In 2025, Amazon Prime Day sales were estimated to have reached nearly ** billion U.S. dollars in the United States, as the latest edition of the sale event lasted **** days instead of ***. Originally launched in July 2015 as an anniversary celebration of Amazon's founding, the annual event has become one of the biggest online shopping days worldwide. While in 2020 Prime Day was moved to October due to the coronavirus pandemic, in 2021 the celebration was held in the month of June. On both occasions the event lasted ** consecutive hours.

On average, most Prime subscribers placed *** to four orders per month on Amazon, according to a 2022 survey carried out in the United States. Another significant group of U.S. subscribers (** percent) made **** to *** monthly orders. Lastly, nearly *** percent of Prime users did not order more than **** a month through the popular marketplace.

In the United States, ** percent of online orders made during Amazon Prime Day 2025 were worth up to ** U.S. dollars, on average. In that edition of the popular online sale event, ** percent of U.S. orders were worth up to *** euros.

In 2024, Amazon Prime Day sales reached a massive $14.2 billion in comparison to $12.9 billion in 2023. This was a huge $1.3 billion increase.

In 2025, more U.S. shoppers purchased discounted products with Buy Now, Pay Later (BNPL) options during Amazon Prime Days. Data regarding the 2025 edition of the sale event indicated that BNPL orders had a value of nearly *** billion U.S. dollars.

This graph shows the results of a survey conducted by YouGov Italia regarding the Amazon Prime Day 2019. According to the results, the majority of Italians who took advantage of the e-commerce giant shopping days bought products for the house/kitchen (30 percent) and electronic accessories (20 percent).

Data on the 2023 edition of the Amazon Prime Day shopping event showed that the first shopping day usually registered the most outstanding performance. Compared to the average sales of previous week, Prime sales increased by *** percent on July 11st in Germany, while they grew by only *** percent on the following day. Although with lower values, other countries showed the same trend.

The online revenue of amazon.ae amounted to US$769.8m in 2024. Discover eCommerce insights, including sales development, shopping cart size, and many more.

Amazon not only boasts a hugely successful online retail platform but also a thriving digital marketplace which is seamlessly integrated with the main retail shopping experience. That being said, in the first quarter 2025, ** percent of paid units were sold by third-party sellers. 1P and 3P Amazon sellers There are many ways of selling on Amazon. Firstly there are first-party (1P) vendor sales, where vendors send their inventory to Amazon, who in turn control the pricing and include “ships from and sold by Amazon.com” on product listings. The benefits of 1P sales on Amazon are wholesale purchases from Amazon, priority selling and brand trust through Amazon’s credibility as a seller. Amazon also permits third-party (3P) sales on its marketplace. Both individuals and professional sellers can sell on Amazon Marketplace. When it comes to order fulfillment, possible options are Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). Items are displayed as “sold by MERCHANT and Fulfilled by Amazon / Fulfilled by MERCHANT”. 3P sales are a popular strategy for sellers to make up for certain 1P sales disadvantages, namely improved margins through better pricing control, more favorable payment terms and less reliance on the relationship with Amazon. Amazon seller revenues This magic formula has ultimately cashed in for Amazon, which has seen its net revenues multiply in recent years. In 2023, the e-commerce giant generated approximately *** billion dollars in third-party seller services, an increase of about ** billion dollars from the previous year. While these figures are the product of orders throughout the year, a significant chunk is attributable to special offer and discount days. According to a survey, Black Friday is the shopping event driving the largest sales increase for Amazon sellers, followed by two of the company's own events, Prime Day and Amazon Summer Sale. In the context of the coronavirus pandemic, Amazon Prime Day played a particularly decisive role for small and medium-sized businesses around the world, many of which had to turn to online sales overnight in order to survive.

E-tailers (online retailers) continue encroaching on the competitive advantages once solely offered by high-street counterparts through virtual and augmented reality and chat assistants. E-tailers are making it easier for financially constrained consumers to shop online by partnering with buy now, pay later platforms like Klarna and Split Pay. Delivery options are increasingly customisable, with same-day, chosen-day or locker delivery options rising in popularity because of their convenience. Soaring numbers of sales start on social media applications like Instagram and TikTok, encouraging e-tailers to boost investment in their marketing departments to drive interactions and raise their online presence. Innovation in the industry is high, with retailers constantly finding new areas to add value to their customers, like subscription-style services for certain everyday products. In 2025, the CSO reported that the proportion of retail sales made online is only marginally above pre-pandemic levels, showing a reluctance of shoppers to turn purely to e-commerce. The cost-of-living crisis has dampened revenue growth, with shopper tightening their pursestrings and limiting discretionary purchases. Over the five years through 2025, e-commerce revenue is forecast to grow at a compound annual rate of 0.9% to €3 billion, including growth of 1.8% in 2025. The launch of Amazon.ie, Amazon’s dedicated Irish platform, is expected to drive industry revenue growth in 2025. The new site will provide Irish customers with faster delivery options, including more one-day shipping and eliminate customs charges on many products, likely resulting in lower overall prices.

The expansion of the 5G network will increase the level of retail sales made online. Shifting consumer attitudes towards sustainability and ethical consumption will require companies to change how they use plastic and deal with waste, increasing operating costs and constraining growth in the average profit margin. Demand for local businesses will rise; providing value-added services will help companies stand out in an increasingly competitive market. E-commerce revenue is projected to grow at a compound annual rate of 2.5% to €3.4 billion over the five years through 2030.

In 2023, Amazon Prime Day sales increased by approximately *** percent compared to the previous year. Total Prime Day sales in 2023 amounted to **** billion U.S. dollars in the most recent iteration of the shopping event. Prime Day was created in 2015 to celebrate Amazon's 20th birthday, and shoppers need to be members of Amazon Prime to take advantage of the sales.

The US courier, express, and parcel (CEP) industry is a dynamic and rapidly expanding market, exhibiting a robust Compound Annual Growth Rate (CAGR) exceeding 4.00%. Driven by the explosive growth of e-commerce, particularly B2C shipments, the industry is experiencing significant volume increases. This surge in demand is further fueled by the expanding need for faster delivery options, particularly express services, and the increasing reliance on efficient logistics solutions by various sectors including healthcare, manufacturing, and financial services. The market segmentation reveals a dominance of B2C transactions, with a healthy contribution from B2B segments as well. While road transport remains the most prevalent mode, air freight plays a crucial role in express deliveries, enabling faster transit times and meeting urgent delivery needs. Light and medium-weight shipments currently constitute a larger portion of the market volume, although heavy-weight shipments are experiencing growth due to increased e-commerce sales of larger or heavier items. However, the industry also faces challenges. Rising fuel costs, fluctuating labor markets, and the need for continuous investment in advanced technology and infrastructure represent significant restraints. Meeting evolving customer expectations for transparency, traceability, and sustainable delivery practices requires ongoing adaptation and innovation within the industry. Competitive pressures amongst major players like FedEx, UPS, USPS, and Amazon, alongside regional and niche players, further shape the market landscape. To maintain growth trajectories, CEP companies are focusing on strategic partnerships, expanding their delivery networks, and investing in technological advancements such as automation and artificial intelligence to improve efficiency and optimize delivery routes. The ongoing evolution of last-mile delivery solutions remains a key area of focus as companies strive to reduce costs and improve delivery speeds in densely populated areas. The continued growth of e-commerce globally and within the US is projected to significantly boost the CEP market throughout the forecast period. This necessitates a proactive approach by industry players to navigate the complexities of this dynamic market and capitalize on emerging opportunities. Recent developments include: December 2023: Amazon has delivered 1 billion packages from Same-Day sites in the United States. The same-day delivery facilities are designed for quick deliveries, fulfillment, and sorting all from one site making delivering customer packages even faster.December 2023: Amazon has launched 2nd same-day delivery facility in Massachusetts for certain towns and cities in Central Massachusetts. It is a 200,000-square-foot, custom-built site launched in Westborough. It was a part of its plan to expand its same-day delivery services in Massachusetts.July 2023: With the USD 9.6 million investment, DHL Express acquired a location closer to the commercial core in downtown Denver. The new DHL Service Point includes nearly 56,000 sq. ft of combined warehouse and office space, along with 60 positions for vehicles to load and unload shipments around its conveyable sorting system.. Key drivers for this market are: Increasing consumption of canned and frozen food, Growth urbanization and increased adoption of healthy lifestyle. Potential restraints include: Limited self-life of frozen food, Growing awareness regarding the consumption of fresh vegetables and fruits. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

Apparel and accessories was the e-commerce category with the highest share in total retail sales in the United States as of February 2023. 18.3 percent of all retail sales in the fashion segment were generated online. The category with the second-highest percentage of retail sales in the U.S. was furniture, at 15.7 percent. At the other end of the spectrum, office equipment and supplies had the lowest share of retail sales, below two percent.

The continuous rise of e-commerce

Online shopping is on the rise in the United States. The share of all retail sales in the U.S. stemming from online shopping has increased from 4.2 percent in the first quarter of 2010 to a record-breaking 15.6 percent in the third quarter of 2023. Consequently, the sales of retail e-commerce have surged from 39 million U.S. dollars in the first quarter of 2010 to more than 280 billion U.S. dollars in the third quarter of 2023. This boom is forecast to continue over the next few years, with the estimated revenue from online sales, including digital services, reaching 1.72 trillion U.S. dollars by 2027.

The king of e-commerce

In the United States, the number of online shoppers continues to grow. In 2023, there were more than a quarter of a million online shoppers, and the number is forecast to reach over 300 million by 2028. The most popular online shopping destination in the U.S., Amazon, sees a surge of shoppers during certain shopping occasions, which feature appealing bargains that encourage extravagant spending. In 2023, the biggest increase in sales occurred on Black Friday, with an increase of nearly 35 percent. Amazon's deal event for Prime members, Prime Day, saw 17 percent more sales. As for Cyber Monday, sales went up by 13 percent.

In this paper, we quantify the implications of this improved delivery convenience for consumers’ online shopping behavior and offline store visits. We exploit the staggered roll-out of Amazon’s network to quantify the impact of local network proximity and same-day availability on two measures of demand: online transactions from Amazon, which we obtain from the comScore Web Behavior database, and offline retailer foot traffic from SafeGraph.

Amazon Prime Day sales have been rising gradually year after year. In 2023, sales during the event reached a new record high, amounting to **** billion U.S. dollars, most of which came from the United States. Amazon Prime Day Amazon Prime Day launched in 2015 as a celebration of the 20th anniversary of Amazon's founding. The event quickly became the online retailer's biggest shopping day of the year, making it the summer counterpart to Black Friday. Since July 2019, the shopping event runs for 48 hours, continuing an upward trend from the ** hours when first introduced. Shoppers must be Amazon Prime members to take advantage of the sales. In 2020, there were approximately *** million Amazon Prime members worldwide. What is mainly purchased? According to a survey conducted in the United States, the most popular purchases on Amazon Prime Day in 2021 were items included in exclusive Prime Day offers, followed by products that users are accustomed to buying on this platform. In addition, some took advantage of the celebration to buy in advance their holiday gifts. Among the top-selling categories at that year's event were health and beauty products, as well as electronics, each purchased by more than ********* of Prime buyers.

Some ** percent of U.S. Amazon Prime buyers bought apparel and shoes in occasion of the Amazon Prime Day in July 2024. During the survey period, it was found that ** percent of responding Prime Day purchasers in the United States had purchased home goods during the sales event.

In the United States, ** percent of consumers were more likely to increase their total order on Amazon in case of same-day delivery through Amazon Prime. A survey from 2020 showed that the one-day delivery service had somehow a lower impact on purchase decisions Indeed, only ** percent of respondents would have done the same in the case of one-day delivery.

With 438 billion U.S. dollars in net sales, the United States were Amazon’s biggest market in 2024. Germany was ranked second with 41 billion U.S. dollars, ahead of the UK with 37.9 billion U.S. dollars. Biggest internet company Founded in 1994, Amazon has grown into one of the biggest e-commerce marketplaces and cloud computing platforms worldwide. In 2020, Amazon was ranked first in terms of company revenue among global publicly traded internet companies. With an annual revenue of approximately 386 billion U.S. dollars, the e-retailer ranked far ahead of closest competitors Google (181.7 billion U.S. dollars) and Alibaba (109.5 billion U.S. dollars). Amazon shopping Amazon is the leading e-retailer in the United States. In September 2021, 65 percent of Amazon customers in the United States held a membership with the company’s subscription service Amazon Prime, benefitting from free 2-day shipping, music and video streaming and exclusive offers and deals. Amazon Prime members are very engaged shoppers: a June 2021 survey found that over four in ten of them were likely to shop not just during Prime days, but also during other retail events, with 56 percent of them showing interest for Cyber Monday.

A survey from 2020 investigated the impact of Amazon Prime delivery services on shopping habits of the Generation Z. In the United States, ** percent of Gen Z consumers were more likely to increase their total order in case of same-day delivery, while one-day delivery had somehow a lower impact on purchase decisions Indeed, only ** percent of respondents would have done the same in the case of one-day delivery.

During the first quarter 2025, Amazon generated total net sales of nearly *** billion U.S. dollars, surpassing the *** billion U.S. dollars in the same quarter of 2024. From books to billions Launched in 1995 in the United States as an online bookshop, Amazon has since grown into an international e-commerce giant. In April 2023 worldwide visits to amazon.com amounted to over *** billion considering both desktop and mobile traffic. Prime time in the U.S. Although a global company, Amazon truly thrives in the United States where the company is the leading e-commerce platform by sales value. In the North American country, the number of subscribers using Amazon Prime services has been growing steadily over the last several years and is forecast to reach new heights in 2024.