Amazon is one of the most recognisable brands in the world, and the third largest by revenue. It was the fourth tech company to reach a $1 trillion market cap, and a market leader in e-commerce,...

According to forecasts, net sales of electrical products on Amazon are forecast at over *** billion U.S. dollars. With a compound annual growth rate of **** percent, this figure is expected to exceed *** billion dollars by 2026. Yet, the category expected to grow the strongest on the e-commerce platform is health and beauty.

Amazon Prime’s growth is what has been most impressive. They have managed to convert millions of customers into loyal subscribers at a very fast rate.

Introduction

Amazon Statistics: Amazon began as an online bookstore but has grown into the biggest online retailer worldwide, changing how people shop and do business online. Amazon now serves about 310 million customers globally and has more than 2 million active sellers on its site. In the 25 years since it was launched, Amazon has become the biggest online retailer in the world and a well-known name. Amazon is now another word for online shopping. It keeps growing by making new products, buying other companies, and offering different services to attract more customers.

Amazon aims to reach as many people as possible, and it’s doing a great job because there's something for everyone on its site. As online shopping becomes more popular, people turn to Amazon for almost everything, from everyday groceries to seasonal gifts. We shall shed more light on Amazon statistics through this article.

I roundup the latest Amazon Prime statistics which show just how big Amazon Prime has become and will continue to be.

Comprehensive dataset covering Amazon's 1.9 million active third-party sellers worldwide, including regional distribution, growth trends, and marketplace dynamics from 2000-2025.

Amazon's global platform 'amazon.com' was the most popular e-commerce and shopping website worldwide, accounting for more than ** percent of desktop visits to sites in this category in May 2022. Second place went to ebay.com, with **** percent. Amazon leads the way There is no denying the dominance of Amazon in the e-commerce industry. By 2027, Amazon's worldwide net sales are estimated to exceed ************ U.S. dollars. In 2022, amazon.com garnered over * billion monthly visitors, maintaining its spot as the most popular retail website worldwide. As of May 2022, the leading social media traffic referrers to amazon.com came from YouTube (** percent), Facebook (** percent), and WhatsApp (** percent). Online shopping As of April 2022, more purchases were made through online marketplaces globally than through any other digital channel. Over a third of people shopped via the internet by using marketplaces. Online marketplaces were also ranked worldwide as the e-commerce channel delivering the best customer experience in 2022. According to shoppers worldwide, the three most important changes that could make their digital shopping experience better were faster delivery (** percent), free returns (***** percent), and more convenient delivery (*** percent).

In 2024, Amazon Prime Day sales reached a massive $14.2 billion in comparison to $12.9 billion in 2023. This was a huge $1.3 billion increase.

Comprehensive dataset tracking Amazon's average order value trends, Prime Day statistics, cross-platform comparisons, and category-specific benchmarks from 2019 to 2025.

Generative AI is already employed at Amazon. In 2024, a bit more than one-third of Amazon’s sellers and brands created and optimized product listings with AI tools. Another 14 percent of them shifted from manual to AI-based production of marketing and social media content.

A work-in-progress situation

AI use at Amazon aligns with the general trend observed in the United States. In 2023, only one-third of B2C e-commerce companies fully implemented AI in their operations, while nearly half of them are still in the experimental phase. In comparison, B2B organizations were lagging, as the full implementation rate stood at 25 percent.

What holds companies back?

Implementing AI-based solutions is easier said than done, as companies face numerous challenges ranging from data security to significant business costs – the main factors retail CEOs mentioned in a survey from 2023. In the same survey, over four in ten managers and employees believed AI innovations were hindered by a lack of understanding and expertise in AI use.

Amazon made $40.2 billion from memberships and subscriptions in 2023.

Comprehensive dataset analyzing Amazon's daily package shipping volume, including methodology, seasonal variations, and growth trends from 2020-2025

The sparsity is obtained by , where and are the number of users and items, respcetively.

Comprehensive analysis of Amazon marketplace average order values across categories, customer types, and promotional periods. Includes Prime vs non-Prime comparisons and category-specific AOV ranges.

Comprehensive dataset analyzing Amazon Subscribe & Save adoption rates, customer usage patterns, and category-specific statistics based on CIRP and Jungle Scout research

These datasets contain 1.48 million question and answer pairs about products from Amazon.

Metadata includes

• question and answer text

• is the question binary (yes/no), and if so does it have a yes/no answer?

• timestamps

• product ID (to reference the review dataset)

Basic Statistics:

• Questions: 1.48 million

• Answers: 4,019,744

• Labeled yes/no questions: 309,419

• Number of unique products with questions: 191,185

In 2022, Amazon is expected to record an estimated ***** billion U.S. dollars in e-commerce sales. Of this value, first-party sales would account for 247.2 billion dollars and third-party sales for *** billion. Sales in both business models were forecast to continue growing in the coming years, though the 3P business model will do so at a much faster pace.

Amazon Prime’s global subscriber growth rate has accelerated over the last 5 years. Today Amazon currently has 200 million Amazon Prime members around the world.

Amazon not only boasts a hugely successful online retail platform but also a thriving digital marketplace which is seamlessly integrated with the main retail shopping experience. That being said, in the first quarter 2025, ** percent of paid units were sold by third-party sellers. 1P and 3P Amazon sellers There are many ways of selling on Amazon. Firstly there are first-party (1P) vendor sales, where vendors send their inventory to Amazon, who in turn control the pricing and include “ships from and sold by Amazon.com” on product listings. The benefits of 1P sales on Amazon are wholesale purchases from Amazon, priority selling and brand trust through Amazon’s credibility as a seller. Amazon also permits third-party (3P) sales on its marketplace. Both individuals and professional sellers can sell on Amazon Marketplace. When it comes to order fulfillment, possible options are Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). Items are displayed as “sold by MERCHANT and Fulfilled by Amazon / Fulfilled by MERCHANT”. 3P sales are a popular strategy for sellers to make up for certain 1P sales disadvantages, namely improved margins through better pricing control, more favorable payment terms and less reliance on the relationship with Amazon. Amazon seller revenues This magic formula has ultimately cashed in for Amazon, which has seen its net revenues multiply in recent years. In 2023, the e-commerce giant generated approximately *** billion dollars in third-party seller services, an increase of about ** billion dollars from the previous year. While these figures are the product of orders throughout the year, a significant chunk is attributable to special offer and discount days. According to a survey, Black Friday is the shopping event driving the largest sales increase for Amazon sellers, followed by two of the company's own events, Prime Day and Amazon Summer Sale. In the context of the coronavirus pandemic, Amazon Prime Day played a particularly decisive role for small and medium-sized businesses around the world, many of which had to turn to online sales overnight in order to survive.

According to the latest Amazon Prime statistics, about 81% of US internet users aged 18 to 34 have a paid Amazon Prime membership.