Amazon enjoyed staggering sales growth in United Kingdom over the past decade, taking net sales from roughly four billion to almost 33.6 billion U.S. dollars in 2023. That makes the UK the retail behemoth’s second biggest European market, sitting behind Germany where the company reported total net sales of about 37.6 billion U.S. dollars in 2023.

Amazon’s other UK presence Amazon runs 20 distribution services in the UK, where Amazon has its largest European logistics and fulfillment presence. Operating under the “Amazon UK Services” name, the retailer generated over two billion British pounds in 2018. This represented over 200 percent turnover growth since 2015.

Consumers have no problem shopping with Amazon

In proportion to the pace Amazon’s retail empire is expanding, worries are voiced within the industry about the monopoly held by the retailer, not to mention the privacy concerns revolving around Amazon’s own brand smart devices. Yet shoppers seem unfazed, as convenience and variety offered by the retailer convert more and more people into being Amazon shoppers. A recent survey conducted with UK shoppers found out that only a small share of consumers felt guilty about or actively chose not shopping with Amazon. In comparison, nearly one quarter of those surveyed said they “loved” shopping with Amazon.

The online revenue of amazon.co.uk amounted to US$18,456.9m in 2024. Discover eCommerce insights, including sales development, shopping cart size, and many more.

In 2021, Amazon Logistics generated some 3.1 billion U.S. dollars from parcel deliveries in the United Kingdom, a 29 percent increase compared to the year 2020. In 2020, Amazon Logistics experienced an increase of 60 percent in its revenue from the previous year, and had a 15 percent share in the UK parcel market.

From 2004 to 2024, the net revenue of Amazon e-commerce and service sales has increased tremendously. In the fiscal year ending December 31, the multinational e-commerce company's net revenue was almost 638 billion U.S. dollars, up from 575 billion U.S. dollars in 2023.Amazon.com, a U.S. e-commerce company originally founded in 1994, is the world’s largest online retailer of books, clothing, electronics, music, and many more goods. As of 2024, the company generates the majority of it's net revenues through online retail product sales, followed by third-party retail seller services, cloud computing services, and retail subscription services including Amazon Prime. From seller to digital environment Through Amazon, consumers are able to purchase goods at a rather discounted price from both small and large companies as well as from other users. Both new and used goods are sold on the website. Due to the wide variety of goods available at prices which often undercut local brick-and-mortar retail offerings, Amazon has dominated the retailer market. As of 2024, Amazon’s brand worth amounts to over 185 billion U.S. dollars, topping the likes of companies such as Walmart, Ikea, as well as digital competitors Alibaba and eBay. One of Amazon's first forays into the world of hardware was its e-reader Kindle, one of the most popular e-book readers worldwide. More recently, Amazon has also released several series of own-branded products and a voice-controlled virtual assistant, Alexa. Headquartered in North America Due to its location, Amazon offers more services in North America than worldwide. As a result, the majority of the company’s net revenue in 2023 was actually earned in the United States, Canada, and Mexico. In 2023, approximately 353 billion U.S. dollars was earned in North America compared to only roughly 131 billion U.S. dollars internationally.

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In 2023, Amazon EU S.à r.l. had a revenue of over 53 billion euros, down from the previous year. Amazon's European division is headquartered and registered in Luxembourg, since June 8, 2004, with registered branches in France, Germany, Italy, Spain and the United Kingdom. Amazon started out as an online store in these countries, but currently also feature Amazon Prime.

How big is e-commerce in Europe?

The United Kingdom, Germany, and France were the three European countries with the highest e-commerce penetration in 2022. British consumers also had the highest annual e-commerce expenditure per capita at slightly over 1,000 euros, doubling the online spending of Polish online consumers.

European consumers and cross-border e-commerce

After the UK, online shoppers from Germany generated the second-highest cross-border e-commerce revenue, with over 26 billion euros in 2020. In the considered year, the value of revenue from cross-border e-commerce neared 150 billion euros in the leading 16 European markets, while further projections estimate that this figure could grow to 220 billion euros by 2022.

During the 2023 edition of Amazon Prime Day, online shoppers spent over 1.15 billion British pounds in the United Kingdom, up from the previous year. Similarly to 2022, Prime members preferred to shop on the first day of the same event.

The Toys eCommerce market in the UK is predicted to reach US$2,833.2m revenue by 2025. The top online retailers in the market are amazon.co.uk, argos.co.uk and asda.com.

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The Sports Equipment eCommerce market in the UK is predicted to reach US$2,917.5m revenue by 2025. The top online retailers in the market are amazon.co.uk, argos.co.uk and sportsdirect.com.

Sportsdirect.com is leading the Sports & Outdoor e-commerce market in the UK, with e-commerce net sales of US$716 million in 2021 generated in the UK, followed by nike.com with US$581 million. Third place is taken by argos.co.uk with a revenue of US$519 million. Amazon.co.uk is the fourth biggest Sports & Outdoor online store in the UK with net sales of US$427 million in 2021. For an extended ranking, please visit ecommerceDB.com.

The Health Care eCommerce market in the UK is predicted to reach US$3,771.8m revenue by 2025. The top online retailers in the market are amazon.co.uk, pharmacy2u.co.uk and tesco.com.

In the fourth quarter of 2024, boots.com was the leading beauty website in the United Kingdom (UK). Its share of voice reached roughly 7.28 percent, followed by amazon.co.uk and superdrug.com, with a 2.64 and 3.0 percent share of voice, respectively. The world’s number-one beauty destination Amazon is the most popular beauty website both in the United Kingdom and internationally. In 2022, nearly a fifth of global shoppers purchased beauty products on the platform. Make-up and hair care products are the most purchased beauty and personal care products on the marketplace. Around a quarter of all best-selling articles are in these two product categories. On the marketplace, third-party (3P) beauty sales outdo those of first-party (1P) ones. However, in 2022, 1P sales grew by 23 percent, compared to 14 percent for 3P sales. Amazon Prime Day sees strong sales for beauty items In 2022, around half of shoppers from the United Kingdom (UK) considered purchasing skincare, make-up, and hair care products from Amazon. That year, make-up and skincare were the second-most popular product category on Amazon Prime Day. About a quarter of UK shoppers considered buying beauty products on Amazon Prime Day.

Nike.com was leading the footwear e-commerce market in the UK, with e-commerce net sales of US$352.2 million in 2023 generated in the UK, followed by next.co.uk with US$269.85 million. Third place is taken by amazon.co.uk with a revenue of US$241.7 million. For an extended ranking, please visit ecommerceDB.com.

Sainsburys.co.uk is leading the Fashion e-commerce market in the UK, with e-commerce net sales of over two billion U.S. dollars in 2024 generated in the UK, followed by shein.co.uk with 1.48 billion U.S. dollars. Third place is taken by amazon.com with a revenue of 1.45 billion U.S. dollars. For an extended ranking, please visit ecommerceDB.com.

The revenue in the e-commerce market in the United Kingdom was forecast to continuously increase between 2024 and 2029 by in total 59.1 billion U.S. dollars (+45.56 percent). After the sixth consecutive increasing year, the indicator is estimated to reach 188.84 billion U.S. dollars and therefore a new peak in 2029. Find further information concerning the number of users in the e-commerce market in Germany and the revenue in the e-commerce market in Lithuania. The Statista Market Insights cover a broad range of additional markets.

In 2023, advertising revenue generated by Amazon with its retail media business in Europe stood at 3.6 billion U.S. dollars. A year earlier, it amounted to 3.42 billion dollars, which constitutes an annual growth of roughly five percent. Amazon owns the largest retail media network in Europe.

According to estimates, Amazon will strengthen its leading position in the UK e-commerce market over the next few years. With a compound annual growth rate (CAGR) of nearly 14 percent between 2021 and 2026, sales by the e-commerce giant were forecast to rise from over 43 billion to almost 83 billion British pounds. Although AliExpress will continue to represent a smaller percentage of chain e-commerce sales in the European country, it was forecast to stand out for its growth during the same period.

In 2023, Amazon Web Services (AWS) generated 90.8 billion US dollars with its cloud services. From 2013 until today, the annual revenue of AWS cloud computing and hosting solutions continually increased.

Amazon - additional information Amazon.com went online in 1995, initially as a book store, and achieved almost immediate success. In 1998 the store expanded to include a music and video store and different other products, such as apparel and consumer electronics in the following years. The company is the undisputed leader of the e-retail market in the United States, ranking ahead of walmart.com and apple.com in terms of revenue.

Amazon Web Services In 2006, AWS launched as a cloud computing platform to provide online services. Amazon Elastic Compute Cloud and Amazon S3, which provide large virtual computing capacity, are the most well-known of these services. The company has dozens of locations in 25 different regions across the world and is continually expanding its global infrastructure to ensure low latency through proximity to the user.

From these data centers, Amazon is offering more than 200 fully featured services to its global customer base. Video streaming service Netflix is one of AWS’s largest customers, using Amazon’s services to store their content on servers throughout the world. Among its more than one million active users, AWS also lists other well-known organizations from various industries, such as Disney, the UK Ministry of Justice, Kellog’s, Guardian News and Media, and the European Space Agency.

In 2022, sponsored ads shown on amazon.co.uk led to outstanding growth sales during Prime Day. That year, attributed sales grew by 283 percent on Amazon's UK platform, compared to the preceding 14 days to Prime Day. This represents an increase from the 157 percent growth registered the previous year. Prime Early access sale, the additional sale action promoted by Amazon during fall season, saw attributed sales grow by 157 percent in 2022.