According to forecasts, net sales of electrical products on Amazon are forecast at over 164 billion U.S. dollars. With a compound annual growth rate of 11.6 percent, this figure is expected to exceed 284 billion dollars by 2026. Yet, the category expected to grow the strongest on the e-commerce platform is health and beauty.

A survey conducted worldwide among Amazon sellers in 2024 shows the typical monthly sales for those who choose to provide their products on this platform. Around 18 percent of sellers' profits exceed ten thousand U.S. dollars each month, with about two percent of them reaching numbers higher than 100 thousand dollars. Almost 50 percent of the sellers have monthly sales between 500 and one thousand dollars.

A 2024 survey found that two product categories on Amazon ranked as the most profitable for sellers worldwide. This was the beauty and personal care category, along with the home and kitchen category. Clothing, shoes, and jewelry followed, with 27 percent of sellers.

With 438 billion U.S. dollars in net sales, the United States were Amazon’s biggest market in 2024. Germany was ranked second with 41 billion U.S. dollars, ahead of the UK with 37.9 billion U.S. dollars. Biggest internet company Founded in 1994, Amazon has grown into one of the biggest e-commerce marketplaces and cloud computing platforms worldwide. In 2020, Amazon was ranked first in terms of company revenue among global publicly traded internet companies. With an annual revenue of approximately 386 billion U.S. dollars, the e-retailer ranked far ahead of closest competitors Google (181.7 billion U.S. dollars) and Alibaba (109.5 billion U.S. dollars). Amazon shopping Amazon is the leading e-retailer in the United States. In September 2021, 65 percent of Amazon customers in the United States held a membership with the company’s subscription service Amazon Prime, benefitting from free 2-day shipping, music and video streaming and exclusive offers and deals. Amazon Prime members are very engaged shoppers: a June 2021 survey found that over four in ten of them were likely to shop not just during Prime days, but also during other retail events, with 56 percent of them showing interest for Cyber Monday.

According to forecasts as of March 2022, the sales share of electrical products on Amazon was expected at 28.3 percent that year. By 2027, electrical products will make up 28.6 percent of Amazon sales. Additionally, fashion and apparel was forecast to make up 25.7 percent of Amazon sales by 2027, one percentage point higher than in 2022.

According to brands selling on Amazon, the leading shopping event that drove highest increase in sales was Black Friday, with one-third of survey respondents choosing this event as the most influential. Following Black Friday was Prime Day, with 17 percent of brands saying their sales increased during this event.

In 2019, Amazon's retail e-commerce sales in the United States amounted to 222.6 billion U.S. dollars and are projected to surpass 302 billion U.S. dollars in 2021. The platform is the biggest e-retailer in the United States, ahead of brick-and-mortar-based competitors Walmart and Target.

In 2023, Amazon.nl, the Dutch version of the online marketplace, generated just over one billion U.S. dollars in e-commerce net sales, mostly in the Netherlands and Belgium. This figure is forecast to grow to over 1.2 billion U.S. dollars by 2025. For more information, please visit ecommerceDB.

From 2004 to 2024, the net revenue of Amazon e-commerce and service sales has increased tremendously. In the fiscal year ending December 31, the multinational e-commerce company's net revenue was almost 638 billion U.S. dollars, up from 575 billion U.S. dollars in 2023.Amazon.com, a U.S. e-commerce company originally founded in 1994, is the world’s largest online retailer of books, clothing, electronics, music, and many more goods. As of 2024, the company generates the majority of it's net revenues through online retail product sales, followed by third-party retail seller services, cloud computing services, and retail subscription services including Amazon Prime. From seller to digital environment Through Amazon, consumers are able to purchase goods at a rather discounted price from both small and large companies as well as from other users. Both new and used goods are sold on the website. Due to the wide variety of goods available at prices which often undercut local brick-and-mortar retail offerings, Amazon has dominated the retailer market. As of 2024, Amazon’s brand worth amounts to over 185 billion U.S. dollars, topping the likes of companies such as Walmart, Ikea, as well as digital competitors Alibaba and eBay. One of Amazon's first forays into the world of hardware was its e-reader Kindle, one of the most popular e-book readers worldwide. More recently, Amazon has also released several series of own-branded products and a voice-controlled virtual assistant, Alexa. Headquartered in North America Due to its location, Amazon offers more services in North America than worldwide. As a result, the majority of the company’s net revenue in 2023 was actually earned in the United States, Canada, and Mexico. In 2023, approximately 353 billion U.S. dollars was earned in North America compared to only roughly 131 billion U.S. dollars internationally.

Consumer electronics brand Cablepelado was the most reviewed Amazon seller on the Spanish platform. In the 30 days ending May 24, 2024 Spanish users left over 1,000 positive reviews on the brand's products. The brand Trade-Inn followed with 693 positive reviews.

Over the fourth quarter 2024, Amazon's net sales generated through its third party seller services grew by ten percent on the same period a year prior. Third party seller services included commissions, fulfilment and shipping fees and other services related to third party sellers, and growth figures excluded the impact of Whole Foods Market . In the same period, third party sellers accounted for 62 percent of Amazon's paid unit sales.

In 2024, Amazon's total consolidated net sales revenue amounted to 638 billion U.S. dollars, 143 billion U.S. dollars of which were generated through international revenue channels. North America was the biggest operations segment, accumulating nearly 388 billion U.S. dollars in net sales during the year. Sales activities Amazon appeals because it sells a wide range of products. Its departments include beauty, clothing, electronics, games and even wine, along with digital products and subscription services. In 2022, Amazon's largest revenue segment was online retail product sales with roughly 220 billion U.S. dollars in global net sales. Retail third-party seller services ranked second with nearly 118 billion U.S. dollars in sales. A weak spot Faster and more efficient delivery services come with a price. Data from the company's financial reports showed that Amazon's worldwide shipping costs amounted to a staggering 83.5 billion U.S. dollars, up from 76.7 billion U.S. dollars in 2021. Amazon's annual fulfillment expenses have also risen steadily, from 75.1 billion U.S. dollars in 2021 to over 84 billion U.S. dollars in 2022.

In 2024, Amazon Prime Day sales reached 14.2 billion U.S. dollars in the United States. Originally launched in July 2015 as an anniversary celebration of Amazon's founding, the annual event has become one of the biggest online shopping days worldwide. While in 2020 Prime Day was moved to October due to the coronavirus pandemic, in 2021 the celebration was held in the month of June. On both occasions the event lasted 48 consecutive hours.

Amazon's global platform 'amazon.com' was the most popular e-commerce and shopping website worldwide, accounting for more than 13 percent of desktop visits to sites in this category in May 2022. Second place went to ebay.com, with 3.18 percent.

Amazon leads the way There is no denying the dominance of Amazon in the e-commerce industry. By 2027, Amazon's worldwide net sales are estimated to exceed one trillion U.S. dollars. In 2022, amazon.com garnered over 3 billion monthly visitors, maintaining its spot as the most popular retail website worldwide. As of May 2022, the leading social media traffic referrers to amazon.com came from YouTube (52 percent), Facebook (20 percent), and WhatsApp (18 percent).

Online shopping As of April 2022, more purchases were made through online marketplaces globally than through any other digital channel. Over a third of people shopped via the internet by using marketplaces. Online marketplaces were also ranked worldwide as the e-commerce channel delivering the best customer experience in 2022. According to shoppers worldwide, the three most important changes that could make their digital shopping experience better were faster delivery (13 percent), free returns (eight percent), and more convenient delivery (six percent).

According to a 2022 survey, half of U.S. brands selling on Amazon want to sell on their own e-commerce site, too. While a presence in brick and mortar stores was not excluded (31 percent of answers), eBay was the least popular alternative for the surveyed brands.

In 2023, toys and homeware products dominated Prime Day sales on amazon.com. Nine out of ten products with highest sale growth belonged to the two aforementioned categories on the U.S. marketplace. The kitchen bowl by the brand Qiopertar outranked other products, gaining an outstanding sale growth of 13,008,766 percent on Amazon Prime Day.

A recent survey conducted with a national sample of 1,000+ retail business decision makers in the United States revealed that 91 percent of the brands selling on Amazon stated that the best benefits of selling on the online marketplace were "acquiring new customers" and "an increased volume of sales." 88 percent of the surveyed brands had seen "accessing to customer insights and analytics" and "generating brand awareness" as benefits they get by selling on Amazon. Respondets were asked to indicate how much they agree or disagree with various statements about “the best part of selling on Amazon".

Amazon is expected to see an over 15 percent year-on-year growth in e-commerce sales in 2022, a forecast that is much lower than the company's e-commerce sales increase in 2020, which reached 45.4 percent. The COVID-19 pandemic was likely responsible for Amazon's pronounced decrease in store-based sales in 2020, with -5.6 percent. The physical sales channel is forecast to expand in the coming years, reaching 5.5 percent growth in 2022, though at slightly lower rates until 2027.

A 2024 survey conducted worldwide among Amazon small- and medium-sized businesses (SMB) sellers shows the margin of profit they are achieving. A quarter of the business have less than five percent or no profit at all, while only around one percent of the sellers show significant profits between 50 and 100 percent.

Amazon enjoyed staggering sales growth in United Kingdom over the past decade, taking net sales from roughly four billion to almost 33.6 billion U.S. dollars in 2023. That makes the UK the retail behemoth’s second biggest European market, sitting behind Germany where the company reported total net sales of about 37.6 billion U.S. dollars in 2023.

Amazon’s other UK presence Amazon runs 20 distribution services in the UK, where Amazon has its largest European logistics and fulfillment presence. Operating under the “Amazon UK Services” name, the retailer generated over two billion British pounds in 2018. This represented over 200 percent turnover growth since 2015.

Consumers have no problem shopping with Amazon

In proportion to the pace Amazon’s retail empire is expanding, worries are voiced within the industry about the monopoly held by the retailer, not to mention the privacy concerns revolving around Amazon’s own brand smart devices. Yet shoppers seem unfazed, as convenience and variety offered by the retailer convert more and more people into being Amazon shoppers. A recent survey conducted with UK shoppers found out that only a small share of consumers felt guilty about or actively chose not shopping with Amazon. In comparison, nearly one quarter of those surveyed said they “loved” shopping with Amazon.