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The wireless telecommunication carrier industry has witnessed significant shifts recently, driven by evolving consumer demands and technological advancements. The popularity of smartphones and rising data consumption habits have mainly driven growth. Households have chosen to disconnect their landlines to cut costs and receive network access away from home. Industry revenue was bolstered during the current period by a surge in mobile internet demand. The revival of unlimited data and call plans prompted industry-wide adjustments to pricing and data offerings. While competition has intensified, leading to price wars and slender margins, carriers have embraced bundled offerings of value-added services, like streaming subscriptions, to distinguish themselves. Despite these efforts, revenue growth remains sluggish amid high operational costs and a saturated market. Overall, Wireless Telecommunications Carriers' revenue has modestly grown at an annualized rate of 0.1% to total $340.3 billion in 2025, when revenue will climb an estimated 6.0%, as the early shift to fifth-generation (5G) enables businesses to renegotiate the current product-price paradigm with consumers. The industry is defined by a transition from primarily providing voice services to focusing on providing data services. Technological change, namely the shift from fourth-generation (4G) wireless data services to 5G, continues to shape the industry. Companies expand scope through mergers and acquisitions, acquiring spectrum and niche customer bases. The battle for wireless spectrum intensified as 5G technology became a focal point, requiring carriers to secure valuable frequency bands through hefty investments. For instance, Verizon's $45 billion expenditure in the C-band spectrum auction highlights the critical importance of spectrum acquisition. While Federal Communications Commission (FCC) regulations have curtailed large-scale consolidations, strategic alliances and mergers have been common to share infrastructure and expand market reach. Also, unlimited data plans have shaken up cost structures and shifted consumers to new providers. Following the expansion of unlimited data and calls, profit is poised to inch downward as the cost of acquiring new customers begins to mount. Profitability is additionally hindered by supply chain disruptions, which still loom large, as equipment delays and price hikes impact rollout timeliness. Industry revenue is forecast to incline at an annualized 5.4% through 2030, totaling an estimated $443.5 billion, driven by the expansion of mobile devices using data services and increasing average revenue per user. As the rollout of 5G networks increases the speed of wireless data services, more consumers will view on-the-go internet access as an essential function of mobile phones. Moving forward, the industry landscape will be characterized by the heightened competition among carriers for wireless spectrum, an already scarce resource and efforts to connect more Americans in remote parts of the country to fast and reliable internet. Subscriber saturation presents a formidable challenge, compelling carriers to focus on existing customers and innovative service packages. Companies like AT&T and Verizon are pioneering flexible infrastructure projects, which could redefine the industry’s operational efficiency. Despite facing spectrum supply limitations, the industry is poised to benefit from seamless connectivity solutions for various sectors, potentially redefining wireless carriers’ roles in an increasingly interconnected world.
The telecommunications firm Verizon is the leading provider of mobile services in the United States, with a market share of nearly ** percent of wireless subscriptions as of the last quarter of 2024. T-Mobile and AT&T are the other major wireless carriers in the U.S. market. The market share is based on subscription figures reported by the companies in quarterly earnings and financial statements. Mobile virtual network operator (MVNO) subscriptions were not considered for the statistic. Seismic shift: T-Mobile and Sprint Merger T-Mobile’s **** billion U.S. dollar acquisition of Sprint Corp. became official on 1st April 2020, a merger that temporarily reduced the number of major wireless providers in the United States. Under the terms of the merger, T-Mobile acquired Sprint’s ***** million postpaid subscribers, joining the 47 million T-Mobile postpaid wireless subscribers. DISH Network Corporation acquired Sprint’s prepaid mobile business, Boost Mobile, raising that number to ****, satisfying the United States Department of Justice (DOJ) that the market would remain competitive. T-Mobile is the largest U.S. telco by market cap As of 2024, T-Mobile had a market capitalization of over *** billion U.S. dollars, the highest of any U.S. telecommunications company. Beijing-based China Mobile and U.S. giant Verizon trailed, with a market cap of *** and *** billion U.S. dollars, respectively. Comcast and AT&T were valued at *** and *** billion U.S. dollars, respectively.
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BASE YEAR | 2024 |
HISTORICAL DATA | 2019 - 2024 |
REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
MARKET SIZE 2023 | 345.13(USD Billion) |
MARKET SIZE 2024 | 366.98(USD Billion) |
MARKET SIZE 2032 | 600.0(USD Billion) |
SEGMENTS COVERED | Service Type, Technology, Application, User Type, Regional |
COUNTRIES COVERED | North America, Europe, APAC, South America, MEA |
KEY MARKET DYNAMICS | increasing mobile internet penetration, demand for real-time connectivity, growth of mobile applications, rising data consumption rates, focus on cost-effective solutions |
MARKET FORECAST UNITS | USD Billion |
KEY COMPANIES PROFILED | BT Group, TMobile, Sprint, Samsung, Vodafone, Verizon, China Mobile, Reliance Jio, AT and T, SK Telecom, Apple, Deutsche Telekom, Telefonica, Orange, Huawei |
MARKET FORECAST PERIOD | 2025 - 2032 |
KEY MARKET OPPORTUNITIES | 5G network expansion, Increased remote work reliance, Enhanced mobile security services, Data analytics integration, Digital payment solutions growth |
COMPOUND ANNUAL GROWTH RATE (CAGR) | 6.33% (2025 - 2032) |
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United States Mobile Data Market was valued at USD 172 billion in 2024 and is expected to reach USD 233.90 Billion in 2030 and project robust growth in the forecast period with a CAGR of 5.1% through 2030.
Pages | 85 |
Market Size | 2024: USD 172 Billion |
Forecast Market Size | 2030: USD 233.90 Billion |
CAGR | 2025-2030: 5.1% |
Fastest Growing Segment | Wireline |
Largest Market | South US |
Key Players | 1. Verizon Communications Inc. 2. T-Mobile USA, Inc. 3. American Tower Corporation 4. Crown Castle Inc. 5. Comcast Corporation 6. DISH Network L.L.C 7. AT&T Inc. 8. Alphabet Inc. |
Technavio’s market research report identifies that the increasing demand for mobile unified communication (UC) will be one of the primary growth drivers for the small and medium business (SMB) telecom voice and data services market in the US till 2021. Mobile and cloud unified communication (UC) solutions provide fast network speeds. This in turn, encourages mobile network operators to deliver UC applications through long-term evolution (LTE). Consequently, the popularity of voice over LTE (VoLTE) services is increasing among enterprises because it enables HD voice calling services. Additionally, the integration of VoLTE with enterprise private branch exchange (PBX) systems enhances the end-user experience by offering better quality of services at an optimum price. This benefits the SMB segment of the US enterprises that rely on voice and data services. Technavio’s market research analysts predict that this market will grow at a CAGR of more than 6% by 2021.
The development of next-generation wireless infrastructure drives the number of users accessing the Internet because it enables them to access the Internet from anywhere at any time. This will boost the demand for voice and data services among consumers and business enterprises. According to our analysts, the emergence of next-generation wireless networks such as 3G, 4G, and 5G is identified as one of the key trends that will gain traction in the SMB communications market for US SMB telecom voice and data services during the predicted period.
Competitive landscape and key vendors
The SMB telecom voice and data services market in the US is highly competitive and concentrated. Carriers in the US are trying to capture a higher market share by offering postpaid service plans to the enterprise segment. The increasing focus on the product pricing, product and service offerings, and network investment and quality will strengthen the competition among SMB telecom voice and data services market key players. The carriers in the wireless telecommunications industry are witnessing intense competition due to the availability of additional spectrum licenses, deployment of technologies, and regulatory changes.
Key vendors in this market are -
AT&T
T-Mobile
Verizon
Other prominent vendors in the market include CenturyLink, Comcast, Convergia, Sprint, TelePacific, US Cellular, and Windstream Communications.
Segmentation by product and analysis of the SMB telecom voice and data services market in the US
Broadband connections
Bundled Internet and telephone services
Verizon and Comcast are the Internet service providers in the US that provide broadband services. The broadband connections segment accounted for the majority market share during 2016 due to the low cost and better services offered by broadband operators. The broadband service is supported by the enhanced speed and higher bandwidth, which enables operators to provide an uninterrupted service.
Growth drivers, challenges, and upcoming trends: Growing popularity of IoT
Consumers are motivated to buy devices that can connect to each other in a network and share information due to the various benefits of Internet of Things (IoT) such as the optimized decision-making, cost cutting, and remote control access. This in turn, will boost the adoption of voice and data services over traditional services in smart cities.
This report provides a number of factors contributing to the adoption, limitations, and opportunities of the SMB telecom voice and data services market in the US. It also offers an analysis of each factor and an estimation of the extent to which the factors are likely to impact the overall market growth.
Key questions answered in the report include
What will the market size and the growth rate be in 2021?
What are the key factors driving the SMB telecom voice and data services market in the US?
What are the key market trends impacting the growth of the SMB telecom voice and data services market in the US?
What are the challenges to market growth?
Who are the key vendors in the SMB telecom voice and data services market in the US?
What are the market opportunities and threats faced by the vendors in the SMB telecom voice and data services market in the US?
What are the trending factors influencing the market shares of the US?
What are the key outcomes of the five forces analysis of the SMB telecom voice and data services market in the US?
Technavio also offers customization on reports based on specific client requirement.
A thorough data collection methodology is followed by our market research reports for the ICT industry to provide an analysis of fast growing market segments like machine to machine (M2M) and connected devices. This upcoming industry research report on the SMB telecom voice and data
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Wired telecommunications carriers offer local and long-distance voice services using the public switched telephone network and wholesale access to networks for use by companies that provide voice communication services to customers. Once the principal provider of voice communication services, numerous substitutes have siphoned revenue away, such as wireless telephony and Voice over Internet Protocol (VoIP) technology. In recent years, the wired telecommunication carrier industry has faced mounting challenges as wireless communication technologies advance rapidly. The increasing global penetration of smartphones and mobile internet has caused a noticeable shift, with more users opting for wireless connections. This trend is primarily driven by the expansion of 5G networks, which offer faster and more reliable service. Traditional wired telecommunications, like landlines and DSL, are falling out of favor due to their slower speeds and limited reliability. Carriers have had to adapt swiftly, often bundling services like internet and TV to maintain customer loyalty and reduce churn rates. Industry-wide revenue has inched forward at an average annualized 0.9% over the past five years. It is expected to total $66.1 billion in 2025, when revenue will regress by 0.3%. Profit is slated to strengthen as carriers have made cost-cutting measures in response to waning demand. Still, the industry has yet to achieve the same revenue totals that it did in 2019. While some wired carriers have managed to soften the blow by bundling services, the trend has continually moved towards more flexible communication options. Wired telecommunications carriers have begun deploying fiber-optic networks, which provide faster speeds and larger bandwidth capacity than traditional copper. Deploying fiber-optic networks has partially mitigated declining demand. Also, business customers have been hesitant to abandon their landlines due to the associated reliability and security. Programs like the FCC’s Rural Digital Opportunity Fund and private investments have been pivotal in expanding broadband access. Despite these vestiges of demand, wired telecommunication has largely lost ground to its wireless counterpart. Major carriers will continue centering and expanding services such as high-speed internet at the expense of copper wired service and infrastructure. As demand for local and long-distance voice services continues to depress and more households switch to wireless phones, this industry will endure challenges. With the phasing out of copper infrastructure, carriers are betting on fiber-optic technology to provide high speeds and bandwidth. Investments spurred by federal initiatives will extend broadband access and fuel growth in underserved areas, though companies will need to commit substantial upfront funds. Profit will climb slightly due to the prevalence of bundling packages and higher-priced fiber-optic services, which will help temper further declines. Industry revenue will marginally drop at an annualized 0.2% to $65.5 billion in 2030.
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The North America Mobile Satellite Services Market is Segmented by Satellite Type (Low Earth Orbit (LEO), Medium Earth Orbit (MEO), Geostationary Earth Orbit (GEO)), By Service (Voice, Data), by End-user Industry (Maritime, Enterprise, Aviation, Government) and by Country.
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Key information about United States Number of Subscriber Mobile
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Graph and download economic data for Expenditures: Cellular Phone Service by Race: White, Asian, and All Other Races, Not Including Black or African American (CXU270102LB0902M) from 2010 to 2023 about phone, telecom, asian, white, expenditures, services, and USA.
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North America Mobile Data Protection Solutions and Services Market is expected to grow during 2025-2031
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North America Mobile Satellite Services Market size was valued at USD 6 Billion in 2024 and is projected to reach USD 11.96 Billion by 2032, growing at a CAGR of 9% from 2026 to 2032.
North America Mobile Satellite Services Market: Definition/ Overview
Mobile Satellite Services (MSS) are a form of satellite communication service that offers phone, data, and internet access to both mobile and stationary users, particularly in places where terrestrial networks are limited or absent. These services employ satellites to send and receive signals to and from mobile devices, cars, ships, planes, and remote sites.
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The US telecom industry offers a diverse portfolio of products and services catering to a wide range of consumer and business needs. While traditional voice services, both wired and wireless, remain a crucial element, they are increasingly being enhanced by technologies like Voice over LTE (VoLTE) and Voice over IP (VoIP), delivering improved call quality and features. Data services, encompassing mobile and fixed broadband internet access, are experiencing the most significant growth, underpinning the rapid expansion of digital applications and services. Over-the-top (OTT) services, including popular streaming platforms and messaging applications, have disrupted traditional media and communication models, offering consumers greater choice and affordability. Finally, pay TV services, comprising cable and satellite television, continue to provide entertainment and information content, though facing increasing competition from streaming alternatives. Recent developments include: September 2022: AT&T unveiled its collaboration with Ford, thereby promising to deliver 5G Connectivity to the heavy-duty 2023 models of Ford. This ensures faster navigation, mapping, and audio downloads with AT&T 5G and enables Ford Power-Up software upgrades to be downloaded easily. This development will help the vehicle get better over time., August 2022: in association with Canva and Meta, T-Mobile launched an offer for small business enterprises to improve their marketing for free with user-friendly, skilled design and advertising resources. Through the end of the year, T-Mobile is providing Canva Pro on Us to ALL qualified small business customers, in addition to USD 200 in free Facebook and Instagram advertising.. Key drivers for this market are: Growth of Mobile Internet Connection, Deployment of 5G network in the United States. Potential restraints include: , Lack of Control over Operations and Cost Visibility. Notable trends are: Deployment of 5G Networks in the United States.
North America registered the highest mobile data consumption per connection in 2023, with the average connection consuming ** gigabytes per month. This figure is set to triple by 2030, driven by the adoption of data intensive activities such as 4K streaming.
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The US Telecom industry, a robust $443.12 billion market in 2025, is projected to experience steady growth, driven primarily by increasing demand for high-speed internet, advanced mobile services, and the proliferation of connected devices fueling the Internet of Things (IoT). The 3.67% CAGR signifies a consistent expansion, albeit at a moderate pace compared to previous periods of explosive growth. Key growth drivers include the ongoing 5G rollout, expanding broadband penetration, particularly in rural areas, and the surging adoption of cloud-based services and applications. While the market faces constraints like increasing infrastructure costs, regulatory hurdles, and competition among established players like AT&T, Verizon, Comcast, and T-Mobile, these challenges are mitigated by the continuous innovation in service offerings. The segment breakdown reveals a significant contribution from data services, driven by the rising data consumption patterns, followed by voice services (both wired and wireless) and the growing adoption of OTT and Pay TV services. Competition is fierce, and successful players are those who strategically invest in network upgrades, deliver superior customer experience, and effectively bundle services to cater to evolving consumer preferences. The industry is likely to see consolidation and strategic partnerships to enhance competitiveness and expand market reach. The forecast period (2025-2033) anticipates continued growth, albeit at a possibly slower pace, influenced by economic factors and the saturation of certain market segments. However, emerging technologies like edge computing and the increasing adoption of fiber optic infrastructure are expected to stimulate further expansion. The regional distribution likely shows North America dominating the market, followed by Europe and Asia-Pacific. Growth in regions with lower penetration rates (e.g., parts of South America and Africa) holds significant potential for future expansion, though infrastructure development remains a key challenge in these markets. Continuous advancements in network technologies, coupled with a focus on improving cybersecurity and customer service, will define the future landscape of the US telecom market. Recent developments include: September 2022: AT&T unveiled its collaboration with Ford, thereby promising to deliver 5G Connectivity to the heavy-duty 2023 models of Ford. This ensures faster navigation, mapping, and audio downloads with AT&T 5G and enables Ford Power-Up software upgrades to be downloaded easily. This development will help the vehicle get better over time., August 2022: in association with Canva and Meta, T-Mobile launched an offer for small business enterprises to improve their marketing for free with user-friendly, skilled design and advertising resources. Through the end of the year, T-Mobile is providing Canva Pro on Us to ALL qualified small business customers, in addition to USD 200 in free Facebook and Instagram advertising.. Key drivers for this market are: Growth of Mobile Internet Connection, Deployment of 5G network in the United States. Potential restraints include: Growth of Mobile Internet Connection, Deployment of 5G network in the United States. Notable trends are: Deployment of 5G Networks in the United States.
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The global mobile data traffic market size was estimated at approximately USD 68 billion in 2023 and is projected to surge to about USD 320 billion by 2032, exhibiting a remarkable compound annual growth rate (CAGR) of 18.5% over the forecast period. This growth is driven by the increasing penetration of smartphones, advancements in network technologies, and the rising consumption of data-intensive applications and services.
One of the primary growth factors for the mobile data traffic market is the rapid expansion of the smartphone user base globally. As smartphones become more affordable and accessible, especially in emerging markets, the number of mobile internet users is skyrocketing. This trend is further amplified by the increasing availability of high-speed mobile networks, which make data-heavy applications such as video streaming and online gaming more feasible and attractive to users. The proliferation of affordable data plans is also encouraging users to consume more mobile data, thereby bolstering market growth.
Another significant driver of growth is the continuous evolution of network technologies. The transition from 3G to 4G, and now to 5G, has significantly enhanced data transmission speeds and network capabilities. 5G technology, in particular, promises ultra-low latency, higher capacity, and faster download and upload speeds, which are expected to revolutionize various sectors such as healthcare, automotive, and smart cities. The deployment and adoption of 5G networks are anticipated to boost mobile data traffic volumes exponentially, as it facilitates the seamless use of high-bandwidth applications, including augmented reality (AR), virtual reality (VR), and Internet of Things (IoT) devices.
The increase in video content consumption is also a major factor driving the market. Video traffic accounts for a substantial portion of mobile data usage, driven by platforms like YouTube, Netflix, and social media sites that prioritize video content. The trend of live streaming and video-on-demand services is creating a massive surge in data traffic, with users increasingly accessing high-definition (HD) and even 4K content. Moreover, the COVID-19 pandemic has accelerated the adoption of digital entertainment and online education, further increasing the demand for mobile data.
Regionally, the growth of mobile data traffic is witnessing variations with Asia Pacific leading the charge. The region's high population density, coupled with increasing urbanization and smartphone penetration, makes it a significant contributor to global data traffic. Countries like China and India are at the forefront, driven by government initiatives to promote digitalization and the rollout of advanced mobile networks. North America and Europe are also substantial markets due to their well-established network infrastructure and early adoption of new technologies. However, the growth rates in these regions are relatively moderate compared to the exponential growth seen in Asia Pacific and Latin America.
The mobile data traffic market can be segmented by traffic type into video, audio, data, and others. Video traffic is the most dominant segment, accounting for the largest share of mobile data usage worldwide. The proliferation of video streaming services, alongside user-generated video content on social media platforms, significantly contributes to this dominance. As more users switch to high-definition and 4K streaming, the demand for data-intensive video content continues to rise. Additionally, the growing popularity of live streaming and video calls, particularly in the context of remote work and online education, further propels this segment's growth.
Audio traffic also plays a significant role in the mobile data traffic market. The increasing usage of music streaming services such as Spotify, Apple Music, and various podcast platforms are driving the growth of this segment. The trend of consuming audio content on the go, facilitated by improved network speeds and unlimited data plans, is contributing to a steady rise in mobile data traffic from audio services. Furthermore, the adoption of smart speakers and voice assistant technologies is expected to continue bolstering this segment.
Data traffic, encompassing all forms of non-visual and non-audio data, is another crucial segment. This includes browsing, app usage, emails, and other types of data transmission over mobile networks. With the increasing reliance on mobile applications for a wide array of activities—ra
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T-Mobile US, Inc., together with its subsidiaries, provides mobile communications services in the United States, Puerto Rico, and the United States Virgin Islands. The company offers voice, messaging, and data services to 108.7 million customers in the postpaid, prepaid, and wholesale markets. It also provides wireless devices, including smartphones, wearables, and tablets and other mobile communication devices, as well as wireless devices and accessories. In addition, the company offers services, devices, and accessories under the T-Mobile and Metro by T-Mobile brands through its owned and operated retail stores, T-Mobile app and customer care channels, and its websites. It also sells its devices to dealers and other third-party distributors for resale through independent third-party retail outlets and various third-party websites. As of December 31, 2021, it operated approximately 102,000 macro cell and 41,000 small cell/distributed antenna system sites. The company was founded in 1994 and is headquartered in Bellevue, Washington.
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US Mobile Virtual Network Operators (MVNO) Market size was valued at USD 14.12 Billion in 2024 and is projected to reach USD 18.23 Billion by 2032, growing at a CAGR of 3.2% from 2025 to 2032.
US Mobile Virtual Network Operators (MVNO) Market: Definition/ Overview
In the United States, a Mobile Virtual Network Operator (MVNO) is a wireless service provider that leases bandwidth from major telecom carriers such as AT&T, Verizon, and T-Mobile rather than owning its network infrastructure. MVNOs provide low pricing, customizable plans, and flexible services to meet a variety of customer needs, including prepaid choices, no-contract plans, and specialized markets like as IoT devices and enterprise solutions. Their adaptability and innovation have made them an appealing choice for budget-conscious individuals and enterprises.
The US MVNO market is looking optimistic, thanks to advancements in 5G technology, IoT adoption, and digital transformation.
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Graph and download economic data for Producer Price Index by Commodity: Telecommunication, Cable, and Internet User Services: Cellular Phone and Other Wireless Telecommunication Services (WPS3721) from Mar 2009 to May 2025 about wireless, phone, telecom, internet, services, commodities, PPI, inflation, price index, indexes, price, and USA.
This report responds to the October 25, 2018, Presidential Memorandum on Developing a Sustainable Spectrum Strategy for America's Future and contains recommendations for prioritizing R&emp;D to advance radio frequency spectrum access and efficiency, as called for in Section 2(c) of the Memorandum. The report focuses on R&emp;D efforts to create a flexible R&emp;D environment that advances spectrum technologies to meet current and future spectrum requirements for the broad communications needs of the Nation. This report supports Administration spectrum goals by identifying spectrum R&emp;D priorities across Federal and private sectors for ongoing, increased, and new R&emp;D investments in both the near term (5-10 years) and the long term (greater than 10 years). The priorities report looks beyond only mobile and broadband communications to examine the entire spectrum ecosystem, including science and meteorological observations, radar, radiolocation, and navigation. The report considers the impact of R&emp;D across the electromagnetic spectrum, as well as emerging network architectures and application domains expected in the future that will rely on the existence of a reliable wireless communication system.
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Key information about United States Teledensity: Mobile
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The wireless telecommunication carrier industry has witnessed significant shifts recently, driven by evolving consumer demands and technological advancements. The popularity of smartphones and rising data consumption habits have mainly driven growth. Households have chosen to disconnect their landlines to cut costs and receive network access away from home. Industry revenue was bolstered during the current period by a surge in mobile internet demand. The revival of unlimited data and call plans prompted industry-wide adjustments to pricing and data offerings. While competition has intensified, leading to price wars and slender margins, carriers have embraced bundled offerings of value-added services, like streaming subscriptions, to distinguish themselves. Despite these efforts, revenue growth remains sluggish amid high operational costs and a saturated market. Overall, Wireless Telecommunications Carriers' revenue has modestly grown at an annualized rate of 0.1% to total $340.3 billion in 2025, when revenue will climb an estimated 6.0%, as the early shift to fifth-generation (5G) enables businesses to renegotiate the current product-price paradigm with consumers. The industry is defined by a transition from primarily providing voice services to focusing on providing data services. Technological change, namely the shift from fourth-generation (4G) wireless data services to 5G, continues to shape the industry. Companies expand scope through mergers and acquisitions, acquiring spectrum and niche customer bases. The battle for wireless spectrum intensified as 5G technology became a focal point, requiring carriers to secure valuable frequency bands through hefty investments. For instance, Verizon's $45 billion expenditure in the C-band spectrum auction highlights the critical importance of spectrum acquisition. While Federal Communications Commission (FCC) regulations have curtailed large-scale consolidations, strategic alliances and mergers have been common to share infrastructure and expand market reach. Also, unlimited data plans have shaken up cost structures and shifted consumers to new providers. Following the expansion of unlimited data and calls, profit is poised to inch downward as the cost of acquiring new customers begins to mount. Profitability is additionally hindered by supply chain disruptions, which still loom large, as equipment delays and price hikes impact rollout timeliness. Industry revenue is forecast to incline at an annualized 5.4% through 2030, totaling an estimated $443.5 billion, driven by the expansion of mobile devices using data services and increasing average revenue per user. As the rollout of 5G networks increases the speed of wireless data services, more consumers will view on-the-go internet access as an essential function of mobile phones. Moving forward, the industry landscape will be characterized by the heightened competition among carriers for wireless spectrum, an already scarce resource and efforts to connect more Americans in remote parts of the country to fast and reliable internet. Subscriber saturation presents a formidable challenge, compelling carriers to focus on existing customers and innovative service packages. Companies like AT&T and Verizon are pioneering flexible infrastructure projects, which could redefine the industry’s operational efficiency. Despite facing spectrum supply limitations, the industry is poised to benefit from seamless connectivity solutions for various sectors, potentially redefining wireless carriers’ roles in an increasingly interconnected world.