Comprehensive dataset analyzing Amazon's daily website visits, traffic patterns, seasonal trends, and comparative analysis with other ecommerce platforms based on May 2025 data.

Among the top 100 referring websites to Amazon in the United States, the majority of the traffic directed to Amazon came from news and media websites during Amazon Prime Days in 2019 and 2020. While directed traffic from both news and media websites and other sites stayed the same across the last two Amazon Prime Day events, share of traffic coming to Amazon from coupon and rebate websites saw an increase in October 2020 and reached to ** percent, marking an increase of **** percent from July 2019.

YouTube has emerged as the dominant social media platform for driving traffic to Amazon.com, accounting for over 60 percent of referrals to the e-commerce platform between July and September 2025. Facebook.com and Reddit.com followed, contributing about 13 and eight percent of social media referrals respectively, while Reddit and WhatsApp rounded out the top five sources. Amazon's dominance Amazon's position as the leading online retailer in the United States is evident in its traffic and sales figures. In December 2023, Amazon still recorded an impressive 2.7 billion combined visits. The company's financial performance remains strong, with a net income of approximately 13.5 billion U.S. dollars in the second quarter of 2024, up from the previous quarters. Mobile presence Amazon's mobile presence continues to grow, with its shopping app downloads reaching a nine-year peak in August 2022 at approximately 25 million. As of July 2024, the Amazon Shopping app reached over 18 million downloads across iOS and Android platforms. That month, Amazon’s shopping app was the most popular app published by the e-commerce and tech giant.

Accounting for more than a 80 percent of desktop visits to the Amazon.com website, the United States was the country with the highest traffic to the American online marketplace as of April 2024. Following the United States, with a large difference, was India with only just over one percent.

In March 2024, Amazon.com had approximately 2.2 billion combined web visits, up from 2.1 billion visits in February. In the fourth quarter of 2024, Amazon’s net income amounted to approximately 20 billion U.S. dollars. Online retail in the United States Online retail in the United States is constantly growing. In the third quarter of 2023, e-commerce sales accounted for 15.6 percent of retail sales in the United States. During that quarter, U.S. retail e-commerce sales amounted to over 284 billion U.S. dollars. Amazon is the leading online store in the country, in terms of e-commerce net sales. Amazon.com generated around 130 billion U.S. dollars in online sales in 2022. Walmart ranked as the second-biggest online store, with revenues of 52 billion U.S. dollars. The king of Black Friday In 2023, Amazon ranked as U.S. shoppers' favorite place to go shopping during Black Friday, even surpassing in-store purchasing. Nearly six out of ten consumers chose Amazon as the number one place to go find the best Black Friday deals. Similar findings can be observed in the United Kingdom (UK), where Amazon is also ranked as the preferred Black Friday destination.

In the six months prior to March 2024, direct visits via desktop to amazon.com amounted to six billion. Organic search was also a relevant source of traffic as it generated nearly two billion visits over the same time period. Furthermore, social networks contributed with roughly 351.5 million visits.

During Amazon Prime Day in 2022, dental hygiene products were the most popular beauty and personal care products. Over ******* unique users were drawn to electronic toothbrushes, positioning them as the most clicked in this category. The Waterpik water flosser followed suit, capturing over ****** clicks, while the Oral B electronic toothbrush trailed behind with more than ****** clicks.

Linear network representing the estimated traffic flows for roads and highways managed by the Ministry of Transport and Sustainable Mobility (MTMD). These flows are obtained using a statistical estimation method applied to data from more than 4,500 collection sites spread over the main roads of Quebec. It includes DJMA (annual average daily flow), DJME (summer average daily flow), DJME (summer average daily flow (June, July, August, September) and DJMH (average daily winter flow (December, January, February, March) as well as other traffic data. It is important to note that these values are calculated for total traffic directions. Interactive map: Some files are accessible by querying a section of traffic à la carte with a click (the file links are displayed in the descriptive table that is displayed when clicking): • Historical aggregated data (PDF) • Annual reports for permanent sites (PDF and Excel) • Hourly data (hourly average per weekday per month) (Excel) • Annual reports for permanent sites (PDF and Excel) • Hourly data (hourly average per weekday per month) (Excel)**This third party metadata element was translated using an automated translation tool (Amazon Translate).**

Online retail websites have made strong traffic gains due to the global coronavirus pandemic as large parts of the population are staying at home and ordering items online which they usually would purchase in-store. Amazon.com had a monthly traffic of almost 3.2 billion visitors in 2022, followed by eBay.com with nearly 590 million visits on each month.

In the Americas, as in much of the rest of the world, the dengue virus vector Aedes aegypti is found in close association with human habitations, often leading to high population densities of mosquitoes in urban settings. In the Peruvian Amazon, this vector has been expanding to rural communities over the last 10–15 years, but to date, the population genetic structure of Ae. aegypti in this region has not been characterized. To investigate the relationship between Ae. aegypti gene flow and human transportation networks, we characterized mosquito population structure using a panel of 8 microsatellite markers and linked results to various potential mechanisms for long-distance dispersal. Adult and immature Ae. aegypti (>20 individuals per site) were collected from Iquitos city and from six neighboring riverine communities, i.e., Nauta, Indiana, Mazan, Barrio Florida, Tamshiaco, and Aucayo. FST statistics indicate significant, but low to moderate differentiation for the majority of study site pairs. Population structure of Ae. aegypti is not correlated with the geographic distance between towns, suggesting that human transportation networks provide a reasonable explanation for the high levels of population mixing. Our results indicate that Ae. aegypti gene flow among sub-populations is greatest between locations with heavy boat traffic, such as Iquitos-Tamshiaco and Iquitos-Indiana-Mazan, and lowest between locations with little or no boat/road traffic between them such as Barrio Florida-Iquitos. Bayesian clustering analysis showed ancestral admixture among three genetic clusters; no single cluster was exclusive to any site. Our results are consistent with the hypothesis that human transportation networks, particularly riverways, are responsible for the geographic spread of Ae. aegypti in the Peruvian Amazon. Our findings are applicable to other regions of the world characterized by networks of urban islands connected by fluvial transport routes.

In 2024, Amazon was expected to generate roughly 53 billion U.S. dollars in retail media ad revenue, which would be an increase of 16 percent on its 2023 result. Alibaba, on the other hand, expected a growth rate of 1.4 percent year on year, which would put the Chinese platform at 42 billion dollars in retail media ad revenue in the same year.

In the second quarter of 2025, boots.com was the leading beauty website in the United Kingdom (UK). Its share of voice reached roughly 7.99 percent, followed by amazon.co.uk and superdrug.com, with a 3.94 and 3.13 percent share of voice, respectively. The world’s number-one beauty destination Amazon is the most popular beauty website both in the United Kingdom and internationally. In 2024, about a quarter of global shoppers purchased beauty products on the platform. Skin care and hair care products are the most purchased beauty and personal care products on the marketplace. More than half of all best-selling articles are in these two product categories. On the marketplace, third-party (3P) beauty sales outdo those of first-party (1P) ones. However, in 2022, 1P sales grew by 23 percent, compared to 14 percent for 3P sales. Amazon Prime Day sees strong sales for beauty items In 2022, around half of shoppers from the United Kingdom (UK) considered purchasing skincare, make-up, and hair care products from Amazon. That year, make-up and skincare were the second-most popular product category on Amazon Prime Day. About a quarter of UK shoppers considered buying beauty products on Amazon Prime Day.

In January 2025, around 3.8 million users visited pharmacy.amazon.com. The site is Amazon's homepage for its online pharmacy services. Visitors stayed on the site for an average duration of three minutes and 15 seconds.

The net cash of Amazon.Com with headquarters in the United States amounted to 107.95 billion U.S. dollars in 2024. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2020 this is a total increase by approximately 41.89 billion U.S. dollars. The trend from 2020 to 2024 shows, however, that this increase did not happen continuously.

In the second quarter 2025, Amazon's net income amounted to roughly 18 billion U.S. dollars, up from the previous quarter.

In 2025, Amazon's brand value increased by 50 percent, standing at 866 billion U.S. dollars. In 2023, the value recorded the only decline since 2015. In general, between 2006 and 2025, the figure had increased over 100-fold. Diversification is key Amazon ranked fourth among the leading brands worldwide in 2025. One of the brand's key growth drivers is its continued diversification of revenue streams. In addition to selling millions of products via its online platform, Amazon also moved beyond the realm of retail by launching the cloud platform Amazon Web Services (AWS), selling ad space, and extending its Prime subscription features. Spotlight on retail brands What makes Amazon stand out from many of the world's most valuable retail brands is its focus on e-commerce and the platform's extensive global availability. While U.S.-based competitors such as Walmart mainly operate in North America, Amazon serves millions of users across the globe. Zooming in on the Asia-Pacific region, the highest-valued retail brand in China was Pinduoduo in 2024.

Over the course of 2024, in the United States, the retailer market share of home improvement sales on Amazon varied. The retailer market share started at just over 14 percent at the beginning of the year. Throughout the year, the market share fell, before rising to around 18 percent in the last month of the year.

Amazon is known as an e-commerce company, but in recent years, the retailer has invested in opening physical stores across the United States with more international expansion in mind. Amazon’s physical retail stores come in different formats, including Amazon Fresh grocery stores, Amazon Go, Amazon Books, Amazon 4 Star, and Amazon Pop-up. Typically, Amazon’s branded devices, books and other merchandise are available in these stores. In the fourth quarter of 2024, net sales from Amazon’s physical retailing amounted to nearly 5.8 billion U.S. dollars. Whole Foods acquisition and Amazon Fresh Amazon’s venture into brick-and-mortar grocery store retailing started with the acquisition of the Whole Foods Market in 2018. By 2017, just before it was bought out by Amazon, the supermarket Whole Foods had registered a net sales revenue of over 16 billion U.S. dollars. In addition to some 500 Whole Foods locations, Amazon’s grocery retail business is supported by Amazon Fresh with stores predominantly in the United States. Outside of the United States, Amazon opened its first Amazon Fresh stores in the United Kingdom in March 2021. Amazon’s retail portfolio Amazon has a diverse retail portfolio, both in terms of merchandise and the business models it offers across its platforms. While it started its e-commerce business as an online retailer acting as the first-party owner of the products on offer, third-party selling on the Amazon marketplace increasingly became the norm among online sellers, who often employ both models when working with Amazon. Since 2017, more than half of paid units of Amazon is attributed to third-party sellers using the Amazon marketplace to sell their products.

Amazon's monthly revenue in the United States for beauty and personal care sales is estimated to range from 2.4 to 3.8 billion U.S. dollars in 2024. The sales revenue is estimated to experience two significant peaks, one in July 2024 at 3.6 billion U.S. dollars and the other in December 2024 at 3.8 billion U.S. dollars. In the same year, beauty and personal care products were one of Amazon's most profitable product categories.

In the United Kingdom, Amazon accounted for roughly ********* of all online retail traffic. During the Christmas season, Amazon's share of online traffic to retail sites peaked at ** percent, before decreasing to ** percent over the following month. In July 2023, Prime Day sales pushed traffic to ** percent of retail visits.