In March 2024, Amazon.com had approximately 2.2 billion combined web visits, up from 2.1 billion visits in February. In the fourth quarter of 2024, Amazon’s net income amounted to approximately 20 billion U.S. dollars. Online retail in the United States Online retail in the United States is constantly growing. In the third quarter of 2023, e-commerce sales accounted for 15.6 percent of retail sales in the United States. During that quarter, U.S. retail e-commerce sales amounted to over 284 billion U.S. dollars. Amazon is the leading online store in the country, in terms of e-commerce net sales. Amazon.com generated around 130 billion U.S. dollars in online sales in 2022. Walmart ranked as the second-biggest online store, with revenues of 52 billion U.S. dollars. The king of Black Friday In 2023, Amazon ranked as U.S. shoppers' favorite place to go shopping during Black Friday, even surpassing in-store purchasing. Nearly six out of ten consumers chose Amazon as the number one place to go find the best Black Friday deals. Similar findings can be observed in the United Kingdom (UK), where Amazon is also ranked as the preferred Black Friday destination.

In the six months prior to March 2024, direct visits via desktop to amazon.com amounted to ***********. Organic search was also a relevant source of traffic as it generated nearly *********** visits over the same time period. Furthermore, social networks contributed with roughly ***** million visits.

Among the top 100 referring websites to Amazon in the United States, the majority of the traffic directed to Amazon came from news and media websites during Amazon Prime Days in 2019 and 2020. While directed traffic from both news and media websites and other sites stayed the same across the last two Amazon Prime Day events, share of traffic coming to Amazon from coupon and rebate websites saw an increase in October 2020 and reached to 16 percent, marking an increase of four percent from July 2019.

Traffic analytics, rankings, and competitive metrics for amazon.com as of May 2025

In December 2023, Amazon.co.uk recorded ***** million visits, up from the previous months. The traffic peak was due to popular end of year sales events and holiday shopping. Browsers and buyers on Amazon during Black Week Amazon’s UK platform was the buzzing with users not just during Black Friday, but on Cyber Monday according to traffic figures from 2018. While there were more Amazon browsers on Cyber Monday, when it came to actual transactions , Black Friday bore better results with more transactions taking place this day. A lucrative market in the UK Amazon gets special attention from UK consumers on special shopping events such as Prime Day and Black Friday, but the UK has been a lucrative market since the online retailer started its operations there in 2002. In 2018, Amazon reported net sales of about ** billion US dollars in this market. This makes the UK Amazon’s second biggest European market after Germany.

Comprehensive analysis of Amazon's daily website traffic including visitor counts, traffic sources, mobile vs desktop usage, and seasonal patterns based on May 2025 data.

Accounting for more than a ** percent of desktop visits to the Amazon.com website, the United States was the country with the highest traffic to the American online marketplace as of April 2024. Following the United States, with a large difference, was India with only just over *** percent.

The Network Traffic Analysis (NTA) market is experiencing robust growth, projected to reach $3.56 billion in 2025 and exhibiting a Compound Annual Growth Rate (CAGR) of 12.78% from 2025 to 2033. This expansion is driven by several key factors. The increasing adoption of cloud computing and virtualization necessitates sophisticated NTA solutions to manage and secure complex network infrastructures. Furthermore, the rising prevalence of cyber threats and data breaches is pushing organizations to implement robust security measures, with NTA playing a crucial role in threat detection and response. The growing volume of network traffic generated by IoT devices and the expanding adoption of big data analytics are further fueling market growth. Segmentation reveals strong demand across various end-user verticals, including BFSI (Banking, Financial Services, and Insurance), IT and Telecom, Government, Energy and Power, and Retail, reflecting the widespread need for effective network monitoring and security across diverse sectors. The market is characterized by a competitive landscape, with established players like Netreo, Dynatrace, and Palo Alto Networks vying for market share alongside emerging innovative companies. This competition is driving innovation and enhancing the overall quality and affordability of NTA solutions. The geographical distribution of the NTA market is expected to be diverse, with North America and Europe likely holding significant shares initially due to higher adoption rates and technological advancements. However, rapid digital transformation in the Asia-Pacific region is predicted to drive significant market growth in the coming years. The on-premise deployment model currently holds a larger market share; however, the cloud-based model is expected to gain traction due to its scalability, cost-effectiveness, and accessibility. Factors like the complexity of implementing and managing NTA solutions and the high initial investment costs could potentially restrain market growth to some extent. Nevertheless, the overwhelming benefits of enhanced network visibility, security, and performance optimization are expected to overcome these challenges, resulting in continued market expansion throughout the forecast period. Recent developments include: September 2022: AlphaSOC Inc., a security analytics company, introduced its AlphaSOC Analytics Engine (AE) solution, a cloud-native NTA product that identifies the compromised workloads across Google Cloud Platform, Microsoft Azure, and Amazon Web Services., April 2022: Palo Alto Networks launched a product called Okyo Garde Enterprise Edition, which has been designed to provide lateral migration by isolating the company network from the employee's network at home. It would also protect unmanaged work equipment at home, such as hardware prototypes, printers, and VoIP phones.. Key drivers for this market are: Emergence of Network Traffic Analysis as the Key to Cyber Security, Increasing Demand for Higher Access Speed. Potential restraints include: Emergence of Network Traffic Analysis as the Key to Cyber Security, Increasing Demand for Higher Access Speed. Notable trends are: BFSI Sector is Expected to Hold a Significant Market Share.

As of April 2022, France accounted, perhaps unsurprisingly, for the largest share (86 percent) of desktop traffic received by amazon.fr. French-speaking countries Belgium and Switzerland represented about 4.8 percent and 1.3 percent of visits to the e-commerce site, respectively.

In December 2023, the global platform of Amazon Business registered more than ** percent of its social media referral traffic from YouTube. The B2B marketplace registered the second-largest source of referral traffic from LinkedIn, accounting for roughly ** percent.

YouTube has emerged as the dominant social media platform for driving traffic to Amazon.com, accounting for nearly ** percent of referrals to the e-commerce platform in December 2023. Facebook.com and Twitter.com followed, contributing about *** and **** percent of social media referrals respectively, while Reddit and WhatsApp rounded out the top five sources. Amazon's dominance Amazon's position as the leading online retailer in the United States is evident in its traffic and sales figures. In December 2023, Amazon still recorded an impressive ****billion combined visits. The company's financial performance remains strong, with a net income of approximately **** billion U.S. dollars in the second quarter of 2024, up from the previous quarters. Mobile presence Amazon's mobile presence continues to grow, with its shopping app downloads reaching a nine-year peak in August 2022 at approximately ** million. As of July 2024, the Amazon Shopping app reached over ** million downloads across iOS and Android platforms. That month, Amazon’s shopping app was the most popular app published by the e-commerce and tech giant.

The online revenue of amazon.com.be amounted to US$572.8m in 2024. Discover eCommerce insights, including sales development, shopping cart size, and many more.

The online revenue of amazon.com amounted to US$147,588.8m in 2024. Discover eCommerce insights, including sales development, shopping cart size, and many more.

Between July 2023 and December 2023, the main source of desktop traffic to Amazon.co.uk was through direct access to the website. Over the considered period, nearly *** million visitors either typed the website URL or clicked a bookmark in their browser to access the site.

The online revenue of amazon.com.mx amounted to US$4,388m in 2024. Discover eCommerce insights, including sales development, shopping cart size, and many more.

Traffic sensors at over 1,200 locations in Allegheny County collect vehicle counts for the Pennsylvania Department of Transportation. Data included in the Health Department's DASH project includes hourly averages and average daily counts. The data was collected from years 2012-2014 and compiled by Carnegie Mellon University’s Traffic21 Institute.

Support for Health Equity datasets and tools provided by Amazon Web Services (AWS) through their Health Equity Initiative.

The online revenue of amazon.com.br amounted to US$3,372.9m in 2024. Discover eCommerce insights, including sales development, shopping cart size, and many more.

Amazon's global platform 'amazon.com' was the most popular e-commerce and shopping website worldwide, accounting for more than ***** percent of desktop visits to sites in this category in April 2024. Second place went to eBay.com with roughly three percent. Amazon leads the way There is no denying the dominance of Amazon in the e-commerce industry. By 2026, Amazon's worldwide net sales are estimated to exceed *** trillion U.S. dollars. In 2022, amazon.com garnered over ***** billion monthly visitors, maintaining its spot as the most popular retail website worldwide. As of April 2024, the leading social media traffic referrers to amazon.com were YouTube, Facebook, and X. Online shopping Amazon’s strong position is also due to shoppers’ preference for online marketplaces. As of April 2024, nearly ********* of online consumers opted for online marketplaces over all other digital channels. This category of platforms was also ranked as the e-commerce channel delivering the best customer experience in 2024. According to shoppers worldwide, the ***** most important changes that could make their digital shopping experience better were faster delivery, free returns, and more convenient shipping conditions.

[Keywords] Market include Microsoft Corporation, Salesforce.com Inc., International Business Machines (IBM) Corporation, Oracle Corporation, Greenwave Systems Inc.

Mobile accounts for approximately half of web traffic worldwide. In the last quarter of 2024, mobile devices (excluding tablets) generated 62.54 percent of global website traffic. Mobiles and smartphones consistently hoovered around the 50 percent mark since the beginning of 2017, before surpassing it in 2020. Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States. Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.