Introduction

Amazon Prime Video Statistics: Global entertainment preferences have now shifted toward legacies that allow more immediate access to the movie or TV show of choice. Professionals, such as theatrical constructors, marketers, and consultants, are speeding up their service and energising their work, two trends that had languished during the years of insistent restriction.

Amazon Prime ranks next to Netflix in the ranking of the world's most widely used streaming sites. With the two services featuring similar characteristics, Prime Video shines above the rest due to reasonable pricing. This analysis yields insights on Amazon Prime Video statistics, its most important features, and comparisons with other SVOD.

I roundup the latest Amazon Prime statistics which show just how big Amazon Prime has become and will continue to be.

The Amazon Prime Video app revenue fluctuated over the observed period of time in Poland. In 2024, the subscription video-on-demand service app generated over 226 thousand U.S. dollars in revenue.

Amazon Prime’s global subscriber growth rate has accelerated over the last 5 years. Today Amazon currently has 200 million Amazon Prime members around the world.

In 2023, Amazon Prime Video is forecast to invest around 50 U.S. dollars per user on content, while Netflix will allocate over 70 U.S. dollars per user. However, despite Netflix investing more in content, the streaming giant is likely to generate a higher annual revenue per user (ARPU) than Amazon's streaming platform. Impact of the industry’s strike on productions Due to the writers’ and actors’ strikes in Hollywood in 2023, content spending of Netflix decreased by over three billion U.S. dollars year over year, as the company saw a temporary decline in scripted TV show productions and releases. In 2024, the streaming company is expected to grow its content budget again to around 17 billion U.S. dollars, with over half of Netflix’s expenditures going towards content produced outside of North America. Fighting losses and churn Despite being the streaming business with the highest costs, Netflix made the most operating income among leading streaming providers in 2023, at seven billion U.S. dollars. Other media companies, such as Disney and Paramount, even generated losses with their direct-to-consumer segments. Furthermore, Disney has struggled to retain Disney+ subscribers and implemented several cost-cutting measures, like spending less on content and laying off thousands of employees, to offset churn and income losses.

Overall the US accounts for about 74% of all paying Amazon Prime accounts globally.

Significant fluctuations are estimated for all segments over the forecast period for the revenue. Only in the segment OTT Video, a significant increase can be observed over the forecast period. In this segment, the revenue exhibits a difference of 137.2 billion U.S. dollars between 2019 and 2029. Find further statistics on other topics such as a comparison of the average revenue per user in the United Kingdom and a comparison of the number of readers in Egypt. The Statista Market Insights cover a broad range of additional markets.

Amazon made $35.22 billion from memberships and subscriptions in 2022.

Prime Day sales on Amazon reached a massive $12.9 billion in 2023.

Amazon Prime’s growth is what has been most impressive. They have managed to convert millions of customers into loyal subscribers at a very fast rate.

The graph presents the annual subscription revenue of selected subscription video streaming services in the United States in 2018. Amazon Video, which shows original series such as "The Grand Tour" and "The Man in the High Castle", generated subscription revenue of over 2.8 billion U.S. dollars in 2018.

Amazon Prime is constantly growing in the United States: as of December 2019, there were an estimated 112 million U.S. Amazon Prime subscribers, up from 95 million in June 2018. On average, Amazon Prime members spent 1,400 U.S. dollars on the e-retail platform per year. March 2019 data also states that non-Prime members only spent 600 U.S. dollars annually. Amazon Prime Amazon Prime is a paid subscription service offered by online retail platform Amazon. The subscription includes services such as music and video streaming, free two-day (or faster) shipping, as well as many other benefits. The program was launched in 2005 and is available internationally. In 2019, Amazon generated 19.21 billion U.S. dollars in revenues through its subscription services segment. Subscription services do not only include Amazon Prime revenues, but also audiobook, e-book, digital video, digital music and other non-AWS subscription services. Prime shoppers The most popular product categories purchased by Amazon Prime shoppers in the United States were electronics, apparel, and home and kitchen goods. Amazon Prime shoppers are more engaged that non-members: during a February 2019 survey, 20 percent of Amazon Prime members stated that they shopped on Amazon a few times per week, with seven percent saying that they did so on an (almost) daily basis.

In the fourth quarter of 2024, Amazon.com saw a nine percent increase in global net revenue across online stores when compared to the prior quarter. In terms of profitability, the online stores segment was followed by retail third-party seller services, with net revenues of 47.7 billion U.S. dollars. Incessant growth Amazon.com, world’s leading online retailing company based in the United States, enjoyed unprecedented growth in net revenues in 2020 and 2021, also because of the coronavirus pandemic lockdown. This growth was again repeated in the annual net sales across different global markets, with the United States being the most prominent one. Not just retail In addition to offering a plethora of goods such as books, clothing, electronics, household items, and many more, Amazon.com also provides subscription services to its customers which gives access to additional perks like free shipping, discounts, and Amazon Prime Video . The latter, the company’s video-on-demand service, has increasing popularity among internet users.

The revenue is forecast to experience significant growth in all segments in 2029. Concerning the two selected segments, the segment Traditional TV & Home Video has the largest revenue with 10.1 billion U.S. dollars. Contrastingly, OTT Video is ranked last, with 5 billion U.S. dollars. Their difference, compared to Traditional TV & Home Video, lies at 5.1 billion U.S. dollars. Find further statistics on other topics such as a comparison of the average revenue per user in Australia and a comparison of the revenue in Australia. The Statista Market Insights cover a broad range of additional markets.

The online streaming services market is experiencing explosive growth, projected to reach $232.88 billion in 2025 and exhibiting a remarkable Compound Annual Growth Rate (CAGR) of 26.01%. This surge is fueled by several key drivers. The increasing affordability and accessibility of high-speed internet are crucial, enabling broader adoption of streaming services across diverse demographics. The rising popularity of on-demand content, coupled with a preference for personalized viewing experiences, further fuels market expansion. Additionally, the continuous influx of high-quality original content from major players like Netflix, Disney+, and Amazon Prime Video, along with the emergence of niche streaming platforms catering to specific interests, contributes significantly to market growth. Technological advancements, such as improved video compression and streaming capabilities, also play a vital role in enhancing user experience and driving adoption. However, the market faces certain restraints. Increased competition among streaming platforms is leading to price wars and potentially squeezing profit margins. Concerns regarding data privacy and security, as well as the prevalence of piracy, also pose challenges to sustained growth. Furthermore, regional variations in internet penetration and consumer preferences necessitate tailored strategies for market penetration. Segmentation reveals a dynamic interplay between revenue models (subscription, advertising, and rental) and content types (online video and music streaming). The dominance of subscription-based models is evident, although advertising revenue is also a significant contributor. North America, specifically the US, currently holds a substantial market share, with significant growth anticipated in APAC (especially China and Japan) and Europe (Germany and the UK) driven by increasing internet and smartphone penetration. Key players such as Netflix, Disney, Amazon, and Spotify are actively shaping market dynamics through innovative content strategies and technological investments, constantly striving for competitive advantage. The forecast period from 2025 to 2033 anticipates continued market expansion driven by the factors outlined above.

With 438 billion U.S. dollars in net sales, the United States were Amazon’s biggest market in 2024. Germany was ranked second with 41 billion U.S. dollars, ahead of the UK with 37.9 billion U.S. dollars. Biggest internet company Founded in 1994, Amazon has grown into one of the biggest e-commerce marketplaces and cloud computing platforms worldwide. In 2020, Amazon was ranked first in terms of company revenue among global publicly traded internet companies. With an annual revenue of approximately 386 billion U.S. dollars, the e-retailer ranked far ahead of closest competitors Google (181.7 billion U.S. dollars) and Alibaba (109.5 billion U.S. dollars). Amazon shopping Amazon is the leading e-retailer in the United States. In September 2021, 65 percent of Amazon customers in the United States held a membership with the company’s subscription service Amazon Prime, benefitting from free 2-day shipping, music and video streaming and exclusive offers and deals. Amazon Prime members are very engaged shoppers: a June 2021 survey found that over four in ten of them were likely to shop not just during Prime days, but also during other retail events, with 56 percent of them showing interest for Cyber Monday.

India recorded over 1.8 billion U.S. dollars in revenue from over-the-top (OTT) and video services in 2022. This figure was estimated to increase by 2027, to nearly 3.52 billion. Disney+ Hotstar, Netflix, and Amazon Prime Video were some of the key players of the video subscription market, while YouTube continued to dominate online video streaming.

The U.S. is the largest market for Netflix and Amazon Prime Video, based on viewer numbers forecast for 2024. The country is estimated to have over 173 million Netflix and around 164 million Prime viewers. While Netflix is more popular than Amazon in the U.S., the UK, France, Canada, and Australia, Prime Video is more common in India, Germany, and Japan.

The Saudi Arabia streaming media market is dominated by a mix of local and global players. Key companies include Shahid (MBC Group), Netflix, and Amazon Prime Video. The consolidation in this sector highlights the influence of these players through content localization, strategic partnerships, and advanced technological integration. KSA Streaming Media Market Competitive Landscape By Revenue Model:The market is segmented by revenue model into Subscription-Based (SVoD), Advertisement-Based (AVoD), Transactional (TVoD), and Hybrid Models. Subscription-Based (SVoD) leads the market as consumers prefer ad-free experiences and access to exclusive content. Major platforms like Shahid and Netflix have captured significant audiences through competitive pricing and a wide content library. By Service Type:The Saudi Arabia streaming media market is segmented by service type into Video-on-Demand (VoD), Live Streaming, and Audio Streaming. Video-on-Demand (VoD) holds a dominant market share due to the increasing popularity of binge-watching and original Arabic content produced by major platforms. The convenience of personalized viewing experiences further strengthens its market position. KSA Streaming Media Market Segmentation The rollout of advanced ad-technology tools has significantly transformed the advertising landscape, enabling more effective targeted marketing campaigns and generating an estimated $5 billion in incremental revenue globally in 2024.

According to Cognitive Market Research, the global streaming service market size will be USD 107581.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 22.50% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 43032.60 million in 2024 and will grow at a compound annual growth rate (CAGR) of 20.7% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 32274.45 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 24743.75 million in 2024 and will grow at a compound annual growth rate (CAGR) of 24.5% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 5379.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 21.9% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 2151.63 million in 2024 and will grow at a compound annual growth rate (CAGR) of 22.2% from 2024 to 2031.
The music streaming is the fastest growing segment of the streaming service industry

Market Dynamics of Streaming Service Market

Key Drivers for Streaming Service Market

Increasing demand for on-demand content to drive market growth

The increasing demand for on-demand content is a primary driver of growth in the streaming service market. As consumers become accustomed to the flexibility of accessing their favorite shows and movies at their convenience, traditional viewing habits are shifting. This trend is particularly prominent among younger demographics, who prefer streaming over scheduled programming. The proliferation of binge-watching culture has further fueled this demand, leading platforms to invest heavily in vast libraries of on-demand content. Consequently, services that offer extensive content libraries and innovative features, such as personalized recommendations and user-friendly interfaces, are more likely to attract and retain subscribers. This consumer preference for on-demand content will continue to propel the growth of the streaming service market as more players enter the space and competition intensifies.

Rising internet penetration and connectivity to boost market growth

Rising internet penetration and connectivity are significantly boosting the streaming service market. As broadband access becomes more widespread, particularly in developing regions, a growing number of consumers can enjoy high-quality streaming experiences. Enhanced internet infrastructure, including the rollout of 5G technology, is facilitating faster and more reliable connections, enabling users to stream content seamlessly without buffering issues. This increased accessibility allows streaming services to reach new audiences, expanding their subscriber base. Additionally, the integration of streaming platforms into smart TVs, gaming consoles, and mobile devices has made it easier for consumers to access content anytime, anywhere. This trend toward greater connectivity is expected to drive market growth further, as more people embrace streaming as their primary source of entertainment.

Restraint Factor for the Streaming Service Market

High competition in the market to limit market growth

High competition in the streaming service market poses a significant restraint to growth. With numerous platforms vying for consumer attention, it becomes increasingly challenging for individual services to differentiate themselves. The presence of established players like Netflix and Amazon Prime Video, alongside emerging platforms, leads to a saturated market where customer loyalty is hard to maintain. This intense competition often results in price wars and increased marketing expenditures, straining the profitability of streaming services. Additionally, as consumers become overwhelmed by the sheer number of options, they may experience subscription fatigue, leading to cancellations or switching between platforms. Consequently, streaming services must continually innovate and invest in original content and user experience enhancements to stay relevant and attract new subscribers in this highly competitive landscape.

Impact of Covid-19 on the Streaming Service Market

The COVID-19 pandemic had a profound negative impact on the streaming servic...