A survey from March 2024 found that 89 percent of Amazon Prime subscribers in the U.S. used their subscription to watch videos. The typical Amazon Prime Video subscriber was between 35 and 54 years old, with 96 percent of people of this age using their subscription to consume TV shows and movies.

Introduction

Amazon Prime Video Statistics: Global entertainment preferences have now shifted toward legacies that allow more immediate access to the movie or TV show of choice. Professionals, such as theatrical constructors, marketers, and consultants, are speeding up their service and energising their work, two trends that had languished during the years of insistent restriction.

Amazon Prime ranks next to Netflix in the ranking of the world's most widely used streaming sites. With the two services featuring similar characteristics, Prime Video shines above the rest due to reasonable pricing. This analysis yields insights on Amazon Prime Video statistics, its most important features, and comparisons with other SVOD.

A survey conducted in November 2022 found that the share of Americans watching Amazon Prime Video daily was highest among respondents aged between 18 and 34 years, at 19 percent. Meanwhile, the share was lowest within the age group 65 and older. Also, the share of respondents that have never used this streaming service in the month prior to the service was highest in this age group, at 59 percent.

A study conducted in the United States in August 2021 revealed that 56 percent of 18-to-34-year-olds currently subscribed to Amazon Prime Video. The streaming service was most popular among those between 35 and 44 years, with 67 percent saying that they had a current subscription as of the date of survey.

This statistic shows the age distribution of Amazon Prime Video users in the United Kingdom (UK) in the first quarter of 2017 and the first quarter of 2018. Between January and March 2018, 42 percent of Amazon Video users were aged between 25 and 34 years. The proportion of this age group increased compared to the same quarter of the previous year, at 34 percent.

I roundup the latest Amazon Prime statistics which show just how big Amazon Prime has become and will continue to be.

Overall the US accounts for about 74% of all paying Amazon Prime accounts globally.

Amazon Prime’s global subscriber growth rate has accelerated over the last 5 years. Today Amazon currently has 200 million Amazon Prime members around the world.

Amazon Prime’s growth is what has been most impressive. They have managed to convert millions of customers into loyal subscribers at a very fast rate.

In the 2023 NFL season, the average number of a "Thursday Night Football" (TNF) game exclusively available on Amazon Prime Video peaked at around 11.86 million in the U.S., up from 9.58 million in the previous season. Younger audiences in particular tend to watch NFL games on streaming services. Among the age group 18 to 49 years, the viewership of TNF grew by around 800,000 between 2022 and 2023.

Prime Day sales on Amazon reached a massive $12.9 billion in 2023.

In the United States, consumers from Generation X are more likely to use Amazon Prime services, a survey from 2024 revealed. Nearly 35 percent of them were Amazon Prime subscribers, while boomers followed, as about 33 percent reported to be Prime members.

Amazon made $35.22 billion from memberships and subscriptions in 2022.

According to a survey conducted in the United States in November 2022, around 15 percent of respondents watched the subscription video-on-demand (SVOD) platform Amazon Prime Video every day in the month prior to the survey. The share of daily viewers is equally large among male and female users. By contrast, almost half of the respondents (46 percent) stated to not have used the streaming service at all.

This statistic depicts the results of a survey conducted in November 2018 about the level of awareness of Amazon Prime Video among people in Japan, sorted by age group. During the surveyed period, the majority of respondents in all age groups have heard about the subscription video on demand service, while the largest user group was among respondents aged 20 to 29 years, with almost 25 percent.

According to a survey on streaming in the Philippines in 2021, 5.41 percent of respondents between the age of 55 and 64 said that they had a subscription to Amazon Prime Video. In comparison, around 1.15 percent of respondents aged 18 to 24 stated that they had a subscription to the streaming platform.

The most widely used paid video streaming platform in the United States was Netflix. A 2024 survey found that the majority of Netflix subscribers were found in the 18 to 34 age group, with 70 percent of respondents paying for the service. Hulu and Amazon Prime Video were the second and third most used paid video streaming platforms in this age group.

The global Video-on-Demand (VOD) market is experiencing robust growth, projected to reach a market size of $197.36 billion in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 20.77% from 2025 to 2033. This expansion is driven by several key factors. The increasing penetration of high-speed internet and affordable smartphones is making streaming more accessible to a wider audience. The rise of original content from streaming giants like Netflix and Disney+, coupled with the expanding library of movies and TV shows available through subscription services, is fueling demand. Furthermore, the convenience of on-demand viewing and the ability to personalize viewing experiences through recommendations and curated content cater to modern lifestyles, driving adoption across different demographics. The market is segmented by platform (smartphones, laptops, smart TVs) and type (subscription, advertising, and transactional VOD), with subscription VOD currently dominating due to its predictable revenue stream and consumer preference for curated content. Several challenges exist, however. Competition is fierce amongst established players and new entrants. Content licensing costs can be substantial, impacting profitability. Concerns surrounding data privacy and security are also emerging as important considerations. Despite these challenges, the long-term outlook for the VOD market remains positive, bolstered by the continuous technological advancements, expanding global internet access, and the increasing demand for entertainment content across various age groups and regions. North America and APAC (particularly China and India) represent significant market segments, offering substantial growth opportunities for established players and emerging innovative businesses in the sector. The increasing adoption of smart TVs and other connected devices is expected to further fuel market expansion in the coming years.

In 2024, 36 percent of people aged 65 and above chose Amazon Prime Video as their preferred streaming service, while one third watched content on Netflix. The third most popular streaming platform among the demographic group was Disney+.

The number of households in the United Kingdom with an Amazon Prime Video subscription decreased to 13.3 million in the fourth quarter of 2024. The service faces tough competition from the subscription video-on-demand (SVOD) giant Netflix, who reported 17.1 million subscribers in the UK. Who has more movies and TV shows, Netflix or Amazon? Although Netflix is outperforming Amazon Prime Video in terms of household subscriptions, the latter does have a greater number of titles available. Amazon Prime Video had a total of 20,500 titles available in the UK as of late-2024, whereas Netflix had 8,000. The majority of Amazon Prime Video titles are movies in the UK. Amazon’s content spend Amazon Prime Video is an SVOD service owned and run by the online retailer Amazon. In 2023, Amazon’s video and music content budget amounted to an estimated 18.9 billion U.S. dollars, an increase of over 10 billion U.S. dollars compared with five years earlier.