The global revenue in the 'OTT Video' segment of the media market was forecast to continuously increase between 2025 and 2030 by in total 123 billion U.S. dollars (+35.77 percent). After the tenth consecutive increasing year, the revenue is estimated to reach 466.82 billion U.S. dollars and therefore a new peak in 2030. Notably, the revenue of the 'OTT Video' segment of the media market was continuously increasing over the past years.Find further information concerning the number of users in the 'TV & Video' segment of the media market in India and the number of users in the 'TV & Video' segment of the media market in the United States. The Statista Market Insights cover a broad range of additional markets.

Amazon made $40.2 billion from memberships and subscriptions in 2023.

Over the forecast period until 2030, the revenue is forecast to exhibit fluctuations among the two segments. Only in the segment OTT Video, a significant increase can be observed over the forecast period. In this segment, the revenue exhibits a difference of ****** billion U.S. dollars between 2020 and 2030. Find further statistics on other topics such as a comparison of the average revenue per user in the United Kingdom and a comparison of the number of readers in Egypt. The Statista Market Insights cover a broad range of additional markets.

Overall the US accounts for about 74% of all paying Amazon Prime accounts globally.

Amazon Prime’s growth is what has been most impressive. They have managed to convert millions of customers into loyal subscribers at a very fast rate.

In 2023, Amazon Prime Video is forecast to invest around ** U.S. dollars per user on content, while Netflix will allocate over ** U.S. dollars per user. However, despite Netflix investing more in content, the streaming giant is likely to generate a higher annual revenue per user (ARPU) than Amazon's streaming platform. Impact of the industry’s strike on productions Due to the writers’ and actors’ strikes in Hollywood in 2023, content spending of Netflix decreased by over ******billion U.S. dollars year over year, as the company saw a temporary decline in scripted TV show productions and releases. In 2024, the streaming company is expected to grow its content budget again to around ** billion U.S. dollars, with over half of Netflix’s expenditures going towards content produced outside of North America. Fighting losses and churn Despite being the streaming business with the highest costs, Netflix made the most operating income among leading streaming providers in 2023, at ***** billion U.S. dollars. Other media companies, such as Disney and Paramount, even generated losses with their direct-to-consumer segments. Furthermore, Disney has struggled to retain Disney+ subscribers and implemented several cost-cutting measures, like spending less on content and laying off thousands of employees, to offset churn and income losses.

Amazon Prime’s global subscriber growth rate has accelerated over the last 5 years. Today Amazon currently has 200 million Amazon Prime members around the world.

According to the latest Amazon Prime statistics, about 81% of US internet users aged 18 to 34 have a paid Amazon Prime membership.

The UK video downloading and streaming services industry has undergone substantial transformation recently, driven by technological advancements and an influx of diverse content. By December 2023, the industry's top platforms boasted a staggering 100,000 hours of content, according to IBISWorld, luring subscribers with captivating titles like House of Dragon and The Rings of Power. Market concentration in the industry is exceptionally high. Netflix Inc, Amazon Digital UK Ltd, The Walt Disney Company Ltd and Sky UK Ltd dominate the scene. Collectively, they account for over 90% of revenue with their platforms Netflix, Amazon Prime Video, Disney+ and NOW TV. Revenue is expected to mount at a compound annual rate of 8.6% to £2.6 billion over the five years through 2024-25. Hikes in household disposable income, mobile connections and online expenditure have expanded viewers' appetite for videos accessed on-demand. Revenue surged in 2020-21 with the pandemic confining people to their homes because of lockdowns. More leisure time saw customers looking for more content on various platforms, boosting subscriptions. Revenue is forecast to climb by 5.5% in 2024-25, with the profit margin widening to 6.7%. Streaming will continue to transform, with many companies entering the crowded market. The success of ITVX, Paramount+ and Max will shape future revenue. It will ramp up competition to capture viewers' attention. It will boost UK subscriptions but impact individual platforms' ability to retain customers, facilitating substantial revenue growth. Rising technology adoption, changing viewing habits and expanding content libraries will drive industry growth. New platforms, premium content exclusivity and technological breakthroughs, like adaptive bitrate streaming, will drive growth. Over the five years through 2029-30, video downloading and streaming platforms' revenue is forecast to climb at a compound annual rate of 6.2% to £3.5 billion. The recent crackdown on password sharing by Netflix and its move to introduce ad-supported tiers reflect broader trends of platforms adapting to optimise revenue streams and enhance user experience. By 2026, Max's anticipated launch in the UK will likely shake up the industry further, as existing services, mainly Sky's NOW TV, face new competitive pressures.

Amazon is one of the most recognisable brands in the world, and the third largest by revenue. It was the fourth tech company to reach a $1 trillion market cap, and a market leader in e-commerce,...

The Amazon Prime Video app revenue fluctuated over the observed period of time in Poland. In 2024, the subscription video-on-demand service app generated over 226 thousand U.S. dollars in revenue.

Video Streaming Market Outlook

According to our latest research, the global video streaming market size reached USD 110.2 billion in 2024, underscoring its position as one of the most dynamic sectors in the digital economy. The market is expected to expand at a robust CAGR of 18.6% from 2025 to 2033, with projections indicating a market value of USD 486.7 billion by 2033. This impressive growth trajectory is driven by the proliferation of high-speed internet, the widespread adoption of smart devices, and an ever-increasing appetite for on-demand and live video content globally.

One of the primary growth factors for the video streaming market is the rapid technological advancement in broadband infrastructure and mobile connectivity. The rollout of 5G networks in major economies has significantly enhanced the quality and reliability of streaming services, enabling seamless, buffer-free viewing experiences even for high-definition and 4K content. Additionally, the integration of advanced video compression technologies, such as HEVC and AV1, has allowed platforms to deliver superior video quality while optimizing bandwidth usage, further fueling user engagement and subscriber growth. As consumers increasingly expect instant access to high-quality content across devices, service providers are compelled to innovate and invest in robust delivery infrastructure and adaptive streaming technologies.

Another crucial driver is the diversification of content offerings and the rise of original programming by streaming platforms. Leading providers such as Netflix, Amazon Prime Video, and Disney+ are investing billions into exclusive movies, series, documentaries, and localized content to attract and retain subscribers. This content-centric strategy, coupled with sophisticated recommendation engines powered by artificial intelligence, has led to higher user retention rates and increased average viewing times. Furthermore, the pandemic-induced shift in entertainment consumption habits has accelerated the cord-cutting trend, with more households opting for streaming services over traditional cable or satellite TV. The flexibility to consume content on-demand, free from geographical constraints, has fundamentally transformed the media landscape and cemented video streaming as the preferred mode of entertainment for millions worldwide.

The video streaming market is also benefiting from its expanding application across diverse sectors beyond entertainment. Enterprises, educational institutions, healthcare providers, and government agencies are leveraging video streaming for training, virtual events, telemedicine, and public information dissemination. The adoption of video streaming in education, for example, has revolutionized remote learning, enabling interactive lectures, webinars, and collaborative projects. Similarly, telehealth solutions utilizing secure video streaming have improved healthcare accessibility and patient engagement. This cross-industry adoption is broadening the market’s addressable base and opening new revenue streams for service providers, further boosting overall market growth.

Regionally, North America remains the largest market for video streaming, accounting for over 38% of global revenues in 2024, thanks to high internet penetration, early adoption of OTT platforms, and a tech-savvy population. However, Asia Pacific is emerging as the fastest-growing region, propelled by massive smartphone adoption, expanding digital infrastructure, and a burgeoning youth demographic. Countries like India, China, and Southeast Asian nations are witnessing exponential growth in streaming subscriptions, with local and global players vying for market share through tailored content and affordable pricing models. Europe and Latin America are also experiencing steady growth, supported by regulatory initiatives and increasing investments in digital transformation. The Middle East & Africa, while still nascent, presents significant long-term potential as connectivity improves and digital literacy rises.

Component Analysis

The performance of the Online Video Downloads (Transactional Video On Demand) industry has been under pressure as Subscription Video On Demand (SVOD) services continue to dominate the landscape. SVOD platforms, like Netflix and Disney+, have a clear advantage, having invested heavily in original and exclusive content, fostering user loyalty and driving constant engagement. As SVOD continues gaining traction because of cost-effectiveness and content variety, the TVOD model struggles to sustain user engagement because of its transactional nature. To counteract falling revenues, TVOD providers, such as Amazon Prime Video, rely on hybrid models, offering subscription and transactional video services to maintain market relevance. Through the end of 2025, industry revenue has dropped at a CAGR of 9.0% to reach $4.0 billion, including an anticipated 1.4% drop in 2025 alone. The industry faces heightened competition in a rapidly saturated market, forcing providers to cater to specific audiences or develop hybrid models. As consumers increasingly reach their subscription limit, brought on by increasing fees and subscription fatigue, some households resort to canceling subscriptions or opting for free ad-supported services, straining premium TVOD providers. However, TVOD providers are fighting back, introducing co-exclusive licensing deals, allowing them to offer high-profile content simultaneously with larger platforms, offering broader audience reach and content distinctiveness. Profit has fallen over the past five years, reaching 13.9% of industry revenue in 2025. Climbing competition and market saturation have caused online video download providers to strengthen marketing expenditures to garner demand. Through the five years to 2030, TVOD providers will face significantly more challenges because of likely industry consolidation triggered by a plateau in stand-alone subscriptions. As consumer fatigue over managing multiple subscriptions increases, bundled offers with platforms like SVOD will become more prominent. TVOD providers will need to piggyback on the marketing power of larger platforms to reach a broader audience. As the smartphone viewing experience gets enhanced by the 5G rollout, TVOD providers will need to optimize their services for mobile users to stay competitive. However, reducing theatrical exclusivity windows could further weaken traditional TVOD services, as movies will be accessible to consumers sooner on SVOD platforms, thereby diminishing the perceived value of individual titles on TVOD. Industry revenue will drop at a CAGR of 1.4% to reach $3.7 billion in 2030.

The global media streaming market, valued at $128.36 billion in 2025, is projected to experience robust growth, driven by increasing internet penetration, affordable data plans, and the rising popularity of on-demand content. The 7.86% CAGR indicates substantial expansion through 2033. Key drivers include the proliferation of high-quality streaming services offering diverse content (music, video), various revenue models (subscription, advertising), and accessibility across multiple platforms (smartphones, smart TVs, gaming consoles). The market's segmentation highlights the significant contributions of music and video streaming, with subscription models increasingly dominant due to their predictable revenue streams and potential for premium content offerings. Geographic distribution reveals strong growth in North America and Asia Pacific, fueled by large consumer bases and technological advancements. Competition is fierce, with established players like Netflix, Disney+, Amazon Prime Video, Spotify, and YouTube facing challenges from emerging regional and niche streaming platforms. The ongoing evolution of content creation, technological innovation (e.g., improved streaming quality, personalized recommendations), and the need to address concerns regarding data privacy and content regulation will shape the market's future trajectory. The competitive landscape is characterized by both established giants and emerging players. Large media conglomerates leverage their existing content libraries and brand recognition to maintain market leadership. However, smaller, specialized platforms are successfully carving out niches by focusing on specific genres or demographics. Future growth will depend on factors such as the successful integration of new technologies (like immersive VR/AR experiences), effective content acquisition strategies, and the ability to adapt to evolving consumer preferences. The increasing demand for high-quality, personalized, and ad-free streaming experiences will continue to drive innovation and investment in the sector, creating both opportunities and challenges for market participants. Furthermore, the increasing focus on user privacy and data security will necessitate a more transparent and responsible approach to data handling. This comprehensive report provides a detailed analysis of the global media streaming market, encompassing the historical period (2019-2024), base year (2025), estimated year (2025), and forecast period (2025-2033). Valued at billions, the market is experiencing explosive growth, driven by increasing internet penetration, the rise of smart devices, and evolving consumer preferences. This report offers crucial insights for investors, businesses, and stakeholders navigating this dynamic landscape. Recent developments include: January 2023: IndiaCast Media Distribution Pvt. Ltd., the multi-platform content asset monetization entity jointly owned by TV18 and Viacom18, has partnered with Amagi to launch Desi Play TV, a free ad-supported streaming television (FAST) channel in HD on Sling in the US and Plex across the US, Canada, and Middle East regions. Amagi is a world leader in cloud-based SaaS technology for broadcast and connected TV. The network's first FAST channel will feature some of the most well-liked, carefully chosen Hindi series with English subtitles from its catalog of Viacom18 material., January 2023: To handle the increase in local and international demand for the 2022 FIFA World Cup, Beyond Technology, a global player in technology transformation, and Infinera successfully implemented a 3.6 Terabit network for a top Middle Eastern network operator.. Key drivers for this market are: Easy Accessibility and Playlist Customization on Various Audio Streaming Platforms, Growing Adoption of Subscription Video on Demand (SVoD) Services; Increasing Popularity of Live Sports Streaming Services. Potential restraints include: Concerns Relating to Understanding the Changing Behaviour Pattern of the Consumers. Notable trends are: Music Streaming Segment is Expected to Witness Significant Growth.

HBO originally launched Max at a time when almost every cable TV conglomerate was releasing their own streaming service, to compete with Netflix and Amazon Prime Video. In Warner Bros case, it had...

The global video streaming market size is forecast to rise from USD 151.38 billion in 2025 to USD 1.03 trillion by 2035, advancing at a CAGR above 21.1%. Leading companies in the industry are Netflix, Amazon Prime Video, Disney+, YouTube, Hulu, shaping trends across the global market landscape.

Global Video Streaming market was valued at USD 103.67 billion in 2024 and is expected to grow to USD 324.69 billion by 2030 with a CAGR of 21.02% during the forecast period.

The Over-the-Top (OTT) Streaming Services market is experiencing explosive growth, driven by increasing internet penetration, the affordability of smart devices, and a rising preference for on-demand entertainment. The market, estimated at $500 billion in 2025, is projected to maintain a robust Compound Annual Growth Rate (CAGR) of 15% throughout the forecast period (2025-2033), reaching approximately $1.8 trillion by 2033. Key drivers include the proliferation of original content from major players like Netflix, Disney+, and Amazon Prime Video, attracting subscribers with exclusive shows and movies. Furthermore, the increasing adoption of bundled streaming packages, offering a variety of services at a discounted rate, expands market reach and fuels growth. However, challenges remain, such as increasing competition, pricing pressures, and concerns about content piracy, which may temper growth in certain segments. The market is segmented by service type (subscription-based, ad-supported, transactional video-on-demand), device type (smart TVs, smartphones, tablets), and geographic region. The North American market currently holds the largest share due to high internet penetration and disposable income, but significant growth is anticipated in Asia-Pacific and other emerging markets as broadband infrastructure improves. The competitive landscape is highly fragmented, with a mix of established tech giants like Amazon, Google, and Apple competing with specialized streaming providers like Netflix and Disney+. This intense competition fuels innovation in content creation, user experience, and pricing strategies. The rise of advertising-based video-on-demand (AVOD) platforms offers a more affordable option to consumers, expanding accessibility while generating new revenue streams for providers. Future trends include advancements in personalized content recommendation, the integration of immersive technologies like virtual and augmented reality, and the further development of interactive and personalized viewing experiences. The success of individual companies will depend on their ability to deliver high-quality original content, provide seamless user experiences, and effectively adapt to evolving consumer preferences and technological advancements.

Video and content streaming have undergone significant changes over the past five years, reshaping viewer experiences and provider strategies. With cord-cutters continuing to drive industry growth, revenue has expanded at a CAGR of 12.8% to $97.6 billion, including a 7.1% increase in 2025 alone, maintaining a 14.8% profit margin, as less profitable streamers enter the market. A key focus has been on original content. Giants like Netflix, Amazon Prime and Disney+ are investing billions in producing their series and films. This strategy aims to secure viewer loyalty, differentiate platforms and cater to various demographic segments and regional tastes. Original content helps mitigate the impact of content licensing disputes, creating a delicate balance. Data analytics and personalized user experiences have emerged as crucial as competition rises. Many streamers have maximized their subscriber numbers by catering to price-sensitive viewers, implementing tiered subscription plans to capture all demographics. Video streamers have also invested heavily in the live event space, a new trend that has emerged over the past five years. Starting with Amazon's 2022 deal to air a package of NFL games, other prominent video streamers, such as Netflix and Apple, have also entered the market, recognizing the infinite value that live events provide. Moving forward, viewing experiences will continue to evolve, as each video streamer aims to edge out competition within the highly competitive market. Companies currently benefiting from the backing of larger media companies will face increased pressure to discover sustainable operating models, with new mergers becoming possible. Meanwhile, new developments, such as a ban on TikTok and the incorporation of AI solutions, have the potential to alter market shares moving forward. With cord-cutting anticipated to decelerate, industry revenue will rise at a slower CAGR of 6.8% over the next five years, reaching $135.6 billion by 2030.

Operating-Income Time Series for Amazon.com Inc. Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, fire tablets, fire TVs, echo, ring, blink, and eero; and develops and produces media content. In addition, the company offers programs that enable sellers to sell their products in its stores; and programs that allow authors, independent publishers, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content. Further, it provides compute, storage, database, analytics, machine learning, and other services, as well as advertising services through programs, such as sponsored ads, display, and video advertising. Additionally, the company offers Amazon Prime, a membership program. The company's products offered through its stores include merchandise and content purchased for resale and products offered by third-party sellers. It also provides AgentCore services, such as AgentCore Runtime, AgentCore Memory, AgentCore Observability, AgentCore Identity, AgentCore Gateway, AgentCore Browser, and AgentCore Code Interpreter. It serves consumers, sellers, developers, enterprises, content creators, advertisers, and employees. Amazon.com, Inc. was incorporated in 1994 and is headquartered in Seattle, Washington.