In a 2022 survey, U.S. consumers cut spending in many categories. It was the most common for consumers to reduce spending for food and groceries. Only about ** percent of consumers reported cutting back their spending for eating out and entertainment purposes.

Consumer Spending in the United States increased to 16445.70 USD Billion in the second quarter of 2025 from 16345.80 USD Billion in the first quarter of 2025. This dataset provides the latest reported value for - United States Consumer Spending - plus previous releases, historical high and low, short-term forecast and long-term prediction, economic calendar, survey consensus and news.

Media and entertainment spending patterns in the United States reveal intriguing age-related disparities. A late-2024 study found that Americans spent an average of 1,399 U.S. dollars annually on digital media and entertainment, a slight decrease from two years prior. Notably, consumers aged 35 to 54 outspent other age groups, allocating 1,610 U.S. dollars per year to digital media consumption. Generational differences in media spending The rise of digital platforms has transformed how different age groups consume media. While 66 percent of the general population spent less than 1,000 U.S. dollars on media and entertainment annually, this figure rose to 77 percent for those aged 55 and older. Interestingly, it is not the youngest age group that was ready to spend more on media subscriptions, services and products, but millennials - their annual expenses were more likely to reach up to 5,000 U.S. dollars. This disparity suggests that younger and older generations may be more frugal with their entertainment choices. Consumption follows similar age patterns The spending behavior is a direct result of how different generations consume media. Data on time spent with media types in the United States clearly suggest that millennials favor the more expensive ones - they devote more of their weekly hours to TV connected devices and video on a computer, as well as apps on tablets and internet on a computer. These media are the ones hosting the majority of subscription services - hence the increased spending outcomes. Younger and older generations in this case seem to spend more of their time with free entertainment sources.

Analyzing Customer Spending Habits to Improve Sales Performance

A Cross-Country Study

By Vineet Bahl [source]

About this dataset

This Sales Data dataset offers a unique insight into the spending habits of customers from various countries across the globe. With detailed information on customer age, gender, product category, quantity, unit cost and price, as well as revenue generated through sales of products listed in this dataset, you can explore and discover patterns in consumer behavior. Analyze shifts in consumer trends with qualitative data like customer age and gender to know what drives customers’ decisions when shopping online or offline. Compare different markets to analyze pricing strategies for new product launches or promotional campaigns. Also with this dataset you can gain valuable insights about the changes in consumer demand for specific products over time – find out which Products had better margin or however see how different promotions impacted overall sales performance from different categories and sub-categories! Analyzing consumer behavior is key to success when it comes to commerce business models so this Sales Data offers powerful ways into understanding your customer base better!

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How to use the dataset

This dataset presents a great opportunity to actively analyze customer spending habits on products and services to improve sales performance. The data contains information about the date of purchase, year, month, customer age, gender, country, state and product category. Further analysis can reveal insights into different customer segments based on their demographic characteristics such as age and gender as well as location (country & state).

The dataset also includes 3 additional columns at the end: quantity purchased in each transaction, unit cost and unit price for each product or service purchased which can be used to determine if customers are purchasing items in bulk or buying more expensive items than usual. Likewise any discrepancies between the unit cost & price can help establish whether discounts were applied during those transactions which could potentially point towards loyalty or reward programs being put in place for returning customers. Lastly the final column shows total revenue generated from those purchases which we can use to identify any patterns whereby certain groups of customers show higher purchasing power than others based on their spends (unit cost & quantity combination) over various periods/months/years of sales interactions with them.

In summary this dataset allows us to explore numerous dimensions related to ascertaining superior sales performance by studying how its various attributes play out together when it comes down to driving profitability through improved customer acquisition strategies as well increasing purchase rates from existing ones minus any discounts available in-between!

Research Ideas

• Analyzing customer demographics by countries and states to better target future marketing campaigns.

• Tracking changes in customers’ spending habits over time for different product categories.

• Identifying which product categories have the highest average revenue per sale to help prioritize resources for those products or services

Acknowledgements

If you use this dataset in your research, please credit the original authors.

Data Source

License

License: Dataset copyright by authors - You are free to: - Share - copy and redistribute the material in any medium or format for any purpose, even commercially. - Adapt - remix, transform, and build upon the material for any purpose, even commercially. - You must: - Give appropriate credit - Provide a link to the license, and indicate if changes were made. - ShareAlike - You must distribute your contributions under the same license as the original. - Keep intact - all notices that refer to this license, including copyright notices.

Columns

File: SalesForCourse_quizz_table.csv | Column name | Description | |:---------------------|:--------------------------------------------------| | Date | Date of the sale. (Date) | | Year | Year of the sale. (Integer) | | Month | Month of the sale. (Integer) | | Customer Age | Age of the c...

The Consumer Expenditure Survey (CE) program consists of two surveys: the quarterly Interview survey and the annual Diary survey. Combined, these two surveys provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the U.S. Bureau of Labor Statistics (BLS) by the U.S. Census Bureau. The CE collects all on all spending components including food, housing, apparel and services, transportation, entertainment, and out-of-pocket health care costs. The CE tables are an easy-to-use tool for obtaining arts-related spending estimates. They feature several arts-related spending categories, including the following items: Spending on Admissions Plays, theater, opera, and concerts Movies, parks, and museums Spending on Reading Newspapers and magazines Books Digital book readers Spending on Other Arts-Related Items Musical instruments Photographic equipment Audio-visual equipment Toys, games, arts and crafts The CE is important because it is the only Federal survey to provide information on the complete range of consumers' expenditures and incomes, as well as the characteristics of those consumers. It is used by economic policymakers examining the impact of policy changes on economic groups, by the Census Bureau as the source of thresholds for the Supplemental Poverty Measure, by businesses and academic researchers studying consumers' spending habits and trends, by other Federal agencies, and, perhaps most importantly, to regularly revise the Consumer Price Index market basket of goods and services and their relative importance. The most recent data tables are for 2020 and include: 1) Detailed tables with the most granular level of expenditure data available, along with variances and percent reporting for each expenditure item, for all consumer units (listed as "Other" in the Download menu); and 2) Tables with calendar year aggregate shares by demographic characteristics that provide annual aggregate expenditures and shares across demographic groups (listed as "Excel" in the Download menu). Also, see Featured CE Tables and Economic News Releases sections on the CE home page for current data tables and news release. The 1980 through 2020 CE public-use microdata, including Interview Survey data, Diary Survey data, and paradata (information about the data collection process), are available on the CE website.

In 2023, the average consumer unit in the United States spent about 9,985 U.S. dollars on food. Americans spent the most on housing, at 25,436 U.S. dollars, reflecting around one third of annual expenditure. The total average U.S. consumer spending amounted to 77,280 U.S. dollars.

The Consumer Expenditure Survey (CE) program consists of two surveys: the quarterly Interview survey and the annual Diary survey. Combined, these two surveys provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the U.S. Bureau of Labor Statistics (BLS) by the U.S. Census Bureau. The CE collects all on all spending components including food, housing, apparel and services, transportation, entertainment, and out-of-pocket health care costs. The CE features several arts-related spending categories, including the following items: Spending on Admissions Plays, theater, opera, and concerts Movies, parks, and museums Spending on Reading Newspapers and magazines Books Digital book readers Spending on Other Arts-Related Items Musical instruments Photographic equipment Audio-visual equipment Toys, games, arts and crafts The CE is important because it is the only Federal survey to provide information on the complete range of consumers' expenditures and incomes, as well as the characteristics of those consumers. It is used by economic policymakers examining the impact of policy changes on economic groups, by the Census Bureau as the source of thresholds for the Supplemental Poverty Measure, by businesses and academic researchers studying consumers' spending habits and trends, by other Federal agencies, and, perhaps most importantly, to regularly revise the Consumer Price Index market basket of goods and services and their relative importance. The most recent data tables are for 2018, and were made available on September 10, 2019. The unpublished integrated CE data tables produced by the BLS are available to download through NADAC (click on "Excel" in the Dataset(s) section). Also, see Featured CE Tables and Economic News Releases sections on the CE home page for current data tables and news release. The 2018 public-use microdata is the most recent and was released on September 10, 2019.

In 2022, taking inflation into account, ** percent of consumers in the United States reported that they have maintained their normal amount of online grocery purchases. Only ** percent of consumers reported increasing their purchasing in this category. Another ** percent of consumers have maintained their online purchases of household products, while ** percent have increased such purchases.

Bureau of Labor Statistics Consumer Expenditure Survey data showing average American household spending patterns

In 2023, housing required the highest amount of consumer expenditure across all races, with Asian individuals spending the most. Additionally, Asian individuals spent more on personal insurance and pensions, as well as education than any other race.

Abstract (en): This data collection, which offers detailed information on the spending habits of American consumers, has two components: the Interview Survey and the Diary Survey. The Interview Survey portion tabulates data on a quarterly basis. For this survey consumer units (roughly equivalent to households) were interviewed in each of five consecutive quarters to obtain data on spending habits and patterns. The Detailed Interview files, Parts 9 and 10, contain data on characteristics of the consumer unit, including information on geography and location of residence, characteristics of the household, head, and spouse, housing characteristics, selected expenditure, income and personal tax summary values, and individual family member characteristics. Value data are also presented in these files and cover items such as current consumption expenditures, personal insurance and pensions, gifts and contributions, sources of income, personal taxes paid, other money receipts, net change in assets and market value of selected financial assets, net change in liabilities, and value of items received without direct expense. No quantity or price data are shown. Discrete expenditures are categorized with a high degree of detail in these files. Part 11 supplies summary information about characteristics of the consumer unit and also includes annual expenditures and other disbursements. Parts 12 and 13, which can be used with the detailed data, itemize purchases of durable consumer goods such as major and minor household equipment, selected house furnishings, motorized vehicles and selected trailers and boats. Details are supplied on how and when the items were acquired, cost or value of items, and model of item purchased. Parts 1 and 2 detail individual purchases of clothing and household textiles by each consumer unit. Information in these files specifies the family members for whom each clothing item was purchased, whether the purchase was a gift for someone outside the consumer unit, the quantity of each item purchased, the month and year of each purchase, and the total cost of each expenditure, including applicable sales tax. The Diary Survey contains data on all purchases and other expenses of members of the consumer unit during two consecutive one-week periods (excluding expenses made while away from home overnight on trips or vacations). Diaries, or daily expense records, were placed with consumer units in order to obtain data not collected by the Interview Survey on small, frequently purchased items which are normally difficult to recall over longer periods of time. These include purchases of food, alcoholic beverages, tobacco and smoking supplies, personal care products and services, non-prescription drugs and medical supplies, housekeeping supplies, gas, electricity and other fuel, gasoline, motor oil, coolants and similar products, and miscellaneous items. Diary Survey data in Parts 3 and 4 are organized by survey year and consumer unit and supply information on consumer unit characteristics, family member characteristics, and discrete expenditures. Parts 5 and 6 contain data on daily purchases of food for human consumption, alcoholic beverages, ice, and pet food. Information on quantity purchased, packaging, and amount paid is provided in these files. Parts 7 and 8 record characteristics of the consumer unit with data on items such as age, sex, race, marital status, relationships of each family member, work experience, earnings, family size, number of vehicles owned, and place of residence. Total civilian noninstitutionalized population of the United States. National probability sample. 2006-01-12 All files were removed from dataset 14 and flagged as study-level files, so that they will accompany all downloads.2006-01-12 All files were removed from dataset 14 and flagged as study-level files, so that they will accompany all downloads. Machine-readable codebooks are available for Parts 1, 2, 5, 6, 10, and 11. For Parts 1 and 2 there are at least 18 records of data for each consumer unit with 17 records of consumer unit and family member characteristics data and one or more records of purchase data. Data for the first survey year include 167,871 characteristics records and 527,575 purchase records. Data for the second survey year include 171,906 characteristics records and 534,115 purchase records. For Parts 3 and 4 there are 9 records of characteristics information and a variable number of expenditure records per consume...

The Consumer Expenditure Survey (CE) program consists of two surveys: the quarterly Interview survey and the annual Diary survey. Combined, these two surveys provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the U.S. Bureau of Labor Statistics (BLS) by the U.S. Census Bureau. The CE collects all on all spending components including food, housing, apparel and services, transportation, entertainment, and out-of-pocket health care costs. The CE features several arts-related spending categories, including the following items: Spending on Admissions Plays, theater, opera, and concerts Movies, parks, and museums Spending on Reading Newspapers and magazines Books Digital book readers Spending on Other Arts-Related Items Musical instruments Photographic equipment Audio-visual equipment Toys, games, arts and crafts The CE is important because it is the only Federal survey to provide information on the complete range of consumers' expenditures and incomes, as well as the characteristics of those consumers. It is used by economic policymakers examining the impact of policy changes on economic groups, by the Census Bureau as the source of thresholds for the Supplemental Poverty Measure, by businesses and academic researchers studying consumers' spending habits and trends, by other Federal agencies, and, perhaps most importantly, to regularly revise the Consumer Price Index market basket of goods and services and their relative importance. The most recent data tables are for 2019, and were made available on September 9, 2020. The unpublished integrated CE data tables produced by the BLS are available to download through NADAC (click on "Excel" in the Dataset(s) section). Also, see Featured CE Tables and Economic News Releases sections on the CE home page for current data tables and news release. The 1980 through 2019 CE public-use microdata, including Interview Survey data, Diary Survey data, and paradata (information about the data collection process), are available on the CE website.

The global total consumer spending in was forecast to continuously increase between 2024 and 2029 by in total **** trillion U.S. dollars (+***** percent). After the ninth consecutive increasing year, the consumer spending is estimated to reach **** trillion U.S. dollars and therefore a new peak in 2029. Consumer spending here refers to the domestic demand of private households and non-profit institutions serving households (NPISHs). Spending by corporations and the state is not included. The forecast has been adjusted for the expected impact of COVID-19.Consumer spending is the biggest component of the gross domestic product as computed on an expenditure basis in the context of national accounts. The other components in this approach are consumption expenditure of the state, gross domestic investment as well as the net exports of goods and services. Consumer spending is broken down according to the United Nations' Classification of Individual Consumption By Purpose (COICOP). As not all countries and regions report data in a harmonized way, all data shown here has been processed by Statista to allow the greatest level of comparability possible. The underlying input data are usually household budget surveys conducted by government agencies that track spending of selected households over a given period.The data is shown in nominal terms which means that monetary data is valued at prices of the respective year and has not been adjusted for inflation. For future years the price level has been projected as well. The data has been converted from local currencies to US$ using the average exchange rate of the respective year. For forecast years, the exchange rate has been projected as well. The timelines therefore incorporate currency effects.Find more key insights for the total consumer spending in countries like North America and Europe.

The Consumer Expenditure Survey (CE) program consists of two surveys: the quarterly Interview survey and the annual Diary survey. Combined, these two surveys provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the U.S. Bureau of Labor Statistics (BLS) by the U.S. Census Bureau. The CE collects all on all spending components including food, housing, apparel and services, transportation, entertainment, and out-of-pocket health care costs. The CE features several arts-related spending categories, including the following items: Spending on Admissions Plays, theater, opera, and concerts Movies, parks, and museums Spending on Reading Newspapers and magazines Books Digital book readers Spending on Other Arts-Related Items Musical instruments Photographic equipment Audio-visual equipment Toys, games, arts and crafts The CE is important because it is the only Federal survey to provide information on the complete range of consumers' expenditures and incomes, as well as the characteristics of those consumers. It is used by economic policymakers examining the impact of policy changes on economic groups, by the Census Bureau as the source of thresholds for the Supplemental Poverty Measure, by businesses and academic researchers studying consumers' spending habits and trends, by other Federal agencies, and, perhaps most importantly, to regularly revise the Consumer Price Index market basket of goods and services and their relative importance. The most recent data tables are for 2016, and were made available on August 29, 2017. The unpublished integrated CE data tables produced by the BLS are available to download through NADAC (click on "Other" in the Dataset(s) section). Also, see Featured CE Tables and Economic News Releases sections on the CE home page for current data tables and news release. The 2016 public-use microdata is the most recent and was released on August 29, 2017.

Abstract

The Consumer Expenditure Survey (CE) program provides a continuous and comprehensive flow of data on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. These data are used widely in economic research and analysis, and in support of revisions of the Consumer Price Index. The Consumer Expenditure Survey (CE) program consists of two surveys, the Quarterly Interview Survey and the Diary Survey, that provide information on the buying habits of America's consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the Bureau of Labor Statistics by the U.S. Census Bureau. The CE is important because it is the only Federal survey to provide information on the complete range of consumers' expenditures and incomes, as well as the characteristics of those consumers. It is used by economic policymakers examining the impact of policy changes on economic groups, by the Census Bureau as the source of thresholds for the Supplemental Poverty Measure, by businesses and academic researchers studying consumers' spending habits and trends, by other Federal agencies, and, perhaps most importantly, to regularly revise the Consumer Price Index market basket of goods and services and their relative importance.

Geographic coverage

National

Analysis unit

Consumer Units

Universe

Eligible population includes all civilian non-institutional persons.

Kind of data

Sample survey data [ssd]

Sampling procedure

Samples for the CE are national probability samples of households designed to be representative of the total U.S. civilian population. Eligible population includes all civilian non-institutional persons. The first step in sampling is the selection of primary sampling units (PSUs), which consist of counties (or parts thereof) or groups of counties. The set of sample PSUs used for the 2012 and 2013 samples is composed of 91 areas. The design classifies the PSUs into four categories:

? 21 "A" certainty PSUs are Metropolitan Statistical Areas (MSA's) with a population greater than 1.5 million. ? 38 "X" PSUs, are medium-sized MSA's. ? 16 "Y" PSUs are nonmetropolitan areas that are included in the CPI. ? 16 "Z" PSUs are nonmetropolitan areas where only the urban population data will be included in the CPI.

The sampling frame (that is, the list from which housing units were chosen) for the 2012 survey is generated from the 2000 Census of Population 100-percent-detail file. The sampling frame is augmented by new construction permits and by techniques used to eliminate recognized deficiencies in census coverage. All Enumeration Districts (EDs) from the Census that fail to meet the criterion for good addresses for new construction, and all EDs in nonpermit-issuing areas are grouped into the area segment frame. Interviewers are then assigned to list these areas before a sample is drawn. To the extent possible, an unclustered sample of units is selected within each PSU. This lack of clustering is desirable because the sample size of the Diary Survey is small relative to other surveys, while the intraclass correlations for expenditure characteristics are relatively large. This suggests that any clustering of the sample units could result in an unacceptable increase in the within-PSU variance and, as a result, the total variance. The Interview Survey is a panel rotation survey. Each panel is interviewed for five consecutive quarters and then dropped from the survey. As one panel leaves the survey, a new panel is introduced. Approximately 20 percent of the addresses are new to the survey each month.

Mode of data collection

Computer Assisted Personal Interview [capi]

Research instrument

The CE program is comprised of two separate components, each with its own questionnaire and independent sample: (1) the quarterly Interview Survey, and (2) the Diary Survey.

This dataset, identified by the series ID RSXFS, is sourced from the U.S. Census Bureau and is available through the Federal Reserve Economic Data (FRED) system of the St. Louis Fed. It provides a monthly measure of retail sales across the United States. The data represents the total value of sales at retail and food services stores, measured in millions of dollars and adjusted for seasonal variations. It is important to note that the most recent month's value is an advance estimate, which is subject to revision in subsequent months as more comprehensive data becomes available. As a key economic indicator, this series is widely used by economists and analysts to gauge consumer spending and assess the overall health of the U.S. economy.

Suggested Use Cases: - This dataset is highly valuable for economic analysis and can be used to: - Conduct time series analysis and modeling. - Track consumer spending patterns. - Forecast future retail sales. - Analyze the impact of economic events on the retail sector.

License The RSXFS dataset is sourced from the U.S. Census Bureau and is considered Public Domain: Citation Requested. This means the data is freely available for use, but you must cite the source and acknowledge that the data was obtained from FRED. If you plan on using any copyrighted series from other data providers on FRED for commercial purposes, you would need to contact the original data owner for permission.

Data Fields: The dataset primarily contains two columns: - observation_date: The date of the monthly data point, recorded as the first day of each month from January 1992 to July 2025. - RSXFS: The value of advance retail sales in millions of dollars.

Citation and Provenance:
Source: U.S. Census Bureau
Release: Advance Monthly Sales for Retail and Food Services
FRED Link: https://fred.stlouisfed.org/series/RSXFS
Citation: U.S. Census Bureau, Advance Retail Sales: Retail Trade [RSXFS], retrieved from FRED, Federal Reserve Bank of St. Louis; https://fred.stlouisfed.org/series/RSXFS, September 8, 2025.

In 2025, ** percent of shoppers agreed that they showed more loyalty toward discounts than brands. Meanwhile, less than ** percent of consumers agreed that they were bored with current brands.

Success.ai’s Consumer Behavior Data for Consumer Goods & Electronics Industry Leaders in Asia, the US, and Europe offers a robust dataset designed to empower businesses with actionable insights into global consumer trends and professional profiles. Covering executives, product managers, marketers, and other professionals in the consumer goods and electronics sectors, this dataset includes verified contact information, professional histories, and geographic business data.

With access to over 700 million verified global profiles and firmographic data from leading companies, Success.ai ensures your outreach, market analysis, and strategic planning efforts are powered by accurate, continuously updated, and GDPR-compliant data. Backed by our Best Price Guarantee, this solution is ideal for businesses aiming to navigate and lead in these fast-paced industries.

Why Choose Success.ai’s Consumer Behavior Data?

1. Verified Contact Data for Precision Engagement

   • Access verified email addresses, phone numbers, and LinkedIn profiles of professionals in the consumer goods and electronics industries.
   • AI-driven validation ensures 99% accuracy, optimizing communication efficiency and minimizing data gaps.

2. Comprehensive Global Coverage

   • Includes profiles from key markets in Asia, the US, and Europe, covering regions such as China, India, Germany, and the United States.
   • Gain insights into region-specific consumer trends, product preferences, and purchasing behaviors.

3. Continuously Updated Datasets

   • Real-time updates capture career progressions, company expansions, market shifts, and consumer trend data.
   • Stay aligned with evolving market dynamics and seize emerging opportunities effectively.

4. Ethical and Compliant

   • Fully adheres to GDPR, CCPA, and other global data privacy regulations, ensuring responsible use and legal compliance for all data-driven campaigns.

Data Highlights:

• 700M+ Verified Global Profiles: Connect with industry leaders, marketers, and decision-makers in consumer goods and electronics industries worldwide.
• Consumer Trend Insights: Gain detailed insights into product preferences, purchasing patterns, and demographic influences.
• Business Locations: Access geographic data to identify regional markets, operational hubs, and emerging consumer bases.
• Professional Histories: Understand career trajectories, skills, and expertise of professionals driving innovation and strategy.

Key Features of the Dataset:

1. Decision-Maker Profiles in Consumer Goods and Electronics

   • Identify and engage with professionals responsible for product development, marketing strategy, and supply chain optimization.
   • Target individuals making decisions on consumer engagement, distribution, and market entry strategies.

2. Advanced Filters for Precision Campaigns

   • Filter professionals by industry focus (consumer electronics, FMCG, luxury goods), geographic location, or job function.
   • Tailor campaigns to align with specific industry trends, market demands, and regional preferences.

3. Consumer Trend Data and Insights

   • Access data on regional product preferences, spending behaviors, and purchasing influences across key global markets.
   • Leverage these insights to shape product development, marketing campaigns, and customer engagement strategies.

4. AI-Driven Enrichment

   • Profiles enriched with actionable data allow for personalized messaging, highlight unique value propositions, and improve engagement outcomes.

Strategic Use Cases:

1. Marketing and Demand Generation

   • Design campaigns tailored to consumer preferences, regional trends, and target demographics in the consumer goods and electronics industries.
   • Leverage verified contact data for multi-channel outreach, including email, social media, and direct marketing.

2. Market Research and Competitive Analysis

   • Analyze global consumer trends, spending patterns, and product preferences to refine your product portfolio and market positioning.
   • Benchmark against competitors to identify gaps, emerging needs, and growth opportunities in target regions.

3. Sales and Partnership Development

   • Build relationships with key decision-makers at companies specializing in consumer goods or electronics manufacturing and distribution.
   • Present innovative solutions, supply chain partnerships, or co-marketing opportunities to grow your market share.

4. Product Development and Innovation

   • Utilize consumer trend insights to inform product design, pricing strategies, and feature prioritization.
   • Develop offerings that align with regional preferences and purchasing behaviors to maximize market impact.

Why Choose Success.ai?

1. Best Price Guarantee
   • Access premium-quality consumer behavior data at competitive prices, ensuring maximum ROI for your outreach, research, and ma...

American Time Use Survey: Daily Activities

Americans' Daily Activities: Education, Employment, Gender, and Leisure Time

By Throwback Thursday [source]

About this dataset

The American Time Use Survey dataset provides comprehensive information on how individuals in America allocate their time throughout the day. It includes various aspects of daily activities such as education level, age, employment status, gender, number of children, weekly earnings and hours worked. The dataset also includes data on specific activities individuals engage in like sleeping, grooming, housework, food and drink preparation, caring for children, playing with children, job searching, shopping and eating and drinking. Additionally it captures time spent on leisure activities like socializing and relaxing as well as engaging in specific hobbies such as watching television or golfing. The dataset also records the amount of time spent volunteering or running for exercise purposes.

Each entry is organized based on categorical variables such as education level (ranging from lower levels to higher degrees), age (capturing different age brackets), employment status (including employed full-time or part-time), gender (male or female) and the number of children an individual has. Furthermore it provides information regarding an individual's weekly earnings and hours worked.

This extensive dataset aims to provide insights into how Americans prioritize their time across various aspects of their lives. Whether it be focusing on work-related tasks or indulging in recreational activities,it offers a comprehensive look at the allocation of time among different demographic groups within American society.

This dataset can be used for understanding trends in daily activity patterns across demographics groups over multiple years without directly referencing specific dates

How to use the dataset

How to use this dataset: American Time Use Survey - Daily Activities

Welcome to the American Time Use Survey dataset! This dataset provides valuable information on how Americans spend their time on a daily basis. Here's a guide on how to effectively utilize this dataset for your analysis:

• Familiarize yourself with the columns:

  • Education Level: The level of education attained by the individual.
  • Age: The age of the individual.
  • Age Range: The age range the individual falls into.
  • Employment Status: The employment status of the individual.
  • Gender: The gender of the individual.
  • Children: The number of children that an individual has.
  • Weekly Earnings: The amount of money earned by an individual on a weekly basis.
  • Year: The year in which the data was collected.
  • Weekly Hours Worked: The number of hours worked by an individual on a weekly basis.

• Identify variables related to daily activities: This dataset provides information about various daily activities undertaken by individuals. Some important variables related to daily activities include:

  • Sleeping
  • Grooming
  • Housework
  • Food & Drink Prep
  • Caring for Children
  • Playing with Children
  • Job Searching …and many more!

• Analyze time spent on different activities: This dataset includes numerical values representing time spent in minutes for specific activities such as sleeping, grooming, housework, food and drink preparation, etc. You can use this data to analyze and compare how different groups of individuals allocate their time throughout the day.

• Explore demographic factors: In addition to daily activities, this dataset also includes columns such as education level, age range, employment status, gender, and number of children. You can cross-reference these demographic factors with activity data to gain insights into how different population subgroups spend their time differently.

• Identify trends and patterns: You can use this dataset to identify trends and patterns in how Americans allocate their time over the years. By analyzing data from different years, you may discover changes in certain activities and how they relate to demographic factors or societal shifts.

• Visualize the data: Creating visualizations such as bar graphs, line plots, or pie charts can provide a clear representation of how time is allocated for different activities among various groups of individuals. Visualizations help in understanding the distribution of time spent on different activities and identifying any significant differences or similarities across demographics.

Remember that each column represents a specific variable, whi...