The graph presents the number of Amazon Prime Video subscribers worldwide from 2016 to 2020, by region. In 2016, there were an approximate 23.6 million Amazon Prime Video subscribers in North America. This figure is projected to increase to 46.3 million in 2020.

Amazon Prime’s growth is what has been most impressive. They have managed to convert millions of customers into loyal subscribers at a very fast rate.

With 438 billion U.S. dollars in net sales, the United States were Amazon’s biggest market in 2024. Germany was ranked second with 41 billion U.S. dollars, ahead of the UK with 37.9 billion U.S. dollars. Biggest internet company Founded in 1994, Amazon has grown into one of the biggest e-commerce marketplaces and cloud computing platforms worldwide. In 2020, Amazon was ranked first in terms of company revenue among global publicly traded internet companies. With an annual revenue of approximately 386 billion U.S. dollars, the e-retailer ranked far ahead of closest competitors Google (181.7 billion U.S. dollars) and Alibaba (109.5 billion U.S. dollars). Amazon shopping Amazon is the leading e-retailer in the United States. In September 2021, 65 percent of Amazon customers in the United States held a membership with the company’s subscription service Amazon Prime, benefitting from free 2-day shipping, music and video streaming and exclusive offers and deals. Amazon Prime members are very engaged shoppers: a June 2021 survey found that over four in ten of them were likely to shop not just during Prime days, but also during other retail events, with 56 percent of them showing interest for Cyber Monday.

Worldwide, Amazon Prime Video is the most popular in the North American market, with ** percent of people using it as of the first quarter of 2024. This marks a growth compared with the preceding quarter. In contrast, the penetration rate amounted to ** percent in Latin America, while the highest growth rate was recorded in the Asian Pacific region.

Compared to pre-pandemic times, the number of items purchased by Amazon Prime members worldwide during Amazon Prime Day has almost doubled. In 2021, Amazon Prime users bought 250 million items, up from 175 million articles in 2019. In 2024, the figure grew further to approximately 300 million.

Introduction

Amazon Statistics: Amazon began as an online bookstore but has grown into the biggest online retailer worldwide, changing how people shop and do business online. Amazon now serves about 310 million customers globally and has more than 2 million active sellers on its site. In the 25 years since it was launched, Amazon has become the biggest online retailer in the world and a well-known name. Amazon is now another word for online shopping. It keeps growing by making new products, buying other companies, and offering different services to attract more customers.

Amazon aims to reach as many people as possible, and it’s doing a great job because there's something for everyone on its site. As online shopping becomes more popular, people turn to Amazon for almost everything, from everyday groceries to seasonal gifts. We shall shed more light on Amazon statistics through this article.

Amazon Prime’s global subscriber growth rate has accelerated over the last 5 years. Today Amazon currently has 200 million Amazon Prime members around the world.

I roundup the latest Amazon Prime statistics which show just how big Amazon Prime has become and will continue to be.

Amazon made $40.2 billion from memberships and subscriptions in 2023.

As of 2020, Amazon reported *** million paying Prime members worldwide, up from *** million paid Prime members around the world at the end of 2019. Up until recently, official information on the number of Amazon Prime members has been scarce. It is estimated that there are *** million Amazon Prime members in the United States as of December 2019.

According to the latest Amazon Prime statistics, about 81% of US internet users aged 18 to 34 have a paid Amazon Prime membership.

Overall the US accounts for about 74% of all paying Amazon Prime accounts globally.

In 2024, Amazon Prime Day sales reached a massive $14.2 billion in comparison to $12.9 billion in 2023. This was a huge $1.3 billion increase.

According to a survey conducted among consumers worldwide in October 2023, approximately 38.87 percent of respondents said they supported Amazon's decision to add ads to its Prime Video platform. Conversely, 29.67 percent of respondents said they did not support this decision.

Amazon Market Outlook

The global Amazon market is poised for significant growth over the forecast period, with the market size expected to increase from $260 billion in 2023 to nearly $700 billion by 2032, growing at a compound annual growth rate (CAGR) of 11.5%. This robust expansion is driven by the increasing penetration of e-commerce, diversified product offerings, and innovative service models that Amazon continues to adopt and expand upon.

One of the primary growth factors for the Amazon market is the rapid shift of consumers towards online shopping. The convenience of shopping from home, coupled with a vast array of products and competitive pricing, has made e-commerce platforms like Amazon highly attractive. The COVID-19 pandemic further accelerated this trend, as lockdowns and social distancing measures pushed more consumers to shop online. This behavioral shift is expected to persist post-pandemic, solidifying Amazon's market position.

Another significant driver is Amazon's extensive investment in logistics and supply chain infrastructure. The company has heavily invested in technologies and facilities that enhance delivery speed and efficiency, such as automated warehouses, drone delivery systems, and an expanding network of fulfillment centers worldwide. These advancements have enabled Amazon to offer expedited delivery options, such as same-day or next-day delivery, which are critical factors in maintaining customer satisfaction and loyalty.

Furthermore, Amazon's diversification into various service offerings has substantially contributed to its growth. Services like Amazon Prime, Amazon Web Services (AWS), and Amazon Fresh have not only increased its revenue streams but also deepened customer engagement and loyalty. Amazon Prime, for instance, provides subscribers with benefits such as free shipping, access to exclusive content on Prime Video, and other perks, fostering a more engaged and loyal customer base. AWS, on the other hand, has established itself as a leader in the cloud computing industry, driving significant revenue and supporting the growth of other Amazon services.

Regionally, North America remains Amazon's largest market, accounting for a substantial share of its revenue. However, notable growth is expected in emerging markets within the Asia Pacific and Latin America regions. These regions are experiencing rapid internet penetration and a burgeoning middle class with increasing disposable incomes, making them ripe for e-commerce expansion. Amazon has been focusing on localizing its strategies to cater to the unique preferences and needs of these markets to capitalize on this potential.

Product Category Analysis

The electronics segment constitutes a significant portion of Amazon's product category, driven by a high demand for gadgets, home appliances, and other electronic items. Amazon's competitive pricing, extensive product range, and user-friendly return policies make it a preferred platform for purchasing electronics. Additionally, the seamless integration of customer reviews and ratings helps consumers make informed decisions, further boosting sales within this category. With continuous technological advancements and a steady stream of new product launches, the electronics segment is expected to maintain its growth trajectory.

Books were Amazon's original product category, and despite expanding into numerous other areas, books remain a core component of its offerings. The introduction of Kindle and e-books revolutionized the way consumers read, providing a boost to this segment. Amazon's extensive library of books, ranging from bestsellers to niche genres, caters to a wide audience. The convenience of purchasing and downloading books instantly, coupled with competitive pricing, continues to attract readers globally. The book segment is expected to see steady growth, supported by an increasing number of readers opting for e-books and audiobooks.

The clothing segment has seen substantial growth, driven by a diverse range of apparel and accessories for all ages and genders. Amazon's fashion segment includes both well-known brands and independent labels, providing a wide array of choices for consumers. The introduction of features like "Try Before You Buy" and personalized recommendations based on browsing history have enhanced the shopping experience, leading to higher conversion rates. As consumers become more comfortable with purchasing clothing online, this segment is expected to grow significantly.

Introduction

Amazon Music Statistics: Amazon Music is a popular music streaming platform, offering a variety of services, including Amazon Music Unlimited, Amazon Prime Music, and Amazon Music HD. As of 2023, Amazon Music boasts over 80 million songs in its catalog, providing a wide range of music options across genres. The service is available in more than 50 countries and is integrated with Amazon's smart devices, like Echo and Fire TV. Amazon Music Unlimited, the premium version of the service, offers access to an even larger selection of over 90 million songs. The platform also supports high-definition audio for subscribers of Amazon Music HD, with tracks available in lossless, CD-quality audio.

Amazon Music has seen steady growth, with recent reports suggesting that it has gained a significant share of the global streaming market, though it still trails behind competitors like Spotify and Apple Music. Additionally, Amazon Music offers personalized playlists and radio stations, enhancing the user experience through tailored recommendations. This article will discuss the important Amazon Music statistics and key trends.

Introduction

Amazon Prime Video Statistics: Amazon Prime Video is a subscription-based streaming service that offers a wide range of television shows, movies, documentaries, and original content. Launched in 2006 as part of the Amazon Prime membership, Prime Video has rapidly grown to become one of the leading streaming platforms globally. As of 2024, Amazon Prime Video has an estimated 275 million subscribers worldwide, making it one of the largest streaming services.

Amazon continues to invest heavily in Prime Video, focusing on expanding its content library, enhancing user experience, and entering new markets. The platform's commitment to innovation and quality content production ensures its ongoing relevance and appeal in the highly competitive streaming industry.

In 2024, Amazon's net revenue from subscription services segment amounted to 44.37 billion U.S. dollars. Subscription services include Amazon Prime, for which Amazon reported 200 million paying members worldwide at the end of 2020. The AWS category generated 107.56 billion U.S. dollars in annual sales. During the most recently reported fiscal year, the company’s net revenue amounted to 638 billion U.S. dollars. Amazon revenue segments Amazon is one of the biggest online companies worldwide. In 2019, the company’s revenue increased by 21 percent, compared to Google’s revenue growth during the same fiscal period, which was just 18 percent. The majority of Amazon’s net sales are generated through its North American business segment, which accounted for 236.3 billion U.S. dollars in 2020. The United States are the company’s leading market, followed by Germany and the United Kingdom. Business segment: Amazon Web Services Amazon Web Services, commonly referred to as AWS, is one of the strongest-growing business segments of Amazon. AWS is a cloud computing service that provides individuals, companies and governments with a wide range of computing, networking, storage, database, analytics and application services, among many others. As of the third quarter of 2020, AWS accounted for approximately 32 percent of the global cloud infrastructure services vendor market.

In July 2024, the Amazon Shopping app was the most popular app published by the e-shopping and cloud computing giant, generating approximately 18 million downloads from iOS and Google Play Store users during the month. Second-ranked Amazon Fire TV was downloaded 1.65 million times from global users. The Amazon Photo app, which allows users to store and share photos, was downloaded over 1.1 million times from global users.

Introduction

Amazon vs eBay Statistics: Amazon and eBay are among the most influential e-commerce platforms worldwide. In 2024, both enjoyed a massive consumer base and billions in revenues. Amazon reigned supreme in raw sales and U.S. share of marketing, with eBay successfully holding the niche as well as the global active users' corner.

This article offers thorough Amazon vs eBay statistics —revenue, user activity, market presence, and profitability—and paints a clear picture of their comparison in 2025.