The graph presents the number of Amazon Prime Video subscribers worldwide from 2016 to 2020, by region. In 2016, there were an approximate 23.6 million Amazon Prime Video subscribers in North America. This figure is projected to increase to 46.3 million in 2020.

Amazon Prime’s global subscriber growth rate has accelerated over the last 5 years. Today Amazon currently has 200 million Amazon Prime members around the world.

In the third quarter of 2024, one in ***** Amazon Prime Video users in Europe, Middle East, and Africa (EMEA) opted for the service's ad-supported streaming option, down from ** percent in the previous quarter. In the United States and Canada, the share of subscribers choosing the ad-supported tier rose from ** percent to ** percent in the same period.

Introduction

Amazon Prime Video Statistics: Amazon Prime Video is a subscription-based streaming service that offers a wide range of television shows, movies, documentaries, and original content. Launched in 2006 as part of the Amazon Prime membership, Prime Video has rapidly grown to become one of the leading streaming platforms globally. As of 2024, Amazon Prime Video has an estimated 275 million subscribers worldwide, making it one of the largest streaming services.

Amazon continues to invest heavily in Prime Video, focusing on expanding its content library, enhancing user experience, and entering new markets. The platform's commitment to innovation and quality content production ensures its ongoing relevance and appeal in the highly competitive streaming industry.

Overall the US accounts for about 74% of all paying Amazon Prime accounts globally.

As of September 2020, the total number of Netflix subscribers amounted to about *** million, making it by far the most popular subscription video-on-demand service worldwide. Amazon Prime Video ranked second in the market, with *** million users. Estimates from September 2023 predict that both competitors might be up for a close race for the top spot by 2029, while Disney+ has lost considerable ground to them, compared to estimates from October 2021. Why is Disney+ growing so fast? In 2018, The Walt Disney Company acquired 21st Century Fox, which also included the TV broadcaster Star India – the owner of India’s most popular streaming platform Hotstar. Two years later, the media conglomerate launched the rebranded Disney Plus Hotstar in India and Indonesia. By 2026, the conversion of the preexisting platform will be rolled out to numerous other Asian countries. However, the number of Disney Plus subscribers decreased in the company's first two fiscal quarters of 2023 as Disney+ Hotstar, in particular, lost subscribers. Leading VOD markets According to estimates, over-the-top TV revenue reached over *** billion U.S. dollars in 2022, with subscription video-on-demand revenue accounting for the majority of that figure. However, ad-supported video-on-demand is forecast to grow the most, with revenue more than doubling between 2022 and 2028.

According to the latest Amazon Prime statistics, about 81% of US internet users aged 18 to 34 have a paid Amazon Prime membership.

Amazon Prime’s growth is what has been most impressive. They have managed to convert millions of customers into loyal subscribers at a very fast rate.

I roundup the latest Amazon Prime statistics which show just how big Amazon Prime has become and will continue to be.

Amazon made $40.2 billion from memberships and subscriptions in 2023.

Introduction

Streaming Statistics:Â Streaming has revolutionized how people consume entertainment, replacing traditional television with on-demand access to music, video, news, and gaming content. As of 2025, there are approximately 1.8 billion video streaming subscriptions worldwide, reflecting a significant increase from 1.1 billion in 2020. In the United States, 83% of households subscribe to at least one streaming service, up from 52% in 2015.

Leading platforms like Netflix, Amazon Prime Video, and Disney+ have amassed substantial subscriber bases. Netflix leads with over 282 million global subscribers, followed by Amazon Prime Video with an estimated 230 million, and Disney+ with approximately 153.8 million.

The rise of streaming has also empowered content creators. Since 2020, over 165 million individuals have joined the creator economy through social media platforms. Notably, YouTube hosts over 64 million content creators globally.

This shift underscores the growing importance of streaming in both consumer entertainment and content creation, highlighting its role in shaping modern media consumption and production.

Currently, YouTube and Netflix are the most widely used streaming services, providing hours of entertainment from the comfort of home. The following streaming statistics for 2024 and 2025 will offer insights into market trends.

Between the last quarter of 2024 and January 2025, the leading global SVOD providers increased their content portfolio by over five percent, with sports recording the highest growth rate among the content types. However, Prime Video, Apple TV+, Disney+, Netflix, and Paramount+ counted around 511,000 series titles in early 2025, while the number of sports programs and movies was significantly lower.

In 2024, Amazon Prime Day sales reached a massive $14.2 billion in comparison to $12.9 billion in 2023. This was a huge $1.3 billion increase.

According to the source, Amazon Prime Video launched *** hours of original first-run content worldwide in 2019. Whilst this marks an increase from the *** hours recorded in 2017, competitor Netflix produced over ***** hours in 2019 and released *** original titles over the course of the year. The disparity between the two platforms in this regard is however more logical when taking into account that Amazon's predominant focus is retail, whereas Netflix is the SVoD market leader making its mark on Hollywood.

Video Streaming Market Outlook

According to our latest research, the global video streaming market size reached USD 110.2 billion in 2024, underscoring its position as one of the most dynamic sectors in the digital economy. The market is expected to expand at a robust CAGR of 18.6% from 2025 to 2033, with projections indicating a market value of USD 486.7 billion by 2033. This impressive growth trajectory is driven by the proliferation of high-speed internet, the widespread adoption of smart devices, and an ever-increasing appetite for on-demand and live video content globally.

One of the primary growth factors for the video streaming market is the rapid technological advancement in broadband infrastructure and mobile connectivity. The rollout of 5G networks in major economies has significantly enhanced the quality and reliability of streaming services, enabling seamless, buffer-free viewing experiences even for high-definition and 4K content. Additionally, the integration of advanced video compression technologies, such as HEVC and AV1, has allowed platforms to deliver superior video quality while optimizing bandwidth usage, further fueling user engagement and subscriber growth. As consumers increasingly expect instant access to high-quality content across devices, service providers are compelled to innovate and invest in robust delivery infrastructure and adaptive streaming technologies.

Another crucial driver is the diversification of content offerings and the rise of original programming by streaming platforms. Leading providers such as Netflix, Amazon Prime Video, and Disney+ are investing billions into exclusive movies, series, documentaries, and localized content to attract and retain subscribers. This content-centric strategy, coupled with sophisticated recommendation engines powered by artificial intelligence, has led to higher user retention rates and increased average viewing times. Furthermore, the pandemic-induced shift in entertainment consumption habits has accelerated the cord-cutting trend, with more households opting for streaming services over traditional cable or satellite TV. The flexibility to consume content on-demand, free from geographical constraints, has fundamentally transformed the media landscape and cemented video streaming as the preferred mode of entertainment for millions worldwide.

The video streaming market is also benefiting from its expanding application across diverse sectors beyond entertainment. Enterprises, educational institutions, healthcare providers, and government agencies are leveraging video streaming for training, virtual events, telemedicine, and public information dissemination. The adoption of video streaming in education, for example, has revolutionized remote learning, enabling interactive lectures, webinars, and collaborative projects. Similarly, telehealth solutions utilizing secure video streaming have improved healthcare accessibility and patient engagement. This cross-industry adoption is broadening the market’s addressable base and opening new revenue streams for service providers, further boosting overall market growth.

Regionally, North America remains the largest market for video streaming, accounting for over 38% of global revenues in 2024, thanks to high internet penetration, early adoption of OTT platforms, and a tech-savvy population. However, Asia Pacific is emerging as the fastest-growing region, propelled by massive smartphone adoption, expanding digital infrastructure, and a burgeoning youth demographic. Countries like India, China, and Southeast Asian nations are witnessing exponential growth in streaming subscriptions, with local and global players vying for market share through tailored content and affordable pricing models. Europe and Latin America are also experiencing steady growth, supported by regulatory initiatives and increasing investments in digital transformation. The Middle East & Africa, while still nascent, presents significant long-term potential as connectivity improves and digital literacy rises.

Component Analysis

The Video On Demand Market size was valued at USD 97.19 USD Billion in 2023 and is projected to reach USD 291.69 USD Billion by 2032, exhibiting a CAGR of 17.0 % during the forecast period. Video On Demand (VOD) includes all video content requested on-demand by users. This could be premium movies or libraries of TV shows, sporting events or concerts. It could also include user-created video content. In addition, some IPTV operators are starting to offer the ability to see all the TV programs aired on their multichannel pay-TV channels in the previous 24 or 48 hours on demand. This video content is held in a constantly updated library hosted by their network. VOD systems typically distribute media using internet connections, so good bandwidth is important for best results for viewers. Popular platforms include Netflix, Hulu, Disney, Amazon Prime Video and many others. Recent developments include: January 2024: Evision expanded its strategic partnership with Disney Star. Through this collaboration, Evision aims to bring South Asian entertainment content to audiences across the Middle East & Africa (MENA)., August 2023: DistroTV entered a partnership with Network18. Through this partnership, users of DistroTV in India will be able to stream Network18's wide range of channels live and for free., July 2022: Netflix partnered with Microsoft to offer new ad-supported subscription plans. Through this partnership, Microsoft became Netflix's global ad technology and delivery partner to support all advertising needs., April 2022: Hulu developed U.S. streaming rights to Schitt’s Creek. By this acquisition, the company became the exclusive subscription VoD destination for the fan-favorite and critically acclaimed series "Schitt's Creek" in the U.S. , September 2021: Amazon.com Inc. launched prime video channels across India. The premium video channels provide access to several on-demand video channels, including Lionsgate Play, discovery+, Eros Now, Docubay, Hoichoi, MUB, Manorama Max, and Shorts TV for its prime members., July 2021: Comcast Corporation and ViacomCBS Inc. partnered to expand their streaming services in the international market. Comcast Corporation’s NBCUniversal Peacock has more than 42 million subscribers in the U.S. Also, ViacomCBS Inc.’s Paramount+ has around 36 million subscribers base for its video streaming platform. . Key drivers for this market are: Increasing Adoption of Smart Devices and Online Streaming Applications to Propel Market Growth . Potential restraints include: Concern Regarding the Privacy of Video Content to Hinder the Market Growth. Notable trends are: Enhanced User Experience and Ease of Use are Considered Emerging Trends.

Online Streaming Platform Market Outlook

The global online streaming platform market size is projected to grow from $150 billion in 2023 to an impressive $550 billion by 2032, showcasing a robust CAGR of 15.5% during the forecast period. This growth can be attributed to the increasing consumer demand for digital content and the rising penetration of high-speed internet globally. The shift from traditional media consumption to digital platforms is being driven by advancements in technology and changing consumer preferences towards on-demand and live content.

One of the primary growth factors for this market is the increasing adoption of smartphones and other mobile devices, which has significantly boosted the consumption of online streaming services. Mobile internet penetration has surged, with a large portion of the global population now having access to high-speed internet, enabling seamless streaming experiences. Moreover, technological advancements, such as 4G and 5G networks, have further enhanced the streaming quality, making it more attractive for consumers to switch from traditional media to online streaming platforms.

Another crucial growth factor is the diversification of content available on streaming platforms. Platforms are now offering a plethora of content, ranging from movies, TV shows, music, and live events to game streaming. This variety caters to different consumer preferences and demographics, making online streaming an appealing choice for entertainment. Additionally, the rise of original content produced by streaming platforms has drawn substantial viewership, creating a loyal customer base and driving subscription rates higher.

The COVID-19 pandemic has acted as a significant catalyst for the growth of the online streaming platform market. With lockdowns and social distancing measures in place, people turned to digital entertainment as a primary source of leisure and connection. This accelerated the adoption of streaming services across various demographics, including those who were previously reliant on traditional media forms. The pandemic has fundamentally shifted media consumption habits, likely resulting in a sustained increase in demand for online streaming services even post-pandemic.

Regionally, North America remains the leading market for online streaming platforms, driven by high internet penetration, advanced technological infrastructure, and a mature market with significant disposable income. However, the Asia Pacific region is expected to witness the highest growth rate during the forecast period. This growth can be attributed to the increasing availability of affordable smartphones, expanding internet user base, and rising consumer awareness regarding digital content in countries like India, China, and Southeast Asian nations.

The evolution of digital publishing and content streaming has played a pivotal role in transforming the media landscape. As consumers increasingly seek instant access to a diverse range of content, digital publishing has enabled creators and distributors to reach audiences more efficiently than ever before. This shift has not only democratized content creation but also allowed for the emergence of niche markets and personalized content offerings. Streaming platforms have capitalized on these advancements, providing seamless access to digital content across various devices, thus enhancing user engagement and satisfaction.

Type Analysis

The online streaming platform market can be segmented by type into video streaming, music streaming, game streaming, and others. Video streaming is the dominant segment, accounting for the largest share of the market. This can be attributed to the rising popularity of video-on-demand (VoD) services and live streaming of events, which cater to the diverse tastes and preferences of consumers. Companies like Netflix, Amazon Prime Video, and Disney+ have set new standards for video streaming, offering a mix of original and licensed content that attracts millions of subscribers worldwide.

Music streaming has also witnessed significant growth over the past few years. Platforms like Spotify, Apple Music, and Amazon Music have revolutionized how consumers access and enjoy music, offering vast libraries of songs, personalized playlists, and exclusive content. The convenience of music streaming, coupled with affordable subscription plans, has led to a steady increase in the number of users. Additionally, t

Worldwide, Amazon Prime Video is the most popular in the North American market, with ** percent of people using it as of the first quarter of 2024. This marks a growth compared with the preceding quarter. In contrast, the penetration rate amounted to ** percent in Latin America, while the highest growth rate was recorded in the Asian Pacific region.

Amazon is one of the most recognisable brands in the world, and the third largest by revenue. It was the fourth tech company to reach a $1 trillion market cap, and a market leader in e-commerce,...

Streaming Services Market Outlook

The global streaming services market size was valued at USD 124.5 billion in 2023 and is projected to reach USD 406.2 billion by 2032, growing at a compound annual growth rate (CAGR) of 14.1% during the forecast period. The rapid growth of this market can be attributed to several factors, including the increasing penetration of internet services, advancements in technology, and the growing demand for digital content.

The proliferation of high-speed internet and the availability of affordable data plans have significantly contributed to the growth of streaming services. As more consumers gain access to reliable internet connections, the consumption of digital content has surged. Additionally, the rise of mobile devices has made it easier for people to access streaming services on the go, further fueling market growth. The shift from traditional media to digital platforms has also played a crucial role in the expansion of the streaming services market.

Technological advancements have been another key driver of growth in the streaming services market. Innovations in video compression, content delivery networks (CDNs), and adaptive streaming technologies have improved the quality and accessibility of streamed content. Moreover, the integration of artificial intelligence (AI) and machine learning (ML) in streaming platforms has enhanced user experiences through personalized content recommendations and improved search functionalities. These advancements have not only attracted more users but have also increased user engagement and retention rates.

Another significant factor contributing to the growth of the streaming services market is the increasing investment in original content by major streaming platforms. Companies like Netflix, Amazon Prime Video, and Disney+ have been investing heavily in producing exclusive shows, movies, and documentaries, which has helped them attract and retain subscribers. This trend towards original content production has not only differentiated these platforms from traditional media outlets but has also intensified competition within the industry, leading to continuous innovation and improvement in service offerings.

Regionally, North America holds the largest share of the streaming services market, driven by high internet penetration, technological advancements, and the presence of major streaming service providers. However, the Asia Pacific region is expected to witness the highest growth rate during the forecast period. The rapid expansion of internet infrastructure, increasing smartphone adoption, and the growing popularity of digital content among younger demographics are key factors driving growth in this region. Governments in countries like India and China are also implementing policies to improve digital connectivity, further boosting the market.

Type Analysis

The streaming services market can be segmented by type into video streaming, music streaming, game streaming, and others. Video streaming remains the dominant segment, driven by the widespread popularity of platforms like Netflix, YouTube, and Amazon Prime Video. The proliferation of smart TVs and advancements in video quality, such as 4K and HDR, have enhanced the viewing experience, making video streaming services more appealing. Additionally, the surge in live streaming of events, such as sports and concerts, has further boosted the video streaming segment.

Music streaming is another significant segment within the streaming services market. Services like Spotify, Apple Music, and Amazon Music have revolutionized the way people consume music. The ease of access to a vast library of songs, personalized playlists, and offline listening options have attracted a large number of subscribers. The integration of social features, such as sharing playlists and collaborative listening, has also enhanced user engagement. The music streaming segment is expected to continue its growth trajectory, driven by ongoing technological advancements and increasing consumer preference for digital music.

Game streaming is an emerging segment that has gained traction in recent years. Platforms like Twitch, YouTube Gaming, and Microsoft's Xbox Game Pass have popularized the concept of streaming video games. The ability to watch live gameplay, interact with streamers, and access a wide variety of games without the need for high-end hardware has appealed to a broad audience. The growth of esports and the increasing popularity of gaming among younger demographics are expected to drive the expansion of the game streaming s