amazon.com is ranked #5 in US with 2.56B Traffic. Categories: Online Services. Learn more about website traffic, market share, and more!

In March 2024, Amazon.com had approximately 2.2 billion combined web visits, up from 2.1 billion visits in February. In the fourth quarter of 2024, Amazon’s net income amounted to approximately 20 billion U.S. dollars. Online retail in the United States Online retail in the United States is constantly growing. In the third quarter of 2023, e-commerce sales accounted for 15.6 percent of retail sales in the United States. During that quarter, U.S. retail e-commerce sales amounted to over 284 billion U.S. dollars. Amazon is the leading online store in the country, in terms of e-commerce net sales. Amazon.com generated around 130 billion U.S. dollars in online sales in 2022. Walmart ranked as the second-biggest online store, with revenues of 52 billion U.S. dollars. The king of Black Friday In 2023, Amazon ranked as U.S. shoppers' favorite place to go shopping during Black Friday, even surpassing in-store purchasing. Nearly six out of ten consumers chose Amazon as the number one place to go find the best Black Friday deals. Similar findings can be observed in the United Kingdom (UK), where Amazon is also ranked as the preferred Black Friday destination.

Traffic analytics, rankings, and competitive metrics for amazon.ae as of June 2025

Among the top 100 referring websites to Amazon in the United States, the majority of the traffic directed to Amazon came from news and media websites during Amazon Prime Days in 2019 and 2020. While directed traffic from both news and media websites and other sites stayed the same across the last two Amazon Prime Day events, share of traffic coming to Amazon from coupon and rebate websites saw an increase in October 2020 and reached to ** percent, marking an increase of **** percent from July 2019.

In the six months prior to March 2024, direct visits via desktop to amazon.com amounted to ***********. Organic search was also a relevant source of traffic as it generated nearly *********** visits over the same time period. Furthermore, social networks contributed with roughly ***** million visits.

Accounting for more than a ** percent of desktop visits to the Amazon.com website, the United States was the country with the highest traffic to the American online marketplace as of April 2024. Following the United States, with a large difference, was India with only just over *** percent.

amazon.com.mx is ranked #7 in MX with 126.6M Traffic. Categories: Retail, Online Services. Learn more about website traffic, market share, and more!

amazon.co.uk is ranked #5 in GB with 342.77M Traffic. Categories: Retail, Entertainment, Online Services. Learn more about website traffic, market share, and more!

Comprehensive analysis of Amazon's daily website traffic including visitor counts, traffic sources, mobile vs desktop usage, and seasonal patterns based on May 2025 data.

In December 2023, the global platform of Amazon Business registered more than ** percent of its social media referral traffic from YouTube. The B2B marketplace registered the second-largest source of referral traffic from LinkedIn, accounting for roughly ** percent.

amazon-adsystem.com is ranked #0 in IN with 15.15M Traffic. Categories: Online Services. Learn more about website traffic, market share, and more!

amazon.eg is ranked #17 in EG with 24.17M Traffic. Categories: . Learn more about website traffic, market share, and more!

In December 2023, Amazon.co.uk recorded ***** million visits, up from the previous months. The traffic peak was due to popular end of year sales events and holiday shopping. Browsers and buyers on Amazon during Black Week Amazon’s UK platform was the buzzing with users not just during Black Friday, but on Cyber Monday according to traffic figures from 2018. While there were more Amazon browsers on Cyber Monday, when it came to actual transactions , Black Friday bore better results with more transactions taking place this day. A lucrative market in the UK Amazon gets special attention from UK consumers on special shopping events such as Prime Day and Black Friday, but the UK has been a lucrative market since the online retailer started its operations there in 2002. In 2018, Amazon reported net sales of about ** billion US dollars in this market. This makes the UK Amazon’s second biggest European market after Germany.

amazon.com.tr is ranked #36 in TR with 42.95M Traffic. Categories: Retail, Online Services. Learn more about website traffic, market share, and more!

amazon.co.jp is ranked #4 in JP with 543.28M Traffic. Categories: Online Services. Learn more about website traffic, market share, and more!

amazon.de is ranked #3 in DE with 416.63M Traffic. Categories: Retail, Music, Online Services. Learn more about website traffic, market share, and more!

amazon.co.za is ranked #103 in ZA with 2.92M Traffic. Categories: . Learn more about website traffic, market share, and more!

amazon.in is ranked #7 in IN with 237.37M Traffic. Categories: Retail, Online Services. Learn more about website traffic, market share, and more!

aws.amazon.com is ranked #5 in US with 47.05M Traffic. Categories: . Learn more about website traffic, market share, and more!

YouTube has emerged as the dominant social media platform for driving traffic to Amazon.com, accounting for nearly ** percent of referrals to the e-commerce platform in December 2023. Facebook.com and Twitter.com followed, contributing about *** and **** percent of social media referrals respectively, while Reddit and WhatsApp rounded out the top five sources. Amazon's dominance Amazon's position as the leading online retailer in the United States is evident in its traffic and sales figures. In December 2023, Amazon still recorded an impressive ****billion combined visits. The company's financial performance remains strong, with a net income of approximately **** billion U.S. dollars in the second quarter of 2024, up from the previous quarters. Mobile presence Amazon's mobile presence continues to grow, with its shopping app downloads reaching a nine-year peak in August 2022 at approximately ** million. As of July 2024, the Amazon Shopping app reached over ** million downloads across iOS and Android platforms. That month, Amazon’s shopping app was the most popular app published by the e-commerce and tech giant.