According to forecasts as of March 2022, the sales share of electrical products on Amazon was expected at 28.3 percent that year. By 2027, electrical products will make up 28.6 percent of Amazon sales. Additionally, fashion and apparel was forecast to make up 25.7 percent of Amazon sales by 2027, one percentage point higher than in 2022.

According to a 2023 survey conducted among small and medium-sized businesses selling on Amazon, Home and kitchen was the most popular category among small sellers on Amazon's online marketplace, with over a third (35 percent) of respondents saying they had such products listed there for sale. In addition, 26 percent of the sellers surveyed reported selling products in the beauty and personal care category.

In the United Kingdom, the most popular product category for Amazon Prime Day in 2022 is products for the home, as 34 percent of Prime users reported their desire to purchase said products during the major sales event. More than 30 percent of respondents also said that they plan to buy other products which do not fit into any of the product categories above.

In 2024, Amazon's total consolidated net sales revenue amounted to 638 billion U.S. dollars, 143 billion U.S. dollars of which were generated through international revenue channels. North America was the biggest operations segment, accumulating nearly 388 billion U.S. dollars in net sales during the year. Sales activities Amazon appeals because it sells a wide range of products. Its departments include beauty, clothing, electronics, games and even wine, along with digital products and subscription services. In 2022, Amazon's largest revenue segment was online retail product sales with roughly 220 billion U.S. dollars in global net sales. Retail third-party seller services ranked second with nearly 118 billion U.S. dollars in sales. A weak spot Faster and more efficient delivery services come with a price. Data from the company's financial reports showed that Amazon's worldwide shipping costs amounted to a staggering 83.5 billion U.S. dollars, up from 76.7 billion U.S. dollars in 2021. Amazon's annual fulfillment expenses have also risen steadily, from 75.1 billion U.S. dollars in 2021 to over 84 billion U.S. dollars in 2022.

How big is the e-commerce share of total online retail spending in the Netherlands and how will it look like by 2027? A consumer survey gained insights on how the Dutch use online shopping and how they would do this in the next five years. In the first quarter of 2022, for example, approximately 70 percent of all spending made in computer and accessories sales came from online sales. Consumers expect this to decrease to roughly 60 percent in the coming years.
Tech dependency Many products fall into the consumer electronics category, including computers, smartphones, headphones, game consoles, and tablets. In 2022, a staggering 97 percent of Dutch people used smartphones. Furthermore, approximately 65 percent of Dutch online shoppers indicated that they could not live without their smartphones, and around 30 percent buy new electronics even when their old ones still work. However, the shopping experience of consumer electronics has room for improvement. Surprisingly, purchases of consumer electronics were the third biggest category to be returned in the Netherlands in 2022.
Amazon leads the way From a global perspective, the market size of consumer electronics is forecast to grow expeditiously during the next years, from over 340 billion U.S. dollars in 2021 to over 500 billion U.S. dollars by 2025. Worldwide, the leading web stores in the electronics and media segment by net sales are amazon.com, apple.com, jd.com, and bestbuy.com. Amazon experienced the highest sales in the tech category, with over 70 billion U.S. dollars in net sales in 2021.

In the United States, the most popular product category for Amazon Prime Day in 2022 is homeware, as 32 percent of respondents reported their desire to purchase said products during the major sales event. However, 37 percent of respondents in the U.S. said that they plan to buy other products which are not listed.

In 2022, the product type bought most on amazon.de was electronics, making up for almost 37 percent of the total revenue. Fashion made up just 6.6 percent.

Gain more in-depth insights about the global e-commerce and leading marketplaces at ecommercedb.com.

Data from the second quarter of 2024 revealed that the top 25 beauty and personal care products sold on Amazon were skincare items (32 percent). Hair products were next, accounting for around one-fifth of the best-selling beauty articles on Amazon. Beauty sales on the rise Online sales of beauty products heavily depend on consumers digital shopping behavior. When shopping for beauty products online, the vast majority of consumers prefer to use leading marketplaces, such as Amazon, to place their orders in 2023. This could be due to Amazon also being ranked the second most frequently appearing marketplace when searching for beauty brands on Google. Amazon ranks second after Alibaba as the world's leading health, beauty, and personal care online retailer by sales. Amazon is expected to almost double its estimated sales of health, beauty and personal care products, from around 44 billion U.S. dollars in 2022 to 79.4 billion U.S. dollars by 2027. Amazon’s take on beauty products Beauty product preferences can vary from country to country. Worldwide the top-rated beauty product on Amazon by number of reviews was an Essence mascara. Brand preference also varies depending on the country, for example in the United States, in the first quarter of 2023, L’Oréal Paris was the best-selling beauty and personal care brand on Amazon.com. This changed throughout the year, and by the end of July, CeraVe took the top spot.

Amazon made $35.22 billion from memberships and subscriptions in 2022.

In the fourth quarter of 2024, boots.com was the leading beauty website in the United Kingdom (UK). Its share of voice reached roughly 7.28 percent, followed by amazon.co.uk and superdrug.com, with a 2.64 and 3.0 percent share of voice, respectively. The world’s number-one beauty destination Amazon is the most popular beauty website both in the United Kingdom and internationally. In 2022, nearly a fifth of global shoppers purchased beauty products on the platform. Make-up and hair care products are the most purchased beauty and personal care products on the marketplace. Around a quarter of all best-selling articles are in these two product categories. On the marketplace, third-party (3P) beauty sales outdo those of first-party (1P) ones. However, in 2022, 1P sales grew by 23 percent, compared to 14 percent for 3P sales. Amazon Prime Day sees strong sales for beauty items In 2022, around half of shoppers from the United Kingdom (UK) considered purchasing skincare, make-up, and hair care products from Amazon. That year, make-up and skincare were the second-most popular product category on Amazon Prime Day. About a quarter of UK shoppers considered buying beauty products on Amazon Prime Day.

In Germany, products for the home are the most popular products for Amazon Prime Day in 2022, as 32 percent of respondents reported their desire to purchase said products during the major sales event. However, 32 percent of respondents also said that they plan to buy other products which do not fit into any of the product categories above.

In December 2023, Amazon was the most visited marketplace in Sweden with nearly 20 percent of desktop visits in this category, ahead of clasohlson.com. Temu ranked third with over 11 percent of all desktop traffic to marketplaces in the country.

New heights for mobile shopping

The penetration rate of mobile shopping has increased significantly over the past few years in Sweden, going from 29 percent in the second quarter of 2021 to 51 percent in the same quarter in 2023. The success of m-commerce can be attributed to the use of shopping apps. Shopping apps make it easy for customers to compare prices, find the best deals, and order online. In 2022, Amazon was the most downloaded marketplace app in Sweden. That year, Amazon amassed over 440,000 app downloads. The second most popular marketplace, AliExpress, garnered around 117,000 app downloads.

Amazon conquers the Nordics Amazon.se launched in 2020, marking Amazon's first entrance into the Nordics. Initially, Amazon's Swedish launch looked bleak; however, it seems like the tide has turned for the e-commerce giant. According to estimates, Amazon.se generated nearly a billion U.S. dollars in revenue in 2023, up from 430 million in 2021. On the platform, electronics and media products are the most successful categories in terms of net sales shares. Electronics and media goods account for nearly half of all e-commerce sales compared to other product categories. Toys, hobby, and DIY products were the second-largest category, with a net sales share of nearly 23 percent, followed by furniture and appliances at 14 percent.

Dataset Card for amazon reviews for sentiment analysis

  Dataset Summary

One of the most important problems in e-commerce is the correct calculation of the points given to after-sales products. The solution to this problem is to provide greater customer satisfaction for the e-commerce site, product prominence for sellers, and a seamless shopping experience for buyers. Another problem is the correct ordering of the comments given to the products. The prominence of… See the full description on the dataset page: https://huggingface.co/datasets/hugginglearners/amazon-reviews-sentiment-analysis.

In Canada, the most popular product category for Amazon Prime Day in 2022 is makeup and skincare, as 31 percent of respondents reported their desire to purchase said products during the major sales event. Products for the home were a close second with 29 percent of respondents, followed by clothing or accessories with 28 percent.

Beauty first-party sellers could benefit from the highest sales growth on Amazon.com in 2022. During that year, first-party (1P) sales of beauty products increased by 23 percent. In turn, third-party sales grew by 14 percent. However, in absolute values, third-party sellers still outperformed their 1P competitors.

From 2004 to 2024, the net revenue of Amazon e-commerce and service sales has increased tremendously. In the fiscal year ending December 31, the multinational e-commerce company's net revenue was almost 638 billion U.S. dollars, up from 575 billion U.S. dollars in 2023.Amazon.com, a U.S. e-commerce company originally founded in 1994, is the world’s largest online retailer of books, clothing, electronics, music, and many more goods. As of 2024, the company generates the majority of it's net revenues through online retail product sales, followed by third-party retail seller services, cloud computing services, and retail subscription services including Amazon Prime. From seller to digital environment Through Amazon, consumers are able to purchase goods at a rather discounted price from both small and large companies as well as from other users. Both new and used goods are sold on the website. Due to the wide variety of goods available at prices which often undercut local brick-and-mortar retail offerings, Amazon has dominated the retailer market. As of 2024, Amazon’s brand worth amounts to over 185 billion U.S. dollars, topping the likes of companies such as Walmart, Ikea, as well as digital competitors Alibaba and eBay. One of Amazon's first forays into the world of hardware was its e-reader Kindle, one of the most popular e-book readers worldwide. More recently, Amazon has also released several series of own-branded products and a voice-controlled virtual assistant, Alexa. Headquartered in North America Due to its location, Amazon offers more services in North America than worldwide. As a result, the majority of the company’s net revenue in 2023 was actually earned in the United States, Canada, and Mexico. In 2023, approximately 353 billion U.S. dollars was earned in North America compared to only roughly 131 billion U.S. dollars internationally.

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Poland E-Commerce Market Size 2024-2028

The Poland e-commerce market size is forecast to increase by USD 46.9 billion at a CAGR of 20.5% between 2023 and 2028.

The market is significantly driven by the availability of multiple payment options. Offering diverse methods such as credit cards, debit cards, bank transfers, online wallets, and cash on delivery provides Polish consumers with flexibility and convenience in their online purchases. This accessibility to varied payment choices not only enhances the shopping experience but also encourages more people to engage in e-commerce payment, thereby fueling market growth. 
The market showcases dynamic growth, driven by various sectors and factors. With a strong presence in the fashion industry and an expanding showroom culture, Poland contributes significantly to the worldwide growth rate of e-commerce sales. From electronics to furniture and homeware, the market caters to diverse consumer needs, encompassing hobby, leisure, and care product segments. As eCommerce continues to thrive, Poland emerges as a pivotal player in the global digital marketplace, offering a wide array of products and services to online shoppers. This market research and growth report includes in-depth information about key market drivers, trends, and challenges. 

What will be the Size of the Market During the Forecast Period?

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The market has been experiencing significant growth in recent years. According to the latest reports, the E-Commerce sector in Poland is expected to show a CAGR of 12.5% between 2021 and 2026. This growth can be attributed to several factors, including the increasing popularity of online shopping, the growing number of internet users, and the entry of global players into the Polish market. The Retail sector in Poland is one of the largest contributors to the E-Commerce market, with sales expected to reach €22.5 billion by 2026. E-Commerce platforms like Allegro, Amazon, and eBay have a strong presence in the Polish market, offering a wide range of products and services.
Additionally, the use of technologies like Artificial Intelligence and Machine Learning is also on the rise, helping to improve the customer experience and drive sales. The ECDB (European Commission Database) reports that the number of E-Commerce users in Poland is expected to reach 18.5 million by 2026, making it an attractive market for businesses looking to expand their online presence. The use of mobile devices for shopping is also increasing, with over 50% of E-Commerce transactions in Poland being made on mobile devices. In conclusion, the market is growing rapidly, driven by increasing internet penetration, the popularity of online shopping, and the entry of global players. The Retail sector, particularly Fashion and Footwear, is expected to see significant growth in the coming years. The use of advanced technologies and the increasing number of E-Commerce users make Poland an attractive market for businesses looking to expand their online presence.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  B2B
  B2C


Application

  Home appliances
  Fashion products
  Groceries
  Books
  Others


Geography

  Poland

By Type Insights

The B2B segment is estimated to witness significant growth during the forecast period.

The eCommerce market in Poland is experiencing robust growth, driven by the expansion of business reach for B2B companies in a cost-effective manner. This trend is particularly notable in sectors such as Hobby & Leisure, Electronics, Furniture & Homeware, DIY, Care Products, Fashion, and Grocery. The competitive rivalry among companies is intensifying, with logistics companies playing a crucial role in ensuring efficient delivery. The worldwide growth rate of global eCommerce sales is anticipated to continue, making Poland an attractive market for companies seeking to expand their reach. The ECDB (Electronic Data Interchange for Administration, Commerce and Transport in Europe) is facilitating cross-border sales, further fueling growth in the B2B segment.

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The B2B segment was valued at USD 9.22 billion in 2018 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in adoption of Poland E-Commerce Market?

The advantages of e-commerce platforms are

In Spain, clothing or accessories is the most popular product category for Amazon Prime Day in 2022, as 32 percent of respondents reported their desire to purchase said products during the major sales event. However, 37 percent of respondents said that they will buy other products which are not listed.

Amazon not only boasts a hugely successful online retail platform but also a thriving digital marketplace which is seamlessly integrated with the main retail shopping experience. That being said, in the fourth quarter 2024, 62 percent of paid units were sold by third-party sellers. 1P and 3P Amazon sellers There are many ways of selling on Amazon. Firstly there are first-party (1P) vendor sales, where vendors send their inventory to Amazon, who in turn control the pricing and include “ships from and sold by Amazon.com” on product listings. The benefits of 1P sales on Amazon are wholesale purchases from Amazon, priority selling and brand trust through Amazon’s credibility as a seller. Amazon also permits third-party (3P) sales on its marketplace. Both individuals and professional sellers can sell on Amazon Marketplace. When it comes to order fulfillment, possible options are Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). Items are displayed as “sold by MERCHANT and Fulfilled by Amazon / Fulfilled by MERCHANT”. 3P sales are a popular strategy for sellers to make up for certain 1P sales disadvantages, namely improved margins through better pricing control, more favorable payment terms and less reliance on the relationship with Amazon. Amazon seller revenues This magic formula has ultimately cashed in for Amazon, which has seen its net revenues multiply in recent years. In 2023, the e-commerce giant generated approximately 140 billion dollars in third-party seller services, an increase of about 23 billion dollars from the previous year. While these figures are the product of orders throughout the year, a significant chunk is attributable to special offer and discount days. According to a survey, Black Friday is the shopping event driving the largest sales increase for Amazon sellers, followed by two of the company's own events, Prime Day and Amazon Summer Sale. In the context of the coronavirus pandemic, Amazon Prime Day played a particularly decisive role for small and medium-sized businesses around the world, many of which had to turn to online sales overnight in order to survive.

In 2023, the best-selling category was clothing with a revenue of almost 14.6 billion euros; however, it did experience a significant decrease compared to the previous year. Shopping paradise The revenue figures for these product groups were most likely significantly influenced by the coronavirus (COVID-19) lockdown in Germany, with online shopping replacing some former brick-and-mortar purchases. Online shopping in Germany has enjoyed consistent success even before the pandemic due to its many convenient features for the customer. To name a few: 24/7 availability, browsing and buying independently of a location (whether in terms of the retailer or the shopper), home delivery, and the opportunity to compare various retailers easily. In 2022, 91 percent of German internet users shopped online. When it came to shopping events such as Black Friday, the overwhelming majority of German shoppers made their purchases online. Only eight percent of consumers went to physical stores in 2023, whilst almost 60 percent shopped online. Amazon rules Certain online shops are especially popular in Germany, recording impressive revenue figures year after year. Like most of the world, Germans also shop on Amazon. In fact, when looking at Amazon’s net sales, Germany was the second-largest market, making almost 38 billion U.S. dollars. The convenience of Amazon’s platform is what makes it so attractive to consumers. There are a variety of different categories from which consumers can make purchases, such as electronics, homeware, and even fashion. The popularity of Amazon is also reflected in consumer opinions. When surveyed about favorite online stores, Amazon came out on top, with 78 percent of respondents having bought something from there in the past 12 months. Ebay and Otto.de followed in the ranking.