Amazon.com, Inc. operates several websites for the distribution of their goods. Comparing the net sales volume of the different websites, it is obvious that amazon.com is the dominant URL with US$120,968 million in 2020. The turnover of amazon.com is about 6.7 times as high as that of amazon.de, which is the second largest website of Amazon.com, Inc. with e-commerce net sales of US$17,982 million in 2020. Followed by amazon.co.uk, amazon.co.jp, and amazon.ca.

In March 2024, Amazon.com had approximately 2.2 billion combined web visits, up from 2.1 billion visits in February. In the fourth quarter of 2024, Amazon’s net income amounted to approximately 20 billion U.S. dollars. Online retail in the United States Online retail in the United States is constantly growing. In the third quarter of 2023, e-commerce sales accounted for 15.6 percent of retail sales in the United States. During that quarter, U.S. retail e-commerce sales amounted to over 284 billion U.S. dollars. Amazon is the leading online store in the country, in terms of e-commerce net sales. Amazon.com generated around 130 billion U.S. dollars in online sales in 2022. Walmart ranked as the second-biggest online store, with revenues of 52 billion U.S. dollars. The king of Black Friday In 2023, Amazon ranked as U.S. shoppers' favorite place to go shopping during Black Friday, even surpassing in-store purchasing. Nearly six out of ten consumers chose Amazon as the number one place to go find the best Black Friday deals. Similar findings can be observed in the United Kingdom (UK), where Amazon is also ranked as the preferred Black Friday destination.

Traffic analytics, rankings, and competitive metrics for amazon.com as of May 2025

Among the top 100 referring websites to Amazon in the United States, the majority of the traffic directed to Amazon came from news and media websites during Amazon Prime Days in 2019 and 2020. While directed traffic from both news and media websites and other sites stayed the same across the last two Amazon Prime Day events, share of traffic coming to Amazon from coupon and rebate websites saw an increase in October 2020 and reached to 16 percent, marking an increase of four percent from July 2019.

In the six months prior to March 2024, direct visits via desktop to amazon.com amounted to ***********. Organic search was also a relevant source of traffic as it generated nearly *********** visits over the same time period. Furthermore, social networks contributed with roughly ***** million visits.

Comprehensive analysis of Amazon's daily website traffic including visitor counts, traffic sources, mobile vs desktop usage, and seasonal patterns based on May 2025 data.

As of April 2022, France accounted, perhaps unsurprisingly, for the largest share (86 percent) of desktop traffic received by amazon.fr. French-speaking countries Belgium and Switzerland represented about 4.8 percent and 1.3 percent of visits to the e-commerce site, respectively.

Accounting for more than a ** percent of desktop visits to the Amazon.com website, the United States was the country with the highest traffic to the American online marketplace as of April 2024. Following the United States, with a large difference, was India with only just over *** percent.

**# 📌 Dataset Description for Kaggle: Amazon Best Sellers Data

**📖 Overview

This dataset contains real-time Amazon Best Sellers data across multiple countries and categories, specifically focusing on Software products. The data is collected via an API and includes details such as product titles, prices, star ratings, number of reviews, and rank changes.

With this dataset, you can analyze trending products, pricing strategies, and customer preferences across different regions. It is useful for market analysis, competitor research, and e-commerce insights.

📊 Dataset Contents

Each row in this dataset represents a top-selling software product on Amazon for a specific country. The dataset includes the following columns:

product_title 🏷️ – Name of the product product_price 💰 – Price of the product in the respective country’s currency product_star_rating ⭐ – Average star rating of the product product_num_ratings 📝 – Total number of customer reviews rank 🔢 – Current ranking of the product in the Best Sellers list country 🌍 – The country where the ranking is recorded

🎯 Potential Use Cases

✅ E-commerce Market Analysis – Identify top-selling software products in different regions. ✅ Pricing Strategy Optimization – Compare prices across markets and track fluctuations. ✅ Customer Sentiment Analysis – Analyze customer ratings and review trends. ✅ Competitor Research – Understand how products rank in different countries. ✅ Trend Forecasting – Observe rank changes and predict upcoming best-sellers.

YouTube has emerged as the dominant social media platform for driving traffic to Amazon.com, accounting for nearly ** percent of referrals to the e-commerce platform in December 2023. Facebook.com and Twitter.com followed, contributing about *** and **** percent of social media referrals respectively, while Reddit and WhatsApp rounded out the top five sources. Amazon's dominance Amazon's position as the leading online retailer in the United States is evident in its traffic and sales figures. In December 2023, Amazon still recorded an impressive ****billion combined visits. The company's financial performance remains strong, with a net income of approximately **** billion U.S. dollars in the second quarter of 2024, up from the previous quarters. Mobile presence Amazon's mobile presence continues to grow, with its shopping app downloads reaching a nine-year peak in August 2022 at approximately ** million. As of July 2024, the Amazon Shopping app reached over ** million downloads across iOS and Android platforms. That month, Amazon’s shopping app was the most popular app published by the e-commerce and tech giant.

The Network Traffic Analysis (NTA) market is experiencing robust growth, projected to reach $3.56 billion in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 12.78% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing complexity of network infrastructure, coupled with the proliferation of cloud-based applications and the rise of cyber threats, necessitates sophisticated NTA solutions for enhanced security and performance monitoring. Organizations across various sectors, including BFSI (Banking, Financial Services, and Insurance), IT and Telecom, Government, Energy and Power, and Retail, are adopting NTA to gain better visibility into their network traffic, identify anomalies, and proactively address potential issues. The shift towards cloud-based deployment models is further accelerating market growth, offering scalability, flexibility, and reduced infrastructure costs. Competitive innovation within the NTA space, characterized by the development of AI-powered analytics and automation capabilities, is also contributing to this positive trajectory. However, certain restraints are impacting market growth. The high initial investment cost associated with implementing NTA solutions, particularly for smaller organizations, can be a barrier to entry. Furthermore, the need for skilled professionals to effectively manage and interpret NTA data poses a challenge. Despite these challenges, the long-term growth prospects for the NTA market remain strong. The increasing reliance on network connectivity across all aspects of business and the evolving threat landscape will continue to drive demand for advanced NTA solutions throughout the forecast period. The market is segmented by deployment (on-premise and cloud-based) and end-user vertical, with the cloud-based segment expected to show higher growth due to its inherent advantages. This comprehensive report provides an in-depth analysis of the global Network Traffic Analysis (NTA) market, covering the period from 2019 to 2033. It offers valuable insights into market size, growth drivers, emerging trends, challenges, and key players, utilizing data from the base year 2025 and forecasting until 2033. The report is essential for businesses, investors, and researchers seeking a thorough understanding of this dynamic market segment. Key search terms addressed include: Network Traffic Analysis, NTA Market, Network Security, Cybersecurity, Cloud-based NTA, On-premise NTA, Network Monitoring, Data Analytics, and more. Recent developments include: September 2022: AlphaSOC Inc., a security analytics company, introduced its AlphaSOC Analytics Engine (AE) solution, a cloud-native NTA product that identifies the compromised workloads across Google Cloud Platform, Microsoft Azure, and Amazon Web Services., April 2022: Palo Alto Networks launched a product called Okyo Garde Enterprise Edition, which has been designed to provide lateral migration by isolating the company network from the employee's network at home. It would also protect unmanaged work equipment at home, such as hardware prototypes, printers, and VoIP phones.. Key drivers for this market are: Emergence of Network Traffic Analysis as the Key to Cyber Security, Increasing Demand for Higher Access Speed. Potential restraints include: Growing Threat of Video Content Piracy and Security Threat of User Database Due to Spyware. Notable trends are: BFSI Sector is Expected to Hold a Significant Market Share.

Amazon's global platform 'amazon.com' was the most popular e-commerce and shopping website worldwide, accounting for more than ***** percent of desktop visits to sites in this category in April 2024. Second place went to eBay.com with roughly three percent. Amazon leads the way There is no denying the dominance of Amazon in the e-commerce industry. By 2026, Amazon's worldwide net sales are estimated to exceed *** trillion U.S. dollars. In 2022, amazon.com garnered over ***** billion monthly visitors, maintaining its spot as the most popular retail website worldwide. As of April 2024, the leading social media traffic referrers to amazon.com were YouTube, Facebook, and X. Online shopping Amazon’s strong position is also due to shoppers’ preference for online marketplaces. As of April 2024, nearly ********* of online consumers opted for online marketplaces over all other digital channels. This category of platforms was also ranked as the e-commerce channel delivering the best customer experience in 2024. According to shoppers worldwide, the ***** most important changes that could make their digital shopping experience better were faster delivery, free returns, and more convenient shipping conditions.

In December 2023, the global platform of Amazon Business registered more than ** percent of its social media referral traffic from YouTube. The B2B marketplace registered the second-largest source of referral traffic from LinkedIn, accounting for roughly ** percent.

In 2023, Amazon.com was the top-ranked internet company based on number of employees. The e-commerce giant reported a workforce of more than **** million employees. Amazon has consistently topped the ranking as the online company with the biggest workforce, but the global COVID-19 pandemic has widened the gap as e-commerce has boomed since. During the same period, Meta (formerly Facebook Inc.) had a total of ****** full-time employees. Additionally, Google's parent company Alphabet had ******* full-time workers in 2024.

The Easiest Way to Collect Data from the Internet Download anything you see on the internet into spreadsheets within a few clicks using our ready-made web crawlers or a few lines of code using our APIs

We have made it as simple as possible to collect data from websites

Easy to Use Crawlers Amazon Product Details and Pricing Scraper Amazon Product Details and Pricing Scraper Get product information, pricing, FBA, best seller rank, and much more from Amazon.

Google Maps Search Results Google Maps Search Results Get details like place name, phone number, address, website, ratings, and open hours from Google Maps or Google Places search results.

Twitter Scraper Twitter Scraper Get tweets, Twitter handle, content, number of replies, number of retweets, and more. All you need to provide is a URL to a profile, hashtag, or an advance search URL from Twitter.

Amazon Product Reviews and Ratings Amazon Product Reviews and Ratings Get customer reviews for any product on Amazon and get details like product name, brand, reviews and ratings, and more from Amazon.

Google Reviews Scraper Google Reviews Scraper Scrape Google reviews and get details like business or location name, address, review, ratings, and more for business and places.

Walmart Product Details & Pricing Walmart Product Details & Pricing Get the product name, pricing, number of ratings, reviews, product images, URL other product-related data from Walmart.

Amazon Search Results Scraper Amazon Search Results Scraper Get product search rank, pricing, availability, best seller rank, and much more from Amazon.

Amazon Best Sellers Amazon Best Sellers Get the bestseller rank, product name, pricing, number of ratings, rating, product images, and more from any Amazon Bestseller List.

Google Search Scraper Google Search Scraper Scrape Google search results and get details like search rank, paid and organic results, knowledge graph, related search results, and more.

Walmart Product Reviews & Ratings Walmart Product Reviews & Ratings Get customer reviews for any product on Walmart.com and get details like product name, brand, reviews, and ratings.

Scrape Emails and Contact Details Scrape Emails and Contact Details Get emails, addresses, contact numbers, social media links from any website.

Walmart Search Results Scraper Walmart Search Results Scraper Get Product details such as pricing, availability, reviews, ratings, and more from Walmart search results and categories.

Glassdoor Job Listings Glassdoor Job Listings Scrape job details such as job title, salary, job description, location, company name, number of reviews, and ratings from Glassdoor.

Indeed Job Listings Indeed Job Listings Scrape job details such as job title, salary, job description, location, company name, number of reviews, and ratings from Indeed.

LinkedIn Jobs Scraper Premium LinkedIn Jobs Scraper Scrape job listings on LinkedIn and extract job details such as job title, job description, location, company name, number of reviews, and more.

Redfin Scraper Premium Redfin Scraper Scrape real estate listings from Redfin. Extract property details such as address, price, mortgage, redfin estimate, broker name and more.

Yelp Business Details Scraper Yelp Business Details Scraper Scrape business details from Yelp such as phone number, address, website, and more from Yelp search and business details page.

Zillow Scraper Premium Zillow Scraper Scrape real estate listings from Zillow. Extract property details such as address, price, Broker, broker name and more.

Amazon product offers and third party sellers Amazon product offers and third party sellers Get product pricing, delivery details, FBA, seller details, and much more from the Amazon offer listing page.

Realtor Scraper Premium Realtor Scraper Scrape real estate listings from Realtor.com. Extract property details such as Address, Price, Area, Broker and more.

Target Product Details & Pricing Target Product Details & Pricing Get product details from search results and category pages such as pricing, availability, rating, reviews, and 20+ data points from Target.

Trulia Scraper Premium Trulia Scraper Scrape real estate listings from Trulia. Extract property details such as Address, Price, Area, Mortgage and more.

Amazon Customer FAQs Amazon Customer FAQs Get FAQs for any product on Amazon and get details like the question, answer, answered user name, and more.

Yellow Pages Scraper Yellow Pages Scraper Get details like business name, phone number, address, website, ratings, and more from Yellow Pages search results.

In December 2023, Amazon.com was the leading online shopping website in the United States. During the measured period, the sprawling platform accounted for over 45 percent of desktop traffic in the e-commerce and shopping subcategory. In second place on the list was eBay.com, with 9.22 percent of visitors. Walmart ranked third with a bit less than six percent of web traffic. Why customers browse on Amazon The main reason behind the outstanding online traffic to Amazon is user behavior throughout the customer journey. Amazon serves as a search engine for U.S. consumers, with 73 percent browsing it for inspiration and product discovery. Another 65 percent of U.S. shoppers landed on Amazon to look for products and compare products. In turn, Google is left third in the ranking of most used platforms. Generational differences In the beauty segment, the customer journey is more likely to start on Amazon among senior consumers. In the United States, 44 percent of Baby Boomers started their search of beauty products on the marketplace, while only 35 percent of Gen Z consumers reported doing the same.

Traffic sensors at over 1,200 locations in Allegheny County collect vehicle counts for the Pennsylvania Department of Transportation. Data included in the Health Department's DASH project includes hourly averages and average daily counts. The data was collected from years 2012-2014 and compiled by Carnegie Mellon University’s Traffic21 Institute.

Support for Health Equity datasets and tools provided by Amazon Web Services (AWS) through their Health Equity Initiative.

According to estimates, Amazon claimed the top spot among online retailers in the United States in 2023, capturing 37.6 percent of the market. Second place was occupied by the e-commerce site of the retail chain Walmart, with a 6.4 percent market share, followed in third place by Apple, with 3.6 percent.

Amazon’s continued success

Amazon has long dominated the e-commerce market as the world’s favorite online marketplace. In 2022, company hit over half a trillion U.S. dollars in net sales. The United States is by far Amazon’s most profitable market, as the U.S. branch generated over 356 billion U.S. dollars in sales in 2022. Germany ranked second, with 33 billion dollars, followed closely by the United Kingdom with 30 billion dollars.

Online shopping on the rise

Online shopping has grown significantly over the past decade, with more people turning to the internet for their shopping needs. The proof is in the numbers: the U.S. e-commerce industry was worth almost a trillion dollars in 2023. By 2027, forecasts show that the online market will grow to more than 50 percent. U.S. online shoppers purchase fashion and food and beverages the most via the internet.

Amazon.com is leading the Toys & Baby e-commerce market in the U.S., with e-commerce net sales of US$6,292 million in 2021 generated in the U.S., followed by walmart.com with US$4,645 million. Third place is taken by target.com with a revenue of US$1,621 million. Costco.com is the fourth biggest Toys & Baby online store in the U.S. with net sales of US$923 million in 2021. For an extended ranking, please visit ecommerceDB.com.

As of June 2021, Amazon was the most visited e-commerce site in the United States, recording approximately **** billion monthly visits to Amazon.com. eBay ranked second, with more than *** million visits per month, while Walmart came in third, surpassing *** million.

Online retail in a nutshell Online retail in the United States is a multi-billion dollar sector of business-to-consumer transactions where goods and services are sold via the internet. There are several business models at play here with the likes of Walmart, Home Depot, or Target based on brick-and-mortar stores whereas others such as Amazon, eBay, or Etsy are designated online marketplaces. It also includes eBay which allows third-party or private sellers to market their goods.

Online retail sites enable customers to browse through a range of products before placing them into an electronic shopping cart. Unlike their retail counterparts, online retail sites are not bound to a physical location or limited by store opening hours, and as such, have proven themselves immensely convenient for consumers. Apparel & accessories and computers & consumer electronics are some of the most popular e-commerce categories in the United States.

Fast-growing retailers In addition to being the most visited retail site in the United States, Amazon also accounts for the vast majority of e-commerce sales. Over the past few years, Amazon’s retail sales in the United States have grown steadily, however, competition in this space is growing strong. Etsy, followed closely by Walmart and Target, are among the companies that recorded the fastest online retail sales growth in 2021.