As of February 2025, India had a total of 413.85 million Instagram users, the largest Instagram audience in the world. The United States had 171.7 million users, and Brazil had 140.7 million. Indonesia, Turkey, and Japan ranked in fourth, fifth and sixth position, respectively. Kazakhstan is the leading country for Instagram audience reach, with 86.2 percent of the population using the social media service. Turkey came in second, with a penetration rate of 85.5 percent and Uruguay ranked third, with 87.1 percent, followed closely by the UAE, Brazil, and Bahrain. It took Instagram 11.2 years to reach the milestone of 2 billion monthly active users worldwide. WhatsApp, also owned by Meta, took 11 years, whilst Facebook took 13.3 years and YouTube took just over 14 years. Instagram’s demographics in the United States As of March 2025, Instagram was the fourth most visited social media service in the United States, after Facebook, Pinterest and X. Out of TikTok, Instagram and Snapchat, TikTok was the most used of all three platforms by Generation Z. Overall, 57 percent of Gen Z social media users used Instagram in 2021, down from 61 percent in 2020 and 64 percent in 2019. Instagram finds most popularity with those in the 25 to 34 year age group, and as of January 2025, roughly 28.3 of all users in the United States belonged to this age group. The social media app was also more likely to be used by women. Most followed accounts on Instagram Instagram’s official account had the most followers as of April 2024 with over 672 million followers. Manchester United forward Cristiano Ronaldo (@cristiano) had over 628 million followers on the platform, while the Argentinian footballer Lionel Messi (@leomessi) had over 502 million followers. The Instagram accounts of the American singer and actress Selena Gomez (@selenagomez) and the media personality and makeup mogul Kylie Jenner (@kyliejenner) had over 400 million followers each.

In 2022, the majority of Indian adults had a wealth of 10,000 U.S. dollars or less. On the other hand, about *** percent were worth more than *********** dollars that year. India The Republic of India is one of the world’s largest and most economically powerful states. India gained independence from Great Britain on August 15, 1947, after having been under their power for 200 years. With a population of about *** billion people, it was the second most populous country in the world. Of that *** billion, about **** million lived in New Delhi, the capital. Wealth inequality India suffers from extreme income inequality. It is estimated that the top 10 percent of the population holds ** percent of the national wealth. Billionaire fortune has increase sporadically in the last years whereas minimum wages have remain stunted.

In 2016, there were approximately **** thousand millionaires in Pakistan. The number of individuals owning one million U.S. dollars or more in Pakistan is expected to rise to **** thousand by 2026. HNWI forecast in Pakistan Individuals with investible assets of at least one million U.S. dollars in current exchange rate terms are considered high net worth. The number of high-net-worth individuals in Pakistan is expected to rise overall between 2022 and 2028, settling at just under ***** thousand individuals. Countries with the highest millionaire rate In 2021, Switzerland had the highest rate of millionaires in the world, with **** percent of the adult population owning assets worth more than one million U.S. dollars. Luxembourg came in second, with **** percent of the population being millionaires, and Iceland came in third. Furthermore, over ** million people in the United States were among the world's top one percent of ultra-high net-worth individuals in 2021. China came second, with over **** million top one percent wealth holders worldwide.

The number of smartphone users in India was estimated to reach over one billion in 2023. It was estimated by 2040, the number of smartphone users in India will reach 1.55 billion.

Smartphone users in India – additional information

The number of smartphone users worldwide is projected to amount to nearly 7.7 billion by 2027. It is expected that, by 2022, more than two third of the total global population will use a smartphone. Due to China’s rapid growth, the country has become a distant leader in the smartphone market, leaving the U.S., which previously held the top position, far behind. Smartphone users in China already accounted for 72 percent of the country’s population in 2022. By 2028, more than 83 percent of the population in China is projected to use a smartphone. For 2022, the number of smartphone users in China amounted to nearly 1.04 billion.

India, the second most populous country in the world, passed the United States in number of smartphone users in 2017. Around 223 million people in the U.S. use a smartphone by 2017, compared to 340 million in India. Despite this increase in volume, the U.S. still has a higher smartphone penetration rate than India. The smartphone penetration rate in India reached close to 71 percent by 2023, a penetration rate that the U.S. already reached in 2019. Samsung was the leading smartphone vendor in India in 2022, followed by Xiaomi and Vivo.