According to forecasts, net sales of electrical products on Amazon are forecast at over 164 billion U.S. dollars. With a compound annual growth rate of 11.6 percent, this figure is expected to exceed 284 billion dollars by 2026. Yet, the category expected to grow the strongest on the e-commerce platform is health and beauty.

From 2004 to 2024, the net revenue of Amazon e-commerce and service sales has increased tremendously. In the fiscal year ending December 31, the multinational e-commerce company's net revenue was almost 638 billion U.S. dollars, up from 575 billion U.S. dollars in 2023.Amazon.com, a U.S. e-commerce company originally founded in 1994, is the world’s largest online retailer of books, clothing, electronics, music, and many more goods. As of 2024, the company generates the majority of it's net revenues through online retail product sales, followed by third-party retail seller services, cloud computing services, and retail subscription services including Amazon Prime. From seller to digital environment Through Amazon, consumers are able to purchase goods at a rather discounted price from both small and large companies as well as from other users. Both new and used goods are sold on the website. Due to the wide variety of goods available at prices which often undercut local brick-and-mortar retail offerings, Amazon has dominated the retailer market. As of 2024, Amazon’s brand worth amounts to over 185 billion U.S. dollars, topping the likes of companies such as Walmart, Ikea, as well as digital competitors Alibaba and eBay. One of Amazon's first forays into the world of hardware was its e-reader Kindle, one of the most popular e-book readers worldwide. More recently, Amazon has also released several series of own-branded products and a voice-controlled virtual assistant, Alexa. Headquartered in North America Due to its location, Amazon offers more services in North America than worldwide. As a result, the majority of the company’s net revenue in 2023 was actually earned in the United States, Canada, and Mexico. In 2023, approximately 353 billion U.S. dollars was earned in North America compared to only roughly 131 billion U.S. dollars internationally.

A survey conducted worldwide among Amazon sellers in 2024 shows the typical monthly sales for those who choose to provide their products on this platform. Around 18 percent of sellers' profits exceed ten thousand U.S. dollars each month, with about two percent of them reaching numbers higher than 100 thousand dollars. Almost 50 percent of the sellers have monthly sales between 500 and one thousand dollars.

In 2024, Amazon's total consolidated net sales revenue amounted to 638 billion U.S. dollars, 143 billion U.S. dollars of which were generated through international revenue channels. North America was the biggest operations segment, accumulating nearly 388 billion U.S. dollars in net sales during the year. Sales activities Amazon appeals because it sells a wide range of products. Its departments include beauty, clothing, electronics, games and even wine, along with digital products and subscription services. In 2022, Amazon's largest revenue segment was online retail product sales with roughly 220 billion U.S. dollars in global net sales. Retail third-party seller services ranked second with nearly 118 billion U.S. dollars in sales. A weak spot Faster and more efficient delivery services come with a price. Data from the company's financial reports showed that Amazon's worldwide shipping costs amounted to a staggering 83.5 billion U.S. dollars, up from 76.7 billion U.S. dollars in 2021. Amazon's annual fulfillment expenses have also risen steadily, from 75.1 billion U.S. dollars in 2021 to over 84 billion U.S. dollars in 2022.

In 2019, Amazon's retail e-commerce sales in the United States amounted to 222.6 billion U.S. dollars and are projected to surpass 302 billion U.S. dollars in 2021. The platform is the biggest e-retailer in the United States, ahead of brick-and-mortar-based competitors Walmart and Target.

In 2023, Amazon.nl, the Dutch version of the online marketplace, generated just over one billion U.S. dollars in e-commerce net sales, mostly in the Netherlands and Belgium. This figure is forecast to grow to over 1.2 billion U.S. dollars by 2025. For more information, please visit ecommerceDB.

Amazon's global platform 'amazon.com' was the most popular e-commerce and shopping website worldwide, accounting for more than 13 percent of desktop visits to sites in this category in May 2022. Second place went to ebay.com, with 3.18 percent.

Amazon leads the way There is no denying the dominance of Amazon in the e-commerce industry. By 2027, Amazon's worldwide net sales are estimated to exceed one trillion U.S. dollars. In 2022, amazon.com garnered over 3 billion monthly visitors, maintaining its spot as the most popular retail website worldwide. As of May 2022, the leading social media traffic referrers to amazon.com came from YouTube (52 percent), Facebook (20 percent), and WhatsApp (18 percent).

Online shopping As of April 2022, more purchases were made through online marketplaces globally than through any other digital channel. Over a third of people shopped via the internet by using marketplaces. Online marketplaces were also ranked worldwide as the e-commerce channel delivering the best customer experience in 2022. According to shoppers worldwide, the three most important changes that could make their digital shopping experience better were faster delivery (13 percent), free returns (eight percent), and more convenient delivery (six percent).

Amazon enjoyed staggering sales growth in United Kingdom over the past decade, taking net sales from roughly four billion to almost 33.6 billion U.S. dollars in 2023. That makes the UK the retail behemoth’s second biggest European market, sitting behind Germany where the company reported total net sales of about 37.6 billion U.S. dollars in 2023.

Amazon’s other UK presence Amazon runs 20 distribution services in the UK, where Amazon has its largest European logistics and fulfillment presence. Operating under the “Amazon UK Services” name, the retailer generated over two billion British pounds in 2018. This represented over 200 percent turnover growth since 2015.

Consumers have no problem shopping with Amazon

In proportion to the pace Amazon’s retail empire is expanding, worries are voiced within the industry about the monopoly held by the retailer, not to mention the privacy concerns revolving around Amazon’s own brand smart devices. Yet shoppers seem unfazed, as convenience and variety offered by the retailer convert more and more people into being Amazon shoppers. A recent survey conducted with UK shoppers found out that only a small share of consumers felt guilty about or actively chose not shopping with Amazon. In comparison, nearly one quarter of those surveyed said they “loved” shopping with Amazon.

In 2019, Amazon was estimated to have generated over 346 billion U.S. dollars in retail e-commerce sales annually. E-retail sales of the company are projected to reach 468.78 billion U.S. dollars in 2021.Amazon is the world's largest online marketplace as measured by revenue and market capitalization.

From 2022 to 2027, the United States is expected to remain the largest market for Amazon, with retail sales forecast to reach 759 billion U.S. dollars in 2027. Germany, Amazon's second largest market, is set to reach 147 billion dollars by 2027, according to April 2022 estimates.

Amazon is expected to see an over 15 percent year-on-year growth in e-commerce sales in 2022, a forecast that is much lower than the company's e-commerce sales increase in 2020, which reached 45.4 percent. The COVID-19 pandemic was likely responsible for Amazon's pronounced decrease in store-based sales in 2020, with -5.6 percent. The physical sales channel is forecast to expand in the coming years, reaching 5.5 percent growth in 2022, though at slightly lower rates until 2027.

Since its launch, Amazon Business has generated increasing sales numbers. The value of its total revenue amounted to 8.2 billion U.S. dollars in 2019. By 2025, the online marketplace might reach a total revenue of 44.3 billion U.S. dollars.

Over the fourth quarter 2024, Amazon's net sales generated through its third party seller services grew by ten percent on the same period a year prior. Third party seller services included commissions, fulfilment and shipping fees and other services related to third party sellers, and growth figures excluded the impact of Whole Foods Market . In the same period, third party sellers accounted for 62 percent of Amazon's paid unit sales.

Consumer electronics brand Cablepelado was the most reviewed Amazon seller on the Spanish platform. In the 30 days ending May 24, 2024 Spanish users left over 1,000 positive reviews on the brand's products. The brand Trade-Inn followed with 693 positive reviews.

In 2024, Amazon's net revenue from subscription services segment amounted to 44.37 billion U.S. dollars. Subscription services include Amazon Prime, for which Amazon reported 200 million paying members worldwide at the end of 2020. The AWS category generated 107.56 billion U.S. dollars in annual sales. During the most recently reported fiscal year, the company’s net revenue amounted to 638 billion U.S. dollars. Amazon revenue segments Amazon is one of the biggest online companies worldwide. In 2019, the company’s revenue increased by 21 percent, compared to Google’s revenue growth during the same fiscal period, which was just 18 percent. The majority of Amazon’s net sales are generated through its North American business segment, which accounted for 236.3 billion U.S. dollars in 2020. The United States are the company’s leading market, followed by Germany and the United Kingdom. Business segment: Amazon Web Services Amazon Web Services, commonly referred to as AWS, is one of the strongest-growing business segments of Amazon. AWS is a cloud computing service that provides individuals, companies and governments with a wide range of computing, networking, storage, database, analytics and application services, among many others. As of the third quarter of 2020, AWS accounted for approximately 32 percent of the global cloud infrastructure services vendor market.

In the fourth quarter of 2024, Amazon.com saw a nine percent increase in global net revenue across online stores when compared to the prior quarter. In terms of profitability, the online stores segment was followed by retail third-party seller services, with net revenues of 47.7 billion U.S. dollars. Incessant growth Amazon.com, world’s leading online retailing company based in the United States, enjoyed unprecedented growth in net revenues in 2020 and 2021, also because of the coronavirus pandemic lockdown. This growth was again repeated in the annual net sales across different global markets, with the United States being the most prominent one. Not just retail In addition to offering a plethora of goods such as books, clothing, electronics, household items, and many more, Amazon.com also provides subscription services to its customers which gives access to additional perks like free shipping, discounts, and Amazon Prime Video . The latter, the company’s video-on-demand service, has increasing popularity among internet users.

As of May 2024, the ranking of most reviewed sellers on Amazon.de shows that Medimops had the highest number of positive reviews received during the previous 30 days (14,743 reviews).

In 2019, there were approximately 1.1 million active sellers on the Amazon marketplace in the United States, accounting for 38 percent of global Amazon marketplace sellers. During the same period, there were only 281,257 Amazon marketplace sellers in the UK.

Between 2023 and 2024, it is forecast that Amazon's share of total e-commerce sales in the United States will increase across all five featured product categories. Health and personal care will see the greatest growth, rising from 33.2 percent to 34.7 percent. The other categories include electronics, office items, clothing and home furnishings. With a market share projected to hit almost 50 percent in 2024, Amazon dominates the electronics online retail space in the United States.

In 2023, Amazon achieved 12 percent year-over-year net sales revenue growth whereas eBay's year-over-year revenue increased by three percent. The two e-commerce giants are direct competitors in the U.S. online shopping landscape. In 2015, online payment provider PayPal split from eBay to become an independent company, which had an effect on eBay’s overall revenue development.

Notable success stories Both eBay (launched 1995) and Amazon (launched 1994) are online shopping websites that are notable success stories of the dot-com bubble in the United States. Whereas eBay is primarily known as an online auction platform and Amazon as an online retailer, both platforms offer first- and third-party online sales. Third-party online sales usually refer to marketplace sales on a digital sales platform. Third-party online sales usually refer to marketplace sales on a digital sales platform. In the first quarter of 2022, Amazon’s net sales generated through its third-party seller services reached more than 25 billion U.S. dollars. For comparison, eBay’s total online sales for all of 2022 were estimated at around 78 billion U.S. dollars only.

Worldwide and domestic dominance Based on estimated sales for 2022, eBay and Amazon are both among the leading e-commerce retailers in the world. By 2027, Amazon looks to top the list and generate over 1.2 trillion U.S. dollars in estimated sales, surpassing Alibaba by a slim margin. However, in the United States, Amazon receives more than double the monthly visits of its closest competitor eBay, which is still the most popular e-commerce marketplace among online sellers.