In December 2023, the German platform of the B2B marketplace Amazon Business registered an online reach of ******* visits, down from the previous month. Visited mostly by German and Austrian users, the platform reported the lowest traffic in the indicated period in September 2023, with about ******* desktop and mobile visits combined.

In December 2023, Amazon.de had approximately ***** million combined web visits, down from ***** million visits in November. In September of the same year, total visits did not go over ***** million.

In April 2023, the German platform of Amazon Business obtained social media referral traffic from just three sources overall. The business.amazon.de website reportedly received a 47 percent of referral traffic from Quora and 34 percent of traffic from Facebook.

The business.amazon.de online marketplace was used mainly by consumers in Germany as of December 2023. Almost ** percent of traffic came from the Germany, which was followed by Austria which incurred just over ** percent of online traffic. Switzerland, Slovenia, and Belgium were the other countries in which consumers used the marketplace.

Among the top 100 referring websites to Amazon in the United States, the majority of the traffic directed to Amazon came from news and media websites during Amazon Prime Days in 2019 and 2020. While directed traffic from both news and media websites and other sites stayed the same across the last two Amazon Prime Day events, share of traffic coming to Amazon from coupon and rebate websites saw an increase in October 2020 and reached to 16 percent, marking an increase of four percent from July 2019.

In March 2024, Amazon.com had approximately 2.2 billion combined web visits, up from 2.1 billion visits in February. In the fourth quarter of 2024, Amazon’s net income amounted to approximately 20 billion U.S. dollars. Online retail in the United States Online retail in the United States is constantly growing. In the third quarter of 2023, e-commerce sales accounted for 15.6 percent of retail sales in the United States. During that quarter, U.S. retail e-commerce sales amounted to over 284 billion U.S. dollars. Amazon is the leading online store in the country, in terms of e-commerce net sales. Amazon.com generated around 130 billion U.S. dollars in online sales in 2022. Walmart ranked as the second-biggest online store, with revenues of 52 billion U.S. dollars. The king of Black Friday In 2023, Amazon ranked as U.S. shoppers' favorite place to go shopping during Black Friday, even surpassing in-store purchasing. Nearly six out of ten consumers chose Amazon as the number one place to go find the best Black Friday deals. Similar findings can be observed in the United Kingdom (UK), where Amazon is also ranked as the preferred Black Friday destination.

Comprehensive analysis of Amazon's daily website traffic including visitor counts, traffic sources, mobile vs desktop usage, and seasonal patterns based on May 2025 data.

Traffic analytics, rankings, and competitive metrics for amazon.com as of May 2025

As of April 2022, France accounted, perhaps unsurprisingly, for the largest share (86 percent) of desktop traffic received by amazon.fr. French-speaking countries Belgium and Switzerland represented about 4.8 percent and 1.3 percent of visits to the e-commerce site, respectively.

In December 2023, Amazon.co.uk recorded ***** million visits, up from the previous months. The traffic peak was due to popular end of year sales events and holiday shopping. Browsers and buyers on Amazon during Black Week Amazon’s UK platform was the buzzing with users not just during Black Friday, but on Cyber Monday according to traffic figures from 2018. While there were more Amazon browsers on Cyber Monday, when it came to actual transactions , Black Friday bore better results with more transactions taking place this day. A lucrative market in the UK Amazon gets special attention from UK consumers on special shopping events such as Prime Day and Black Friday, but the UK has been a lucrative market since the online retailer started its operations there in 2002. In 2018, Amazon reported net sales of about ** billion US dollars in this market. This makes the UK Amazon’s second biggest European market after Germany.

Amazon's global platform 'amazon.com' was the most popular e-commerce and shopping website worldwide, accounting for more than ***** percent of desktop visits to sites in this category in April 2024. Second place went to eBay.com with roughly three percent. Amazon leads the way There is no denying the dominance of Amazon in the e-commerce industry. By 2026, Amazon's worldwide net sales are estimated to exceed *** trillion U.S. dollars. In 2022, amazon.com garnered over ***** billion monthly visitors, maintaining its spot as the most popular retail website worldwide. As of April 2024, the leading social media traffic referrers to amazon.com were YouTube, Facebook, and X. Online shopping Amazon’s strong position is also due to shoppers’ preference for online marketplaces. As of April 2024, nearly ********* of online consumers opted for online marketplaces over all other digital channels. This category of platforms was also ranked as the e-commerce channel delivering the best customer experience in 2024. According to shoppers worldwide, the ***** most important changes that could make their digital shopping experience better were faster delivery, free returns, and more convenient shipping conditions.

This statistic shows a ranking of Dutch online traffic sources towards the German website of Amazon from 2017 to 2019. The numbers provided cannot provide desktop visits to Amazon.nl, as this domain effectively did exist up until February 2020. Amazon was not in the Netherlands, but translated the books segment on Amazon.de into Dutch. Direct traffic is deemed to be the most important source for web traffic, as ** percent of visits towards the site came in this way. Organic search results were less important: these made up ** percent of total desktop traffic.

The Network Traffic Analysis (NTA) market is experiencing robust growth, projected to reach $3.56 billion in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 12.78% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing complexity of network infrastructure, coupled with the proliferation of cloud-based applications and the rise of cyber threats, necessitates sophisticated NTA solutions for enhanced security and performance monitoring. Organizations across various sectors, including BFSI (Banking, Financial Services, and Insurance), IT and Telecom, Government, Energy and Power, and Retail, are adopting NTA to gain better visibility into their network traffic, identify anomalies, and proactively address potential issues. The shift towards cloud-based deployment models is further accelerating market growth, offering scalability, flexibility, and reduced infrastructure costs. Competitive innovation within the NTA space, characterized by the development of AI-powered analytics and automation capabilities, is also contributing to this positive trajectory. However, certain restraints are impacting market growth. The high initial investment cost associated with implementing NTA solutions, particularly for smaller organizations, can be a barrier to entry. Furthermore, the need for skilled professionals to effectively manage and interpret NTA data poses a challenge. Despite these challenges, the long-term growth prospects for the NTA market remain strong. The increasing reliance on network connectivity across all aspects of business and the evolving threat landscape will continue to drive demand for advanced NTA solutions throughout the forecast period. The market is segmented by deployment (on-premise and cloud-based) and end-user vertical, with the cloud-based segment expected to show higher growth due to its inherent advantages. This comprehensive report provides an in-depth analysis of the global Network Traffic Analysis (NTA) market, covering the period from 2019 to 2033. It offers valuable insights into market size, growth drivers, emerging trends, challenges, and key players, utilizing data from the base year 2025 and forecasting until 2033. The report is essential for businesses, investors, and researchers seeking a thorough understanding of this dynamic market segment. Key search terms addressed include: Network Traffic Analysis, NTA Market, Network Security, Cybersecurity, Cloud-based NTA, On-premise NTA, Network Monitoring, Data Analytics, and more. Recent developments include: September 2022: AlphaSOC Inc., a security analytics company, introduced its AlphaSOC Analytics Engine (AE) solution, a cloud-native NTA product that identifies the compromised workloads across Google Cloud Platform, Microsoft Azure, and Amazon Web Services., April 2022: Palo Alto Networks launched a product called Okyo Garde Enterprise Edition, which has been designed to provide lateral migration by isolating the company network from the employee's network at home. It would also protect unmanaged work equipment at home, such as hardware prototypes, printers, and VoIP phones.. Key drivers for this market are: Emergence of Network Traffic Analysis as the Key to Cyber Security, Increasing Demand for Higher Access Speed. Potential restraints include: Growing Threat of Video Content Piracy and Security Threat of User Database Due to Spyware. Notable trends are: BFSI Sector is Expected to Hold a Significant Market Share.

Dataset created under the Connecting Europe Facility of the European Union programme, VARIOT project TENtec n. 28263632. Developed by the Intelligent Systems for Industrial Systems group supported by the Department of Education, Language policy and Culture of the Basque Government.

This dataset comprises Amazon Echo Dot 3rd Gen IoT device network traffic and different features under normal operation mode.

• Device description: Our most popular Echo is now even better. With a new speaker and design, Echo Dot is a voice-controlled smart speaker with Alexa, perfect for any room. Just ask for music, news, information, and more. You can also call almost anyone and control compatible smart home devices with your voice.

• Infection type: None

When Amazon launched on July 16, 1995 as a website that only sold books, founder Jeff Bezos had a vision for the company's explosive growth and e-commerce domination. In January 2019, we note that around 68.6 percent of visits to Amazon came from direct traffic in France, that is to say, visits made through search engines, social media, blogs, or other websites that have links to other websites.

Traffic sensors at over 1,200 locations in Allegheny County collect vehicle counts for the Pennsylvania Department of Transportation. Data included in the Health Department's DASH project includes hourly averages and average daily counts. The data was collected from years 2012-2014 and compiled by Carnegie Mellon University’s Traffic21 Institute.

Support for Health Equity datasets and tools provided by Amazon Web Services (AWS) through their Health Equity Initiative.

Descriptive of the data used in the analysis.

Between July 2023 and December 2023, the main source of desktop traffic to Amazon.co.uk was through direct access to the website. Over the considered period, nearly *** million visitors either typed the website URL or clicked a bookmark in their browser to access the site.

[Keywords] Market include Microsoft Corporation, Salesforce.com Inc., International Business Machines (IBM) Corporation, Oracle Corporation, Greenwave Systems Inc.

The dataset contains cloud network performance data related to the Amazon S3 storage service. The dataset refers to experimental campaigns conducted in May 2016. The dataset was collected leveraging 77 Bismark VPs, instructed as detailed in the following. Each VP performed repeated download cycles over 7 days. Each cycle is composed of 40 sequential download requests spaced out by 10 seconds and uniquely identified by a combination of factors, i.e. cloud region, file size, and storage class. Downloads within cycles are randomly scheduled and repeated from each VP every 2 hours. After every download, VPs run TCP-traceroute towards the IP address that served the request in order to trace the information related to the path and estimate the RTT to the S3 cloud datacenter (note that this information is not always available, due to the version of the firmware of the Bismark nodes and to the measurement tools available on them).

When refering to our Traffic Traces, please cite the following reference: Valerio Persico, Antonio Montieri, Antonio Pescapè: On the Network Performance of Amazon S3 Cloud-Storage Service. CloudNet 2016: 113-118