yields insights on Amazon Prime Video statistics, its most important features, and comparisons with other SVOD.

The majority of Japanese consumers tried out Amazon Prime subscriptions, as revealed in a survey conducted between August and September 2024. While 22 percent of respondents were have tried the paid subscription service of the technology company, a similar share had canceled their subscriptions in the meantime.

A survey from March 2024 found that 89 percent of Amazon Prime subscribers in the U.S. used their subscription to watch videos. The typical Amazon Prime Video subscriber was between 35 and 54 years old, with 96 percent of people of this age using their subscription to consume TV shows and movies.

The graph presents the number of Amazon Prime Video subscribers worldwide from 2016 to 2020, by region. In 2016, there were an approximate 23.6 million Amazon Prime Video subscribers in North America. This figure is projected to increase to 46.3 million in 2020.

The digital content subscription market is experiencing robust growth, driven by increasing internet penetration, the proliferation of smart devices, and a rising preference for on-demand entertainment and learning. The market size in 2025 is estimated at $500 billion, exhibiting a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This significant expansion is fueled by several key trends, including the increasing popularity of streaming services across various content categories (music, e-books, video, etc.), the rise of personalized content recommendations, and the growing adoption of subscription bundles offering diverse services at a discounted price. The market segmentation reveals strong demand across various subscription models (weekly, monthly, and annual), with annual subscriptions showing the highest growth potential due to their cost-effectiveness. Key players like Netflix, Amazon Prime Video, and Spotify are continuously investing in content creation and technological advancements to maintain their competitive edge. However, market growth is not without its challenges. Price sensitivity, particularly in emerging markets, poses a significant restraint. Competition among existing and new entrants is fierce, requiring companies to constantly innovate and offer unique value propositions. Furthermore, concerns regarding data privacy and security are impacting user adoption to some extent. Despite these hurdles, the overall market outlook remains optimistic, with the continued expansion of digital content consumption and the introduction of innovative subscription models expected to propel market growth throughout the forecast period. The regional breakdown shows North America and Europe currently dominating the market, although Asia-Pacific is projected to witness the fastest growth due to its large and rapidly growing digital population.

Subscription Video on Demand Market Global Trend and Opportunity Analysis in Energy with a focus on upcoming trends and growth opportunities...

The number of households in the United Kingdom with an Amazon Prime Video subscription decreased to 13.3 million in the fourth quarter of 2024. The service faces tough competition from the subscription video-on-demand (SVOD) giant Netflix, who reported 17.1 million subscribers in the UK. Who has more movies and TV shows, Netflix or Amazon? Although Netflix is outperforming Amazon Prime Video in terms of household subscriptions, the latter does have a greater number of titles available. Amazon Prime Video had a total of 20,500 titles available in the UK as of late-2024, whereas Netflix had 8,000. The majority of Amazon Prime Video titles are movies in the UK. Amazon’s content spend Amazon Prime Video is an SVOD service owned and run by the online retailer Amazon. In 2023, Amazon’s video and music content budget amounted to an estimated 18.9 billion U.S. dollars, an increase of over 10 billion U.S. dollars compared with five years earlier.

The acquisition of Whole Foods Market by Amazon in 2017 is the biggest company take-over by Bezos's corporation to date, with a whopping tag price of 13.7 billion U.S. dollars. This acquisition was a move to expand the company's online grocery business. Since 2018, Amazon Prime subscribers can benefit from exclusive deals on their grocery orders from Whole Foods – although free delivery has been restricted since October 2021. From online to brick-and-mortar Amazon did not settle with Whole Foods – a grocery chain focusing on high-price and organic products – and launched its own-brand dollar supermarket Amazon Fresh, posing some risks as the two brands might have competed. Subsequent analyses comparing Amazon Fresh and Whole Foods Market showed that the two stores targeted quite different consumer bases. However, in terms of in-store footfall and dwell time, Amazon Fresh quantitatively outdid Whole Foods. Where is Amazon investing next? Out of the fast-moving consumer goods realm, Amazon’s last operation involved the healthcare company One Medical, acquired for 3.9 billion U.S. dollars in July 2022. Behind the deal with the digital healthcare providermight be/may lie an already well-established subscription model very suitable for the e-commerce business.Lastly, in August 2022, Amazon announced the acquisition of iRobot, the manufacturer of the Roomba robot vacuum cleaners, as well as the undisputed global leader of this home appliances’ market niche. The deal was scrapped in January 2024.

As of 2020, Amazon reported 200 million paying Prime members worldwide, up from 150 million paid Prime members around the world at the end of 2019. Up until recently, official information on the number of Amazon Prime members has been scarce. It is estimated that there are 112 million Amazon Prime members in the United States as of December 2019.

The Video On Demand Market size was valued at USD 97.19 USD Billion in 2023 and is projected to reach USD 291.69 USD Billion by 2032, exhibiting a CAGR of 17.0 % during the forecast period. Video On Demand (VOD) includes all video content requested on-demand by users. This could be premium movies or libraries of TV shows, sporting events or concerts. It could also include user-created video content. In addition, some IPTV operators are starting to offer the ability to see all the TV programs aired on their multichannel pay-TV channels in the previous 24 or 48 hours on demand. This video content is held in a constantly updated library hosted by their network. VOD systems typically distribute media using internet connections, so good bandwidth is important for best results for viewers. Popular platforms include Netflix, Hulu, Disney, Amazon Prime Video and many others. Recent developments include: January 2024: Evision expanded its strategic partnership with Disney Star. Through this collaboration, Evision aims to bring South Asian entertainment content to audiences across the Middle East & Africa (MENA)., August 2023: DistroTV entered a partnership with Network18. Through this partnership, users of DistroTV in India will be able to stream Network18's wide range of channels live and for free., July 2022: Netflix partnered with Microsoft to offer new ad-supported subscription plans. Through this partnership, Microsoft became Netflix's global ad technology and delivery partner to support all advertising needs., April 2022: Hulu developed U.S. streaming rights to Schitt’s Creek. By this acquisition, the company became the exclusive subscription VoD destination for the fan-favorite and critically acclaimed series "Schitt's Creek" in the U.S. , September 2021: Amazon.com Inc. launched prime video channels across India. The premium video channels provide access to several on-demand video channels, including Lionsgate Play, discovery+, Eros Now, Docubay, Hoichoi, MUB, Manorama Max, and Shorts TV for its prime members., July 2021: Comcast Corporation and ViacomCBS Inc. partnered to expand their streaming services in the international market. Comcast Corporation’s NBCUniversal Peacock has more than 42 million subscribers in the U.S. Also, ViacomCBS Inc.’s Paramount+ has around 36 million subscribers base for its video streaming platform. . Key drivers for this market are: Increasing Adoption of Smart Devices and Online Streaming Applications to Propel Market Growth . Potential restraints include: Concern Regarding the Privacy of Video Content to Hinder the Market Growth. Notable trends are: Enhanced User Experience and Ease of Use are Considered Emerging Trends.

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By the end of 2021, Amazon Prime Video was estimated to reach 575 thousand subscriptions in Sub-Saharan Africa. In 2026, the number of subscribers to Amazon Prime Video would increase and reach 1.9 million.

The most watched video streaming platform among U.S. adults was the ad-free version of Netflix, with over half of respondents to a 2022 survey using it at least once in the month prior to the survey period. The SVOD offer was even more popular among Gen Z adults, with around three in four consumers saying they watched content via Netflix's ad-free plan. While Hulu with ads was the second most used video streaming platform among this generation, the survey found that Amazon Prime Video was second most popular among all adults interviewed.