The cost of living is spiraling. Prices are going up, household expenses are rising, and the U.S. inflation rate reached a 40-year record high in 2023. Many consumers are looking for new ways to deal with this situation and refer to social media for support. So, which social media platforms have the most helpful content to deal with the current cost of living crisis in the U.S.? According to an exclusive survey by We Are Social and Statista Q, around 61 percent of TikTok users in the United States find helpful content there. Coming on number second is YouTube, as 56 percent of YouTube users find life hacks, tricks, money saving tips and other suitable advice to deal with inflation in 2023.

Around 64 percent of U.S. consumers spend less on non-essentials amidst the ongoing cost of living crisis in 2023. This is according to a survey conducted by We are Social and Statista Q, which shows that rising inflation rates have caused around a similar percentage of customers to pay more attention to bargains, good deals, or offers (when going shopping). Furthermore, around 39 percent of U.S. consumers do not go out for dinner/lunch anymore to deal with the situation.

YouTube and TikTok are the most popular social networks among Generation X for finding helpful content on the cost of living crisis in the United States in 2023. While 56 percent of YouTube users state they find helpful content there, it's 47 percent among TikTok users respectively.

According to an April 2023 survey by We Are Social and Statista Q, 40 percent of U.S. consumers feel highly affected by the ongoing cost of living crisis, whereas only 6 percent don't feel affected at all.

This statistic illustrates the most popular social networks among Millennials for finding the most relevant content on the cost of living crisis in the United States in 2023. According to a survey by We Are Social and Statista Q, 61 percent of Millennials who use TikTok find the most relevant content over there, followed by another 59 percent of the consumers who use YouTube.

This statistic illustrates the most popular social networks among Gen Z for finding helpful content on the cost of living crisis in the United States in 2023. According to our survey, 75 percent of the Gen Z consumers who use TikTok find helpful content there.

Around 41 percent of U.S. Baby Boomers who use YouTube find helpful content on the cost of living crisis there. Facebook (35 %) claims the second spot on this list, followed by Foursquare and Tumblr.

Mobile Home Rental Market Outlook

The global mobile home rental market size was valued at USD 9.3 billion in 2023, and it is projected to reach USD 17.8 billion by 2032, growing at a CAGR of 7.5% during the forecast period. The growth of this market is driven by the increasing demand for affordable housing solutions and the rising trend of mobile living among different demographics. As urbanization continues to increase and housing prices soar, mobile homes present a viable and cost-effective alternative to traditional housing. The flexibility, affordability, and customization options associated with mobile homes have made them an attractive choice for many, thereby fueling the growth of the rental segment.

One of the primary growth factors for the mobile home rental market is the rising affordability crisis in urban housing. As property prices continue to skyrocket in major cities around the world, more individuals and families are turning to mobile homes as a practical solution. Mobile homes offer a lower cost of living, reduced maintenance expenses, and the ability to relocate easily, making them an appealing option for those who face financial constraints. Additionally, mobile homes are increasingly being designed with modern amenities and high-quality materials, improving their appeal and livability.

Another significant growth driver is the increasing acceptance and popularity of mobile home parks. These parks provide a community-based living environment with amenities such as recreational facilities, security, and maintenance services. This community aspect, combined with the affordability of mobile homes, attracts a diverse range of renters, from young professionals to retirees. Moreover, governments in various regions are also supporting the development of mobile home parks to address the housing shortage, further boosting the market.

The growing trend of minimalistic and sustainable living is also contributing to the market's expansion. Many individuals are prioritizing smaller, eco-friendly living spaces that reduce their carbon footprint. Mobile homes, which often employ sustainable building practices and materials, cater to this demographic. The ability to downsize and live a more sustainable lifestyle without sacrificing comfort is a strong selling point for mobile homes, increasing their popularity among environmentally conscious renters.

Regionally, North America holds the largest share of the mobile home rental market due to the high demand for affordable housing solutions and the presence of well-established mobile home communities. Europe is also witnessing significant growth, driven by similar affordability concerns and an increasing preference for flexible living options. Asia Pacific is expected to exhibit the highest CAGR during the forecast period, fueled by rapid urbanization, population growth, and government initiatives supporting affordable housing. Latin America and the Middle East & Africa regions are also showing promising growth potential, albeit at a slower pace.

Type Analysis

The mobile home rental market can be segmented by type into Single-Wide, Double-Wide, and Triple-Wide homes. Single-Wide mobile homes are the most traditional and common type, featuring a narrow and elongated structure that is easy to transport and set up. These homes are highly popular among individual renters and small families due to their affordability and simplicity. Despite their smaller size, many single-wide homes are equipped with modern amenities, making them a comfortable living option. The demand for single-wide homes remains strong, particularly in regions where affordable housing is scarce.

Double-Wide mobile homes consist of two sections that are joined together to create a larger living space. These homes offer more interior space and design flexibility compared to single-wide models, catering to families and individuals who require more room. The growing preference for spacious living environments without the high costs associated with traditional homes is driving the demand for double-wide mobile homes. Additionally, double-wide homes often feature more advanced amenities and higher quality finishes, further enhancing their appeal.

Triple-Wide mobile homes represent the largest and most luxurious segment within the mobile home rental market. These homes consist of three joined sections, providing a spacious and comfortable living environment that can rival traditional houses. Triple-wide homes are designed to offer maximum comfort and luxury, often featuring multiple bedrooms, large kitchens,

According to a survey conducted in the United States in August and September 2022, nearly eight out of 10 consumers believed that marketing campaigns should be adapted to reflect the impacts of a cost of living crisis. For 11 percent of respondents, marketing communications over the six months before the survey were less sensitive and appropriate to consumers' financial situation.

Natural gas costs for U.S. households are expected to see a 21 percent year-on-year increase in the winter of 2022/23. This would make natural gas the fuel most affected by the 2022 energy and cost of living crisis. Supply issues arising from the Russia-Ukraine war have seen global energy prices grow significantly throughout the year. Although the U.S. is the world's largest producer of natural gas, sanctions on Russian imports have nevertheless impacted prices at home. The inherent price volatility of natural gas and other fossil fuels is among the chief reasons for a worsening inflation, which has led to a cost of living crisis and concerns over rising energy poverty and insecurity.

In December 2024, 11 percent of survey respondents said that the most important problem facing the United States was the high cost of living and inflation. Another 20percent said that the government and poor leadership was the most serious concern for the nation.

Inflation is generally defined as the continued increase in the average prices of goods and services in a given region. Following the extremely high global inflation experienced in the 1980s and 1990s, global inflation has been relatively stable since the turn of the millennium, usually hovering between three and five percent per year. There was a sharp increase in 2008 due to the global financial crisis now known as the Great Recession, but inflation was fairly stable throughout the 2010s, before the current inflation crisis began in 2021. Recent years Despite the economic impact of the coronavirus pandemic, the global inflation rate fell to 3.26 percent in the pandemic's first year, before rising to 4.66 percent in 2021. This increase came as the impact of supply chain delays began to take more of an effect on consumer prices, before the Russia-Ukraine war exacerbated this further. A series of compounding issues such as rising energy and food prices, fiscal instability in the wake of the pandemic, and consumer insecurity have created a new global recession, and global inflation in 2024 is estimated to have reached 5.76 percent. This is the highest annual increase in inflation since 1996. Venezuela Venezuela is the country with the highest individual inflation rate in the world, forecast at around 200 percent in 2022. While this is figure is over 100 times larger than the global average in most years, it actually marks a decrease in Venezuela's inflation rate, which had peaked at over 65,000 percent in 2018. Between 2016 and 2021, Venezuela experienced hyperinflation due to the government's excessive spending and printing of money in an attempt to curve its already-high inflation rate, and the wave of migrants that left the country resulted in one of the largest refugee crises in recent years. In addition to its economic problems, political instability and foreign sanctions pose further long-term problems for Venezuela. While hyperinflation may be coming to an end, it remains to be seen how much of an impact this will have on the economy, how living standards will change, and how many refugees may return in the coming years.

Portugal, Canada, and the United States were the countries with the highest house price to income ratio in 2024. In all three countries, the index exceeded 130 index points, while the average for all OECD countries stood at 116.2 index points. The index measures the development of housing affordability and is calculated by dividing nominal house price by nominal disposable income per head, with 2015 set as a base year when the index amounted to 100. An index value of 120, for example, would mean that house price growth has outpaced income growth by 20 percent since 2015. How have house prices worldwide changed since the COVID-19 pandemic? House prices started to rise gradually after the global financial crisis (2007–2008), but this trend accelerated with the pandemic. The countries with advanced economies, which usually have mature housing markets, experienced stronger growth than countries with emerging economies. Real house price growth (accounting for inflation) peaked in 2022 and has since lost some of the gain. Although, many countries experienced a decline in house prices, the global house price index shows that property prices in 2023 were still substantially higher than before COVID-19. Renting vs. buying In the past, house prices have grown faster than rents. However, the home affordability has been declining notably, with a direct impact on rental prices. As people struggle to buy a property of their own, they often turn to rental accommodation. This has resulted in a growing demand for rental apartments and soaring rental prices.

Out of all 50 states, New York had the highest per-capita real gross domestic product (GDP) in 2024, at 92,341 U.S. dollars, followed closely by Massachusetts. Mississippi had the lowest per-capita real GDP, at 41,603 U.S. dollars. While not a state, the District of Columbia had a per capita GDP of more than 210,780 U.S. dollars. What is real GDP? A country’s real GDP is a measure that shows the value of the goods and services produced by an economy and is adjusted for inflation. The real GDP of a country helps economists to see the health of a country’s economy and its standard of living. Downturns in GDP growth can indicate financial difficulties, such as the financial crisis of 2008 and 2009, when the U.S. GDP decreased by 2.5 percent. The COVID-19 pandemic had a significant impact on U.S. GDP, shrinking the economy 2.8 percent. The U.S. economy rebounded in 2021, however, growing by nearly six percent. Why real GDP per capita matters Real GDP per capita takes the GDP of a country, state, or metropolitan area and divides it by the number of people in that area. Some argue that per-capita GDP is more important than the GDP of a country, as it is a good indicator of whether or not the country’s population is getting wealthier, thus increasing the standard of living in that area. The best measure of standard of living when comparing across countries is thought to be GDP per capita at purchasing power parity (PPP) which uses the prices of specific goods to compare the absolute purchasing power of a countries currency.

The statistic shows the gross domestic product (GDP) of the United States from 1987 to 2024, with projections up until 2030. The gross domestic product of the United States in 2024 amounted to around 29.18 trillion U.S. dollars. The United States and the economy The United States’ economy is by far the largest in the world; a status which can be determined by several key factors, one being gross domestic product: A look at the GDP of the main industrialized and emerging countries shows a significant difference between US GDP and the GDP of China, the runner-up in the ranking, as well as the followers Japan, Germany and France. Interestingly, it is assumed that China will have surpassed the States in terms of GDP by 2030, but for now, the United States is among the leading countries in almost all other relevant rankings and statistics, trade and employment for example. See the U.S. GDP growth rate here. Just like in other countries, the American economy suffered a severe setback when the economic crisis occurred in 2008. The American economy entered a recession caused by the collapsing real estate market and increasing unemployment. Despite this, the standard of living is considered quite high; life expectancy in the United States has been continually increasing slightly over the past decade, the unemployment rate in the United States has been steadily recovering and decreasing since the crisis, and the Big Mac Index, which represents the global prices for a Big Mac, a popular indicator for the purchasing power of an economy, shows that the United States’ purchasing power in particular is only slightly lower than that of the euro area.