Soft drink consumption in the United States dipped again for the **** straight year in 2018 to ***** gallons per person. Since the peak of ** gallons in 2000, per capita consumption has declined by ** percent. The U.S. still has some of the highest consumption rates in the world, with over ** percent of respondents of a recent international survey stating that they consumed soft drinks at least multiple times in a week, if not every day. Health implications Part of the reason for this decrease in consumption could be due to the increased awareness of the health effects of sugary drinks. Studies have repeatedly shown that regular consumption of such drinks increases the likelihood of health conditions such as obesity and diabetes. This fact has prompted many nations to impose a tax on drinks containing more than a certain amount of sugar. While the United States does not have such a national policy, several municipalities have implemented a tax. Philadelphia has taxed sweetened drinks at *** cent per ounce since the beginning of 2017 and has seen a ** percent reduction in sales as a result. Changing consumption habits The public awareness of the dangers of soft drinks seems to be reflected in the continued increase in the consumption of bottled water. Over the same period in which per capita consumption of soft drinks has declined, consumption of bottled water has increased by over *** percent. Younger people, in particular, are reflecting this change in beverage consumption, with only ** percent consuming soft drinks regularly compared to **** percent of older generations.

Learn about the average soda consumption in America, the negative health effects of excessive soda intake, and recommendations from health experts on how to limit soda consumption for improved health.

This statistic illustrates the share of consumers of soft drinks in the United States. As of **************, ** percent of 18 - 29 year old consumers do so in the U.S. This is according to exclusive results from the Consumer Insights Global survey which shows that ** percent of 30 - 49 year old customers also fall into this category.Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than ********* interviews.

In 2024, the combined volume per capita in the 'Carbonated Soft Drinks' segment of the non-alcoholic drinks market in the United States was modeled to stand at ****** litres. Between 2018 and 2024, the figure dropped by ***** litres, though the decline followed an uneven course rather than a steady trajectory. The forecast shows the combined volume per capita will steadily decline by **** litres from 2024 to 2029.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Carbonated Soft Drinks.

In 2024, bottled water accounted for roughly ** percent of beverage consumption in the United States, making it the most consumed type of beverage that year. Value-added water and vegetable juice were among the least favorite beverages that year. Bottled water consumption worldwide The average American consumer drinks roughly ** gallons of bottled water. In countries, such as Mexico, it is very common to drink bottled water, as tap water is often considered unsafe for consumption. It accounted for over ** gallons of bottled water consumption per capita. Cider in the U.S. and Europe Cider is a low-alcoholic beverage, typically made from the fermented juice of apples or pears. While the drink is regularly consumed in the United States, it is most commonly drunk in Western Europe. 48 percent of Western Europeans consumed cider, while about ** percent of North Americans drank it. The United States imported most of its cider from countries, such as France, Ireland, and Sweden.

In 2019, Mexico was the country with the highest carbonated soft drink consumption, namely over *** 8-ounce servings per capita per year. The United States stood in second place, with almost the same quantity, while Brazil, which ranked third, consumed less than half the soft drinks Mexicans drank that year. Popular soft drinks Some of the most valuable soft drink brands included Lipton, Red Bull, and Yili in 2019. However, by far the most valuable soft drink brand of the year was Coca-Cola, which reached a brand value of almost ** billion U.S. dollars. Pepsi, one of the company’s well-known competitors, had a value of roughly ** billion U.S. dollars for the same period. One year earlier, PepsiCo’s net revenue numbers worldwide amounted to approximately ** billion U.S. dollars. Dr Pepper Another widely recognized soft drink brand is Dr Pepper. This beverage is produced by Keurig Dr Pepper, the company which was formed when the Dr Pepper Snapple Group and Keurig formed a merger in July of 2018. Keurig Dr Pepper generated global net sales of over ** billion U.S. dollars in 2019.

Caption: 1Models adjusted for sex, age, race, education, employment, income, BMI, and weight loss intention. Table B. NHANES soft drink classifications used as bases for soda model intake rate and consumption factor estimates. Caption: 1Goya Malta and Brisk Lemon Iced Tea did not rely on NHANES intake factors or consumption factors from specific soft drink classifications. Instead, they used the median and maximum IRs and the CFs of all of the NHANES categories used for the exposure assessment (including cola, diet cola, pepper cola, and root beer). Table C. Bodyweight (kg) and Exposure Duration (years), by Lifestage. Caption: 1 Body weight estimates are recommended values from the United States Environmental Protection Agency (2011) Exposure Factors Handbook, Table 8-1, available at: http://www.epa.gov/ncea/efh/pdfs/efh-complete.pdf. Table D. Exposure to 4-MEI and Cancer Risk and Burden, by Race/Ethnicity and Beverage. Caption: 1LADD is lifetime average daily dose (mg/kgBW/day) and assumes the mean beverage concentration of 4-MEI, the median beverage intake rate, and 70 years of daily consumption; 2Risk is lifetime excess cancer risk associated with consumption of soft drink model; 3CF is the fraction of the specified race/ethnicity group consuming the noted beverage; 4Estimates of race/ethnicity group populations are from the 2010 United States Census (http://www.census.gov/prod/cen2010/briefs/c2010br-02.pdf) 5Burden is lifetime excess cancer cases associated with consumption of beverage by the U.S. population. (DOCX)

In 2024, the United States ranked first by combined revenue in the 'Soft Drinks' segment of the non-alcoholic drinks market among the 25 countries presented in the ranking. United States' combined revenue amounted to 223.24 billion U.S. dollars, while Nigeria and the United Kingdom, the second and third countries, had records amounting to 38.49 billion U.S. dollars and 34.62 billion U.S. dollars, respectively.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Soft Drinks.

In 2024, the average sales of energy/alternative drinks in convenience stores in the United States was 88,780 dollars per store. The average sales per store of sports drinks amounted to 30,144 U.S. dollars.

The EMEA region accounted for an estimated ** percent share of all unit sales made by The Coca-Cola Company in 2022. The North American region accounted for just under ** percent of the company's unit sales volume worldwide. Leading Coca-Cola brands in Great Britain In 2022, around **** million people in Great Britain drank the original Coca-Cola, making it the most popular beverage produced by the company for these countries. The Diet Coke brand ranked second, being consumed by an estimated *** million British people. Diet Coke with Citrus Zest and Diet Coke Caffeine Free were Great Britain’s least beloved Coca-Cola soft drinks. Soft drink consumption in Germany The average German consumer drank an estimated ***** liters of soft drinks in 2022. Some of the preferred types of soft beverages among Germans were lemonades, cola, and cola-based mixed drinks. Per capita consumption of cola and cola-based mixed drinks amounted to just over ** liters in Germany that year.

Over the last years, Coca-Cola has spent an average of ************* dollars a year on advertising worldwide, aside from 2020, with only about *** billion U.S dollars, and 2024, with over ************* dollars spent. Spending in the United States accounts for over ** percent of that cost, totally *** million U.S. dollars in 2022. Advertising innovation Soft drinks still made up the overwhelming majority of Coca Cola’s sales volume in 2017. The company spent *** million dollars advertising its flagship brand, Coke, in 2022, more than any other non-alcoholic beverage brand in the United States in that year. Coca-Cola has a long history of innovative and appealing advertising campaigns, going back to art done by American painter Norman Rockwell, to the iconic polar bears of Christmas advertising. Dominance across mediums The Coca-Cola brand’s image is not only maintained through traditional advertising mediums but social media as well. It ranked fifth on Facebook, in terms of fans, as of September 2023, with almost *** million fans. Coca-Cola’s YouTube channel was equally popular with roughly **** billion views accrued by the channel.