As of January 2025, ** percent of social media users in the United States aged 40 to 49 years were users of Facebook, as were ** percent of ** to ** year olds in the country. Overall, ** percent of those aged 18 to 29 years were using Instagram in the U.S. The social media market in the United States The number of social media users in the United States has shown continuous growth in the past years, and it is forecast to continue increasing to reach *** million users in 2029. As of 2023, the social network user penetration in the United States amounted to an impressive ***** percent, meaning that more than nine in ten people in the country engaged with online platforms. Furthermore, Facebook was by far the most popular social media platform in the United States, accounting for ** percent of all social media visits in 2023, followed by Pinterest with **** percent of visits. The global social media landscape As of April 2024, **** billion people were social media users, accounting for **** percent of the world’s population. Northern Europe was the region with the highest social media penetration rate with a reach of **** percent, followed by Western Europe with **** percent and Eastern Asia **** percent. In contrast, less than one in ten people in Middle Africa used social networks. Facebook’s popularity is not limited to the United States: this network leads the market on a global scale, and it accumulated more than three billion monthly active users (MAU) as of 2024, which is far more any other social media platform. YouTube, Instagram, and WhatsApp followed, all with *** billion or more MAU.

In February 2024, adults in the United States aged between 18 and 24, spent 186 minutes per day engaging with social media platforms. In comparison, respondents aged 65 and older dedicated approximately 102 minutes of their day to social media. TikTok was the most engaging social media platform for U.S. consumers aged between 18 and 24 years. The popular video was also the most engaging among users aged 35 and 54 years, commanding between 45 and 50 minutes of users' daily attention. Respondents aged between 55 and 65, reported to spending between 45 minutes daily on Facebook.

As of December 2019, over 29 percent of social network users in Latin America were between 15 and 24 years old. The 25-34 age group accounted for 24 percent of the user base. In addition, the graph shows that the use of social media decreases as the age group gets older.

A March 2020 survey of U.S. parents revealed that 13 percent of U.S. children aged 11 or younger used TikTok. The video sharing platform was by far the most popular social network among young children in the United States. Overall, 30 percent of parents with kids aged 9 to 11 years stated that their knew of their child using TikTok.

An online survey conducted in November 2023 in the United States found that 56 percent of internet users aged 18 to 29 years thought that social media was a good thing for society. In contrast, 22 percent of respondents between 30 and 44 years felt that social media had a bad impact on society, as did 38 percent of those aged 45 to 64. Overall, only 12 percent of survey respondents aged 65 years and over thought that social media was a good thing for society.

In the United States, Gen Z are the most likely to search for product information through social media platforms. According to a survey conducted in 2023, over ******************** of U.S. shoppers between 18 and 26 years old start the purchasing process through this shopping channel.

In 2024, YouTube counted approximately 60 million monthly users aged between 35 and 54 in the United States. In comparison, U.S. viewers younger than 18 amounted to around 45 million. Meanwhile, TikTok's main audience was aged between 18 and 34 years, as approximately 43 million users of that age visited the platform monthly. Facebook was particularly popular among users aged 35 and older, while less than 10 million users younger than 18 engaged with the platform on a monthly basis.

A survey conducted in August 2022 among gamers in the United States found that approximately 56 percent of respondents aged between 16 and 29 years used YouTube to consume content related to gaming or engage in video gaming activities. Discord was the second most popular social media platform among users in this demographic, followed by the social video platform TikTok. In comparison, Facebook was the most popular social media platform in relation to gaming among users aged between 30 and 49 years, with 65 percent of respondents reporting using the platform for gaming-related activities and content consumption.

According to a November 2023 survey of adults living in the United States, 56 percent of those aged 18 to 29 years stated that they felt social media was good for society. Overall, 43 percent of respondents aged 30 to 44 years felt the same. Furthermore, almost 40 percent of respondents belonging to the 65 and over age group thought that social media was bad for society.

According to a survey conducted in the United States in October 2023, 36 percent of Generation X respondents thought that social media usage was extremely harmful for teenagers and children. Overall, 30 percent of Baby boomers felt the same. Just under 30 percent of Millennials said that teens' and kids' social media usage was very harmful, while 12 percent of Generation Z felt it was completely safe.

Overall, 40 percent of U.S. online users aged 18 to 22 years reported feeling addicted to social media. During the April 2019 survey, five percent of respondents from that age group stated that they felt the statement "I am addicted to social media" described them completely.

According to a February 2024 survey of adults in the United States, the opinion regarding the responsible management of social media platforms was divided across age groups. Older audiences consistently held more negative opinions of the management of social networks, with only one percent of respondents aged 65 and above considering it very responsible, compared to 27 percent of those aged 18 to 29 years and 23 percent of those aged 30-44. In contrast, 65 percent of respondents belonging to the 65+ age group considered that social network companies managed their platforms either somewhat irresponsibly or very irresponsibly.

This statistic presents the reach of selected social networks among internet users in the United States as of February 2017, sorted by age group. As of the survey period, it was found that Facebook was used by 86 percent of online adults aged 18 to 29 years.

As of January 2025, users aged 25 to 34 years made up Facebook's largest audience in the United States, accounting for **** percent of the social network's user base, with **** percent of those users being women. Overall, *** percent of users aged 35 to 44 years were women, and *** percent were men. How many people use Facebook in the United States? ******** is by far the most used social network in the world and finds a huge share of its audience in ****************** Facebook’s U.S. audience size comes second only to India. In 2023, there were over *** million Facebook users in the U.S. By 2028, it is estimated that around *** million people in the U.S. will be signed up for the platform. How do users in the United States view the platform? Although Facebook is widely used and very popular with U.S. consumers, there are issues of trust with its North American audience. As of November 2021, ** percent of respondents reported that they did not trust Facebook with their personal data. Despite having privacy doubts, a May 2022 survey found that ** percent of adults had a very favorable opinion of Facebook, and one-third held a somewhat positive view of the platform.

The number of Twitter users in the United States was forecast to continuously increase between 2024 and 2028 by in total 4.3 million users (+5.32 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 85.08 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Canada and Mexico.

According to a survey conducted in the United States in 2022, ** percent of pre-teens were using social media applications. Overall, ** percent of respondents aged 11 to 12 years were using TikTok, and ** percent were using Snapchat. Both TikTok and Snapchat state that users of their apps must be at least 13 years of age, with the latter being in compliance with the U.S. Children's Online Privacy Protection Act (COPPA). Even though Discord and Facebook also have age restrictions of 13 years, ** percent and ** percent of pre-teens were using the online platforms, respectively.

This statistic shows the share of internet users in the United States who have ever had positive, tangible benefits from being active on social media, sorted by age group. During the August 2017 survey period, it was found that 45 percent aged between 18 and 29 years had found a new apartment or house via social media activity.

According to a May 2022 survey of users in the United States, nearly 30 percent of users between 18 and 34 years thought social media platforms should have stricter content moderation policies. Around 23 percent said social media platforms should have looser content moderation policies. According to 27 percent of respondents between 35 and 44 years, social media platforms should keep their content moderation policies the same.

The number of Reddit users in the United States was forecast to continuously increase between 2024 and 2028 by in total 10.3 million users (+5.21 percent). After the ninth consecutive increasing year, the Reddit user base is estimated to reach 208.12 million users and therefore a new peak in 2028. Notably, the number of Reddit users of was continuously increasing over the past years.User figures, shown here with regards to the platform reddit, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Reddit users in countries like Mexico and Canada.

How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.