By the end of 2019, the number of Amazon Video subscribers in the United States stood at **** million, up from **** million a year earlier. Further considerable growth in Amazon Video's subscriber base is anticipated, with projections showing that Amazon Video could have over *** million U.S. subscribers by the year 2027.

Introduction

Amazon Prime Video Statistics: Amazon Prime Video is a subscription-based streaming service that offers a wide range of television shows, movies, documentaries, and original content. Launched in 2006 as part of the Amazon Prime membership, Prime Video has rapidly grown to become one of the leading streaming platforms globally. As of 2024, Amazon Prime Video has an estimated 275 million subscribers worldwide, making it one of the largest streaming services.

Amazon continues to invest heavily in Prime Video, focusing on expanding its content library, enhancing user experience, and entering new markets. The platform's commitment to innovation and quality content production ensures its ongoing relevance and appeal in the highly competitive streaming industry.

Between 2018 and 2024, the majority of U.S. Amazon Prime Video consumers preferred to watch original TV programs, peaking in the third quarters of 2020 and 2023 at ** percent of people interviewed in a survey. With Amazon Prime Video now also offering live sports programming such as “Thursday Night Football,” ** percent of respondents stated to enjoy watching this kind of programming on the provider.

Amazon Prime’s growth is what has been most impressive. They have managed to convert millions of customers into loyal subscribers at a very fast rate.

I roundup the latest Amazon Prime statistics which show just how big Amazon Prime has become and will continue to be.

According to the source, Amazon Prime Video launched 314 hours of original first-run content worldwide in 2019. Whilst this marks an increase from the 285 hours recorded in 2017, competitor Netflix produced over 2,500 hours in 2019 and released 371 original titles over the course of the year. The disparity between the two platforms in this regard is however more logical when taking into account that Amazon's predominant focus is retail, whereas Netflix is the SVoD market leader making its mark on Hollywood.

In 2024, Amazon Prime Day sales reached a massive $14.2 billion in comparison to $12.9 billion in 2023. This was a huge $1.3 billion increase.

In Belgium, the penetration rate of streaming service Amazon Prime Video steadily increased in recent years, peaking at **** percent in the French-speaking part as of the first half of 2023. The platform also grew in popularity in the Dutch-language area, however, not as fast as among the French community.

According to the latest Amazon Prime statistics, about 81% of US internet users aged 18 to 34 have a paid Amazon Prime membership.

The statistic shows the share of Amazon Prime Video subscribers among VoD users in the United States in 2018, by age group. According to the source, 53 percent of video-on-demand users aged 18 to 29 subscribed to Amazon Prime Video in 2018.

Overall the US accounts for about 74% of all paying Amazon Prime accounts globally.

Amazon Prime’s global subscriber growth rate has accelerated over the last 5 years. Today Amazon currently has 200 million Amazon Prime members around the world.

According to a survey conducted in Japan during fiscal year 2024, **** percent of the respondents used Amazon Prime Video. The penetration rate of the subscription video-on-demand (SVOD) service increased by more than **** percentage points since fiscal year 2020.

This statistic shows the most popular add-on SVOD services used by Amazon Prime Video customers in the United States in 2019. According to the source, ** percent of Amazon Prime Video customers in the U.S. also used HBO, and ten percent used Cinemax in addition to Amazon's video service.

Amazon made $40.2 billion from memberships and subscriptions in 2023.

The Amazon Prime Video app revenue fluctuated over the observed period of time in Poland. In 2024, the subscription video-on-demand service app generated over *** thousand U.S. dollars in revenue.

According to Airnow, the number of daily active users (DAU) of Amazon Prime Video through the Apple App Store and Google Play Store both wavered monthly between ********* and ************* in Sweden. Nevertheless, as of *************, the number of DAU through the App Store amounted to roughly **************, while the Play Store had about ************.

The number of Amazon Prime Video app downloads fluctuated over the observed period of time in Poland. The subscription video-on-demand service app was downloaded over 1.3 million times in 2024.

In 2024, the Korean drama Marry My Husband was the most streamed TV show on Amazon Prime Video in Indonesia, with an index score of 100. This was followed by an Indonesian drama series Induk Gajah, with an index score of **.

The U.S. is the largest market for Netflix and Amazon Prime Video, based on viewer numbers forecast for 2024. The country is estimated to have over *** million Netflix and around *** million Prime viewers. While Netflix is more popular than Amazon in the U.S., the UK, France, Canada, and Australia, Prime Video is more common in India, Germany, and Japan.