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Amazon Prime’s growth is what has been most impressive. They have managed to convert millions of customers into loyal subscribers at a very fast rate.
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Amazon Statistics: Amazon began as an online bookstore but has grown into the biggest online retailer worldwide, changing how people shop and do business online. Amazon now serves about 310 million customers globally and has more than 2 million active sellers on its site. In the 25 years since it was launched, Amazon has become the biggest online retailer in the world and a well-known name. Amazon is now another word for online shopping. It keeps growing by making new products, buying other companies, and offering different services to attract more customers.
Amazon aims to reach as many people as possible, and it’s doing a great job because there's something for everyone on its site. As online shopping becomes more popular, people turn to Amazon for almost everything, from everyday groceries to seasonal gifts. We shall shed more light on Amazon statistics through this article.
In the United States, consumers from Generation X are more likely to use Amazon Prime services, a survey from 2024 revealed. Nearly 35 percent of them were Amazon Prime subscribers, while boomers followed, as about 33 percent reported to be Prime members.
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I roundup the latest Amazon Prime statistics which show just how big Amazon Prime has become and will continue to be.
In the United States, consumers aged over 65 represented the biggest demographic group (** percent) of Amazon Prime services, a survey from 2025 revealed. ** percent of Amazon Prime subscribers were 55 to 64 years old.
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This dataset contains longitudinal purchases data from 5027 Amazon.com users in the US, spanning 2018 through 2022: amazon-purchases.csv It also includes demographic data and other consumer level variables for each user with data in the dataset. These consumer level variables were collected through an online survey and are included in survey.csv fields.csv describes the columns in the survey.csv file, where fields/survey columns correspond to survey questions. The dataset also contains the survey instrument used to collect the data. More details about the survey questions and possible responses, and the format in which they were presented can be found by viewing the survey instrument. A 'Survey ResponseID' column is present in both the amazon-purchases.csv and survey.csv files. It links a user's survey responses to their Amazon.com purchases. The 'Survey ResponseID' was randomly generated at the time of data collection. amazon-purchases.csv Each row in this file corresponds to an Amazon order. Each such row has the following columns: Survey ResponseID Order date Shipping address state Purchase price per unit Quantity ASIN/ISBN (Product Code) Title Category The data were exported by the Amazon users from Amazon.com and shared by users with their informed consent. PII and other information not listed above were stripped from the data. This processing occurred on users' machines before sharing with researchers.
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Gain extensive insights with our Amazon datasets, encompassing detailed product information including pricing, reviews, ratings, brand names, product categories, sellers, ASINs, images, and much more. Ideal for market researchers, data analysts, and eCommerce professionals looking to excel in the competitive online marketplace. Over 425M records available Price starts at $250/100K records Data formats are available in JSON, NDJSON, CSV, XLSX and Parquet. 100% ethical and compliant data collection Included datapoints:
Title Asin Main Image Brand Name Description Availability Subcategory Categories Parent Asin Type Product Type Name Model Number Manufacturer Color Size Date First Available Released Model Year Item Model Number Part Number Price Total Reviews Total Ratings Average Rating Features Best Sellers Rank Subcategory Buybox Buybox Seller Id Buybox Is Amazon Images Product URL And more
Over the first quarter 2024, Amazon counted approximately **** million unique users in Italy. The average number of unique users has increased since 2019, when the marketplace had been visited by **** million users.
Generative AI is already employed at Amazon. In 2024, a bit more than one-third of Amazon’s sellers and brands created and optimized product listings with AI tools. Another 14 percent of them shifted from manual to AI-based production of marketing and social media content.
A work-in-progress situation
AI use at Amazon aligns with the general trend observed in the United States. In 2023, only one-third of B2C e-commerce companies fully implemented AI in their operations, while nearly half of them are still in the experimental phase. In comparison, B2B organizations were lagging, as the full implementation rate stood at 25 percent.
What holds companies back?
Implementing AI-based solutions is easier said than done, as companies face numerous challenges ranging from data security to significant business costs – the main factors retail CEOs mentioned in a survey from 2023. In the same survey, over four in ten managers and employees believed AI innovations were hindered by a lack of understanding and expertise in AI use.
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According to the latest Amazon Prime statistics, about 81% of US internet users aged 18 to 34 have a paid Amazon Prime membership.
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Amazon Music Statistics: Amazon Music is a popular music streaming platform, offering a variety of services, including Amazon Music Unlimited, Amazon Prime Music, and Amazon Music HD. As of 2023, Amazon Music boasts over 80 million songs in its catalog, providing a wide range of music options across genres. The service is available in more than 50 countries and is integrated with Amazon's smart devices, like Echo and Fire TV. Amazon Music Unlimited, the premium version of the service, offers access to an even larger selection of over 90 million songs. The platform also supports high-definition audio for subscribers of Amazon Music HD, with tracks available in lossless, CD-quality audio.
Amazon Music has seen steady growth, with recent reports suggesting that it has gained a significant share of the global streaming market, though it still trails behind competitors like Spotify and Apple Music. Additionally, Amazon Music offers personalized playlists and radio stations, enhancing the user experience through tailored recommendations. This article will discuss the important Amazon Music statistics and key trends.
Do you want to learn more about your brand's audience? Or perhaps you competitors?
With our Amazon User Profile API, you can get a list of verified past purchases of any user on Amazon with their profile URL. Our Online Reviews API can be used to extract customer reviews for any product on Amazon, including the author's profile URL. These URLs can in turn be used to retrieve some of the past purchases of these reviewers and can give you a clearer picture of the preferences of your target audience.
This data can be used to track customer loyalty and target audience for any brand that distributes using internet retail.
The Measurable AI Amazon Consumer Transaction Dataset is a leading source of email receipts and consumer transaction data, offering data collected directly from users via Proprietary Consumer Apps, with millions of opt-in users.
We source our email receipt consumer data panel via two consumer apps which garner the express consent of our end-users (GDPR compliant). We then aggregate and anonymize all the transactional data to produce raw and aggregate datasets for our clients.
Use Cases Our clients leverage our datasets to produce actionable consumer insights such as: - Market share analysis - User behavioral traits (e.g. retention rates) - Average order values - Promotional strategies used by the key players. Several of our clients also use our datasets for forecasting and understanding industry trends better.
Coverage - Asia (Japan) - EMEA (Spain, United Arab Emirates)
Granular Data Itemized, high-definition data per transaction level with metrics such as - Order value - Items ordered - No. of orders per user - Delivery fee - Service fee - Promotions used - Geolocation data and more
Aggregate Data - Weekly/ monthly order volume - Revenue delivered in aggregate form, with historical data dating back to 2018. All the transactional e-receipts are sent from app to users’ registered accounts.
Most of our clients are fast-growing Tech Companies, Financial Institutions, Buyside Firms, Market Research Agencies, Consultancies and Academia.
Our dataset is GDPR compliant, contains no PII information and is aggregated & anonymized with user consent. Contact business@measurable.ai for a data dictionary and to find out our volume in each country.
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Amazon made $40.2 billion from memberships and subscriptions in 2023.
Comprehensive dataset covering Amazon's 1.9 million active third-party sellers worldwide, including regional distribution, growth trends, and marketplace dynamics from 2000-2025.
In the United Kingdom (UK), data from November 2024 based on geolocaled users showed that the majority of Amazon's mobile audience were men, with over ** percent. Women accounted for the remaining mobile users in the UK, with nearly ** percent.
In February 2025, the number of monthly active users (MAUs) of the Amazon app in Spain stayed above two million. The American marketplace app reached more than 3.1 million MAUs in Spain in January 2023.
This dataset provides comprehensive real-time data from Amazon's global marketplaces. It includes detailed product information, reviews, seller profiles, best sellers, deals, influencers, and more across all Amazon domains worldwide. The data covers product attributes like pricing, availability, specifications, reviews and ratings, as well as seller information including profiles, contact details, and performance metrics. Users can leverage this dataset for price monitoring, competitive analysis, market research, and building e-commerce applications. The API enables real-time access to Amazon's vast product catalog and marketplace data, helping businesses make data-driven decisions about pricing, inventory, and market positioning. Whether you're conducting market analysis, tracking competitors, or building e-commerce tools, this dataset provides current and reliable Amazon marketplace data. The dataset is delivered in a JSON format via REST API.
Unlock a wealth of business insights with our expansive dataset, meticulously tailored for both Amazon and non-Amazon sellers. Boasting over 1 million contacts, this comprehensive resource is characterized by unparalleled verification precision, ensuring the inclusion of verified emails and direct dials for decision-makers across the spectrum.
Unique Features: - Unrivaled Scale: 1M+ Contacts: A vast reservoir of contacts, offering a rich tapestry of data for comprehensive analysis. - Verification Precision: Rigorous validation processes guarantee accurate and up-to-date information, with a focus on verified emails and direct dials.
Data Sourcing: - Multi-Faceted Approach: We employ an advanced methodology, combining cutting-edge web scraping techniques, access to public records, and strategic partnerships with trusted data providers. This multi-faceted approach ensures a robust and diverse dataset. - Reliability Assurance: Regular updates and continuous monitoring practices are in place to maintain the highest standards of data quality, providing users with a dependable foundation for their strategic initiatives.
Primary Use-Cases: - Market Research: Gain deep insights into market trends, customer behavior, and competitive landscapes. - Lead Generation: Target decision-makers with precision, enhancing conversion rates. - Marketing Campaigns: Craft tailored strategies based on comprehensive data, ensuring maximum impact. - Competitive Analysis: Evaluate market positioning and identify strategic opportunities through detailed competitor insights.
Integration with Broader Offering: - Diverse Data Portfolio: Seamlessly integrates into our comprehensive data catalog, enhancing our commitment to providing a diverse, accurate, and scalable range of datasets. - Complementary Advantages: This dataset synergizes with our broader offering, providing users with a holistic solution for their data needs.
Coverage: - Global Reach: Encompassing multiple industries and countries, our dataset offers a global perspective for businesses seeking to expand their reach and explore new markets. - Strategic Expansion: Equip your business with the tools needed to navigate global markets confidently, with insights tailored to your expansion strategies.
Scale and Quality Indicators: - Superior Data Quality: Rigorous validation processes ensure the highest standards of precision and reliability. - Scalability: Adaptable to diverse business needs, accommodating various use cases and scenarios.
Target Audience: - E-commerce Players: Elevate your market presence and competitiveness in the dynamic e-commerce landscape. - Marketing Agencies: Craft targeted campaigns with confidence, backed by comprehensive and reliable data. - Business Intelligence Professionals: Gain deep market insights to inform strategic planning and decision-making.
Unveiling Opportunities: - Catalyst for Growth: Discover new markets and unearth business prospects. - Competitive Edge: Outpace competition by utilizing insights from our curated dataset.
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In 2024, Amazon Prime Day sales reached a massive $14.2 billion in comparison to $12.9 billion in 2023. This was a huge $1.3 billion increase.
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Amazon Prime’s growth is what has been most impressive. They have managed to convert millions of customers into loyal subscribers at a very fast rate.