In March 2024, Amazon.com had approximately 2.2 billion combined web visits, up from 2.1 billion visits in February. In the fourth quarter of 2024, Amazon’s net income amounted to approximately 20 billion U.S. dollars. Online retail in the United States Online retail in the United States is constantly growing. In the third quarter of 2023, e-commerce sales accounted for 15.6 percent of retail sales in the United States. During that quarter, U.S. retail e-commerce sales amounted to over 284 billion U.S. dollars. Amazon is the leading online store in the country, in terms of e-commerce net sales. Amazon.com generated around 130 billion U.S. dollars in online sales in 2022. Walmart ranked as the second-biggest online store, with revenues of 52 billion U.S. dollars. The king of Black Friday In 2023, Amazon ranked as U.S. shoppers' favorite place to go shopping during Black Friday, even surpassing in-store purchasing. Nearly six out of ten consumers chose Amazon as the number one place to go find the best Black Friday deals. Similar findings can be observed in the United Kingdom (UK), where Amazon is also ranked as the preferred Black Friday destination.

In the six months prior to March 2024, direct visits via desktop to amazon.com amounted to ***********. Organic search was also a relevant source of traffic as it generated nearly *********** visits over the same time period. Furthermore, social networks contributed with roughly ***** million visits.

Among the top 100 referring websites to Amazon in the United States, the majority of the traffic directed to Amazon came from news and media websites during Amazon Prime Days in 2019 and 2020. While directed traffic from both news and media websites and other sites stayed the same across the last two Amazon Prime Day events, share of traffic coming to Amazon from coupon and rebate websites saw an increase in October 2020 and reached to 16 percent, marking an increase of four percent from July 2019.

Traffic analytics, rankings, and competitive metrics for amazon.com as of May 2025

In December 2023, Amazon.co.uk recorded ***** million visits, up from the previous months. The traffic peak was due to popular end of year sales events and holiday shopping. Browsers and buyers on Amazon during Black Week Amazon’s UK platform was the buzzing with users not just during Black Friday, but on Cyber Monday according to traffic figures from 2018. While there were more Amazon browsers on Cyber Monday, when it came to actual transactions , Black Friday bore better results with more transactions taking place this day. A lucrative market in the UK Amazon gets special attention from UK consumers on special shopping events such as Prime Day and Black Friday, but the UK has been a lucrative market since the online retailer started its operations there in 2002. In 2018, Amazon reported net sales of about ** billion US dollars in this market. This makes the UK Amazon’s second biggest European market after Germany.

Comprehensive analysis of Amazon's daily website traffic including visitor counts, traffic sources, mobile vs desktop usage, and seasonal patterns based on May 2025 data.

Accounting for more than a ** percent of desktop visits to the Amazon.com website, the United States was the country with the highest traffic to the American online marketplace as of April 2024. Following the United States, with a large difference, was India with only just over *** percent.

As of April 2022, France accounted, perhaps unsurprisingly, for the largest share (86 percent) of desktop traffic received by amazon.fr. French-speaking countries Belgium and Switzerland represented about 4.8 percent and 1.3 percent of visits to the e-commerce site, respectively.

In December 2023, the global platform of Amazon Business registered more than ** percent of its social media referral traffic from YouTube. The B2B marketplace registered the second-largest source of referral traffic from LinkedIn, accounting for roughly ** percent.

Between July 2023 and December 2023, the main source of desktop traffic to Amazon.co.uk was through direct access to the website. Over the considered period, nearly *** million visitors either typed the website URL or clicked a bookmark in their browser to access the site.

The Network Traffic Analysis (NTA) market is experiencing robust growth, projected to reach $3.56 billion in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 12.78% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing complexity of network infrastructure, coupled with the proliferation of cloud-based applications and the rise of cyber threats, necessitates sophisticated NTA solutions for enhanced security and performance monitoring. Organizations across various sectors, including BFSI (Banking, Financial Services, and Insurance), IT and Telecom, Government, Energy and Power, and Retail, are adopting NTA to gain better visibility into their network traffic, identify anomalies, and proactively address potential issues. The shift towards cloud-based deployment models is further accelerating market growth, offering scalability, flexibility, and reduced infrastructure costs. Competitive innovation within the NTA space, characterized by the development of AI-powered analytics and automation capabilities, is also contributing to this positive trajectory. However, certain restraints are impacting market growth. The high initial investment cost associated with implementing NTA solutions, particularly for smaller organizations, can be a barrier to entry. Furthermore, the need for skilled professionals to effectively manage and interpret NTA data poses a challenge. Despite these challenges, the long-term growth prospects for the NTA market remain strong. The increasing reliance on network connectivity across all aspects of business and the evolving threat landscape will continue to drive demand for advanced NTA solutions throughout the forecast period. The market is segmented by deployment (on-premise and cloud-based) and end-user vertical, with the cloud-based segment expected to show higher growth due to its inherent advantages. This comprehensive report provides an in-depth analysis of the global Network Traffic Analysis (NTA) market, covering the period from 2019 to 2033. It offers valuable insights into market size, growth drivers, emerging trends, challenges, and key players, utilizing data from the base year 2025 and forecasting until 2033. The report is essential for businesses, investors, and researchers seeking a thorough understanding of this dynamic market segment. Key search terms addressed include: Network Traffic Analysis, NTA Market, Network Security, Cybersecurity, Cloud-based NTA, On-premise NTA, Network Monitoring, Data Analytics, and more. Recent developments include: September 2022: AlphaSOC Inc., a security analytics company, introduced its AlphaSOC Analytics Engine (AE) solution, a cloud-native NTA product that identifies the compromised workloads across Google Cloud Platform, Microsoft Azure, and Amazon Web Services., April 2022: Palo Alto Networks launched a product called Okyo Garde Enterprise Edition, which has been designed to provide lateral migration by isolating the company network from the employee's network at home. It would also protect unmanaged work equipment at home, such as hardware prototypes, printers, and VoIP phones.. Key drivers for this market are: Emergence of Network Traffic Analysis as the Key to Cyber Security, Increasing Demand for Higher Access Speed. Potential restraints include: Growing Threat of Video Content Piracy and Security Threat of User Database Due to Spyware. Notable trends are: BFSI Sector is Expected to Hold a Significant Market Share.

YouTube has emerged as the dominant social media platform for driving traffic to Amazon.com, accounting for nearly ** percent of referrals to the e-commerce platform in December 2023. Facebook.com and Twitter.com followed, contributing about *** and **** percent of social media referrals respectively, while Reddit and WhatsApp rounded out the top five sources. Amazon's dominance Amazon's position as the leading online retailer in the United States is evident in its traffic and sales figures. In December 2023, Amazon still recorded an impressive ****billion combined visits. The company's financial performance remains strong, with a net income of approximately **** billion U.S. dollars in the second quarter of 2024, up from the previous quarters. Mobile presence Amazon's mobile presence continues to grow, with its shopping app downloads reaching a nine-year peak in August 2022 at approximately ** million. As of July 2024, the Amazon Shopping app reached over ** million downloads across iOS and Android platforms. That month, Amazon’s shopping app was the most popular app published by the e-commerce and tech giant.

Amazon's global platform 'amazon.com' was the most popular e-commerce and shopping website worldwide, accounting for more than ***** percent of desktop visits to sites in this category in April 2024. Second place went to eBay.com with roughly three percent. Amazon leads the way There is no denying the dominance of Amazon in the e-commerce industry. By 2026, Amazon's worldwide net sales are estimated to exceed *** trillion U.S. dollars. In 2022, amazon.com garnered over ***** billion monthly visitors, maintaining its spot as the most popular retail website worldwide. As of April 2024, the leading social media traffic referrers to amazon.com were YouTube, Facebook, and X. Online shopping Amazon’s strong position is also due to shoppers’ preference for online marketplaces. As of April 2024, nearly ********* of online consumers opted for online marketplaces over all other digital channels. This category of platforms was also ranked as the e-commerce channel delivering the best customer experience in 2024. According to shoppers worldwide, the ***** most important changes that could make their digital shopping experience better were faster delivery, free returns, and more convenient shipping conditions.

When Amazon was launched in July 16, 1995 as a website that only sold books, founder Jeff Bezos had a vision for the company's explosive growth and e-commerce domination. In December 2019, we note that around 6.5 percent of visits to Amazon came from paid traffic in France, that is to say, visits made through paid advertising. With a strong discrepancy to it's competitors, the next best performing company was Microsoft.

The American Customer Satisfaction Index (ACSI) score of the e-commerce website of Amazon.com has fluctuated since 2000. In 2024, the customer satisfaction score of the online retailer was 83 out of 100 ASCI points. Popularity contest Amazon is one of the most popular marketplaces worldwide. In April 2023, the U.S. domain for Amazon ranked the most visited e-commerce and shopping website by share of online visits, with around 13 percent. Ebay came in second with roughly three percent of the visit share, and the Japanese site amazon.co.jp came in third with 2.66 percent. In the same month, global online shoppers visited amazon.com around 2.2 billion times. Why Amazon? Amazon.com is the most used e-commerce website in the world, and in the U.S., the website is far ahead of its competitors. With a significant difference in website visitors of almost 45 percent, ebay.com is second to amazon.com. Furthermore, the retail giant Walmart trails behind with an online visit share of roughly six percent. Amazon is used for various reasons by its customers. For example, the online marketplace is ranked as the leading platform for product research in the U.S., surpassing even search engines in popularity. Low shipping costs, fast deliveries, and affordable product prices are the main reasons for shopping on Amazon.

As of December 2023, United States (U.S.) consumers made up the majority of users of the business.amazon.com online marketplace. Less than ** percent of the traffic originated from the U.S. The marketplace was also used by customers in Mexico, Canada, the UK, and India.

In November 2024, Google.com was the most visited website in the United States, with over 25 billion total visits. YouTube.com came in second with 12 billion total visits. Reddit.com and Amazon.com counted approximately 3.12 billion and 2.89 monthly visits each from U.S. online audiences.

Traffic sensors at over 1,200 locations in Allegheny County collect vehicle counts for the Pennsylvania Department of Transportation. Data included in the Health Department's DASH project includes hourly averages and average daily counts. The data was collected from years 2012-2014 and compiled by Carnegie Mellon University’s Traffic21 Institute.

Support for Health Equity datasets and tools provided by Amazon Web Services (AWS) through their Health Equity Initiative.

22 years after its “official” foundation by Larry Page and Sergey Brin, Google is no longer the small company it was when it started. It has now almost become synonymous with the Internet, and has not left the pole position of the most visited sites in the world and in France for a long time, with 1.113 million visits in December 2019 alone. Two other giants, Facebook and Amazon scored a total of two and 1.3 million visits that month, respectively.

The long-standing e-commerce giant Amazon has recently faced competition from emerging Chinese rivals. While the fast-fashion online retailer SHEIN has steadily gained traction among U.S. consumers over the past years, Temu has experienced a meteoric rise in popularity in North America. In just a few months, Temu went from having slightly over *****million registered users in September 2022 to approximately **** million by March 2023.