In the United States, the Amazon Prime subscriber share varied depending on their income level in 2024. Amazon consumers that earned between 40,000 and 125,000 U.S. dollars a year were the most likely to have a subscription, with more than 49 percent paying for the platform, a survey revealed.

According to the latest Amazon Prime statistics, about 81% of US internet users aged 18 to 34 have a paid Amazon Prime membership.

In the first quarter 2025, Amazon's net income amounted to roughly 17 billion U.S. dollars, down from the previous quarter.

For the first time in almost a decade, online retail platform Amazon reported a net loss of 2.7 billion U.S. dollars in 2022. After that, in the fiscal year ending December 31st 2024, the net income amounted to 59.2 billion U.S. dollars. Amazon Web Services Amazon does not rely on retailing alone to generate profits. Its cloud business, AWS, is the one segment raking in steady profits with a 24.6 billion U.S. dollar operating income in the most recently reported year. The annual revenue of the business segment came to 90.3 billion U.S. dollars in 2023. As of the fourth quarter 2023, Amazon Web Services accounted for 31 percent of the global cloud infrastructure service market. Amazon’s other businessesDue to the company’s financial resources, Amazon has the capability to invest in new products and markets, such as online and offline grocery sales. In June 2017, Amazon purchased grocery retailer Whole Foods Market for 13.7 billion U.S. dollars, the company’s most expensive acquisition by far. This acquisition was primarily a move to expand the company's online grocery business, one of the fastest growing online shopping trends in the United States.

Amazon Prime’s growth is what has been most impressive. They have managed to convert millions of customers into loyal subscribers at a very fast rate.

In 2024, the annual operating income of Amazon’s Web Services (AWS) business amounted to approximately 24.9 billion U.S. dollars, up from the previous year. Despite being primarily known as an online retailer, the company's cloud business AWS generated the most operating profit out of all the key operations segments. Being one of the main cloud providers, AWS counts several big tech groups among its spenders – from Netflix to Adobe, and from Sony to X. Amazon’s most challenging business As figures on annual operating income show, Amazon reported negative profit in the international segment over the last three financial years. According to the company itself, this is mainly related to the higher financial risks that running a business brings internationally. Outside of North America, Amazon must comply with multiple government regulations and legal systems, compete with other players, and manage logistics operations where transport infrastructure is still lacking. Amazon’s issues in India Together with China, India is one of the most challenging markets for Amazon. Here, Amazon’s revenue has increased to nearly 222 billion Indian rupees – roughly 2.6 billion U.S. dollars. The consumer base has grown, and Amazon has managed to outdo other competitors in the Indian market. However, the activity of e-commerce giant has been under the scrutiny of institutions and trade unions due to the poor conditions of warehouse workers in Amazon’s facilities.

Amazon made $40.2 billion from memberships and subscriptions in 2023.

From 2004 to 2024, the net revenue of Amazon e-commerce and service sales has increased tremendously. In the fiscal year ending December 31, the multinational e-commerce company's net revenue was almost 638 billion U.S. dollars, up from 575 billion U.S. dollars in 2023.Amazon.com, a U.S. e-commerce company originally founded in 1994, is the world’s largest online retailer of books, clothing, electronics, music, and many more goods. As of 2024, the company generates the majority of it's net revenues through online retail product sales, followed by third-party retail seller services, cloud computing services, and retail subscription services including Amazon Prime. From seller to digital environment Through Amazon, consumers are able to purchase goods at a rather discounted price from both small and large companies as well as from other users. Both new and used goods are sold on the website. Due to the wide variety of goods available at prices which often undercut local brick-and-mortar retail offerings, Amazon has dominated the retailer market. As of 2024, Amazon’s brand worth amounts to over 185 billion U.S. dollars, topping the likes of companies such as Walmart, Ikea, as well as digital competitors Alibaba and eBay. One of Amazon's first forays into the world of hardware was its e-reader Kindle, one of the most popular e-book readers worldwide. More recently, Amazon has also released several series of own-branded products and a voice-controlled virtual assistant, Alexa. Headquartered in North America Due to its location, Amazon offers more services in North America than worldwide. As a result, the majority of the company’s net revenue in 2023 was actually earned in the United States, Canada, and Mexico. In 2023, approximately 353 billion U.S. dollars was earned in North America compared to only roughly 131 billion U.S. dollars internationally.

I roundup the latest Amazon Prime statistics which show just how big Amazon Prime has become and will continue to be.

Amazon Prime’s global subscriber growth rate has accelerated over the last 5 years. Today Amazon currently has 200 million Amazon Prime members around the world.

Overall the US accounts for about 74% of all paying Amazon Prime accounts globally.

Amazon net income for the twelve months ending March 31, 2025 was $65.944B, a 74.99% increase year-over-year. Amazon annual net income for 2024 was $59.248B, a 94.73% increase from 2023. Amazon annual net income for 2023 was $30.425B, a 1217.74% decline from 2022. Amazon annual net income for 2022 was $-2.722B, a 108.16% decline from 2021.

The statistic shows the ownership rate of smart speaker devices among U.S. adults as of February 2018, by brand and income level. At that time, 27 percent of respondents whose annual income was higher than a hundred thousand U.S. dollars said that they owned an Amazon Echo device.

In 2023, Amazon Prime Video is forecast to invest around 50 U.S. dollars per user on content, while Netflix will allocate over 70 U.S. dollars per user. However, despite Netflix investing more in content, the streaming giant is likely to generate a higher annual revenue per user (ARPU) than Amazon's streaming platform. Impact of the industry’s strike on productions Due to the writers’ and actors’ strikes in Hollywood in 2023, content spending of Netflix decreased by over three billion U.S. dollars year over year, as the company saw a temporary decline in scripted TV show productions and releases. In 2024, the streaming company is expected to grow its content budget again to around 17 billion U.S. dollars, with over half of Netflix’s expenditures going towards content produced outside of North America. Fighting losses and churn Despite being the streaming business with the highest costs, Netflix made the most operating income among leading streaming providers in 2023, at seven billion U.S. dollars. Other media companies, such as Disney and Paramount, even generated losses with their direct-to-consumer segments. Furthermore, Disney has struggled to retain Disney+ subscribers and implemented several cost-cutting measures, like spending less on content and laying off thousands of employees, to offset churn and income losses.

Amazon revenue for the twelve months ending March 31, 2025 was $650.313B, a 10.08% increase year-over-year. Amazon annual revenue for 2024 was $637.959B, a 10.99% increase from 2023. Amazon annual revenue for 2023 was $574.785B, a 11.83% increase from 2022. Amazon annual revenue for 2022 was $513.983B, a 9.4% increase from 2021.

In 2024, Amazon Prime Day sales reached a massive $14.2 billion in comparison to $12.9 billion in 2023. This was a huge $1.3 billion increase.

In 2024, Amazon Web Services (AWS) generated 107.56 billion US dollars with its cloud services. From 2013 until today, the annual revenue of AWS cloud computing and hosting solutions continually increased. Amazon—additional information Amazon.com went online in 1995, initially as a book store, and achieved almost immediate success. In 1998, the store expanded to include a music and video store and different other products, such as apparel and consumer electronics, in the following years. The company is the undisputed leader of the e-retail market in the United States, ranking ahead of walmart.com and apple.com in terms of revenue. Amazon Web Services In 2006, AWS launched as a cloud computing platform to provide online services. Amazon Elastic Compute Cloud and Amazon S3, which provide large virtual computing capacity, are the most well-known of these services. The company has dozens of locations in 25 different regions across the world and is continually expanding its global infrastructure to ensure low latency through proximity to the user. From these data centers, Amazon is offering more than 200 fully featured services to its global customer base. Video streaming service Netflix is one of AWS’s largest customers, using Amazon’s services to store their content on servers throughout the world. Among its more than one million active users, AWS also lists other well-known organizations from various industries, such as Disney, the UK Ministry of Justice, Kellog’s, Guardian News and Media, and the European Space Agency.

The Bolivian Amazon holds a complex configuration of people and forested landscapes in which communities hold secure tenure rights over a rich ecosystem offering a range of livelihood income opportunities. A large share of this income is derived from Amazon nut (Bertholletia excelsa). Many communities also have long-standing experience with community timber management plans. However, livelihood needs and desires for better living conditions may continue to place these resources under considerable stress as income needs and opportunities intensify and diversify. We aim to identify the socioeconomic and biophysical factors determining the income from forests, husbandry, off-farm and two keystone forest products (i.e., Amazon nut and timber) in the Bolivian Amazon region. We used structural equation modelling tools to account for the complex inter-relationships between socioeconomic and biophysical factors in predicting each source of income. The potential exists to increase incomes from existing livelihood activities in ways that reduce dependency upon forest resources. For example, changes in off-farm income sources can act to increase or decrease forest incomes. Market accessibility, social, financial, and natural and physical assets determined the amount of income community households could derive from Amazon nut and timber. Factors related to community households’ local ecological knowledge, such as the number of non-timber forest products harvested and the number of management practices applied to enhance Amazon nut production, defined the amount of income these households could derive from Amazon nut and timber, respectively. The (inter) relationships found among socioeconomic and biophysical factors over income shed light on ways to improve forest-dependent livelihoods in the Bolivian Amazon. We believe that our analysis could be applicable to other contexts throughout the tropics as well.

Overview Supplementary materials for the paper "Comparing Internet experiences and prosociality in Amazon Mechanical Turk and population-based survey samples" by Eszter Hargittai and Aaron Shaw published in Socius in 2020 (https://doi.org/10.1177/2378023119889834). License The materials provided here are issued under the same (Creative Commons Attribution Non-Commercial 4.0) license as the paper. Details and a copy of the license are available at: http://creativecommons.org/licenses/by-nc/4.0/. Manifest The files included are: Hargittai-Shaw-AMT-NORC-2019.rds and Hargittai-Shaw-AMT-NORC-2019.tsv: Two (identical) versions the dataset used for the analysis. The tsv file is provided to facilitate import into software other than R. R analysis code files: 01-import.R - Imports dataset. Creates a mapping of dependent variables and variable names used elsewhere in the figure and analysis. 02-gen_figure.R - Generates Figure 1 in PDF and PNG formats and saves them in the "figures" directory. 03-gendescriptivestats.R - Generates results reported in Table 1. 04-gen_models.R - Fits models reported in Tables 2-4. 05-alternative_specifications.R - Fits models using log-transformed version of the income variable. Makefile: Executes all of the R files in sequence, produces corresponding .log files in the "log" directory that contain the full R session from each file as well as separate error log files (also in the "log" directory) that capture any error messages and warnings generated by R along the way. HargittaiShaw2019Socius-Instrument.pdf: The questions distributed to both the NORC and AMT survey participants used in the analysis reported in this paper. How to reproduce the analysis presented in the paper Depending on your computing environment, reproducing the analysis presented in the paper may be as easy as invoking "make all" or "make" in the directory containing this file on a system that has the appropriate software installed. Once compilation is complete, you can review the log files in a text editor. See below for more on software and dependencies. If calling the makefile fails, the individual R scripts can also be run interactively or in batch mode. Software and dependencies The R and compilation materials provided here were created and tested on a 64-bit laptop pc running Ubuntu 18.04.3 LTS, R version 3.6.1, ggplot2 version 3.2.1, reshape2 version 1.4.3, forcats version 0.4.0, pscl version 1.5.2, and stargazer version 5.2.2 (these last five are R packages called in specific .R files). As with all software, your mileage may vary and the authors provide no warranties. Codebook The dataset consists of 36 variables (columns) and 2,716 participants (rows). The variable names and brief descriptions follow below. Additional details of measurement are provided in the paper and survey instrument. All dichotomous indicators are coded 0/1 where 1 is the affirmative response implied by the variable name: id: Index to identify individual units (participants). svy_raked_wgt: Raked survey weights provided by NORC. amtsample: Data source coded 0 (NORC) or 1 (AMT). age: Participant age in years. female: Participant selected "female" gender. incomecont: Income in USD (continuous) coded from center-points of categories reported in the instruments. incomediv: Income in $1,000s USD (=incomecont/1000). incomesqrt: Square-root of incomecont. lincome: Natural logarithm of incomecont. rural: Participant resides in a rural area. employed: Participant is fully or partially employed. eduhsorless: Highest education level is high school or less. edusc: Highest education level is completed some college. edubaormore: Highest education level is BA or more. white: Race = white. black: Race = black. nativeam: Race = native american. hispanic: Ethnicity = hispanic. asian: Race = asian. raceother: Race = other. skillsmean: Internet use skills index (described in paper). accesssum: Internet use autonomy (described in paper). webweekhrs: Internet use frequency (described in paper). do_sum: Participatory online activities (described in paper). snssumcompare: Social network site activities (described in paper). altru_scale: Generous behaviors (described in paper). trust_scale: Trust scale score (described in paper). pts_give: Points donated in unilateral dictator game (described in paper). std_accesssum: Standardized (z-score) version of accesssum. std_webweekhrs: Standardized (z-score) version of webweekhrs. std_skillsmean: Standardized (z-score) version of skillsmean. std_do_sum: Standardized (z-score) version of do_sum. std_snssumcompare: Standardized (z-score) version of snssumcompare. std_trust_scale: Standardized (z-score) version of trust_scale. std_altru_scale: Standardized (z-score) version of altru_scale. std_pts_give: Standardized (z-score) version of pts_give.

With 438 billion U.S. dollars in net sales, the United States were Amazon’s biggest market in 2024. Germany was ranked second with 41 billion U.S. dollars, ahead of the UK with 37.9 billion U.S. dollars. Biggest internet company Founded in 1994, Amazon has grown into one of the biggest e-commerce marketplaces and cloud computing platforms worldwide. In 2020, Amazon was ranked first in terms of company revenue among global publicly traded internet companies. With an annual revenue of approximately 386 billion U.S. dollars, the e-retailer ranked far ahead of closest competitors Google (181.7 billion U.S. dollars) and Alibaba (109.5 billion U.S. dollars). Amazon shopping Amazon is the leading e-retailer in the United States. In September 2021, 65 percent of Amazon customers in the United States held a membership with the company’s subscription service Amazon Prime, benefitting from free 2-day shipping, music and video streaming and exclusive offers and deals. Amazon Prime members are very engaged shoppers: a June 2021 survey found that over four in ten of them were likely to shop not just during Prime days, but also during other retail events, with 56 percent of them showing interest for Cyber Monday.