I roundup the latest Amazon Prime statistics which show just how big Amazon Prime has become and will continue to be.

Amazon Prime’s global subscriber growth rate has accelerated over the last 5 years. Today Amazon currently has 200 million Amazon Prime members around the world.

Overall the US accounts for about 74% of all paying Amazon Prime accounts globally.

Prime Day sales on Amazon reached a massive $12.9 billion in 2023.

Amazon made $35.22 billion from memberships and subscriptions in 2022.

Amazon Prime’s growth is what has been most impressive. They have managed to convert millions of customers into loyal subscribers at a very fast rate.

According to the latest Amazon Prime statistics, about 81% of US internet users aged 18 to 34 have a paid Amazon Prime membership.

The American Customer Satisfaction Index (ACSI) score of the e-commerce website of Amazon.com has fluctuated since 2000. In 2024, the customer satisfaction score of the online retailer was 83 out of 100 ASCI points. Popularity contest Amazon is one of the most popular marketplaces worldwide. In April 2023, the U.S. domain for Amazon ranked the most visited e-commerce and shopping website by share of online visits, with around 13 percent. Ebay came in second with roughly three percent of the visit share, and the Japanese site amazon.co.jp came in third with 2.66 percent. In the same month, global online shoppers visited amazon.com around 2.2 billion times. Why Amazon? Amazon.com is the most used e-commerce website in the world, and in the U.S., the website is far ahead of its competitors. With a significant difference in website visitors of almost 45 percent, ebay.com is second to amazon.com. Furthermore, the retail giant Walmart trails behind with an online visit share of roughly six percent. Amazon is used for various reasons by its customers. For example, the online marketplace is ranked as the leading platform for product research in the U.S., surpassing even search engines in popularity. Low shipping costs, fast deliveries, and affordable product prices are the main reasons for shopping on Amazon.

In March 2024, Amazon.com had approximately 2.2 billion combined web visits, up from 2.1 billion visits in February. In the fourth quarter of 2024, Amazon’s net income amounted to approximately 20 billion U.S. dollars. Online retail in the United States Online retail in the United States is constantly growing. In the third quarter of 2023, e-commerce sales accounted for 15.6 percent of retail sales in the United States. During that quarter, U.S. retail e-commerce sales amounted to over 284 billion U.S. dollars. Amazon is the leading online store in the country, in terms of e-commerce net sales. Amazon.com generated around 130 billion U.S. dollars in online sales in 2022. Walmart ranked as the second-biggest online store, with revenues of 52 billion U.S. dollars. The king of Black Friday In 2023, Amazon ranked as U.S. shoppers' favorite place to go shopping during Black Friday, even surpassing in-store purchasing. Nearly six out of ten consumers chose Amazon as the number one place to go find the best Black Friday deals. Similar findings can be observed in the United Kingdom (UK), where Amazon is also ranked as the preferred Black Friday destination.

Amazon.com's annual shipping costs showed a steady increase from 2011 to 2023. In the most recently reported fiscal year, Amazon's shipping costs amounted to 89.5 billion U.S. dollars, up from 83.5 billion U.S. dollars in the previous year. Revenue rise and fall
The increasing shipping costs can be explained by Amazon's rapid growth over the past decade. Although, the road to success has not always been smooth. The general trend from 2015 to 2021 shows that Amazon's net income significantly increased. However, its net income plunged to negative values in 2022, resulting in a net loss of approximately 2.7 billion U.S. dollars. The brand value of the e-commerce giant also took a hit the following year, mainly due to the current market recession and challenging times for tech companies. Nonetheless, its revenue continues to climb, reaching almost 170 billion U.S. dollars in the last quarter of 2023, demonstrating resiliency in times of market uncertainty. Herding the online flock In December 2023, amazon.com recorded a whopping 2.7 billion web visits. The website is most often accessed by direct search, but consumers also arrive via other sites. In fact, approximately 370 million users click to amazon.com from social media platforms. Among social sites, YouTube refers the most consumers to amazon.com. In December 2023, nearly 60 percent of all social media traffic referrals came from the popular video-sharing platform. Facebook was the second-highest source of referrals, followed by Twitter and Reddit. Thus, social media can be a useful tool for reaching potential customers.

In the fiscal year 2024, Alphabet's revenue was 348.16 billion U.S. dollars. Comparatively, in the fiscal year of 2023, hardware-focused Apple's 383.29 billion U.S. dollar revenue was almost double the amount of Microsoft's 211.92 billion U.S. dollars. Whereas all of these companies have different market strengths, there are also overlaps and thus, competition. Apple and Google are direct competitors in the mobile phone market with their iOS and Android systems.

In 2020, there will be 4.2 billion digital voice assistants being used in devices around the world. Forecasts suggest that by 2024, the number of digital voice assistants will reach 8.4 billion units – a number higher than the world’s population.

Virtual assistants

Virtual assistants, an increasingly commonplace feature of many consumer electronics devices, can respond to commands, provide users with information, and assist in the control of other connected electronics. There are over 110 million virtual assistant users in the United States alone, and the software is especially common in smartphones and smart speakers. As of 2019, Amazon’s Alexa was supported on around 60,000 different smart home devices around the world, providing an excellent example of just how popular the software has become.

“Smart” everything

Virtual assistants have become a key component of the smart device industry, being absolutely integral to the way that consumers interact with their devices. As the industry grows and its technology becomes more advanced, companies are increasingly searching for bigger and better uses of “smart” technology. Tech savvy consumers can now communicate with their connected homes and vehicles in much the same way that they can with their smartphones.