From 2004 to 2024, the net revenue of Amazon e-commerce and service sales has increased tremendously. In the fiscal year ending December 31, the multinational e-commerce company's net revenue was almost 638 billion U.S. dollars, up from 575 billion U.S. dollars in 2023.Amazon.com, a U.S. e-commerce company originally founded in 1994, is the world’s largest online retailer of books, clothing, electronics, music, and many more goods. As of 2024, the company generates the majority of it's net revenues through online retail product sales, followed by third-party retail seller services, cloud computing services, and retail subscription services including Amazon Prime. From seller to digital environment Through Amazon, consumers are able to purchase goods at a rather discounted price from both small and large companies as well as from other users. Both new and used goods are sold on the website. Due to the wide variety of goods available at prices which often undercut local brick-and-mortar retail offerings, Amazon has dominated the retailer market. As of 2024, Amazon’s brand worth amounts to over 185 billion U.S. dollars, topping the likes of companies such as Walmart, Ikea, as well as digital competitors Alibaba and eBay. One of Amazon's first forays into the world of hardware was its e-reader Kindle, one of the most popular e-book readers worldwide. More recently, Amazon has also released several series of own-branded products and a voice-controlled virtual assistant, Alexa. Headquartered in North America Due to its location, Amazon offers more services in North America than worldwide. As a result, the majority of the company’s net revenue in 2023 was actually earned in the United States, Canada, and Mexico. In 2023, approximately 353 billion U.S. dollars was earned in North America compared to only roughly 131 billion U.S. dollars internationally.

In 2024, Amazon's total consolidated net sales revenue amounted to 638 billion U.S. dollars, 143 billion U.S. dollars of which were generated through international revenue channels. North America was the biggest operations segment, accumulating nearly 388 billion U.S. dollars in net sales during the year. Sales activities Amazon appeals because it sells a wide range of products. Its departments include beauty, clothing, electronics, games and even wine, along with digital products and subscription services. In 2022, Amazon's largest revenue segment was online retail product sales with roughly 220 billion U.S. dollars in global net sales. Retail third-party seller services ranked second with nearly 118 billion U.S. dollars in sales. A weak spot Faster and more efficient delivery services come with a price. Data from the company's financial reports showed that Amazon's worldwide shipping costs amounted to a staggering 83.5 billion U.S. dollars, up from 76.7 billion U.S. dollars in 2021. Amazon's annual fulfillment expenses have also risen steadily, from 75.1 billion U.S. dollars in 2021 to over 84 billion U.S. dollars in 2022.

Amazon UK Services Ltd generated over 6.6 billion British pounds in turnover in 2022. The United Kingdom based company is responsible for the operation of the e-commerce giant’s distribution centers in the country. It increased its turnover in each year between 2009 and 2022, with figures for the latter year being over 50 times the amount seen in 2009. In 2023, Amazon was the most valuable brand worldwide.

Employment in the UK

Amazon was employer to over 60,000 people working in the United Kingdom in 2022. The e-commerce giant operates a variety of distribution centers – or so-called “fulfillment centers” – across Europe. The greatest number of such facilities were found in the UK and Germany.

Amazon’s financial performance

The revenue growth trend noted by Amazon’s UK operations reflected the company’s overall increase in net revenues. Ten years after its foundation in 1994, Amazon already made 6.92 billion U.S. dollars in net revenues, however figures ballooned further in the following years and reached nearly 514 billion U.S. dollars in 2022.

During the fourth quarter 2024, Amazon generated total net sales of nearly 188 billion U.S. dollars, surpassing the 170 billion U.S. dollars in the same quarter of 2023. From books to billions Launched in 1995 in the United States as an online bookshop, Amazon has since grown into an international e-commerce giant. In April 2023 worldwide visits to amazon.com amounted to over two billion considering both desktop and mobile traffic. Prime time in the U.S. Although a global company, Amazon truly thrives in the United States where the company is the leading e-commerce platform by sales value. In the North American country, the number of subscribers using Amazon Prime services has been growing steadily over the last several years and is forecast to reach new heights in 2024.

Amazon made $35.22 billion from memberships and subscriptions in 2022.

The combined number of full- and part-time employees at Amazon.com has increased significantly since the beginning of the COVID-19 pandemic. However, after peaking at 1.62 million in the first quarter of 2022, Amazon's workforce saw a sharp decline. In the fourth quarter of 2024, the U.S. e-commerce multinational headquartered in Seattle, Washington, had 1,556,000 full- and part-time employees. Amazon’s financial dance Amazon’s sharp decline in its workforce is mirrored in the annual net income incurred by the company. In 2022, amazon.com reported a net loss of around 2.7 billion U.S. dollars. However, this is not seen in the company's net sales revenue, which has generally continued to increase over the years, with North America accounting for the largest share. In the final quarter of 2023, amazon.com recorded its highest revenue ever, generating a total of 169 billion U.S. dollars. Amazon's labor dwindles When taking a closer look at the number of workers that amazon.com has employed over the past decade, it is evident that there has been a noticeable decline in recent years. From 2021 to 2023, there was a decrease of over 83,000 employees working for the online marketplace. Even with this decrease in employee count, Amazon still ranks second only to Walmart when comparing leading global companies by the number of employees. To further illustrate, Walmart employed a workforce of 2.1 million individuals in 2023, while Amazon employed 1.5 million.

In 2023, Amazon EU S.à r.l. had a revenue of over 53 billion euros, down from the previous year. Amazon's European division is headquartered and registered in Luxembourg, since June 8, 2004, with registered branches in France, Germany, Italy, Spain and the United Kingdom. Amazon started out as an online store in these countries, but currently also feature Amazon Prime.

How big is e-commerce in Europe?

The United Kingdom, Germany, and France were the three European countries with the highest e-commerce penetration in 2022. British consumers also had the highest annual e-commerce expenditure per capita at slightly over 1,000 euros, doubling the online spending of Polish online consumers.

European consumers and cross-border e-commerce

After the UK, online shoppers from Germany generated the second-highest cross-border e-commerce revenue, with over 26 billion euros in 2020. In the considered year, the value of revenue from cross-border e-commerce neared 150 billion euros in the leading 16 European markets, while further projections estimate that this figure could grow to 220 billion euros by 2022.

The online revenue of amazon.ae amounted to US$750.7m in 2024. Discover eCommerce insights, including sales development, shopping cart size, and many more.

In 2023, Amazon Web Services (AWS) generated 90.8 billion US dollars with its cloud services. From 2013 until today, the annual revenue of AWS cloud computing and hosting solutions continually increased.

Amazon - additional information Amazon.com went online in 1995, initially as a book store, and achieved almost immediate success. In 1998 the store expanded to include a music and video store and different other products, such as apparel and consumer electronics in the following years. The company is the undisputed leader of the e-retail market in the United States, ranking ahead of walmart.com and apple.com in terms of revenue.

Amazon Web Services In 2006, AWS launched as a cloud computing platform to provide online services. Amazon Elastic Compute Cloud and Amazon S3, which provide large virtual computing capacity, are the most well-known of these services. The company has dozens of locations in 25 different regions across the world and is continually expanding its global infrastructure to ensure low latency through proximity to the user.

From these data centers, Amazon is offering more than 200 fully featured services to its global customer base. Video streaming service Netflix is one of AWS’s largest customers, using Amazon’s services to store their content on servers throughout the world. Among its more than one million active users, AWS also lists other well-known organizations from various industries, such as Disney, the UK Ministry of Justice, Kellog’s, Guardian News and Media, and the European Space Agency.

In 2023, advertising revenue generated by Amazon with its retail media business in Germany stood at 2.92 billion U.S. dollars. A year earlier, it amounted to 2.42 billion dollars, which constitutes an annual growth of roughly 21 percent. Amazon owns the largest retail media network in Europe.

In 2022, Amazon reported 37.74 billion U.S. dollars revenue generated through advertising sales. A year earlier, the figure was roughly seven billion lower. This figure is expected to further grow to reach 70.8 billion U.S. dollars by 2027. The online retailer is responsible for roughly six percent of the global ad revenue.

In 2024, Amazon's net revenue from subscription services segment amounted to 44.37 billion U.S. dollars. Subscription services include Amazon Prime, for which Amazon reported 200 million paying members worldwide at the end of 2020. The AWS category generated 107.56 billion U.S. dollars in annual sales. During the most recently reported fiscal year, the company’s net revenue amounted to 638 billion U.S. dollars. Amazon revenue segments Amazon is one of the biggest online companies worldwide. In 2019, the company’s revenue increased by 21 percent, compared to Google’s revenue growth during the same fiscal period, which was just 18 percent. The majority of Amazon’s net sales are generated through its North American business segment, which accounted for 236.3 billion U.S. dollars in 2020. The United States are the company’s leading market, followed by Germany and the United Kingdom. Business segment: Amazon Web Services Amazon Web Services, commonly referred to as AWS, is one of the strongest-growing business segments of Amazon. AWS is a cloud computing service that provides individuals, companies and governments with a wide range of computing, networking, storage, database, analytics and application services, among many others. As of the third quarter of 2020, AWS accounted for approximately 32 percent of the global cloud infrastructure services vendor market.

Amazon Development Center's turnover in Romania increased from 7.79 million euros in 2014 to 142.02 million euros in 2023. Even though the revenue increased, the company suffered a staggering 10.6 million euro net loss in 2023, continuing the negative trend started in 2022.

In 2023, Amazon.com.mx generated an estimated 104 million U.S. dollars in digital retail media advertising revenue, up from 96 million dollars a year earlier. That represents an annual increase of 8.5 percent. Mercado Libre, Amazon.com.br, Magazine Luiza, and Amazon.com.mx were among Latin America's leading e-commerce platforms by digital retail media ad revenue in 2023.

For the first time in almost a decade, online retail platform Amazon reported a net loss of 2.7 billion U.S. dollars in 2022. After that, in the fiscal year ending December 31st 2024, the net income amounted to 59.2 billion U.S. dollars. Amazon Web Services Amazon does not rely on retailing alone to generate profits. Its cloud business, AWS, is the one segment raking in steady profits with a 24.6 billion U.S. dollar operating income in the most recently reported year. The annual revenue of the business segment came to 90.3 billion U.S. dollars in 2023. As of the fourth quarter 2023, Amazon Web Services accounted for 31 percent of the global cloud infrastructure service market. Amazon’s other businessesDue to the company’s financial resources, Amazon has the capability to invest in new products and markets, such as online and offline grocery sales. In June 2017, Amazon purchased grocery retailer Whole Foods Market for 13.7 billion U.S. dollars, the company’s most expensive acquisition by far. This acquisition was primarily a move to expand the company's online grocery business, one of the fastest growing online shopping trends in the United States.

With 438 billion U.S. dollars in net sales, the United States were Amazon’s biggest market in 2024. Germany was ranked second with 41 billion U.S. dollars, ahead of the UK with 37.9 billion U.S. dollars. Biggest internet company Founded in 1994, Amazon has grown into one of the biggest e-commerce marketplaces and cloud computing platforms worldwide. In 2020, Amazon was ranked first in terms of company revenue among global publicly traded internet companies. With an annual revenue of approximately 386 billion U.S. dollars, the e-retailer ranked far ahead of closest competitors Google (181.7 billion U.S. dollars) and Alibaba (109.5 billion U.S. dollars). Amazon shopping Amazon is the leading e-retailer in the United States. In September 2021, 65 percent of Amazon customers in the United States held a membership with the company’s subscription service Amazon Prime, benefitting from free 2-day shipping, music and video streaming and exclusive offers and deals. Amazon Prime members are very engaged shoppers: a June 2021 survey found that over four in ten of them were likely to shop not just during Prime days, but also during other retail events, with 56 percent of them showing interest for Cyber Monday.

In financial year 2022, Amazon Marketplace reported the highest revenue of 214.62 billion Indian rupees. This was an increase compared to the previous year. Amazon Internet reported a revenue of over 89 billion Indian rupees in during the same year.

In 2023, Amazon.com.mx accounted for approximately 8.09 percent of Latin America's digital retail media advertising revenues, down from 8.43 percent a year earlier. Latin America's fastest-growing online retail media networks (RMNs) in 2023 included Mercado Libre and Cencosud (Paris.cl).

In 2023, Magazine Luiza – also known as Magalu, a retail chain headquartered in Franca, Brazil – generated an estimated 111 million U.S. dollars in digital retail media advertising revenue, up from little more than 94 million dollars a year earlier. That represents an annual increase of 16 percent. Mercado Libre, Amazon.com.br, Magalu, and Amazon.com.mx were among Latin America's leading e-commerce platforms by digital retail media ad revenue in 2023.

Between 2022 and 2023, Amazon Italia Transport Srl doubled its net revenue in Italy. The last-mile logistics business earned 34.5 million euros, up from 16.23 million euros in 2022. Amazon City Logistica was the smallest business, generating net revenue worth 840,000 euros in 2023.