According to estimates, Amazon claimed the top spot among online retailers in the United States in 2023, capturing 37.6 percent of the market. Second place was occupied by the e-commerce site of the retail chain Walmart, with a 6.4 percent market share, followed in third place by Apple, with 3.6 percent.

Amazon’s continued success

Amazon has long dominated the e-commerce market as the world’s favorite online marketplace. In 2022, company hit over half a trillion U.S. dollars in net sales. The United States is by far Amazon’s most profitable market, as the U.S. branch generated over 356 billion U.S. dollars in sales in 2022. Germany ranked second, with 33 billion dollars, followed closely by the United Kingdom with 30 billion dollars.

Online shopping on the rise

Online shopping has grown significantly over the past decade, with more people turning to the internet for their shopping needs. The proof is in the numbers: the U.S. e-commerce industry was worth almost a trillion dollars in 2023. By 2027, forecasts show that the online market will grow to more than 50 percent. U.S. online shoppers purchase fashion and food and beverages the most via the internet.

Over the course of 2024, in the United States, the retailer market share of home improvement sales on Amazon varied. The retailer market share started at just over ** percent at the beginning of the year. Throughout the year, the market share fell, before rising to around ** percent in the last month of the year.

Between 2023 and 2024, it is forecast that Amazon's share of total e-commerce sales in the United States will increase across all five featured product categories. Health and personal care will see the greatest growth, rising from **** percent to **** percent. The other categories include electronics, office items, clothing and home furnishings. With a market share projected to hit almost ** percent in 2024, Amazon dominates the electronics online retail space in the United States.

In the United States, over the course of 2024, Amazon's retail market share of consumer electronics has varied, however growing for the most part. In January 2024, the market share started at around ** percent, which then spiked in July 2024 at almost ** percent. The retail market share then dropped in August, before starting to rise again.

This statistic presents a ranking of the leading mass merchant e-retailers in the United States in 2016, sorted by market share in percent. In 2017, Amazon.com, Inc. was responsible for 16.22 percent of e-commerce sales in the United States. Amazon also ranks first among retail websites in the United States with 197 million unique visitors in December 2017, ahead of eBay, Walmart, and Apple. Amazon also was also the leading e-retailer in the United States in 2017 with U.S. e-commerce sales of over 54.47 billion U.S. dollars.

As of September 2020, Amazon accounted for **** percent of online retail sales in North America. The online retail platform's market share in Europe amounted to *** percent. Figures include own sales and third-party marketplace seller sales.

In 2024, global retail e-commerce sales reached an estimated ************ U.S. dollars. Projections indicate a ** percent growth in this figure over the coming years, with expectations to come close to ************** dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly *********** U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly ************ U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing ** percent.

Alibaba was the top company worldwide in terms of gross merchandise volume (GMV) share across the web. The Chinese e-retail giant which provides consumers business-to-business (B2B), consumer-to-consumer (C2C), and business-to-consumer (B2C) e-commerce accounted for ** percent of the overall online GMV in 2023. Amazon ranked second, accounting for ** percent of overall online GMV.

Walmart captured a **** percent share of the U.S. food and beverage market, making it the top food and beverage retailer in the United States in 2016. Kroger came in second place, with an *** percent share of the market. Walmart in the United States Walmart is by far the biggest retailer in the United States. In 2017, the company generated about ***** billion U.S. dollars in retail sales in the United States. To put that figure in perspective, the e-commerce giant Amazon.com only had retail sales of about *** billion U.S. dollars. Between 2015 and 2019, the U.S. segment of Walmart has experienced positive and increasingly larger sales growth rates. Between 2018 and 2019, Walmart U.S. sales increased by *** percent. U.S. Supermarkets As of 2018, there were about ****** supermarkets in the United States. Most of these supermarkets are categorized as conventional supermarkets. Some other common types of supermarkets are supercenters, limited assortment supermarkets, and natural/gourmet food markets. About ** percent of all U.S. supermarket sales are attributed to the perishables department. This department includes meat, fresh produce, and dairy, among other categories.

In 2022, the share of retail sales of Amazon.com Inc. stood at 23 percent, making it the second-leading e-commerce company in Japan. The figures represented a slight decrease compared to the previous year, when the share amounted to 23.2 percent. The American technology company operated mainly under the "Amazon" and "Amazon Marketplace" brands in the Japanese e-commerce market

In 2023, e-commerce comprised over 15.6 percent of total retail sales in the United States. Forecasts suggest that this proportion will continue to rise steadily in the coming years, reaching approximately 20.6 percent by 2027. Fashion fever The digital revolution has significantly changed how retail is done, impacting a wide range of product categories. Out of all e-commerce product categories, apparel and accessories are the most purchased online in the United States. As of February 2023, roughly 18 percent of all fashion retail sales took place online. Furniture and home furnishing, as well as computer and consumer electronics, ranked second, with over 15 percent of each product category purchased via the internet. The product categories that are least purchased online are office equipment and supplies (1.4 percent) and books, music, and video (5.1 percent). Shopping hotspots Amazon dominates the e-commerce industry in the United States, though other competitors still have significant market share. In December 2023, amazon.com was the most-visited e-commerce and shopping site in the United States. That month, around 45 percent of all visits to e-commerce sites were made to Amazon. Other popular shopping sites include ebay.com, walmart.com, etsy.com, and target.com. The staggering proportion of online retail sales in the country attributed to Amazon is quite remarkable. In 2023, Amazon's website accounted for almost half of all online computer and consumer electronics sales. Similarly, nearly one-third of online fashion purchases in the country were made on Amazon.

From 2022 to 2027, the United States is expected to remain the largest market for Amazon, with retail sales forecast to reach *** billion U.S. dollars in 2027. Germany, Amazon's second largest market, is set to reach *** billion dollars by 2027, according to April 2022 estimates.

From 2004 to 2024, the net revenue of Amazon e-commerce and service sales has increased tremendously. In the fiscal year ending December 31, the multinational e-commerce company's net revenue was almost *** billion U.S. dollars, up from *** billion U.S. dollars in 2023.Amazon.com, a U.S. e-commerce company originally founded in 1994, is the world’s largest online retailer of books, clothing, electronics, music, and many more goods. As of 2024, the company generates the majority of it's net revenues through online retail product sales, followed by third-party retail seller services, cloud computing services, and retail subscription services including Amazon Prime. From seller to digital environment Through Amazon, consumers are able to purchase goods at a rather discounted price from both small and large companies as well as from other users. Both new and used goods are sold on the website. Due to the wide variety of goods available at prices which often undercut local brick-and-mortar retail offerings, Amazon has dominated the retailer market. As of 2024, Amazon’s brand worth amounts to over *** billion U.S. dollars, topping the likes of companies such as Walmart, Ikea, as well as digital competitors Alibaba and eBay. One of Amazon's first forays into the world of hardware was its e-reader Kindle, one of the most popular e-book readers worldwide. More recently, Amazon has also released several series of own-branded products and a voice-controlled virtual assistant, Alexa. Headquartered in North America Due to its location, Amazon offers more services in North America than worldwide. As a result, the majority of the company’s net revenue in 2023 was actually earned in the United States, Canada, and Mexico. In 2023, approximately *** billion U.S. dollars was earned in North America compared to only roughly *** billion U.S. dollars internationally.

Amazon's global platform 'amazon.com' was the most popular e-commerce and shopping website worldwide, accounting for more than ** percent of desktop visits to sites in this category in May 2022. Second place went to ebay.com, with **** percent. Amazon leads the way There is no denying the dominance of Amazon in the e-commerce industry. By 2027, Amazon's worldwide net sales are estimated to exceed ************ U.S. dollars. In 2022, amazon.com garnered over * billion monthly visitors, maintaining its spot as the most popular retail website worldwide. As of May 2022, the leading social media traffic referrers to amazon.com came from YouTube (** percent), Facebook (** percent), and WhatsApp (** percent). Online shopping As of April 2022, more purchases were made through online marketplaces globally than through any other digital channel. Over a third of people shopped via the internet by using marketplaces. Online marketplaces were also ranked worldwide as the e-commerce channel delivering the best customer experience in 2022. According to shoppers worldwide, the three most important changes that could make their digital shopping experience better were faster delivery (** percent), free returns (***** percent), and more convenient delivery (*** percent).

As of 2022, the e-commerce marketplace ******** had the highest market share of ** percent in the online retail market in India. The second-highest market share of ** percent was of Amazon India. The online marketplaces cover over ** percent of online sales in the e-commerce industry.

With 438 billion U.S. dollars in net sales, the United States were Amazon’s biggest market in 2024. Germany was ranked second with 41 billion U.S. dollars, ahead of the UK with 37.9 billion U.S. dollars. Biggest internet company Founded in 1994, Amazon has grown into one of the biggest e-commerce marketplaces and cloud computing platforms worldwide. In 2020, Amazon was ranked first in terms of company revenue among global publicly traded internet companies. With an annual revenue of approximately 386 billion U.S. dollars, the e-retailer ranked far ahead of closest competitors Google (181.7 billion U.S. dollars) and Alibaba (109.5 billion U.S. dollars). Amazon shopping Amazon is the leading e-retailer in the United States. In September 2021, 65 percent of Amazon customers in the United States held a membership with the company’s subscription service Amazon Prime, benefitting from free 2-day shipping, music and video streaming and exclusive offers and deals. Amazon Prime members are very engaged shoppers: a June 2021 survey found that over four in ten of them were likely to shop not just during Prime days, but also during other retail events, with 56 percent of them showing interest for Cyber Monday.

In 2022, Amazon is expected to record an estimated ***** billion U.S. dollars in e-commerce sales. Of this value, first-party sales would account for 247.2 billion dollars and third-party sales for *** billion. Sales in both business models were forecast to continue growing in the coming years, though the 3P business model will do so at a much faster pace.

In 2022, the market share of the shopping platform Amazon.com held within Japan's e-commerce market exceeded 12 percent. With Amazon Marketplace also accounting for over 10 percent of the market, the Amazon brand generated almost a quarter of retail sales in Japan.

In 2023, Mercado Libre was the largest e-retailer in Mexico, with a market share of **** percent. Amazon ranked second, generating approximately **** percent of the total e-commerce sales revenue in the North American country.

While having slowed down from an impressive 24.9 percent year-on-year growth in 2017, Amazon's retail e-commerce sales in the United States are still growing in the double digits. In 2019, U.S. e-retail sales of the online platform increased by 19.1 percent and amounted to over 222.6 billion U.S. dollars.